AL'z a Son of a Bitch

My name is Jeff Zoerb and I will be your guide through this journey. I’m a husband, father, son, brother, a Veteran, a dog lover and a business owner. I am just an ordinary guy. I am…you. My dad was a victim of Alzhemier’s and Dementia. We had a front row seat to this devastating disease and the effects it had on him, and our family. AL’z is a Son of a Bitch is an unscripted, uncensored, and unapologetic look at the unpredictable journey of Alzheimer’s. This isn’t a clinical podcast—it’s real, raw, and built for people like us: someone with no background in medicine or caregiving, just thrown into the chaos. Inspired by my dad Rick—who used to say, “AL’z a Son of a Bitch today”—this podcast brings together the victims, families, friends, and caregivers. We’ll share stories that are painful, funny, confusing, and brutally honest. You’ll hear from everyday people navigating AL'z in real time, as well as experts who help us understand what the hell is happening—from the science to the symptoms, treatments, and emerging tech. If you’re in this fight, you’re not alone. Subscribe and join the conversation. Let’s laugh, cry, curse, and learn together. Because Alzheimer’s is different for everyone—but no one should walk it alone.