Intangify

Matthew Asbell
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Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape. Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas. Join us each week to unlock the power of intangibles and make the invisible, invaluable.

  1. DEC 17

    The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing

    What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creation. John shares how writing every day reshaped how he sees the world, what he’s learned from Bowie’s collaborators, and why doing something for love—not money—is its own form of mastery. In this episode, you’ll hear: •How a spontaneous social-media tribute became a global Bowie blog and YouTube interview series •The mental-health and creative benefits of pursuing passion projects with no commercial goal •Why process—and persistence—can matter more than purpose •The lessons Bowie’s art holds about context, evolution, and contradiction •How curiosity fuels deep research and meaningful interviews—from philosophers to physicists to musicians •Why John believes recording these conversations contributes to Bowie’s cultural history •How passion projects mirror public service: leaving things better than you found them 🔗 Explore John’s work: MaggioreOnBowie.com  ▶️ Watch his weekly interviews: Maggiore on Bowie on YouTube Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    53 min

  2. NOV 12

    More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

    What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad. With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how podcasting becomes a business development tool—and not just a passion project. In this episode, you’ll hear: Why showing up consistently builds authority, even if it’s not your core service offeringHow podcasting sparks real business relationships—not just vanity metricsThe “bullet point” method Ryan uses to keep content authentic and humanHow to extract weeks of social media content from a single recordingA real-life ROI story that started with one episode and led to a six-figure client 🔗 Learn more at ruffmediagroup.com (note: website currently under development)  💼 Connect on LinkedIn: Ryan Ruff 📩 Email: ryan@ruffmediagroup.com If you think podcasting is just another marketing channel, think again. Ryan Ruff reveals how the mic becomes your best client relationship tool—when done right. Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    58 min

  3. OCT 15

    From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

    What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck. Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works. Whether you’re naming your first business or evolving an established one, this conversation will help you rethink what branding truly means—and why “rebranding” might be a myth. In this episode, you’ll hear: What it really means to be “brand stuck” and how to turn that stuckness into creative opportunityWhy effective logos aren’t art—they’re hardworking design that communicates and convertsThe difference between art and design, and why clarity always beats clevernessWhy rebranding is a myth—and how real brand strategy starts with discovery, not reinventionHow emotional storytelling helps your audience remember (and care about) your brandWhy your name doesn’t have to say what you do—it should say why it mattersHow AI can be a powerful creative collaborator—but not a brand therapist🔗 Explore Alicia’s work: AliciaNagel.com 🎓 Take her free workshop: Who Gives a Brand? Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    44 min

  4. OCT 1

    Off Script and Global: Media, Legacy & Innovation with Larry Namer

    What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Script: Recipes for Success Never Follow the Crowd. Larry shares the unexpected, often hilarious, and always enlightening chapters of his multi-decade career—from underground cable splicing in Manhattan to media reform in Russia and China. Along the way, he’s built global empires and sparked cross-cultural entertainment revolutions. In this episode, you’ll hear: How Larry’s accidental start in cable TV led to co-founding E! with just $2.5 million and a team of internsWhy thinking “off script” fueled his success from tech consulting to global TV expansionWild tales of bringing Western pop culture to post-Soviet Russia, including dancing over the graves of czars with David BowieThe birth of a Chinese media company—and how cultural empathy (and killer egg rolls) opened doors where others failedA candid take on AI’s role in media today, and why Larry believes it’s a gift—not a threat—to creativity and storytellingWhat it means to pair life’s stories with the food that defines them—and why Off Script is equal parts memoir and cookbookLarry’s approach is proof that legacy is about more than success—it's about reinvention, trust, humor, and saying yes to the unfamiliar. 🔗 Grab Larry’s book: Off Script: Recipes for Success Never Follow the Crowd on Amazon 🎥 Follow his latest ventures at https://www.fashnclub.com/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    45 min

  5. SEP 10

    On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving

    What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years? In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, co-founder of The Art of Shaving and founder of Strategic Brand Investments. From humble beginnings to a $100M+ exit, Eric shares the real story behind his entrepreneurial journey—including failure, resilience, and the intangible forces that build lasting brands. Now an investor and mentor to founders in luxury, beauty, and men’s grooming, Eric offers a rare behind-the-scenes look at how success is made—and protected. In this episode, you’ll hear: Why his biggest failure became the key to his breakout successHow a $12K car sale and a chip on his shoulder launched The Art of ShavingThe critical role of culture, grit, and brand DNA in scaling and selling a companyWhy IP and intangible assets were the real value in the P&G acquisitionEric’s investment philosophy—and how he now “coaches from the owner’s box”🔗 Learn more about Eric’s ventures: StrategicBrandInvestments.com 📘 Read his memoir: On the Razor’s Edge: The Story of The Art of Shaving 📍Featured brand: Barberino’s NYC Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    52 min

  6. AUG 27

    Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence

    Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention. They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence. In this episode, you’ll hear: Why hype works—and what makes it ethical or dangerousThe overlap between psychology, marketing, and intellectual propertyThe biggest mistakes experts make when trying to get noticedReal-world examples of “hype artists” throughout historyLegal insight on protecting intangible assets in a media-saturated world🔗 Learn more about Michael: michaelfschein.com  📘 Grab The Hype Handbook: on Amazon Michael F. Schein pulls back the curtain on what makes people pay attention. If you want to build buzz without selling your soul, this episode lays out the blueprint. Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    50 min

  7. AUG 13

    From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour

    What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends. In this episode, you’ll hear: How one local TV segment launched a long-standing media careerThe pivot from boutique owner to brand-builder and national style expertWhy Live the Glamour refuses pay-to-play to spotlight authentic brandsPractical advice for aligning your business with your personal brandHow to approach trademarks and partnerships with confidenceDawn Del Russo proves that authenticity never goes out of style. From boutique beginnings to national TV, she’s built a brand rooted in trust, passion, and a commitment to showcasing real talent—without compromise. 🔗 livetheglamour.com 📱 Instagram: @dawndelrusso Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    51 min

  8. JUL 30

    Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer

    What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies. With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global partnerships to startup strategy, this conversation is a practical guide for navigating the complex but rewarding world of licensing. In this episode, you’ll learn: Why licensing is a marketing tool, not just a legal contractWhat makes a brand “license-ready”—and when it’s too soon to tryHow licensing can unlock massive growth through strategic partnershipsCommon mistakes that cost brands time, money, and trustWhy professional legal and licensing guidance pays for itself🎧 Get the book: Brand Licensing for Dummies 🌐 More from the guests: seltzerlicensing.com | entertainmentxtracks.com Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

    54 min
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About

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape. Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas. Join us each week to unlock the power of intangibles and make the invisible, invaluable.

Information

  • Creator
    Matthew Asbell
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © 2025 Intangify
  • Show Website
    Intangify