The TAGLine Podcast

TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
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Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.

  1. The Crowdfunding Evolution and Impact Investing

    21H AGO

    The Crowdfunding Evolution and Impact Investing

    Join Justin Starbird as he sits down with finance veteran and founder of Planet Positive Investing, Mark Perlmutter, for an in-depth look at how the crowdfunding landscape is evolving to deliver real impact and smarter deals. Mark, whose career spans from licensed stockbroker to pioneering online IPOs in the '90s, cuts through the noise of the startup world to share invaluable insights for any business leader focused on growth and social responsibility. In this episode, you’ll discover: The Power of the Community Round: Learn how seasoned VCs are strategically carving out space for retail investors, leading to better-negotiated deal terms and more favorable exits for founders and the crowd alike. The Valuation Reality Check: Mark discusses the critical questions founders and investors must ask about exit multiples and market cap. A must-listen for anyone setting or evaluating an early-stage company's valuation. Beyond Veganism: The Business of Purpose: Hear the story behind Mark's company, formerly the Vegan Investing Club, and its deliberate, strategic rebrand to Planet Positive Investing (now encompassing health tech, climate solutions, and energy), and the crucial marketing advice Justin shares to cement the new vision. The Crowdfunding 'Stair Step' Future: Mark’s authoritative forecast on the next five years of equity crowdfunding, predicting the rise of specialized portals and platforms that offer a full lifecycle of services, from early Reg CF raises to public exit. This is a candid conversation about leveraging community for market proof, accelerating purposeful ventures, and the long-term playbook for building a successful, impactful business.  Tune in to hear the actionable advice that only decades in the game can provide.

    45 min
  2. Crowdfunding, Free Markets, and the New Face of Capital

    22H AGO

    Crowdfunding, Free Markets, and the New Face of Capital

    Kicking off season two of The TAGLine Podcast, we sit down with finance veteran and editor of The Shack; Media Hub and The Heritage Project, CJ Connell, for a candid and authoritative look at modern capital formation.  Connell, who famously walked away from Morgan Stanley in 2007 and hasn't looked back, argues that the core of American entrepreneurship has been strangled by Depression-era regulations that created a stark divide between the "accredited investor" and everyone else. This is a must-listen for any business leader or founder exploring alternative growth financing. Connell breaks down: The Regulatory Shift: How the $1 million limit for Regulation Crowdfunding (Reg CF) made it a non-starter, and why the increase to $5 million in 2021 is finally delivering on the promise of the JOBS Act. Beyond Equity: Why issuing bonds through crowdfunding is often a superior and more flexible solution than selling equity, particularly for community-focused businesses. Vulture Capital vs. The Masses: Connell’s passionate argument for how decentralized capital is a genuine "return to free market capitalism" and a defense against private investors who attach strings that "transfer the value of what you're creating from you and your family." The Next Frontier: An early look at how non-security, utility tokens are starting to build community and finance arts projects, a trend that's picking up where initial crowdfunding enthusiasm has stalled. Join us as CJ delivers a powerful, unfiltered take on democratizing investment, scaling small businesses, and what it truly means to build wealth outside the traditional finance machine.

    49 min

  3. 11/17/2025

    The Founder's Next Move: How to Scale and Secure Capital in a New Way

    In this candid and insightful episode, we sit down with Josh Resnikof, CEO and Founder of TMA Precision Health (soon to be Sunstone Health), a company leveraging employer claims data to dramatically reduce costs and power effective care for high-cost, complex patients. Josh's journey from biomedical engineer to founder is an entrepreneurial masterclass, fueled by a deeply personal mission in the rare disease space. He breaks down the challenges of scaling a health-tech company and reveals his unconventional, high-traction strategy: choosing a community-driven crowdfunding campaign over traditional institutional VC. For Business Leaders and Investors: Learn how Josh successfully tapped into his network and community, raising nearly $1.5 million while maintaining the same investment terms as professional VCs. Get his no-nonsense advice on: Market Alignment: Being humble enough to pivot your product based on honest customer feedback. Team Building: The non-negotiable skill of knowing your limits and asking for help. Strategic Growth: Why telling a compelling, authentic story—not just citing a market opportunity—is the most crucial factor for a successful funding campaign. Tune in to hear how TMA Precision Health is building the next generation of healthcare infrastructure and discover the power of mission-driven capital that puts your community in a seat at the table.

    23 min

  4. 11/12/2025

    The Crowd-Fueled Startup: Lessons from RISE Robotics’ Record-Breaking Campaign

    What happens when a company dares to rethink how innovation gets funded!?  In this episode of the TAGLine Podcast, Justin Starbird sits down with CEO of Rise Robotics, Hiten Sonpal, to talk about a crowdfunding campaign that didn’t just take off, it shattered records. From redefining outdated industrial technology to earning the support of thousands of everyday investors, Rise has proven that momentum isn’t an accident, it’s strategy, execution, and relentless transparency.  Hiten shares the real story behind raising over $4M from the crowd, building trust with a passionate community, and fueling commercialization while scaling a team that moves at warp speed. Business leaders will love this conversation for one reason: it’s not just theory.  Hiten breaks down the actionable playbook behind attracting investment, leveraging social proof, and turning product milestones into business growth. He also gets candid about the challenges; the exhaustion, the shifting priorities, and the delicate balancing act between selling the vision and delivering the product. If you’re scaling a company, considering alternative funding, or simply want an inside look at a startup transforming industries, this conversation is packed with insights you won’t want to miss! Real strategy. Real partnership. Real results. Hit play and discover how the right momentum can change everything.

    28 min

  5. 10/29/2025

    Unlocking Operational Excellence: A Deep Dive into Supply Chain Mastery with Kerim Kfuri

    In this episode of The TAGLine Podcast, host Justin Starbird sits down with Kerim Kfuri, CEO and President of The Atlas Network and author of Supply Chain – Ups and Downs. Justin and Kerim cut through the noise, revealing how meticulous attention to detail, proactive risk mitigation, and a nimble approach can transform operational challenges into significant competitive advantages. Kerim, with decades of experience spanning technology, retail, entertainment, and more, offers actionable advice for leaders at every stage, from startups to multinational corporations. Learn how to: Build Resilient Supply Chains: Understand the three pillars of success, strategic supplier selection, on-the-ground oversight, and independent attestation, to safeguard your operations against disruption. Turn Disruption into Opportunity: Gain insights into how to adapt and innovate during times of instability, leveraging chaos to uncover new pathways and efficiencies. Drive Profitability Through Process: Shift your perspective from viewing supply chain as a cost center to a powerful engine for growth and profitability. Tune in to gain a fresh perspective on operational discipline, strategic planning, and the future of global commerce.

    35 min

  6. 09/11/2025

    Cracking the Code: Modern Digital Marketing & Strategic Partnerships

    In this episode of the TAGLine podcast, host Justin Starbird welcomes Matthew Lane, VP of Sales at Straight North, to discuss the evolving landscape of digital marketing partnerships. Matthew shares Straight North's focus on search marketing (SEO and paid advertising) for B2B lead generation and how they stay ahead of rapid changes in the industry, particularly with the rise of AI. Key discussion points include: The Power of Specialization: The importance of leveraging specialized expertise from partners rather than relying on generalist approaches in digital marketing. Measuring Success Beyond Traffic: How to measure success in the age of AI and zero-click search results, emphasizing visibility and valuable content. Meeting Prospects Earlier: The shift towards engaging prospects higher up in the sales funnel, even before they are ready to make a purchasing decision. The Genesis of Partnership Programs: The unique origin story of Straight North's partnership program, highlighting how collaboration, even with perceived competitors, can lead to mutual growth and expanded client value. Modernizing Paid Advertising: The benefits of leveraging Google's Performance Max campaigns and integrating customer data for improved targeting and ROI. The Enduring Value of Organic Content: The continued importance of high-quality, educational content for maximizing visibility in an AI-driven search landscape. Tune in to hear how these industry leaders are navigating the complexities of modern digital marketing and leveraging strategic partnerships for growth.

    35 min

  7. 09/11/2025

    Ken Gray’s Mentor Mindset: Transforming Experience into Startup Impact

    What does innovation look like after a career at one of the world’s most iconic industrial companies? In this episode, we sit down with Ken Gray, retired Caterpillar executive turned startup advisor, to explore how storytelling, mentorship, and curiosity are shaping the future of legacy industries like construction and mining. Ken reflects on his journey from corporate giant to entrepreneurial guide, shares lessons learned from mentoring B2B founders, and makes a strong case for why storytelling isn’t just helpful, it’s essential in emerging tech! Whether you're in industrials, startups, or somewhere in between, this conversation will shift how you think about growth, innovation, and the stories we tell to bring new ideas to life.

    41 min

  8. 08/20/2025

    Solving the Strategy-Execution Gap with Toyota's Mark Reich

    Key Takeaways: The Universal Challenge: Learn why many B2B companies, regardless of size, struggle to align their high-level strategy with day-to-day operations and achieve desired outcomes. Hoshin Kanri Explained: Discover Toyota's powerful, yet often unknown, management system for defining, aligning, executing, and continuously improving strategic objectives. Beyond Accountability: Understand how Hoshin Kanri cultivates a true sense of responsibility across all levels of the organization, breaking down silos and fostering shared ownership. The Power of Introspection: Explore why leaders must embrace self-reflection and a "situational approach" to effectively implement strategic change and drive sustained improvement. Actionable Steps: Get practical insights into how to use methodologies and tools, including the Plan-Do-Check-Act cycle and A3 thinking, to bridge your own strategy-execution gap. 🤔 Are your B2B strategies collecting dust instead of driving results? Join Justin Starbird of Aebli Group as he sits down with Mark Reich from the Lean Enterprise Institute, a former Toyota executive and author of "Managing on Purpose," to tackle one of the most persistent challenges for business leaders: bridging the gap between strategic vision and operational reality. In this insightful episode, Mark draws on over two decades of experience at Toyota to reveal the transformative power of Hoshin Kanri. Often overlooked in Western business, this proven management system is Toyota's secret to: Defining clear mid-term and long-term objectives and targets. Building vertical and horizontal alignment throughout the entire organization, ensuring everyone is pulling in the same strategic direction. Rigorously managing annual execution to achieve those defined goals. Developing the capability of people at all levels, fostering a culture of continuous improvement and shared responsibility rather than mere accountability. Mark shares candid observations from his work with diverse industries, from healthcare and construction to manufacturing and software, highlighting how the struggle with strategy execution is universal. He emphasizes the critical need for a situational approach to implementation, understanding your organization's unique current state before charting its future. This discussion is a must-listen for any business leader seeking practical, actionable advice to: Overcome organizational silos. Foster true responsibility within their teams. Embrace introspection and structured self-reflection to improve organizational functioning. Sustain improvements and ensure strategic initiatives translate into tangible success. Mark also guides listeners on how his workbook, "Managing on Purpose," serves as a practical guide for implementing Hoshin Kanri, utilizing a compelling case study and actionable templates. Learn how to access free resources on lean thinking and practice through the Lean Enterprise Institute's website, lean.org.

    38 min
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About

Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.

Information

  • Creator
    TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
  • Show Website
    The TAGLine Podcast