That Super Show

Neil Benson & Sarah Penn

That Super Show brings you the latest news, insights and industry interviews to help Australian superannuation professionals improve retirement outcomes for Australians. Hosted by Sarah Penn, CEO of Mayflower Consulting, and Neil Benson, CEO of Superware.

  1. 1d ago

    Bringing AI to Super: Australian Food Super’s New Member-Friendly App and the Future of Advice

    #33. Australian Food Super’s Dan Mosson and InvestStream’s Gary Bryan join Neil and Sarah to dig into the realities - not just the AI-pilled promise - of using AI to make super advice genuinely usable for everyday Australians. Most digital super tools feel like bland calculators or force members into a Woolworths-like DIY experience, making the complex even harder. Australian Food Super wanted not just self-service, but truly member-friendly advice, especially for a membership base often new to the Australian workforce or with limited financial and language literacy. Their answer was a new app, built with InvestStream, that uses conversational AI layered over robust, regulated mathematical models turning intimidating jargon and forms into real conversations, accessible explanations, and actionable choices. HighlightsWhy regulated industries like super can't just 'plug in' chatbots and hope for the best—instead, they need compliance-first, auditable tech with tight guardrails.The strategic advantage: Smaller funds, with less bureaucracy, can innovate faster and co-design tools to genuinely fit their members, not just copy what’s easy.How conversational AI, when used right, isn't about replacing advisers, but making complex calculators accessible, demystifying concepts, and driving real outcomes for ordinary Australians.The ongoing balance: Surviving and thriving with regulatory ambiguity, and making member-first innovation work while waiting for clearer guidance from ASIC or APRA. Who should listen: Fund executives and trustees at smaller/boutique superannuation funds looking to use tech to leapfrog larger competitors.Product, member experience, or digital leads wrestling with how to use AI without compromising compliance or trust.Anyone in regulated financial services seeking practical, first-hand lessons on deploying chat-driven digital advice—without the “wild west” risks. "It's easy to set the tool to deliver to the guardrails. It's hard when you don't know where the guardrails are going to be."—Dan Musson, Aus Food Super Timeline04:07 Introducing AI at ASFA Conference 07:41 Developing Financial Modeling Processes 12:45 Discussing AI Regulation and Trust 14:20 Regulation lagging behind technology 19:20 Simplifying complex legal info 21:48 Understanding member concerns with super 24:59 Testing product ideas with feedback 29:09 Developing compliant insurance conversations 32:21 Embracing innovation and risk balance 34:39 Rethinking superannuation industry challenges 39:31 Improving member support and resources 40:34 Future plans for member-focused tools GuestsDan Musson, chief experience officer at Australian Food Super Connect with Dan on LinkedInFollow Australian Food Super on LinkedInVisit Australian Food Super website Gary Bryan, chief product officer at InvestStream Connect with Gary on LinkedInFollow InvestStream on LinkedInVisit InvestStream website Mentioned in this episode: ChandlerCX Internactive Statements It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements. ChandlerCX

  2. Aug 9 ·  Video

    Prime and Aware Merger, Fee Hikes, and the Pricing Challenge in Superannuation

    #32. Neil Benson unpacks the growing pressure on Australian superannuation funds to clearly explain what members pay for, and whether scale, complexity, and rising costs are delivering genuine value. Central tension: As more funds merge, raise fees, or tweak insurance, the old argument that "bigger is better" isn't enough. Members, regulators, and boards now demand concrete proof that these changes actually improve retirement outcomes, service, and member experience—especially as costs climb and the product gets more complex to explain. * Blooper: Prime Super's 140,000 members would represent 10% of the enlarged Aware Super member base, not 1%. Neil should have stuck to his notes. Key arguments and questions explored: Mergers like Prime Super and Aware Super may boost size, but Neil challenges whether these scale plays tangibly benefit members, especially from the dominant fund's perspective.Insurance changes at BUSSQ Super underline difficult trade-offs between providing better cover and increasing cost, especially for underinsured sectors. The real issue is whether members understand (and want) what they’re getting.Fee increases at giants like AustralianSuper raise hard questions: If scale was supposed to lower costs, why are fees going up? Is new spending—on tech, cyber, compliance—making members’ lives better, or just making the business bigger?As funds like Spaceship Super seek higher fees to enter complex investments like private credit, Neil warns it’s not enough to promise higher returns; funds owe members a transparent, easily understood rationale.The big challenge across these stories: Can funds make their increasingly sophisticated offerings understandable and defensible without alienating members or regulators? Who should listen: Fund trustees or executives facing member questioning about mergers, fees, or insurance changesCX, product, and insurance leads in super funds wrestling with how to communicate value to disengaged or skeptical membersAnyone in superannuation tasked with justifying strategy to regulators or boards RESOURCESPrime Super and Aware Super announce plans to explore Successor Fund TransferAustralianSuper lifts administration fees while investment costs declineBUSSQ ups insurance cover, costsSpaceship Super ups fees on private credit exposure That Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin. Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review. Visit That Super Show website and become a newsletter subscriberEmail hello@thatsuper.show if you've got a topic you'd like us to cover or a guest proposal or suggestionFollow That Super Show on LinkedInFollow That Super Show on YouTube Your CohostsSarah Penn Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. Connect with Sarah on LinkedInFollow Mayflower Consulting on LinkedInVisit Mayflower Consulting website Neil Benson Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026. Connect with Neil on LinkedInFollow ChandlerCX on LinkedInVisit ChandlerCX website

  3. Jul 30

    Xavier O'Halloran: Superannuation's Customer Service Failures

    #31. The episode digs into why customer service in superannuation call centres is consistently failing, what that means for members at moments of real need, and whether mandatory service standards are required to fix it. Xavier O'Halloran of Super Consumers Australia joins Neil Benson and Sarah Penn to break down the findings of a first-of-its-kind research project: not one super fund met basic customer care expectations, with average scores across the industry barely scraping 49 out of 100. The conversation moves beyond the numbers to challenge assumptions about what good service actually looks like in super, question the incentives facing funds, and ask whether consumers can trust the market to improve on its own—or if regulation and public benchmarking are the only way forward. There's a clear sense that too much focus on efficiency metrics, like short call durations, misses the real point: helping people, often at their most vulnerable. The hosts and guest also debate wider consumer protection gaps, from SMSFs to retirement product design, arguing that fair and accessible service must be a foundation, not an afterthought. Who should listenSuper fund executives and trustees concerned about service standards or looming regulationContact centre leaders tasked with improving member experiencePolicy or compliance professionals tracking how customer care is shaping industry benchmarking and government intervention Standout quote"They just had to act like a human. So not very high bar, but that was the one that they scored worse on." — Xavier O'Halloran Highlights04:40 Issues with superannuation customer service 06:45 Improving service through practical examples 10:55 Addressing vulnerable customer interactions 14:59 Research to improve fund transparency 18:54 Consumer channel preferences by age 19:32 Superannuation accessibility and diversity 24:00 Discussion on advice fee levies 27:53 Proposed reforms for SMSF trustees 30:16 Concerns about low-cost SMSFs 33:04 Understanding consumer retirement planning 37:11 Evaluating retirement investment options 42:08 Advancements in individual savings 45:53 Improving retirement service integration 49:32 Concerns about retirement planning changes 51:19 Discussing safe harbor legislation concerns Guest: Xavier O'HalloranConnect with Xavier O'Halloran on LinkedInFollow Super Consumers Australia on LinkedInVisit Super Consumers Australia website That Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin. Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review. Visit That Super Show website and become a newsletter subscriberEmail hello@thatsuper.show if you've got a topic you'd like us to cover or a guest proposal or suggestionFollow That Super Show on LinkedInFollow That Super Show on YouTube Your CohostsSarah Penn Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. Connect with Sarah on LinkedInFollow Mayflower Consulting on LinkedInVisit Mayflower Consulting website Neil Benson Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026. Connect with Neil on LinkedInFollow ChandlerCX on LinkedInVisit ChandlerCX website Mentioned in this episode: Chandler CX Digital Forms  You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry. https://www.chandler.com.au/cx-receive/receive ChandlerCX

  4. Jun 29

    Transforming Death Claims Handling: How CBUS Super Tackled Super’s Most Challenging Process

    #30. Cohosts Neil Benson and Sarah Penn chat with Kerry Vogel, Head of Insurance Claims, Performance and Delivery at CBUS Super. Today's conversation focuses on how CBUS Super responded to major failings in handling death claims by moving beyond surface fixes and fundamentally redesigning the process. The central argument: Australian super funds create unnecessary complexity and distress for grieving families by relying on outdated, paperwork-heavy systems, and CBUS has proven it’s possible (and necessary) to remove those frictions even within tight regulatory constraints. A key theme that emerged was how stripping away non-binding and lapsing nomination options, and instead prioritizing a single, digital-first, non-lapsing binding nomination, can mean faster, simpler outcomes, anchored in clear trust deed rules and tailored to real member behaviours. The discussion explored why simply throwing more staff at claim backlogs doesn’t work and how only deep, systemic change can build genuine trust with members. Several points were raised, including the regulatory grey areas around nominations, the human cost of delays, and the need to make processes as straightforward, and as empathetic, as possible. Who should listen Claims and operations leaders in Australian super funds struggling with legacy processes and regulatory pressureProduct or legal professionals considering trust deed reform or digital transformation of member nominationsTrustees and fund executives wary of adopting bold procedural changes post-regulatory action Guest: Kerry VogelConnect with Kerry Vogel on LinkedInFollow CBUS Super on LinkedInVisit CBUS Super website HighlightsKerry Vogel emphasizes that death claims are both a crucial responsibility and a complex challenge for superannuation funds, highlighting the emotional weight behind these processes.The podcast reveals how Kerry led efforts at CBUS Super to overhaul the death claims process, aiming to simplify and enhance member understanding of their benefits.A significant point discussed was the need for clarity in binding nominations, as many members mistakenly believe their nominations are more definitive than they are, illustrating a gap in financial literacy.Kerry's approach includes not just streamlining procedures but also ensuring that the claims team maintains empathy, recognizing the human stories behind each claim.The conversation touched on the importance of regulatory compliance while seeking innovative solutions to make the claims process more efficient and user-friendly.Kerry stresses the continuous nature of improvement, suggesting that the claims process will always evolve, reflecting the need to stay responsive to member needs and industry changes. Chapters00:00 Examining superannuation challenges 04:23 Challenges in Death Claim Processing 10:56 Ensuring valid member nominations 15:01 Dealing with death claim objections 18:54 Discussing estate distribution process 21:00 Addressing nominations and trustee discretion 24:17 Ensuring policy transparency 28:26 Issues with binding nominations 31:40 Implementing a new claims process 35:52 Simplifying call center processes 38:09 Analyzing and improving death claims 40:01 Discussing problem-solving approaches That Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin. Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review. Visit That Super Show website and become a newsletter subscriberEmail hello@thatsuper.show if you've got a topic you'd like us to cover or a guest proposal or suggestionFollow That Super Show on LinkedInFollow That Super Show on YouTube Your CohostsSarah Penn Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. Connect with Sarah on LinkedInFollow Mayflower Consulting on LinkedInVisit Mayflower Consulting website Neil Benson Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026. Connect with Neil on LinkedInFollow ChandlerCX on LinkedInVisit ChandlerCX website Mentioned in this episode: Chandler CX Digital Forms  You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry. https://www.chandler.com.au/cx-receive/receive ChandlerCX

  5. Jun 15

    From Barbell to Ecosystem: Rethinking Member Engagement and Advice in Super with Duncan McPherson

    #29. Guest Duncan McPherson, founder of Borromean Consulting and former Link Advice CEO, joins Sarah and Neil to dig into the evolving intersection of advice and superannuation delivery. The discussion challenges the old idea that there’s a single operating model for advice within funds, arguing instead that the critical issue is how and where each fund draws the line between in-house and external capabilities—a threshold that's now shifting under regulatory, commercial, and technological pressures. The conversation highlights a growing urgency for funds to modernise advice: digital advice is no longer a "bolt-on" but must be woven into the core service ecosystem. Members’ expectations are shaped by the rapid adoption of AI and digital experiences in other sectors—even as Australian consumers remain cautious and want to see human support layered into these new models. The industry’s own conservatism—with compliance teams sometimes slow to adapt after the Royal Commission—is now a real competitive risk, as members increasingly seek quick, personalised answers from tech-driven sources outside the traditional super system. Funds also face a tough commercial reality: new member acquisition is costly and pointless if those members leave quickly. Retention hinges on a consistent, personalised member experience, and advice—particularly digital advice—plays a central role in building ongoing engagement throughout a member’s lifetime, not just at joining or retirement. For those juggling advisor relationships, Duncan notes the tension: advisors can become a channel for assets to leave, especially if funds are seen as hard partners. Making advisor access easy and valued—through dedicated portals, integrated data, and clear strategy—is the only way for funds to remain in the game. Chapters00:18 - Exploring Financial Guidance Options for Superannuation Funds 09:48 - The Future of Advice in Superannuation 17:56 - Consumer Trust and Digital Engagement in Finance 20:10 - The Evolution of Digital Advice in Superannuation 35:20 - Navigating Relationships Between Advisors and Super Funds 41:30 - The Future of Financial Advice Guest: Duncan McPhersonConnect with Duncan McPherson on LinkedInVisit Borromean Consulting website Mentioned in this episode: Chandler CX Digital Forms  You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry. https://www.chandler.com.au/cx-receive/receive ChandlerCX

  6. Jun 3

    Supercharged Conversations: Unpacking the Future Fund Admin Forum 2026

    #28. Join Sarah and Neil as they recap from day two at the Future Fund Admin 2026 forum in Sydney. This episode argues that super funds can’t achieve real member experience improvements by relying only on surface-level changes—like updated communication—without fixing the underlying systems and rules that shape every customer interaction. Through firsthand stories and honest discussion, the hosts show why complexity and legacy processes frustrate members and staff alike, and why personalisation efforts often walk a fine line between helpful and intrusive. The episode pushes leaders to rethink what “good” looks like and to get comfortable questioning long-held ways of doing things. Who should listen Member operations and service leaders wrestling with complaints about process complexityFund digital and product teams struggling to make personalisation feel supportive, not creepyCommunications managers tasked with responding to unhappy members when the root cause is out of their hands “If the underlying machinery isn’t any good… then somehow expecting that communications will somehow magically fix it is… magical thinking.” — SarahHighlightsThe podcast dives deep into the evolving superannuation landscape, highlighting the pivotal role of member experience over technical jargon, which makes for a refreshing change.Listeners are reminded that even industry experts can struggle with superannuation processes, emphasizing the need for clearer communication across the board.Mary Payne's heartfelt story about her father's experience with super funds underscored the emotional weight behind the industry's technicalities, making it relatable.The conversation touches on the idea that improving member experience isn't just about technology, but fundamentally about understanding and addressing real human needs and emotions.Changing the trust deed was a surprising move discussed at the conference, showcasing that bold steps are being taken to enhance service delivery in superannuation.The episode wraps up with a light-hearted yet serious examination of the balance between data surveillance and genuine member engagement, leaving listeners with much to ponder. That Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin. Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review. Visit That Super Show website and become a newsletter subscriberEmail hello@thatsuper.show if you've got a topic you'd like us to cover or a guest proposal or suggestionFollow That Super Show on LinkedInFollow That Super Show on YouTube Your CohostsSarah Penn Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. Connect with Sarah on LinkedInFollow Mayflower Consulting on LinkedInVisit Mayflower Consulting website Neil Benson Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026. Connect with Neil on LinkedInFollow ChandlerCX on LinkedInVisit ChandlerCX website Mentioned in this episode: ChandlerCX Internactive Statements It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements. ChandlerCX ChandlerCX Internactive Statements It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements. ChandlerCX

  7. Jun 3

    Day One Highlights from the IBRC Future Fund Admin Conference

    #27. Join Sarah and Neil as they recap from day one at the Future Fund Admin 2026 forum in Sydney. This episode grapples with whether Australia’s superannuation industry will really consolidate to just a handful of mega funds—and what that could mean for members, small funds, and fund administrators caught between regulatory expectations and practical realities. Sarah and Neil unpack how the growing focus on members’ real experiences is colliding with operational constraints, regulatory change, and technology. Who should listen: Fund administrators weighing the costs and risks of consolidation, especially anyone managing a small or niche fund.Trustees or CEOs facing pressure over future business models and trustee structures.Operations and communications managers responsible for major regulatory rollouts (like Payday Super), wondering how to actually reach small employers. “If you're a very big fund, there is nothing in your members’ best interest to take on the small ones.” — SarahThat Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin. Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review. Visit That Super Show website and become a newsletter subscriberEmail hello@thatsuper.show if you've got a topic you'd like us to cover or a guest proposal or suggestionFollow That Super Show on LinkedInFollow That Super Show on YouTube Your CohostsSarah Penn Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. Connect with Sarah on LinkedInFollow Mayflower Consulting on LinkedInVisit Mayflower Consulting website Neil Benson Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026. Connect with Neil on LinkedInFollow ChandlerCX on LinkedInVisit ChandlerCX website Mentioned in this episode: ChandlerCX Internactive Statements It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements. ChandlerCX

  8. May 18

    Industry-Platform Partnerships, AI in Member Comms, APRA Cautions, and Telstra Super’s Big Merger

    #26. Co-hosts Neil Benson and Sarah Penn break down the latest superannuation shake-ups and tech trends. HighlightsIndustry super funds are now experiencing net outflows to retail funds, with $4.3 billion switching over two years. Sarah Penn questions whether proposed partnerships between industry funds and retail platforms actually benefit members, suggesting they may simply repackage underused direct investment models. Australians are warming up again to financial advice, with both hosts championing the difference quality advice makes.ART is using AI to improve the readability of member communications and transcribe adviser meetings, sparking a debate on literacy levels and member engagement. Meanwhile, Westpac’s massive Microsoft Copilot rollout and TAL’s chatbot and voice analytics innovations show how AI is moving deeper into finance, although Neil Benson wonders if adoption is as widespread as press releases imply. Regulators aren’t entirely convinced either, with APRA calling for stricter governance and risk controls around new AI solutions.A new proposal to automatically convert all super accounts to pension phase by age 75 aims to ensure retirement savings are actually spent in retirement—a move the hosts broadly support. As Telstra Super merges into Aware Super, further cementing industry consolidation, the fate of smaller funds comes into question. With APRA doubling down on trustee accountability and operational oversight, the message is clear: no matter your size, there’s no passing the buck when it comes to member interests. That Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin. Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review. Visit That Super Show website and become a newsletter subscriberEmail hello@thatsuper.show if you've got a topic you'd like us to cover or a guest proposal or suggestionFollow That Super Show on LinkedInFollow That Super Show on YouTube Your CohostsSarah Penn Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia. Connect with Sarah on LinkedInFollow Mayflower Consulting on LinkedInVisit Mayflower Consulting website Neil Benson Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026. Connect with Neil on LinkedInFollow ChandlerCX on LinkedInVisit ChandlerCX website Mentioned in this episode: Chandler CX Digital Forms  You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry. https://www.chandler.com.au/cx-receive/receive ChandlerCX

About

That Super Show brings you the latest news, insights and industry interviews to help Australian superannuation professionals improve retirement outcomes for Australians. Hosted by Sarah Penn, CEO of Mayflower Consulting, and Neil Benson, CEO of Superware.