Advertere TV

Advertere: The Marketing Society
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Advertere TV is an initiative that aims to bring to you some interesting concepts, conversations, and stories revolving around marketing, management and business. As a community that loves marketing, we try to decode the stories behind successful companies, brands and personalities. After all, great marketing is all about exceptional storytelling, right? Reach us at: E-mail: info@advertere.org Instagram: https://instagram.com/advertere.tms LinkedIn: linkedin.com/company/advertere-tms

  1. 12/07/2021

    THE BIGGEST REASONS WHY BRANDS DIE |E22| ADVERTERE TV EXPLAINS

    A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common.  Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience.  This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market.

  2. 11/29/2021

    Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains

    As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.

  3. 11/21/2021

    How Do Brands Read Your Mind?| E20 | Advertere TV Explains

    How do brands form a connection with their audience or how do they know exactly what their customers want? The answer to all these questions is Neuromarketing! Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology. Neuromarketing is present around us in ways that we are not even aware of. In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions. TIMESTAMPS 0:00-0:17 Preview 0:18-0:46 Introduction 0:47-1:10 What is Neuromarketing? 1:11-1:37 How does it work? 1:38-3:10 Neuromarketing tools 3:11-3:32 Pros of Neuromarketing 3:33-4:10 Cons of Neuromarketing 4:11-4:30 Neuro Marketing going mobile 4:31-5:12 Examples of Neuromarketing 5:13-5:39 Conclusion 5:40-6:01 Outro Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend. ----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTg You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/ LinkedIn: https://www.linkedin.com/company/advertere-tms

  4. 07/29/2021

    Top Digital Marketing Trends in 2021 & Beyond | P1 | E19 | Advertere TV Explains

    With the world going digital, so have the marketers. Online marketing has now evolved into a mainstream marketing platform.Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. However, online marketing keeps changing as the industry is continuously evolving. From the rise of voice marketing to a shift towards video content marketing, new trends keep emerging in this dynamic ever-changing landscape.And that is why marketers need to stay updated about these marketing trends and plan their strategies accordingly. Advertere Tv has decided to come to your rescue and update you on the latest and expected digital marketing trends in the near future.We will be discussing trends like AI, Chatbots, voice optimized tools, video marketing, and their impact on the marketing world. We will be soon coming up with part 2 of this video, so stay tuned!Link of Episode 1 : https://www.youtube.com/watch?v=Jr_3UQ3MQo0&t=1s---------------------------------------------------------------------------------------------- Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend. ----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretvInstagram : https://www.instagram.com/advertere.tms/LinkedIn : https://www.linkedin.com/company/adve

  5. 07/08/2021

    Network Marketing: Business or Scam? | Part 1 | Episode – 18 | Advertere TV Explains

    Marketing is the analysis and interpretation of selling, promoting, advertising, doing research, etc. Watch us discuss a marketing type that people often misconceptualize, and address as a scam. Yes! We are talking about the very controversial business model; Network Marketing.What's all the buzz about? How does it work? What are its pros and cons? We have tried to answer all of these questions. We will be coming up soon with part 2 of ‘Network Marketing 101’. STAY TUNED! We hope you will enjoy watching this one.Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.P.S. This episode aims to provide information about network marketing, Advertere TV doesn’t intend to promote or persuade anyone to operate on this.----------------------------------------------------- Time Stamps 0:00 – Intro01:47 – how does it work?2:36 – benefits to business and distributors04:01 – Dark side05:09 – benefits to the consumers07:10 – Amway08:11 – eBiz------------------------------------------------------------Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?s...You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/adve...---------------------------------------------------------- #adverteretv #adverteretvexplains #adverteretvsnippets

  6. 06/22/2021

    Netflix and Its Policies | Episode 17 | Advertere TV Explains

    Sharing sensitive information with employees? No company in its sane mind would do it, right? Well, we have a rule breaker: Netflix. Ever wondered what is the secret sauce to their successful run in the streaming industry or how they compete at such a significant pace? Here, you'll find all your answers! Welcome to yet another episode of Advertere TV. In today's episode, we'll be covering some more steps that the company takes to strengthen and retain their culture. Moving on to why Netflix thinks 'sharing sensitive information with employees' is a good move and lastly the infamous 'The Keeper Test.' Well, if your partner is a keeper or not, we don't know. But let's find out if Netflix is. ---------------------------------------------------------------- 00:00- Introduction 00:29- Concluding previous part 01:08- Strengthening the Culture 01:52-Unusual culture at netflix 02:46- Decentralised decision making 03:50- Culture Reinforcement 05:43-Healthy performance reviews 06:17-More freedom to employees 08:15- Conclusion 09:33- Outro ------------------------------------------------------------------------ Watch this episode on Youtube: https://youtu.be/6IRvgbD29cQ Subscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTg You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/ LinkedIn: https://www.linkedin.com/company/advertere-tms #adverteretv #adverteretvexplains #adverteretvsnippets

  7. 06/14/2021

    Cryptocurrency for Beginners | Part 2 | Interview with Aishwary Gupta | Episode 16 | Advertere TV Interviews

    Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about? Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way. We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take. A step by Advertere Tv to guide you through the journey of cryptocurrency. If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it! Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards. ---------------------------------------------------------- -Newsletter: https://wa.me/message/A247J3KK4O5UM1 - Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR - Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR - Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you. - LinkedIn: CA Aishwary Gupta | https://www.linkedin.com/in/aishwary1992/ ----------------------------------------------------------- TIMESTAMPS 0:00 – What to look in a cryptocurrency? 5:13 – Does history matters? 5:54- Advice for newbies 8:05 – Is it the right time to invest in bitcoin? 9:07 – How to avoid volatility 10:51- Is crypto a medium of exchange? 12:51 – Disadvantages of Crypto 13:38- Tip culture in crypto 17:03- effect of china 19:34- Let’s talk about different exchanges 24:23- Hardware wallets 26:47- How much should a beginner invest? 28:11- Projects to look out for 30:25- courses 31:46- Final piece of advice 33:43 – Disclaimer Subscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTg Watch the video on YouTube: https://youtu.be/sZ4kiyzxS8A Watch Part 1 on YouTube: https://youtu.be/y8tw09P9UA8 You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/ LinkedIn: https://www.linkedin.com/company/adve... #adverteretv​ #adverteretvexplains​#adverteretvsnippets​ #advertereinterviews

  8. 06/07/2021

    Cryptocurrency for Beginners | Interview with Aishwary Gupta | Episode 15 | Part 1 | Advertere TV Interviews

    Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about? Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way. We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take. A step by Advertere Tv to guide you through the journey of cryptocurrency. If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it! Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards. -Newsletter: https://wa.me/message/A247J3KK4O5UM1 - Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR - Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR - Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you. TIMESTAMPS 0:00 – INTRO 2:37 – PURPOSE OF CRYPTOCURRENCY 8:43- WHAT IS BLOCKCHAIN? 15:05 – PRESENT SITUATION CRYPTO 20:43 – INFLATIONARY AND DEFLATIONARY CURRENCY 28:01- DON’T LOOK FOR TRENDS 30:53 – FUTURE OF CRYPTOCURRENCY 33:30- TRULY DECENTRALIZED PLATFORM 36:52- POTENTIAL OF ETHEREUM --------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?sub_confirmation=1 Watch the video on youtube: https://youtu.be/y8tw09P9UA8 You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/  LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv​ #adverteretvintervie​w #adverteretvsnippets​

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About

Advertere TV is an initiative that aims to bring to you some interesting concepts, conversations, and stories revolving around marketing, management and business. As a community that loves marketing, we try to decode the stories behind successful companies, brands and personalities. After all, great marketing is all about exceptional storytelling, right? Reach us at: E-mail: info@advertere.org Instagram: https://instagram.com/advertere.tms LinkedIn: linkedin.com/company/advertere-tms

Information

  • Creator
    Advertere: The Marketing Society
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Copyright 2020 Advertere: The Marketing Society
  • Show Website
    Advertere TV