Flex That Worx

Baseworx
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Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be. If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run. Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works. At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale. Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply. If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co  Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful. Flex That Worx is powered by Baseworx

  1. 4D AGO

    Why Employers Need To Know Your Coworking Space Exists | Flex Rewind | S2 EP16

    How much time do you spend reaching out to the businesses in your area? Not the freelancers or the solo workers who already know what coworking is, but the employers with remote teams who have probably never set foot in a space like yours and the companies thinking about releasing their office lease, but wanting to still give their team a place to work from. It is a detail that a lot of operators might have not considered, but as the profile of coworking members continues to evolve, it is becoming one of the more important questions in the room. In this Flex Rewind, Graham and Anne-Marie dig into the growing opportunity for operators to build relationships directly with employers who have remote or hybrid teams. The conversation covers the hidden costs companies face when equipping people to work from home, the tax efficiency of a business covering a coworking desk versus an employee funding one themselves, what a membership base built around employer relationships actually looks like in practice and why a workspace shouldn’t be viewed as a perk but as a necessity where people genuinely show up and do meaningful work. Short, focused and full of ideas that operators can act on. If your membership has been built entirely around individuals finding you, this one is worth your time. Key takeaways for coworking & flexible workspace operators: Understanding who pays for the desk changes how you think about retention and long-term revenueSetting up home workers costs employers more than they often realise and a coworking desk simplifies that entirelyIt is more tax efficient for a company to pay for a desk than for an employee to cover it from their own salaryEmployer relationships bring a steadiness to your membership that individual sign-ups alone cannotGoing out and starting conversations with local businesses could add real value to your spaceThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    5 min

  2. MAR 31

    Hotels vs Hostels: The Coworking Identity Problem | S2 EP15

    If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out? Hotels and hostels both sell beds, nobody ever confuses the two. Coworking and flexible workspaces also both sell desks but plenty of operators are trying to be both at once and that is where it starts to get complicated. In this episode, Anne-Marie and Graham work through an analogy that sounds simple on the surface but opens up a lot once you really get into it. The hostel experience is social, high energy, community driven and built around people who want to be part of something while they are there. The hotel experience is private, service led, predictable and built around people who want things to just work without the noise. Both are profitable, both are clear on who they are for, neither is sitting in the middle trying to be all things to all people. So where do coworking and flexible workspaces sit in all of this and what happens when an operator is not entirely sure of the answer? The conversation covers what your audience psychology actually tells you, why your team needs to be as clear on your identity as you are, how you can borrow smart ideas from both ends of the spectrum without losing focus and why getting stuck in the middle is the one place you really do not want to be. This one is worth a proper listen, a conversation that has you thinking about your own space long after the episode is over. Key takeaways for coworking & flexible workspace operators: Clarity on what your space is attracts the right members faster, retains them longer and makes conversion easierYour team, your offer and your environment all need to reflect the same identityListening to why people actually come to your space is where the real insight livesYou can borrow elements from both ends of the spectrum but your members will feel it if you have not made a choiceGetting stuck in the middle is the one position that tends to work out for nobodyThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    18 min

  3. MAR 25

    You Don’t Have an Occupancy Problem, You Have a Sales Process Problem | S2 EP14

    If someone asked you what your lead-to-tour conversion looks like right now, would you have an answer? In this episode of Flex That Worx, Anne-Marie and Graham unpack something that comes up again and again with operators. It can feel like an occupancy issue, but when you take a closer look, it’s actually about what’s happening behind the scenes. Community plays a huge role in any space, it keeps people engaged and connected. When it comes to growth, there needs to be a bit more structure around how enquiries are handled, how conversations progress, and how decisions are tracked. This conversation looks at where things can start to slip. Follow-ups that take longer than intended, pipelines that exist in people’s heads rather than anywhere visible and tours that don’t always translate into members. We also spend time chatting about occupancy and why it doesn’t always reflect what’s going on in the business. If you’ve ever had the sense that things should be converting better than they are, this will be the episode you need to hear this week. Key takeaways for coworking operators: Community strengthens retention but growth needs structure behind itResponse time shapes how your space is experienced from the first interactionA simple, visible pipeline can bring clarity very quicklyConversion becomes easier to understand when it’s actually trackedOccupancy doesn’t always reflect how sustainable the business isThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    29 min

  4. MAR 18

    The Art of Creating Great Events, Experiences and Brand in Coworking with Emilie Lashmar | S2 EP13

    Events have always been part of coworking. Breakfasts, meetups, workshops, the occasional Friday social. But anyone running a workspace knows the real question isn’t whether events matter. It’s whether they’re actually driving value for your members. In this episode of Flex That Worx, we sit down with Emilie Lashmar, Creative Director at TOGETHER and Director of GCUC UK, to unpack what events can really do for a coworking brand when they’re designed with intention. What we explore in this episode How events can become the energy source inside coworking spacesHow community activity can influence a town's/city’s wider ecosystemThe challenge of measuring the real impact of eventsWhy brand in coworking is much more than visualsThe evolving relationship between independent operators and larger flex brandsHow operators can look after themselves while building communityEmilie’s coworking journey started in Brighton at PLATF9RM, where community and events became the heartbeat of the space. Not in a forced way, but through the simple idea that bringing the right people together often leads to opportunity. Businesses grow. Collaborations happen. The town / city ecosystem starts to feel a little stronger. From those early days running events inside a coworking space to shaping major industry gatherings like GCUC, Emilie has seen how experiences shape brand in ways other types of marketing alone never can. The conversation moves through a lot of ground familiar to workspace operators. Event fatigue, burnout, the pressure to keep calendars full, the tricky balance between community energy and running a sustainable business. There’s also a deeper discussion about brand itself. Not the visual identity side, but the behaviours that shape how a workspace is experienced every day. Because in coworking, brand is rarely something you can point at, it’s something people feel. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with Emilie on LinkedIn, visit her website and learn more about Together & GCUC UK. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    59 min

  5. MAR 12

    Who Should Be Paying For The Desk? | S2 EP12

    When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk? In this episode of Flex That Worx, we explore a shift that coworking operators are noticing. As coworking becomes more mainstream, more employees of established businesses are choosing to work from coworking spaces and in many cases they are covering the cost themselves. We chat through what this model means for a coworking space, for revenue stability, for retention and for how you define your ideal customer. If the employer is funding the desk, the relationship changes. If the employee is funding it, the risk profile looks different. We also look at the perception gap that still exists. Many nine to five workers assume coworking is not for them. That it is built for freelancers or creatives. Yet in reality, most spaces today are more than capable of supporting structured, professional work environments.  For operators, this raises practical questions. How easy is it for a business owner to secure a desk for a team member? How visible are you to local companies? And if one company starts to grow within your space, how do you manage that sustainably? Key Takeaways for Coworking and Flexible Workspace Operators Consider who is actually funding the desks in your space and what that means for retentionEmployer funded memberships can bring greater stability than relying solely on individual payersMany nine to five professionals still do not see coworking as relevant to themMake it straightforward for business owners to understand pricing and secure desksThink ahead about how much of your space you want allocated to one organisationStay active within your local business community so awareness grows naturallyIf you are thinking about consistency of sales and strengthening your foundations for the year ahead, this conversation will give you plenty to reflect on. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    32 min

  6. FEB 24

    Building a Coworking Leadership Model That Lasts with Claire Carpenter | S2 EP11

    Running a coworking space is not easy! It involves signing long leases in a market that behaves month to month. It’s about managing rising expectations, rising costs and a future that feels harder to predict every year. In this episode of Flex That Worx, we sit down with Claire Carpenter, who has seen coworking evolve from handwritten membership forms and direct hustling to integrated platforms, AI conversations and operators scaling to multiple locations. Practical Takeaways for Operators Protect your own energy as a leaderEnsure your tech stack is saving you time & adding valueAudit your pricing against rising operational costsDefine your core audience clearlyThis isn’t a hype-filled future of work discussion. It’s a grounded conversation about what leadership actually looks like when you’re the one carrying the risk. We talk about sustaining yourself over the long haul, navigating a growing transactional member base, designing community into your strategy and using technology properly, not just collecting subscriptions. If you’re building a workspace you want to still be proud of in ten years time, this episode will feel very real. Connect with Claire and learn more about her work at Claire Carpenter Coaching hereThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    35 min

  7. FEB 17

    Define Your Ideal Coworking Member Before You Define Your Marketing | S2 EP10

    You can be busy with tours and still feel stuck. People come in, they like the space, they compliment the atmosphere and then they leave until you hear later that they have chosen not to become a member. A reason we hear often from coworking operators is price. In this episode of Flex That Worx, we break down this frustration properly instead of rushing to fix it with discounts & how marketing is a key part to understanding who you actually serve best.  We talk about: What happens when marketing starts with platforms instead of peopleThe difference between speaking to a remote worker paying from their own pocket and speaking to an employer deciding where their team should workHow the message changes when you understand who is actually holding the budgetWe also get into the practical marketing side such as how your website might be quietly blocking bookings, mission statements that overshadow the transaction and can result in nobody hearing or joining you on that mission & how social media can feel busy but not providing the value you need from it. There is a pressure to be everywhere for coworking spaces when it comes to marketing, we discuss how important clarity and consistency are over high volume of different activities. At the end of the episode, we speak about retention. Even at high occupancy, members always have alternatives. Working from home, trying somewhere new or changing routines. Marketing does not stop when desks are filled, it can become a lever to reinforcing value. If you are questioning where to focus your marketing next, this episode brings it back to something simple. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    22 min

  8. FEB 10

    From Strategy to Stories: What Actually Works in Coworking Marketing with Jack Regan of Trend 7 Media | S2 EP9

    Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles. In this episode of Flex That Worx, we’re joined by Jack Regan from Trend 7 Media for an honest conversation about what actually works when it comes to coworking marketing. Trend 7 Media is a Content Marketing Agency for B2B Tech brands and they have experience helping spaces in the coworking industry with their marketing. We talk about why marketing needs to start with clarity around what your space stands for, how real member stories consistently outperform polished campaigns and why community impact often happens well beyond the walls of your workspace. The conversation also explores practical realities, from driving enquiries in the first 30 days, to staying visible when you’re already close to capacity and avoiding the trap of endless planning that never turns into action. This episode is for coworking and flexible workspace operators who want marketing that feels manageable, human and aligned with how their space actually works. Key themes discussed in this episode for coworking & flexible workspace operators: Why clarity on goals shapes better marketing decisionsHow member stories create trust and connectionWhat community impact looks like in everyday practiceHow consistency builds momentum without chasing perfectionThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    29 min
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About

Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be. If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run. Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works. At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale. Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply. If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co  Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful. Flex That Worx is powered by Baseworx

Information

  • Creator
    Baseworx
  • Years Active
    2025 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © 2026 Flex That Worx
  • Show Website
    Flex That Worx