Growth Revealed - marketing and sales strategies behind successful businesses

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At Growth Revealed, ambitious entrepreneurs and business leaders reveal the true factors driving their success. The show isn't another surface-level business podcast filled with generic advice—it's an honest exploration of the marketing and sales strategies that are actually moving the needle for real businesses.  Each episode features in-depth conversations with founders, CEOs, and business leaders who are actively scaling their companies. We dive deep into their growth journeys, examining both their wins and their struggles, to uncover the specific tactics, systems, and strategies that are generating real results.

  1. Oct 30

    Adi Klevit: Stop Carrying Your Business in Your Head

    In this episode of the Growth Revealed Podcast my guest is Adi Klevit, Founder and CEO of Business Success Consulting Group, the firm that helps fast-growing companies bring order to chaos by documenting, optimizing, and implementing the systems and processes that let a business run without depending on its owner. A trained Industrial Engineer with nearly three decades as a management consultant and business executive, Adi is a member of the Forbes Business Council and a CEOWORLD contributor. Today she helps leaders turn chaos into clarity with systems that scale. 00:00 Meet Adi Klevit 00:25 Stop Carrying It 02:08 Teaching To Systems 05:31 Finding The EOS Fit 07:29 Defining Ideal Clients 11:36 Networking That Works 19:04 Processes People Use 24:04 Founder Bottleneck Mindset 28:52 AI Needs Foundations 35:02 Book And Expansion Plans 36:41 Speed Round Takeaways 39:53 Where To Connect 40:43 Final Thanks

  2. Oct 23

    Steve Craig: Why Championship Teams Are Won by B Players

    In this episode of the Growth Revealed Podcast, my guest is Steve Craig, Vice President of Sales, Central at Solmetex, the dental water safety and compliance company that started in amalgam separation and now serves more than 85,000 dental practices across the U.S. Steve leads the Solmetex sales teams covering the Central U.S. and Canada, and he brings more than 30 years of sales leadership, including more than 20 years as a DSO and dental industry partner at Johnson & Johnson, OraPharma, and now Solmetex. A seven-time President’s Club winner, he has hired and coached 30 President’s Club winners, 44 Triple Digit Club winners, and six Rookies of the Year, and he has built his reputation on one idea: making the complex simple. Today Steve is helping a private equity-backed dental platform grow through new products and acquisitions, while reminding dentistry that water is the number one instrument in every practice. We talk about why championship teams are won by strong B players, how he hires for what gets people out of bed in the morning, how to turn a compliance purchase into a real partnership, and why, in an AI-first world, it’s no longer who you know but who knows you. 00:00 Welcome and Guest Intro  00:27 Steve’s Career Journey  04:39 Selling Change to Practices  05:25 End-to-End Water Solutions  12:56 Leadership and Hiring Mindset  14:54 Why B Players Win Championships  19:15 Making the Complex Simple  21:57 Big Company vs. Startup Lessons  23:31 From Compliance to Partnership  25:23 Building Demand When Buyers Don’t See the Problem  27:16 Your Team Is Your Number One Customer  28:09 Tracking Compliance With Systems  30:07 Protocols and “Choose Your Hard”  30:53 How AI Changes Prospecting  33:02 Why Personal Brand Brings in Patients  36:29 Reinvent or Get Left Behind  37:11 Leadership Beyond Titles  39:29 Speed Round  46:45 Where to Find Steve  47:45 Closing Thoughts

  3. Oct 19

    Don’t Take the Last Call Into the Next One: Crystal Rowland on 90-Second Resets for Workplace Stress

    In this episode of the Growth Revealed Podcast my guest is Crystal Rowland, founder of Path to Serenity Consultant, where she helps organizations reduce workplace stress through onboarding curriculum and 90-second guided resets. Crystal came up through the insurance industry, starting on the front line at Geico in 2011, and is now a graduate student at Liberty University pursuing a master's in clinical mental health counseling. Her work draws on stoicism and Buddhism, and it is built around a simple idea: HR exists for the company, and somebody needs to be there for the people. 00:00 Welcome and Guest Intro 00:56 Crystal’s Stress Story 05:15 Tools That Changed Everything 08:37 HR vs People Gap 10:47 Why 90 Second Resets 13:36 Who She Serves 16:15 Measuring Real Impact 20:45 Training Format and Pillars 23:15 Growing Through LinkedIn 25:53 Speed Round Q and A 29:57 One Year Vision 31:14 Free Reset and Contact Info 33:01 Wrap Up and Thanks

  4. Oct 9

    Sticks for Clicks Don’t Work: Craig Taylor on Growing CyberHoot Without Outside Money

    Most companies train employees on phishing with fake emails, a “gotcha” click and a punishment video. Craig Taylor, co-founder and CEO of CyberHoot, built his company on the opposite idea: rewarded behaviors get repeated, and punished ones come back. This episode covers two real breaches that show why culture matters more than technology. It also covers the pivot to browser-based phishing training, which just earned a US patent, and how CyberHoot grew 20–30% a year without outside funding. 00:00 Welcome and Guest Intro 00:32 CyberHoot's Mission 01:34 Why Rewards Beat Fear 03:58 From Fired to Founder 07:34 Culture Over Technology 08:49 Two Breach Stories 14:46 The 2019 Rebrand and Pivot 19:17 Browser-Based Phishing Training 21:00 The New Patent 21:46 Why CyberHoot Stayed Bootstrapped 25:15 Using AI as a Force Multiplier 31:29 Growing Through MSP Partners 37:37 Speed Round 41:03 How to Connect

  5. May 29

    From Job to Business with John Gies: Leading with Heart in a Numbers-Driven World

    In this episode of the Growth Revealed Podcast my guest is John Gies, a business growth advisor and founder of Resonant Business Solutions, who helps small and mid-sized business owners transform their companies from jobs into thriving, sustainable enterprises. With over 40 years of experience in sales, marketing, and leadership communication, John brings a unique perspective on creating predictable revenue while avoiding burnout and maintaining a meaningful life. 00:00 Episode Preview 00:39 Meet Don and John 01:10 John’s Corporate Journey 04:47 Why Small Business Matters 08:32 Coaching Style and EQ 10:51 Measuring What Moves Revenue 15:15 Sales as Exploration 17:00 Messaging and Marketing Channels 26:02 What’s Next for Resonant 30:00 Speed Round and Wrap Up

  6. May 1

    Defense Tech Insider Reveals Secrets to Strategic Growth & Innovation with John Fiore

    In this episode of the Growth Revealed Podcast my guest is John Fiore, Vice President of Strategic Growth at Kitty Hawk Technologies. With an extensive background in defense and technology leadership, including roles at the Missile Defense Agency and Naval Surface Warfare Center, John brings a wealth of experience in driving innovation and strategic partnerships. 00:00 Show Introduction 00:30 Meet John Fiore 01:00 The Kitty Hawk Compass — Threat to War Fighter 02:00 Digital Engineering and Mission Integration 03:00 The People Behind Kitty Hawk 04:00 Philadelphia Naval Shipyard and Early Career 05:00 Smart Ship Program and Systems Leadership 06:00 Chief Engineer of the Navy and Missile Defense Agency 07:00 Chasing the Mission, Not the Contract 08:00 Partnerships and the Defense Ecosystem 09:00 Core Value Proposition and Primary Customers 10:30 Community, STEM Outreach, and Local Investment 11:30 What Differentiates Kitty Hawk 12:30 The Threat-First Philosophy 13:00 Moral Obligation to the War Fighter 14:30 Finding Partners With the Same Ethos 15:00 Campaign Taxonomy and Focused Resources 16:00 Winning Work and Protecting It 17:00 Customer Care and the Working Capital Mindset 18:30 Building Brand Loyalty Through Constant Contact 19:30 Understanding CPARS and Past Performance 21:30 Proactive Customer Engagement 22:30 Website, Digital Presence, and Relationship-Based Growth 23:30 Expanding Beyond the Region Through Partners 25:00 Poseidon — Kitty Hawk's AI Tool for Mission Engineering 27:00 Speed Round 27:30 Game-Changing Tool: Poseidon 29:30 Leadership Advice — Mentors and Lifelong Learning 31:00 Structured Decision-Making and Trusting Your Team 32:00 Checking the Trap Lines Daily 33:30 Campaign Management and Pipeline Focus 34:00 Closing and How to Connect

  7. May 1

    From Retail to Relentless Growth with David Woodbury

    In this episode of the Growth Revealed Podcast my guest is David Woodbury. A high-performance coach, growth strategist, and longtime startup mentor with Techstars, Generator, and Brainery, David brings a career that spans top sales leadership at Verizon, building and exiting an 8-figure franchise business, launching a digital agency, and founding multiple startups. Today he helps founders and growth-oriented businesses build the systems, mindset, and teams to scale — without losing themselves in the process. 00:00 Show Introduction 00:30 Meet David Woodbury 01:00 Verizon, Franchises, and an Exit 02:00 Why He Coaches the Whole Person 03:00 Work-Life Balance Reframed 04:30 Habit Forming and Intentionality 05:15 Discovering EOS 06:15 Building the Growth OS 07:00 Mountain Biking and Business Parallels 08:30 Plateaus, Consistency, and Pushing Through 11:00 AI and the Future of Work 13:00 The Barrier to Build Has Never Been Lower 14:00 Outbound Is Dying — Relationships Are Not 17:00 The Retention Problem Most Founders Miss 19:00 Founder Psychology and Burnout 20:30 Organic First — Owned vs. Bought Real Estate 21:30 LLMs, Traffic, and What's Changing in Search 22:30 Paid Ads and Channel Partnerships 23:30 The Optimizely Playbook 25:00 Brand Voice, Messaging, and Consistency 29:00 AI Content and the Dilution Risk 33:00 Productizing the Organic Audit 35:00 Grow Army and the Vision for Small Business 40:00 Speed Round 41:00 The 20-Minute Morning Habit 42:00 Relentless Growth and What's Next 43:00 Closing and How to Connect

  8. Apr 10

    From Local to Global: Building Brands That Reach Millions With JB Butler

    In this episode of the Growth Revealed Podcast my guest is JB Butler, Founder and Master Strategist at JustBe Unlimited. JB is an award-winning strategist with over 20 years of experience building brands and businesses across multiple industries, reaching hundreds of millions of people around the globe. 00:00 Show Welcome 00:43 Meet JB Butler 02:16 Origins of JBU 02:29 Graffiti to Business 04:56 Mind State Foundation 05:49 Growth Leadership Lessons 06:21 Culture and Tech Edge 08:47 Strategy Across Markets 11:32 Marketing Beyond Tactics 12:45 Front Door Funnel Fixes 16:48 Paid and Organic Balance 17:32 Know Your Audience Deeply 19:15 Public Safety Case Study 22:39 Root Cause Messaging 23:24 Core Four Personas 24:23 Award Winning Strategy 27:44 Repeatable Growth Formula 29:27 Scaling Milestones Focus 31:13 Books Courses Tools 34:52 Google Apps Gamechanger 39:08 Fund Your Dreams 41:16 Blink Bots Away 42:38 Connect And Wrap Up

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About

At Growth Revealed, ambitious entrepreneurs and business leaders reveal the true factors driving their success. The show isn't another surface-level business podcast filled with generic advice—it's an honest exploration of the marketing and sales strategies that are actually moving the needle for real businesses.  Each episode features in-depth conversations with founders, CEOs, and business leaders who are actively scaling their companies. We dive deep into their growth journeys, examining both their wins and their struggles, to uncover the specific tactics, systems, and strategies that are generating real results.

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