Flex That Worx

Baseworx
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Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be. If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run. Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works. At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale. Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply. If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co  Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful. Flex That Worx is powered by Baseworx

  1. 4D AGO

    What Coworking Can Learn from the Gym Industry | S2 EP8

    Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think.  A few similarities we noticed are they both sell memberships, depend on retention and they only work if people actually show up. In this week’s episode of Flex That Worx, Anne-Marie and Graham dig into why gyms have become very good at understanding routine, habit, and real human behaviour and what coworking operators can take from that.  The conversation explores why people keep showing up to spaces that fit into their lives, even when those spaces are not perfect. It challenges the idea that better equipment, better coffee, or more events are what drive engagement, and instead looks at timing, accessibility, confidence, and clarity of purpose. They also unpack the challenges operators need to manage such as intimidating first days for new members, over-engineered onboarding, serving very different people in the same space, and the mistake of assuming community can be manufactured on demand. This is not about turning coworking spaces into gyms. It is about learning from an industry that understands where it sits in people’s lives, and designs around that reality. Key takeaways for coworking and flexible workspace operators: If your space does not fit into someone’s routine, no amount of fancy equipment will fix thatAccessibility and opening hours often matter more than amenitiesOver-structured onboarding can create pressure rather than confidenceOne space can successfully serve different audiences at different timesCommunity is an outcome of environmentExisting members still need support even if they have been there for years Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    24 min

  2. JAN 27

    Coworking and the Creator Economy: Are We Serving the New Wave of Solopreneurs? | S2 EP7

    Coworking spaces have traditionally been designed around desks, meetings, and laptop-based work. But a growing group of workers do not fit neatly into that model. In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore whether coworking spaces are truly set up to support creators, people whose work depends on content, visibility, and personal branding. Creators work differently from traditional freelancers or remote employees. They often need a quiet space at short notice, spaces suitable for filming or recording, and access to equipment that is difficult to justify or maintain at home. Many coworking spaces were never designed with this type of work in mind, which can unintentionally create friction for both operators and members. This episode looks at what it would actually mean to serve creators well, without overengineering your space or compromising your existing business model. The conversation covers practical considerations around layout, sound, equipment, membership structures, and how operators can assess whether this audience makes sense for their location. For coworking and flexible workspace operators thinking about future demand, this episode offers a grounded, realistic look at an audience that is already present in many local markets. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    26 min

  3. JAN 21

    Flex Rewind: The Growing Trend of Niche Coworking & Flexible Workspaces

    In this Flex Rewind episode of Flex That Worx, we take a closer look at why niche coworking and flexible workspace models are gaining momentum, and why clear positioning is becoming critical for operators. Graham Clarke, Anne-Marie Murphy and Joe Averill discuss how flexible work has evolved beyond its early roots in freelancer-led coworking and traditional serviced offices. As remote and hybrid working have reshaped demand, many operators now sit somewhere between the two models, combining flexibility with a more defined workplace experience. As competition increases, the conversation turns to the importance of focus. Rather than trying to appeal to everyone, successful spaces are making deliberate choices about who they are built for, and just as importantly, who they are not. From professionally oriented environments serving legal and financial firms to tightly curated tech communities, niche strategies are emerging as a way to stand out and protect culture. This is a grounded discussion for coworking and flexible workspace operators thinking about positioning, community fit, and long-term sustainability in a crowded market. If you are refining your proposition or questioning how narrow your focus should be, this episode offers practical insight from lived experience. To get the full breakdown of insights, listen to the full episode here Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    5 min

  4. JAN 13

    Flex Rewind: Back to Basics for Success in Coworking & Flexible Workspaces in 2026

    As the coworking & flexible workspace industry continues to mature, success in 2026 will come from getting the fundamentals right. In this Flex Rewind episode of Flex That Worx, Anne-Marie and Graham break down what operators should be focusing on this year in 2026. From setting meaningful goals and tracking the right KPIs, to reducing manual work and making your space easier to find and join, this conversation is all about clarity and simplicity. They explore why defining your niche matters more than ever, how technology and AI can free teams to focus on higher-value work, and what the continued mainstreaming of coworking means for operators of all sizes. A practical, forward-looking episode for coworking and flexible workspace operators who want to build strong foundations and succeed in 2026 with confidence. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    6 min

  5. 12/18/2025

    Creating People-Centric Coworking & Flex Workspaces with Suzanne Murdock of The Hub Newry | S2 EP4

    What happens when a coworking space is designed around real human needs, not trends or templates? In this episode of Flex That Worx, we sit down with Suzanne Murdock, MD & Co-Founder of The Hub Newry and Coach & Mentor for Micro Business Leaders + Coworking & Flex Space Operators. The Hub Newry is a long-standing coworking space provider based in Newry, Northern Ireland. Suzanne shares how personal experience, starting over, and building a business shaped her approach to coworking from the very beginning. This conversation explores what it really takes to create workspaces that last. From intentional onboarding and member alignment, to balancing flexibility with structure and using technology to protect human connection rather than replace it. This episode is for operators who care about sustainability, retention, and impact, not just filling desks. In this episode, we explore: Why belonging is the foundation of successful coworkingHow long-term relationships outperform short-term growthThe role of onboarding in protecting cultureWhere technology fits in people-first workspace operations To learn more about Suzanne & The Hub Newry, visit:  Powering Productivity PodcastBlogSuzanne’s LinkedInThe Hub Newry InstaThe Hub Newry NewsletterSuzanne’s free download - ’The Quiet Reset' Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    58 min

  6. 12/12/2025

    2025 Year in Review: Lessons for those in Coworking & Flex Workspaces | S2 EP3

    In this episode of Flex That Worx, Anne-Marie and Graham reflect on the defining developments of 2025 for coworking and flexible workspaces. Drawing on conversations from industry events including Coworking Europe in Berlin, operator interviews across regions and our own insights at Baseworx, they unpack how the market is maturing and what that means for operators. Topics include the growing professionalisation of the sector, the practical benefits of technology and AI, and why community remains the core driver of member retention.  Anne-Marie and Graham share direct, actionable advice for auditing your space, reducing administrative load, and designing experiences that turn visitors into long term members. The episode finishes with focused guidance for setting clear goals as you plan for 2026. What you will learn How the customer profile for coworking has shiftedHow affordable tech can free your time for community workPractical ways to audit your offering and operationsWhy behaviour-led design improves member fit and retentionSteps to strengthen operational resilience before you scale Listen now to get pragmatic next steps for your space and a clear view of priorities for the year ahead. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    35 min

  7. 12/09/2025

    Reimagining Work: The Future of Coworking with Ashley Proctor | S2 EP2

    In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project! Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wider movement focused on people first working environments. We explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces. Ashley also reflects on her experience with community led events such as Coworking Canada Unconference, where participants guide the conversation and help shape the topics that matter most. This episode is a grounding reminder that coworking is evolving quickly and that operators who keep the human experience at the centre will be best placed to thrive. Key Takeaways for Operators • Community shaped environments create stronger engagement • Spaces grow faster when they support a wide mix of people and workstyles • Flexible, people centred design is becoming essential in modern work • Shared learning and collaboration help operators stay resilient in a changing landscape • Coworking continues to influence how people expect to work, connect and grow Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with Ashley on LinkedIn!  Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    55 min

  8. 12/02/2025

    Navigating the Future of Office & Workspaces with Joe Averill of LEVEL | S2 EP1

    In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces. Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution. Key Takeaways for Coworking & Flex Space Operators: Prioritise member advocacy and transparency.Use technology to improve experience, not add friction.Design with flexibility and wellbeing in mind.Build relationships that outlast transactions.Whether you manage a single coworking hub or a network of flexible spaces, Joe’s insights offer a valuable look at how people-centred design, digital adoption, and partnership thinking can help operators thrive in a changing market. Listen now to gain practical ideas on how to align your space, your systems, and your strategy with the expectations of tomorrow’s tenants. Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode. Connect with Joe on LinkedIn!  Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    1h 6m
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About

Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be. If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run. Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works. At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale. Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply. If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co  Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful. Flex That Worx is powered by Baseworx

Information

  • Creator
    Baseworx
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2026 Flex That Worx
  • Show Website
    Flex That Worx