Toby Danylchuk | 39 Celsius Web Marketing Consulting

Toby Danylchuk, 39 Celsius Web Marketing Consulting
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Stop leaving money on the table! This podcast delivers actionable digital marketing strategies to help your SMB get more leads, more sales, and more profit. Join digital marketing expert Toby, co-founder of 39 Celsius, as he breaks down SEO, social media, content marketing, email automation, Google Ads, and more. Subscribe for practical tips you can implement today. Visit our website as well to learn more. https://www.39celsius.com Phone: 951-444-0174

  1. Sep 25

    LSA vs Google Ads for Attorneys: Real 2026 Cost Per Lead Data

    In 2021, Google Local Service Ads (LSA) were getting attorneys leads for up to 10x less than Google Ads. We pulled fresh 2026 numbers from the law firm accounts we manage, and that gap is gone. In two out of three practice areas, Google Ads is now cheaper. In this episode, I break down the real cost per lead for immigration, criminal defense, and personal injury attorneys, and which option I'd put your budget into. What you'll learn: How much LSA costs have risen since 2021 (roughly 2–3x across the board) Immigration: $75 per lead on LSA vs $25 on Google Ads Criminal defense: why LSA is still the clear winner Personal injury: $658 LSA phone leads vs $306 on Google Ads, and why message leads aren't as cheap as they look How Google handles bad LSA leads now, plus a timing tip for getting more credits How connected TV helped a personal injury firm grow first-time qualified calls by 111% Read the full case study with all the numbers: https://www.39celsius.com/case-study-up-to-10x-lower-cost-per-lead-for-attorneys-lsa-vs-google-ads/ I'm Toby Danylchuk with 39 Celsius Web Marketing Consulting. We run Google Ads, Local Service Ads, and connected TV for law firms across the country.

  2. Sep 23

    Google Ads for Massage Spas: 606 Conversions at $4.90 Each (Real Account Walkthrough)

    606 conversions in 30 days at $4.90 each 📈 – on a $3,000/month Google Ads budget for a single-location massage spa in a competitive suburban market. 90 days earlier, this same account was paying almost double per conversion. Same business, same market, same budget. The only thing that changed was the structure. In this video I open the account and show you exactly how it's built, so you can copy it for your own business. 🔑 What you'll learn: ✅ The budget split: $2,500 Search + $500 Performance Max (full-funnel strategy) ✅ Why themed ad groups pushed click-through rate to almost 16% ✅ Why conversion tracking has to come before anything else ✅ How a $500 PMax campaign drove 138 Google Maps direction requests ✅ Geographic and demographic discipline that works in any local market 📚 Resources mentioned in this video: 📝 Full written case study (every table, every number, free, no opt-in): https://www.39celsius.com/google-ads-for-massage-spas-606-conversions-in-30-days-case-study-39-celsius/ 🔍 Performance Max vs. Search: Which Is Better? https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ 📊 Google Ads Conversion Tracking (blog post): https://www.39celsius.com/google-ads-conversion-tracking/ 🖥️ PPC Landing Page Best Practices: https://www.39celsius.com/ppc-landing-page-best-practices-how-to-create-high-converting-landing-pages/ 🚀 Want me to build it for you? I'll set up this exact structure (Search + Performance Max, verified conversion tracking) in 3 business days for a flat one-time fee. No contract, no percentage of your ad spend, and you own the account and everything in it. 👉 https://www.39celsius.com/get-started-google-ads-campaign/ 📅 Book a FREE 15-minute Google Ads audit: I'll pull the real search volume and click costs for your market and tell you straight whether Google Ads makes sense for your business. 👉 https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation ⏱️ Chapters - what's in this video: 0:00 Intro: 606 conversions at $4.90 1:06 Account context: before vs. after 1:43 The budget split: Search + Performance Max 2:57 Move 1: Themed ad groups 3:42 Move 2: Conversion tracking first 4:32 Move 3: Performance Max as a complement 5:15 Move 4: Geographic discipline 5:36 Move 5: Demographics 6:00 The caveat 6:38 Free case study, audit and setup ⚠️ Results shown are conversions (calls, booking clicks, direction requests), not guaranteed revenue, and reflect months of optimization, not week one. 👋 I'm Toby Danylchuk with 39 Celsius Web Marketing Consulting, a Google Partner agency in Southern California. I've spent 20 years inside Google Ads accounts for restaurants, med spas, law firms, home services and more. There are about 700 more videos like this on the channel, so subscribe 🔔 for more. 🌐 https://www.39celsius.com #GoogleAds #PerformanceMax #PPC

  3. Sep 18

    CTV Advertising Case Study: What $15,202 Bought a Law Firm 📈

    A personal injury firm was paying $37.19 for a single click on Google – not a case, not a call. One click. 📉 So we moved $15,202 into Connected TV. Thirty days later, first-time qualified calls went from 45 to 95. This is the full breakdown: what we ran, what it cost, the exact day the phone started ringing, and the four things I would fix if we launched it again tomorrow. Every number in this video comes out of one real account. The firm asked to stay anonymous, so the account name is not shown, but no number has been touched. 📖 Full written case study with every number: https://www.39celsius.com/connected-tv-case-study-personal-injury-law-firm/ ━━━━━━━━━━━━━━━━━━━━ 📊 WHAT'S INSIDE - Why search has a ceiling you cannot buy your way past - Demand harvesting vs demand generation, and why the difference decides your budget - How to measure a channel nobody clicks (hint: it is not your conversion column) - The July 21st threshold – the day household frequency crossed 2.5 views - Real cost data: $11.73 CPM, $8.79 effective, 2.2 cents per viewer - Four things that went wrong, including the one that has nothing to do with marketing ⚠️ One honest caveat: CTV is a compounding channel, not an instant one. Search gives you exposure the day you turn it on. CTV needs runway, and results are affected by your market, your creative, your intake team and what competitors are spending. We plan CTV on a 90-day minimum. ━━━━━━ ⏱️ CHAPTERS 0:00 The $37.19 click 0:46 Who I am and where these numbers come from 1:13 Connected TV, CPM, frequency and viewability explained 1:57 Demand harvesting vs demand generation 2:19 Why the attribution looks broken 2:52 The honest caveat before the numbers 3:16 Frequency over reach – the strategic call 3:46 1.3M impressions and what they actually bought 4:14 July 21st: the day the phone started ringing 5:09 What it cost, line by line 5:58 Four things I would fix 6:48 Does CTV belong in your firm's mix? 7:04 How to find out where you stand ━━━━━━ 📞 WANT TO KNOW IF THIS FITS YOUR FIRM? We will look at your market, your cost per case and what your search campaigns are actually doing, and tell you straight whether Connected TV makes sense for you. 📢 And if you need help with your company's SEO, connect with me: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 👍 If this was useful, give it a thumbs up and subscribe – I publish real account breakdowns, not theory. #ConnectedTV #LawFirmMarketing #CTVAdvertising #PersonalInjuryMarketing #DigitalMarketing #googleads #personalinjurylawfirmmarketing

  4. May 6

    The "Slow Tax": How Google Punishes Sluggish WordPress Sites. And How to Fix It NOW!

    Is your website working for you, or is it a silent profit killer? 🔪 The data is brutal:  A website that takes 5 seconds to load converts 3x less than a site that loads in 1 second. If you’re a business owner, you aren't just losing customers; you are literally paying Google and Meta a "premium" to show your slow site to fewer people. In this video, we ditch the tech-jargon and get straight to the "Profit Workflow." I’m showing you exactly how to "unlock your front door" and stop the massive leak in your digital marketing. What you’ll learn in under 15 minutes: ✅The Image Weight Loss Plan: How to shrink massive hero images by 80% without losing quality. 📸 ✅Technical Trimming: Why your "pretty" animations and fancy fonts are actually driving customers away. ✅The 'Secret Weapon': How to use NitroPack to automate your speed and jump your PageSpeed scores into the 90s. 🚀 ✅The Fold Rule: Exactly what to load (and what to delay) to make your site feel instant. Stop letting a "Slow Tax" drain your bank account. Watch now and get your website back to doing its only job: Making you money. What's In This Video --------------------- 0:00 How slow loading kills your sales 0:51 The Google Ads & SEO "Slow Tax" 1:46 3 Mistakes killing your WordPress speed 2:00 Image Optimization: Canva & Squoosh workflow 3:28 Faster loading: Ditch fancy animations & fonts 4:34 The "Fold Rule" & Lazy Loading explained 5:28 NitroPack: The ultimate WordPress speed hack 7:30 How to defer heavy scripts & pixels 8:04 PageSpeed Insights: Mobile score challenge 8:26 Using AI (Gemini) to fix technical speed issues 9:04 Stop the "Slow Tax" on your profits ------------------ Are you being taxed? 🚩 Go to Google PageSpeed Insights, run your URL, and comment your mobile score below! If you’re under 50, tell me your score, and I’ll reply with the first thing I’d change to fix it. 🛠️ Additional Resources Tool: Squoosh App (Free Image Compression to Webp format): https://squoosh.app/ Speed Optimization using Nitropack: https://www.npwpetrk.com/41DFFZB47/724QC7GPN/ (Affiliate Link) - The "Easy Button" for Speed Check Your Score: Google PageSpeed Insights, https://pagespeed.web.dev/ Related Video: Additional speed strategies: https://www.39celsius.com/your-slow-mobile-site-is-killing-your-seo-traffic-heres-the-fix-case-study-proof/ 📈 Work With Us If you’re a business owner ready to stop guessing and start growing, my team and I can help you maximize your profit. Let’s get the technical weight off your shoulders. 👉 Contact us here:  📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #WordPressSpeed #SiteSpeed #DigitalMarketing #SmallBusinessTips #SEO #GoogleAds #ConversionRateOptimization #PageSpeedInsights #NitroPack #BusinessGrowth #mobilespeedtest

  5. Apr 20

    Why Google Ads “Smart” Campaigns Are a Trap, and What To Use Instead

    Stop letting Google’s "Smart" campaigns ghost your bank account. 💸 If you’re a business owner using "set-it-and-forget-it" ads, you’re likely falling into a black box trap. While your dashboard looks green, Google’s AI may be burning your budget on "zombie clicks"—bot traffic and search terms that have nothing to do with your services. In this video, we break down the "Broad Match Tax" and show you the exact 60-second switch to move from "Smart" mode to "Expert" results. What you’ll learn in under 10 minutes: 🚨 Why "Smart" campaigns are often an expensive trap for SMBs in 2026. 🧟‍♂️ How to identify and stop "Zombie Clicks" from draining your budget. 🧠 Why Performance Max (PMax) with Max CPA is the "brain" your ads are missing. 🔧 The "Digital Plumbing" secret that makes your ads 10x more effective. What's in this video ================= 0:00 The Google Ads "Set it and Forget it" Trap 0:21 Stop Wasting Budget on Zombie Clicks 0:43 How Google Smart Campaigns Hide Data 1:16 The "Mario Bros" Plumber Example (AI Fail) 1:54 Stop Paying the Broad Match Tax 2:26 Switching from Smart to Expert Mode 2:34 Why PMax Campaigns Outperform Smart Ads 2:42 How to Use Target CPA to Control Lead Costs 2:59 Warning: When to Avoid Target CPA 3:15 Setting Up Your "Digital Plumbing" for 10x Results 3:45 Professional Google Ads Setup Help 4:02 Boost Your Digital Marketing Profits ================= Stop flying blind and start telling Google exactly what a lead is worth to you. Watch now to protect your margins and get your phone ringing again! 📈 Found this helpful? Give us a 👍 and Subscribe to join our community of business owners cutting through the jargon to increase real-world profit. 🔗 Additional Resources [Get Your Digital Plumbing Done For You] – Don't have time to technicalize your tracking? Let us handle the setup so you can focus on your business. Book a call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation [Blog Post: The Truth About PMax Campaigns] – A deeper dive into why Performance Max is the new gold standard for local service businesses. https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ [Blog Post: Set Up Conversion Tracking] – Step-by-step guide to ensuring every lead is accounted for. https://www.39celsius.com/google-ads-conversion-tracking/ Have your ads become more expensive lately with fewer results? 👇 Drop a "YES" or "NO" in the comments below and let's troubleshoot your campaign! 📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #Temecula #TemeculaWineCountry #GoogleAds2026 #PerformanceMax #SmallBizMarketing #AdSpendOptimization #leadgenerationtips #GoogleAdsTips #smallbusinessowner #MarketingStrategy #StopWastingMoney #DigitalMarketing2026 #BusinessAutomation #SMBGrowth #EntrepreneurLife #BusinessStrategy #LocalBusinessOwner #PPCManagement  #MarketingROI #DigitalAdvertising #ConversionRateOptimization

  6. Jan 28

    Stop Bidding on Window Shoppers! 🚫 How to Use Target CPA to Guard Your Bank Account (Step-by-Step)

    If you’re spending $50 on Google Ads but don't know if that's buying you a $1 lead or a $100 lead, you are flying blind. 💸 ►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre Most businesses are just "buying clicks" and hoping they turn into customers—but hope isn't a strategy. In this video, we break down Target CPA (Cost Per Acquisition), a specific setting that acts as a guardrail for your bank account. It shifts your ad spend from a "pay-per-click" model to a "pay-for-results" model, ensuring you never overpay for a lead again. In this video, you will learn: ✅ What is Target CPA? How to tell Google exactly what a lead is worth to you. ✅ Who should use it: Why this is critical for service businesses (plumbers, lawyers, etc.) and Performance Max campaigns. ✅ The "Hidden Trap": The #1 mistake business owners make when setting their bid that causes traffic to drop to zero overnight. 🚫 ✅ The "Ratchet Down" Strategy: A step-by-step formula to set your initial bid correctly (hint: don't use your "dream number") and safely lower it over time to maximize ROI. What's in this video: ================ 0:00 Stop Wasting Money on Google Ads 0:29 The Problem with Buying Clicks 1:35 What is Target CPA? 2:22 Ideal Businesses for Target CPA 2:49 How AI Bidding Protects Profits 3:18 Critical Warning: Data Requirements 3:37 The #1 Mistake That Kills Traffic 3:55 The Correct Way to Set Target CPA 4:23 How to Find Your True Lead Cost 5:50 Step-by-Step Calculation Example 6:40 How to Lower Lead Costs Over Time 7:22 Next Steps & Free Google Ads Audit ================ Stop letting your budget disappear. Watch now to start bidding on customers, not just clicks! 🚀 📚 Additional Resources: 🔗Google Ads Conversion Tracking - Don’t run ads without it: Target CPA relies entirely on accurate data. If you haven't set up your "Primary Conversions" correctly, this bidding strategy will fail. Watch this video/read this post to get your tracking fixed first: https://youtu.be/pjqzBgMXt2I 🔗Full conversion tracking set up blog post step by step: https://www.39celsius.com/google-ads-conversion-tracking/ 🔗How to maximize conversions: https://youtu.be/WRTAoX6S1t0 👇 Need a Free Google Ads Audit? If all this sounds overwhelming and you don’t have time to manage it yourself, let us help. We offer a Free Google Ads Campaign Audit to identify where you might be wasting money. Reach out today: 📞 Call: 951-444-0174 📧 Email: toby@39celsius.com   If you found this podcast helpful, please hit the like button and subscribe for more actionable digital marketing tactics from the trenches!👍 🤝 Work with Toby: Want us to build your Google Ads system for you? Let's talk. 🗓️ Book a 1-on-1 Zoom Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 📧 Email: toby@39celsius.com 📞 Call: 951-444-0174 Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592   #TargetCPA #googleadstips #googleadstargetcpa #DigitalMarketingTips #temecula #TemeculaWineCountry #inlandempire #murrieta #marketingstrategies

  7. Jan 28

    Restaurant SEO: Is Your Restaurant "Invisible"? 👻 Get Recommended by AI & Google Maps NOW

    Is your dining room too quiet while delivery apps eat 30% of your profits? 📉 You might have an "Invisible Restaurant" problem. ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre In this video, we break down a simplified, no-fluff guide to Restaurant SEO and GEO (Generative Engine Optimization) specifically for busy owners and managers. Learn how to leapfrog your competition in the Google Local Pack and ensure AI chatbots like ChatGPT and Gemini recommend your restaurant for date night. 🥂 What you’ll learn in under 15 minutes: ✅ The "Micro-Attribute" win that filters you into local searches. ✅ Why your PDF menu is killing your traffic and rankings (and how to fix it). ✅ The "hidden" llms.txt file that talks directly to AI bots. ✅ How to turn customer reviews into a keyword-rich ranking engine. ✅ Simple Schema Markup to make your restaurant legible to robots. Stop building your business on "rented land" like DoorDash and UberEats. It’s time to own your traffic and become the local favorite. 🏆 Comment "MENU" below to receive my simple llms.txt template and a checklist for your web developer! 🚀 Next Steps & Resources: 🔗[Video] Local SEO Masterclass: Build Your Citations & NAP Consistency: https://youtu.be/7itYIJGlbQY?si=0qjXCZP8cGiTEGaH 🔗[Video Series] Complete Local SEO Training for Small Businesses (Free):  https://youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v&si=ZlXchefDpXZDIQB9 🔗Google Ads for Restaurants Case Study ($22k in new sales): https://youtu.be/1q3Ci4O_Frw 🔗 Full blog post: https://www.39celsius.com/seo-for-restaurants-rankings-guide/ Grab Your Free SEO Strategy Roadmap Session Here: https://keap.app/booking/39celsiuswebmarketingconsulting/39c-mktg-marketing-meeting If you found this helpful, please 👍 and subscribe for more "from the trenches" marketing tactics! 📢 And if you need help with your company's SEO, connect with me: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #restaurantseo #seotips #temecula #temeculawinecountry #temeculavalley #restaurantmarketing #restaurantgrowth #aioptimization #GEOoptimization #localseoexpert #localseotips #localseoservices #temeculaseocompany

    Restaurant SEO: Is Your Restaurant "Invisible"? 👻 Get Recommended by AI & Google Maps NOW

  8. Jan 27

    Are Your Google Ads Working? 🤔 Learn Why Conversion Tracking is CRUCIAL 🎯📈

    🔍 Are you pouring money into Google Ads without seeing the results you expected? It's time to turn the tables and maximize your ROI with one crucial tool: Conversion Tracking! https://www.39celsius.com/google-ads-conversion-tracking/ 🌟 In today's video, we dive deep into why conversion tracking is indispensable for any serious Google Ads campaign. ►Subscribe to my channel, just click the link: https://bit.ly/48VaOre ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation=========== 📊 Discover: - Why Conversion Tracking Matters: Understand the real impact of your ads beyond just clicks. - Digital Plumbing Essentials: See which ads or keywords are truly driving conversions and adjust your spending for maximum efficiency. - The Power of Data: Learn how conversion tracking helps Google find more of your best customers, enabling better targeting and optimized spending. - Real-world Example: Dive into a case study on how a massage therapist used conversion tracking to double down on the most profitable keywords. 👍 Like this video if you find it helpful, and subscribe to our channel for more insider tips and strategies to make your digital marketing work smarter. Don't forget to turn on notifications to stay updated! 🔗 Useful Links: ▶️ Google Ads Optimization Tips: https://youtu.be/A7o4YvnBQfo ▶️Full Post Here: https://www.39celsius.com/google-ads-conversion-tracking/ ▶️More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/ 💬 Have questions about Google Ads, SEO, or Facebook Ads? Contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project! MARKETING HELP - BOOK A CALL WITH ME: Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation Contact us:  https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 Phone: 951-444-0174 #googleadstips  #conversiontracking  #PPC #SEM (Search Engine Marketing)

    Are Your Google Ads Working? 🤔 Learn Why Conversion Tracking is CRUCIAL 🎯📈
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About

Stop leaving money on the table! This podcast delivers actionable digital marketing strategies to help your SMB get more leads, more sales, and more profit. Join digital marketing expert Toby, co-founder of 39 Celsius, as he breaks down SEO, social media, content marketing, email automation, Google Ads, and more. Subscribe for practical tips you can implement today. Visit our website as well to learn more. https://www.39celsius.com Phone: 951-444-0174

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