Creative Strategy Classroom

Vishal Nayak
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Assistant Professor discusses basic and advanced topics on marketing and advertising creative strategy, digital marketing, corporate communication.

Episodes

  1. What is this podcast about?

    12/18/2021

    What is this podcast about?

    Trailer for the podcast!

    2 min

  2. 12/18/2021

    What is Corporate Communication. The Creative Strategy Classroom Podcast

    We discuss the vast field of corporate communication and look at its role in a company's communication setup. Topics in the podcast: understanding corporate and communication, difference b/w marketing and corporate communication, functions of corporate communication department in a company, a little bit of history of the field, and a little bit about career options.

    19 min

  3. 12/08/2021

    Ep 4 What is advertising? In simple words. Creative Strategy Classroom Podcast.

    We take a brief look into the definitions, functions, purposes, scope, history, and future of advertising. We also look into how advertising works on people's minds. Advice on skills to cultivate and books to read for the aspiring advertising professional.

    19 min

  4. 11/12/2021

    Ep 3 - What is 'Positioning' in Marketing

    Definitions positioning in simple words. Analysis of positioning statements of six of India's leading toothpaste brands in 2021.

    13 min

  5. 10/28/2021

    Ep 2 - What is a brand? Definitions and Examples In Simple Words

    'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of the word 'brand' and how it has taken on new meanings. Examples are included.

    10 min

  6. 10/27/2021

    Episode 1 - Q: What is Marketing? Answers and Examples

    Podcast topic: What is Marketing Level: Basic This episode provides a quick understanding of the term 'marketing' with examples of Sony Walkman, Apple iPod and Maggi Noodles among others.

    9 min

Trailer

About

Assistant Professor discusses basic and advanced topics on marketing and advertising creative strategy, digital marketing, corporate communication.

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