The Real #Finfluencers

Laura Garfield

The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.

  1. Ep. 24: Melissa Joy’s Secrets to Creating Enduring Content

    08/30/2025

    Ep. 24: Melissa Joy’s Secrets to Creating Enduring Content

    Melissa Joy, CFP®, didn’t wait for a trend—she built a brand. As the founder of Pearl Planning, Melissa embraced video from the very beginning. Nearly a decade later, her content continues to resonate because it’s grounded in purpose, authenticity, and human connection. In this episode of The Real #Finfluencers, Melissa reveals how she creates content that remains relevant, how she approaches LinkedIn with heart, and why starting before you're “ready” is the real secret to success. 💡 3 Timeless Content Strategies from Melissa Joy: Record Stories That Stand the Test of Time Melissa’s earliest videos—including those about her firm’s founding values—still build trust today. Why? Because they speak to enduring truths and personal values that resonate beyond trends.Be Relevant and Personal on LinkedIn Forget the generic posts. Melissa shares why consistent, meaningful engagement with your audience on LinkedIn builds long-term visibility—and community.Just Start (Even If It’s Not Perfect) Perfection isn’t required—presence is. Melissa encourages advisors to begin creating content even on the messy days, and refine as you go. Done is better than waiting.🎯 Her content strategy is less about algorithms and more about authenticity. It's not just marketing—it’s relationship-building at scale. 🔗 Resources & Links Connect with Melissa Joy 📍 Pearl Planning Website:  https://www.pearlplan.com/ 🔗 Melissa Joy on LinkedIn: https://www.linkedin.com/in/melissanjoy/ 🎧 Check out her podcast: https://womensmoneywisdom.buzzsprout.com/ 🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content. Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale? 📲 Learn more at www.ideadecanter.com

    10 min
  2. Ep. 23: Learn from Eric McDermott’s 500K Follower Strategy

    08/24/2025

    Ep. 23: Learn from Eric McDermott’s 500K Follower Strategy

    Eric McDermott didn’t just dip his toes into social media—he made waves. With over 500,000 followers and counting, Eric is showing what’s possible when financial professionals show up consistently and creatively on platforms like TikTok and Instagram Reels. In this episode of The Real #Finfluencers, Eric breaks down the mindset and tactics that helped him build an audience and a business—without compromising compliance or credibility. 💡 3 Audience-Building Secrets from Eric McDermott: Create Content, Not Commercials People don’t want to be sold to—they want to learn something or feel something. Eric’s content doesn’t pitch. It provides value and lets the relationship grow organically.Use Teasers to “Bait the Hook” The scroll is real. Eric shares why short, curiosity-driven teaser clips are essential to grabbing attention and pulling viewers deeper into your ecosystem.Invest in a Real Strategy Posting alone won’t cut it. Eric emphasizes that if content creation isn’t your strength, get help—hire support, build a plan, and treat video marketing like a real growth engine.🎯 His content is funny, sharp, and deeply intentional—and this conversation proves that great marketing doesn’t have to feel like marketing. 🔗 Resources & Links Connect with Eric McDermott 📍 NēXTpectations® Website:  https://www.nextpectations.com/ 🔗 Eric McDermott on LinkedIn: https://www.linkedin.com/company/nextpecations/ 🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content. Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale? 📲 Learn more at www.ideadecanter.com

    18 min
5
out of 5
3 Ratings

About

The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.