The New Standard - Podcast

Finnley Edwards
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  • Self-Improvement
  • Updated Weekly

The New Standard Podcast helps ambitious men raise the bar in body, mind, and life. Hosted by coach Finnley Edwards, each episode cuts through excuses with raw stories, practical frameworks, and straight-talking advice. This isn’t “normal” fitness talk it’s about building the foundation that transforms your career, confidence, and relationships. When you raise your standard, everything changes.

  1. 12/01/2025

    Ep 51: Everything you need to know about AI to optimize yourself, your time and your daily habits with life and business. With AI Specialist Oli Wood.

    In today’s episode, I’m sitting down with someone who is genuinely operating on a different level. Oli Wood isn’t just “into AI.”He’s a full-stack developer with 10+ years in tech, building real systems long before most people even knew what AI meant. And in the last year alone, he’s created some of the most powerful, practical AI tools I’ve ever seen: appointment-booking WhatsApp agents, SMS qualification bots, voice AI receptionists, automated legal systems, and content pipelines that cut 80% of your workload. This episode is for the guys who feel stuck, overwhelmed, or like they’re “too busy” to work on themselves.Because the truth is simple: you’re not too busy you’re just not using the tools available to you. Oli breaks down exactly how AI can help you:• save hours every single week• get clarity when you feel lost• improve your habits and discipline• build a better routine• simplify your business• and actually move your life forward No hype.No jargon.No fearmongering.Just real, practical ways to use AI to become more efficient, more capable, and more confident in your body, your business and your future. If you’re serious about levelling up, this is a conversation you can’t miss. Welcome to The New Standard Podcast. Let’s get into it.

    1h 43m

  2. 11/03/2025

    Ep 50: Why Most Outreach Fails (and How to Fix It) with Tom Rees

    Welcome back to The New Standard Podcast. In this episode, I sit down with my good friend Tom Rees, who’s earned over £28,000 in sales commission in 1 month purely from appointment setting. We break down everything from: – The mindset you need to succeed in outreach – How to build genuine connections instead of sounding like every other sales rep – The systems that keep you consistent and converting – And what most people get completely wrong about the process Whether you’re a coach, creative, or business owner trying to grow your client base — this one will change the way you look at outreach forever. Because at the end of the day, the secret isn’t more messages. It’s how you show up in every single one of them.

    1h 6m

  3. 11/03/2025

    Ep 49: How to Find Your Purpose (Even If You Feel Lost Right Now)

    In this episode, I talk about something every man struggles with at some point purpose. I share my own story of how I went from studying architecture, following logic and expectations, to building The New Standard a mission that’s now so much bigger than fitness. We break down how to actually find your purpose, even if you feel stuck or directionless right now. Because the truth is, purpose isn’t something you stumble across... it’s something you build. You’ll learn:– The real difference between passion and purpose– How to find meaning in the work you already do– When it’s time to pivot versus when it’s time to stay– And why purpose always starts with impact, not income If you’ve ever questioned what you’re really meant to do this episode is going to help you find clarity, direction, and the confidence to move forward with intent. Follow The New Standard Podcast for weekly conversations on growth, mindset, and becoming the man you’re meant to be.

    26 min

  4. 11/03/2025

    Ep 48: The power of "NO": How to protect your energy, your time, and your standards

    Most people think saying no is selfish.But in reality, it’s one of the most self-respecting decisions you’ll ever make. In this episode, I break down the power of saying no... how it shapes your identity, protects your energy, and builds self-respect. We’ll talk about why so many men struggle to set boundaries, the hidden cost of always saying yes, and how learning to say no will completely change the direction of your life. This isn’t about rejection, it’s about reclaiming control.Because every time you say no to what doesn’t serve you, you’re saying yes to the man you’re becoming.

    30 min

  5. 10/27/2025

    Ep 47: You Don’t Get What You Want... You Get What You Think You Deserve

    Welcome to this episode of The New Standard Podcast. Most men don’t fail because they’re lazy.They fail because deep down they don’t believe they deserve more. In this episode, we break down what’s really holding you back from progress:– The hidden belief that you’re not worthy of good things– How your environment and upbringing shape what you think is “normal”– Why abundance is a mindset, not a milestone– And how to finally start receiving success instead of rejecting it Because the truth is if you don’t believe you deserve better, you’ll never let yourself have it. This episode will show you how to rebuild your self-worth, shift into abundance, and start acting like the man who already deserves it all.

    42 min

  6. 10/27/2025

    Ep 46: You Don’t Need Less Stress...You Need Better Systems

    Welcome back to The New Standard Podcast. In this episode, we’re diving deep into one of the biggest killers of progress... STRESS.Because the truth is, you’re never going to eliminate it. You just need to learn how to handle it better. We cover:– Why stress isn’t your enemy, it’s your feedback system– The mindset shift that separates calm operators from emotional reactors– Proven breathing techniques to reset your body in under 60 seconds– How to build routines, structure, and physical protocols that keep you grounded– And the one question you should ask yourself every time stress hits Because stress doesn’t destroy you - your lack of systems does.This episode will help you take control of your response, rebuild your capacity, and perform at your best no matter what life throws at you. If you’ve ever felt on the edge, overwhelmed, or stuck in survival mode… this one’s for you.

    34 min

  7. 10/22/2025

    Ep 45: How to Stay Locked In All Year Long (One Month at a Time)

    Most people set goals once… and never look at them again. Then they wonder why they lose motivation halfway through the year. In this episode, we break down why shorter goals create bigger results, and how resetting your focus every 30 days completely changes the way you think, feel, and perform. You’ll learn: – Why monthly goals build unstoppable momentum – How to rewire your mindset for faster progress – The simple 3-step system to reset and realign every month – And why reflection is just as powerful as action Because the truth is long-term success isn’t built in one big sprint. It’s built in the small, intentional resets that keep you sharp, hungry, and focused month after month.

    23 min

  8. 10/14/2025

    Ep 44 : The power of Delayed Gratification

    Welcome to Episode 44 of The New Standard Podcast. In this episode, we’re diving deep into the mindset that separates men who talk about changing their lives… from those who actually do. Delayed gratification.The ability to say no to short-term comfort so you can say yes to long-term confidence. We’ll break down: Why dopamine drives nearly every decision you make How instant gratification is silently destroying your focus and discipline The link between delayed gratification and self-respect And how to build a system that rewards patience, purpose, and progress Because most men aren’t struggling with potential.They’re struggling with patience. Every rep, every clean meal, every choice to stay focused when no one’s watching that’s where belief is built. Listen to this one when you feel stuck, restless, or tempted to quit early.This episode will remind you:The man who delays gratification, controls his future. Instagram: @finnleyedwardscoach

    25 min
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About

The New Standard Podcast helps ambitious men raise the bar in body, mind, and life. Hosted by coach Finnley Edwards, each episode cuts through excuses with raw stories, practical frameworks, and straight-talking advice. This isn’t “normal” fitness talk it’s about building the foundation that transforms your career, confidence, and relationships. When you raise your standard, everything changes.

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