Tell & Sell Your Story: How to Grow Your Audience, Impact & Income

Lisa Bradshaw Pitch and Story Coach
  • 5.0 (34)
  • MARKETING
  • UPDATED WEEKLY

Tell and Sell Your Story: How to Grow Your Audience, Impact & Income is the podcast for purpose-driven entrepreneurs who want to grow their audience, expand their impact, and increase their income by sharing the story only they can tell. Host Lisa Bradshaw is a 29-year cancer survivor, widow, TEDx speaker, and a visibility expert with a combined 18 years in radio, television, and magazines. She teaches you how to grow your audience and get sales without relying on social media by landing speaking gigs; booking free media coverage, like TV, magazines, and podcasts; and securing sponsorships for dream projects. Lisa's storytelling journey started with a product-based business that landed her alphabet pillow on the set of FRIENDS, which led to features on Oprah.com, The Rachael Ray Show, and in national magazines like InStyle, Parents, and Better Homes & Gardens. After two guest appearances on Oprah Radio, she shifted into a personal brand that launched a second book, a nonprofit (The DON'T WAIT Project®), three sponsored national storytelling tours across 23 states, and her long-running TV show, Life with Lisa. Lisa knows exactly how to help you monetize your expertise, grow your brand, share your story with warm audiences, and turn your knowledge into speaking engagement and other visibility income. Whether you're tired of social media or hugely successful on various social media platforms but are ready to expand your reach and your expertise, this podcast shows you how to pitch yourself, build authority, develop thought leadership, and create visibility strategies that generate growth, impact, and income. Today, Lisa helps you uncover your 'Umbrella Story,' pitch yourself with confidence, and get in front of warm, trusting audiences who are already primed to say YES. This podcast is for you if you're asking ChatGPT, Claude, or Google questions like: How do I tell my story? How do I pitch myself? How do I get booked as a speaker? How do I get on a podcast? How do I get media coverage? How do I pitch brands? How do I get sponsors for my projects? How do I grow my audience without social media? How do I build a personal brand? How do I pitch podcasts? How do I get featured in a magazine? What is a good alternative to social media? How do I grow my brand? Ready to step into the spotlight? Every week, get storytelling lessons, pitch strategies, and behind-the-scenes insights from Lisa's decades of experience—plus real stories from her career that show you what works, what doesn't, and what's possible when you learn how to tell and sell your story.

  1. 5H AGO

    E034: Stop Confusing Value with Money: What Actually Makes a Signature Talk Worth It

    Are you building a signature talk and wondering what to charge for your keynote? Before you look at industry averages or compare yourself to other speakers, you need to understand one critical distinction: value is not money. In this episode of Tell and Sell Your Story, Lisa Bradshaw breaks down the difference between value and pricing for keynote speakers and entrepreneurs who want to step onto bigger stages with authority. If you've ever asked yourself: "What should I charge for my keynote?" "Am I ready to pitch national conferences?" "How do I know what my talk is worth?" This conversation shifts how you think about speaker fees forever. Inside this episode, Lisa shares: The difference between delivering a presentation and delivering measurable value How emotional shifts, behavioral changes, and operational impact define keynote value Why you cannot price what you cannot articulate How to think about your signature talk as a long-term asset, not a one-time event Whether you're an emerging speaker, an established entrepreneur, or building your first signature talk, this episode helps you clarify the real value of your voice before you ever attach a number to it.

    10 min

  2. FEB 17

    E033: From Corporate VP to Entrepreneur: Your Story Is the Real Asset

    In this episode of Tell and Sell Your Story, Lisa Bradshaw shares a powerful conversation that sparked a deeper look at identity, transition, and storytelling in business. What happens when a 30-year corporate career ends and the title that defined you disappears? Where does your leverage come from then? Through the story of a former vice president stepping into a business he's building with his son, Lisa explores why storytelling becomes essential when you move from internal credibility to public visibility. She breaks down why visual businesses often feel easier to market, why high achievers struggle to talk about themselves, and how your experience becomes your greatest asset when you're willing to tell it. If you're navigating a career shift, building a side hustle, stepping into entrepreneurship, or redefining your identity beyond a job title, this episode helps you see how your story creates connection, builds trust, and makes marketing feel natural. Because people buy from people and when your story is clear, your marketing gets easier. Follow Tell and Sell Your Story for more storytelling insight and strategy to help grow your audience and your income.

    6 min

  3. FEB 10

    E032: How to Prioritize Your Business Without Burnout When Life Gets Heavy

    In this episode of Tell and Sell Your Story, Lisa Bradshaw shares an honest conversation about what happens when life gets heavy and business can't be the main focus in the way it usually is. After a difficult few weeks caring for her mom through a serious health scare and navigating personal grief and responsibility, Lisa reflects on what it actually takes to sustain a business over decades. Not by pushing harder, but by knowing what deserves priority in hard seasons. This episode explores how long-term entrepreneurs stay rooted when momentum isn't the priority, why maintenance can matter more than expansion, and how remembering who and what you value most helps you make steady decisions without burning out. If you're in a season where life is asking more of you emotionally, physically, or relationally, this episode offers reassurance, perspective, and permission to lead your business at the speed of your life and without losing what you've built.

    11 min

  4. FEB 3

    E031: Blake of Today's Genius Storytelling (Treat Your Story Like a Body of Work)

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-68be34bb-cdc4-8329-b4c7-9732139231ad-10" data-testid= "conversation-turn-427" data-scroll-anchor="true" data-turn= "assistant"> In this episode, Lisa Bradshaw shares a powerful realization that came out of her recent Story Collective group call about why so many entrepreneurs feel stuck in "quick content" mode and what changes when we begin treating our story as a body of work instead of a series of posts. Using creator Blake of Today (@blakeoftoday) as a real-world example, Lisa explores how meaningful storytelling shows up across platforms, formats, and seasons, and why our posts, talks, workshops, and books are all different expressions of the same core story—our UMBRELLA STORY. If you've ever felt pressure to constantly come up with new ideas, reinvent yourself, or keep up with trends, this episode reminds us that we already have a lifetime of material and a deeper story worth building from. This episode also helps us reconnect to why people started listening to our expertise in the first place, focusing on how our story can live beyond social media and within the bigger body of work we're building. Have questions about joining The Story Collective? Reach out via instragram: @lisabradshaw.co

    10 min

  5. JAN 27

    E030: Why Media Relationships Matter More Than One-Time Bookings: The Power of Staying in Touch

    In this episode of Tell and Sell Your Story, Lisa Bradshaw shares the story of a radio interview she did in 2001 that turned into a relationship that has lasted more than two decades and eventually led to an invitation to appear on Oprah Radio during one of the hardest seasons of her life. Through this personal journey, Lisa talks about why pitching is about building real relationships with hosts, producers, and editors who trust you with their audience. She explores what it looks like to honor those opportunities, stay connected over time, and show up in a way that makes people want to bring you back again and again. If you've ever pitched yourself (or want to), this episode will shift how you think about visibility, connection, and the quiet power of staying in touch. For more about pitching your story to media and increasing sales through visibility on podcasts, radio, TV, and in magazines, hit the subscribe button and listen to new episodes every Tuesday.

    9 min

  6. JAN 20

    E029: How to Rehearse Your Talk Without Sounding Rehearsed

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "cd09c33f-b184-4f70-b8aa-aca5f4f91859" data-testid= "conversation-turn-337" data-scroll-anchor="true" data-turn= "assistant">   Rehearsal is part of the creative process that helps you uncover the talk you're actually meant to give. In this episode of Tell and Sell Your Story, Lisa Bradshaw shares a mindset shift she consistently coaches her speakers through: if you only rehearse the script you wrote at your desk, you'll only ever deliver the talk you wrote at your desk. But your strongest stories, lines, transitions, and emotional turns often show up when "practicing" in real life—in the car, in the shower, while walking, cooking, or folding laundry. Learn how to use "creative rehearsal" to find the layers, swaps, and upgrades that make a keynote feel more honest, more human, and more magnetic, so when you step on stage, you don't sound memorized. Instead, you sound like YOU. If you're building a keynote or signature talk right now, this episode changes how you develop and deliver the talk only you can give.

    9 min

  7. JAN 13

    E028: How to Start Something New Before You Feel Ready (and What Happens When You Do)

    Starting something new always brings a mix of emotions—excitement, nerves, and the quiet questions we don't always say out loud: Am I ready? Am I overprepared? Underprepared? Who am I to do this? In this episode of Tell and Sell Your Story, Lisa Bradshaw shares what it really feels like to step into a new chapter and why those feelings don't disappear just because we have years of experience behind us. Lisa takes you into a defining moment from her own journey: how she was brought onto a mission-driven project as a branding and marketing strategist, then made a bold decision to ask for something bigger. That single yes turned into a 13-year partnership that has now impacted more than 18,000 students nationwide, including collaborations with schools across the country and nonprofits like Matthew McConaughey's Just Keep Livin. The Story Collective launches this month as Lisa's first mastermind group program. Find out what she's learned from this launch and how she overcomes the doubts that surface even with decades of experience.  If you're overthinking starting something new—a program, a book, a talk, a pitch, a new offer—this episode reminds you that you don't have to have it all figured out to begin. You just have to start. Follow & subscribe so you don't miss next week's episode.

    9 min

  8. JAN 6

    E027: Begin the Year With Intention: Lessons on Strength, Purpose, and Living Well

    This episode opens the year with reflection in place of resolution. Lisa Bradshaw shares a piece of writing that deeply resonated with her and sparked meaningful conversations with family, friends, and colleagues, then she weaves it into her own perspective on aging, independence, health, money, learning, peace, and personal responsibility. It's a reminder that strength, dignity, and intention don't come from waiting or wishing, but from choosing how we live the years we're given. This episode invites you to pause, reflect, and begin 2026 with clarity about what matters most and to share it with someone who might need these words too. Forward this podcast, share the message. I sat in my favorite chair, looked back at my life, and whispered to myself, "So… this is the beginning of the final stretch." And slowly, the truths I had avoided all my life began to surface. Kids? They're busy writing their own story. Health? Slips away faster than sand through open fingers. The government? Just headlines, promises, and numbers that never change your daily reality. Aging doesn't hurt your body first—it hurts your illusions. So I sat down with myself and carved out a handful of bitter but necessary truths. Kids don't save you from loneliness. Children grow, life pulls them in every direction, and you become a memory they visit when time allows. You smile… and yet something inside you remains strangely hollow. Kids bring joy—but they are not a shield against loneliness. Health is not forever. One day, the outings you once jumped into with enthusiasm feel like a marathon. You realize health was never a background character—it was the main pillar holding your life steady. Retirement and money. Retirement is not a reward — it's a reality check. Depending on the system is like standing on thin ice. Bills grow, needs grow, prices grow… but support doesn't. So I rebuilt my life on new rules — honest, sharp, practical rules for living with dignity. Rule 1: Money is more reliable than anything else. Love your kids, cherish them. But don't make them your retirement plan. Save for yourself. Even small savings create big freedom. Financial independence is dignity. Rule 2: Your health is your real job Nothing else matters if your body refuses to cooperate. Move. Walk. Stretch. Guard your sleep like treasure. Eat cleaner. Reduce the poison disguised as sugar and salt. Illness doesn't discriminate, but it respects those who take responsibility for themselves.   Rule 3: Create your own joy Waiting for others to make you happy is the fastest way to heartbreak. So you learn to enjoy the small things—a peaceful breakfast, a good book, music that warms the soul. When you know how to make yourself happy, loneliness loses its power. Rule 4: Aging is not an excuse to become helpless Some people turn aging into a performance of complaints. And slowly, even those who love them start stepping away. Strength is attractive. Resilience is magnetic. People respect the ones who stay capable, not the ones who surrender.   Rule 5: Let go of the past The good old days were beautiful—yes. But they're gone, and there is no return ticket. Clinging to the past steals the present. Life today may look different, but it still holds moments worth living.   Rule 6: Protect your peace like it's your property Not every argument needs your voice. Not every insult needs your response. Not every relative deserves access to your emotions. Peace is expensive. Protect it from drama, negativity, and draining people—even if they're your close people.   Rule 7: Keep learning something—anything The day you stop learning is the day you start aging. A new recipe, a new word, a new app, a new hobby—your brain needs movement just like your body does. Learning keeps you young. Stagnation makes you old. Strength and freedom still belong to you. Aging is an exam no one can take for you. You can adapt, rebuild, and rise stronger… or sit back, complain, and wait for someone to rescue you. And if no one comes to rescue you, Stand up for yourself. Because  you still can. And that single truth is enough to transform the rest of your life. Author Unknown

    9 min
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5
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34 Ratings

About

Tell and Sell Your Story: How to Grow Your Audience, Impact & Income is the podcast for purpose-driven entrepreneurs who want to grow their audience, expand their impact, and increase their income by sharing the story only they can tell. Host Lisa Bradshaw is a 29-year cancer survivor, widow, TEDx speaker, and a visibility expert with a combined 18 years in radio, television, and magazines. She teaches you how to grow your audience and get sales without relying on social media by landing speaking gigs; booking free media coverage, like TV, magazines, and podcasts; and securing sponsorships for dream projects. Lisa's storytelling journey started with a product-based business that landed her alphabet pillow on the set of FRIENDS, which led to features on Oprah.com, The Rachael Ray Show, and in national magazines like InStyle, Parents, and Better Homes & Gardens. After two guest appearances on Oprah Radio, she shifted into a personal brand that launched a second book, a nonprofit (The DON'T WAIT Project®), three sponsored national storytelling tours across 23 states, and her long-running TV show, Life with Lisa. Lisa knows exactly how to help you monetize your expertise, grow your brand, share your story with warm audiences, and turn your knowledge into speaking engagement and other visibility income. Whether you're tired of social media or hugely successful on various social media platforms but are ready to expand your reach and your expertise, this podcast shows you how to pitch yourself, build authority, develop thought leadership, and create visibility strategies that generate growth, impact, and income. Today, Lisa helps you uncover your 'Umbrella Story,' pitch yourself with confidence, and get in front of warm, trusting audiences who are already primed to say YES. This podcast is for you if you're asking ChatGPT, Claude, or Google questions like: How do I tell my story? How do I pitch myself? How do I get booked as a speaker? How do I get on a podcast? How do I get media coverage? How do I pitch brands? How do I get sponsors for my projects? How do I grow my audience without social media? How do I build a personal brand? How do I pitch podcasts? How do I get featured in a magazine? What is a good alternative to social media? How do I grow my brand? Ready to step into the spotlight? Every week, get storytelling lessons, pitch strategies, and behind-the-scenes insights from Lisa's decades of experience—plus real stories from her career that show you what works, what doesn't, and what's possible when you learn how to tell and sell your story.

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