Amplifyr Podcast by Aidan Hennebry

Aidan
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Poised at the intersection of marketing, sales, pricing, and leadership, the Amplifyr Podcast by Aidan Hennebry explores building effective marketing campaigns and sales & leadership teams with some of the industry's most pragmatic voices.

Episodes

  1. JAN 21

    A Career as A Sales & Leadership Consultant • Amplifyr x UNCOMMODiFiED Podcast • w/guest Tim Windsor

    A very special edition of the Amplifyr Podcast released in collaboration with the UNCOMMODiFiED PodcastCheck out the UNCOMMODiFiED Podcast here: https://www.youtube.com/@UNCOMMODiFiED/featuredAlso available on all of your favourite streaming platforms. Get subscribed and enjoy Tim's massive catalog of some 200 episodes.Check out Tim's Sales & Leadership consultancy FERVESCO here: https://fervesco.ca/EPISODE DESCRIPTION:Spend more than 30 years as a Sales & Leadership consultant and you'll learn a thing or two about the art and war of selling. In this special edition of the Amplifyr Podcast, in partnership with the UNCOMMODiFiED Podcast, sales extraordinaire Tim Windsor shares about his journey running FERVESCO; his consultancy agency. Make no mistake: This isn't a conversation about numbers and accolades. It's an incredibly human conversation with the man / myth / legend Tim Windsor himself. In this episode, we cover:00:00 Introduction02:45 Tim’s foray into entrepreneurship07:32 The history of Fervesco18:03 The birth of UNCOMMODiFiED22:19 What is the Amplifyr Podcast?27:52 How Tim influenced Aidan’s career31:24 Life & career are not straight lines38:20 Tim’s human approach to business43:30 AI & the value of the human touch47:34 The wisdom of paradox52:19 Embracing experimentation & framing risk1:01:57 Having a bias for action and iteration1:09:51 Accountability & integral views of success1:17:27 Celebrating wins, losses, failure & success1:21:25 The wisdom of children & evolution of thought1:31:24 Identity: Separating who you are & what you do1:40:46 The winding road of podcasting1:44:02 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    1h 46m

  2. 12/19/2025

    Life & Work as a Touring Musician for Seniors • Amplifier Podcast with guest James Skarnikat

    What is life like as a travelling musician? How does that answer change if... you exclusively tour seniors homes across Canada? Enter James Skarnikat. For the past decade and more, James Skarnikat -- branded as "Jimmy's Classic Radio Show" -- has made a living touring coast to coast in his van as a professional musical entertainer for senior citizens. James' deep philosophies and caring heart make the work he does so much more meaningful than what is thought of the typical musician lifestyle. Learn about what keeps him going year in and out in this episode of the Amplifyr Podcast.In this episode, we cover:00:00 Intro06:03 Surviving COVID as a Musician10:54 Branding Jimmy’s Classic Time Radio Show13:50 Keeping old work fresh & building a library18:02 The thrill of live music24:47 “Ikigai”: Vocation, income, serving community27:40 Fellow entertainers in the industry29:23 Touring Canada (over & over)35:59 Logistics of an independent musician40:11 Networking & prospecting new opportunities43:39 Bad clients & good clients47:05 Referrals as a marketing strategy51:11 Expanding services to include more54:07 A valuable product no one wants to buy56:53 The perks & challenges of this career59:09 Urgency & the power of the human spirit1:04:45 The true value and impact of music1:09:15 Parallels to the funeral industry1:11:40 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    1h 13m

  3. 12/10/2025

    A Conversation with my 5 Year Old Daughter • Betty Hennebry

    How does a 5 year old girl interact on a business podcast? In this episode of the Amplifyr podcast, I sit down with my daughter Betty Hennebry to learn how to draw a butterfly, talk about faith, and explore what it means to be a family. In this episode, we cover:00:00 Intro01:40 How to Draw a Butterfly05:40 How would we spend a family day?06:37 About Betty’s family13:55 Life as a 5 year old18:59 Betty’s entertainment interests24:15 Food, tattoos, and travel31:55 Jesus, Heaven & prayer37:41 Future aspirations43:59 Dad gets sentimental 47:58 Outro48:25 Bonus footageIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    52 min

  4. 10/17/2025

    Customer Experience Expert on how to Win at Retail • Amplifyr Podcast Ep. 5 with Jordan Rice

    Having worked for global companies that are household names, customer experience expert Jordan Rice knows a thing or two about how to please customers with forward-thinking in-store experiences. His methodical approach to customer delight and leading teams is what has allowed him to achieve so much in his career. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Jordan about the keys to his success, focusing on the head / heart / hand of customers, and how focusing on the health of your employee team is how you guarantee retail success.In this episode, we cover:0:00:00 Introduction0:03:00 What is Customer Experience really?0:05:27 The Head, Heart, and Hand Framework0:12:54 Defining your company's unique value proposition0:17:31 Price-driven VS value-driven brands0:20:50 Failing to offer what customers want0:25:30 Launching products externally AND internally0:28:19 Data VS Intuition in business decisions 0:32:49 Using data to chart new strategies0:38:16 The key to retail success0:40:33 Digital meets physical store experience0:44:05 Focusing on store associates to win0:49:25 Getting customer feedback before major decisions0:52:55 Lessons learned as a people leader1:00:03 Teaching others to teach themselves1:04:41 Realities of being in leadership1:12:33 Closing thoughts1:14:57 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    1h 16m

  5. 09/27/2025

    Growing Corporate Revenue with Audience Segmentation • Amplifyr Podcast Ep. 4 with Brandon de Vries

    How do you grow sales for billion-dollar companies? That's what sales, marketing, and corporate positioning expert Brandon de Vries does for a living. Brandon helps generate top-line revenue strategies that help household names and industry-leading corporate brands scale their business further. In this episode of the Amplifyr Podcast, host Aidan Hennebry extracts from Brandon some of the best strategies, best practices, case studies, mistakes, and opportunities available for businesses--whether you're a global brand or startup in your parents' basement. In this episode, we cover:00:00:00 Intro & Background00:06:45 What does "Top Line Revenue Growth" mean?00:13:00 Cost = Science, Data = Art00:19:39 Genuine buy-in from corporate teams00:23:22 CRMs & an aging workforce00:25:57 Corporate leadership embracing change00:34:30 Risk tolerance as a corporation grows00:39:01 Consumer- VS corporate-driven companies00:42:18 Customer centricity00:46:15 How to start segmenting your audience00:50:33 Maximizing sales margin & market dominance00:58:47 Premium VS economical brands01:03:34 Selling to your competitors01:06:42 Changing perceptions of product & brand01:13:51 Segmenting as a core function of business01:16:21 Evolving markets & corporate growth01:25:09 Formula 1's 2025 season & growth01:31:00 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    1h 32m

  6. 09/01/2025

    Sales, Marketing & Business of a Licensed Carpenter • Amplifyr Podcast Ep. 3 with Christian Bender

    Christian Bender took over his parents' business JCB & Sons that began in 1988. Known province-wide for their dedication to craftsmanship on every job, Christian has continued forging the JCB legacy with their work as licensed carpenters and general contractors. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Christian about all the ups, downs, and in betweens of sales, marketing, and running a business as a professional tradesperson.Here's what we cover in this episode:00:00 Intro04:48 Taking over the family business08:07 Getting deals in writing10:45 Being known as a quality-driven brand13:43 Working within a client's budget, not charging up to it19:57 How much to invest in a relationship before being paid22:00 Trusting a professional to be integral27:41 Using AI as a marketing & business tool41:05 Pushing technology to CYA43:04 Highest ROI marketing channels for JCB & Sons48:01 Social media usage as a contractor1:01:34 Hiring a professional & letting them do their job1:03:34 How to bargain with your customers (& when not to)1:07:43 Challenging conversations with customers1:11:47 Parting ways with a customer1:16:10 Thinking about legacy & future generation impact1:18:51 Christian's son Gabriel's filmmaking career1:20:02 Previous generation impact on us1:24:47 Get out there and start something1:27:30 OutroBe sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signupIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    1h 28m
  7. Financial Professional Venturing Into Running a Business • Ep. 2 with Calvin Van Harten

    08/15/2025

    Financial Professional Venturing Into Running a Business • Ep. 2 with Calvin Van Harten

    Switching from a long & tenured teaching career to that of a financial professional selling life insurance, investments, RRSPs, RESPs, and more is no joke. In this episode of the Amplifyr Podcast, host Aidan Hennebry chats with Calvin Van Harten as he navigates this change in occupation and learns the ropes of sales, marketing, and customer service as your own small business owner.Here's what we cover in this episode:00:00 Intro05:11 Digging into what clients really want08:55 Building authentic trust with new clients12:57 Why someone would choose you over the competition16:46 Helping clients out of bad situations23:22 Integrity & turning away clients you can't help33:36 How the market impacts your business (& customers)38:48 How to help resistant & anxious clients41:37 Helping clients balance short & long term goals46:37 Helping clients who've "missed the boat"50:34 Taking a personal approach to marketing yourself56:40 Social media for Financial Professionals1:02:20 The heart behind the business1:07:43 OutroBe sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signupIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

    1h 8m

  8. 07/07/2025

    Marketing & Sales as a Wedding Photographer • Ep. 1 with Leanne Hennebry

    If you want to succeed as a wedding photographer & videographer, you've got to master marketing & sales within your business. In the inaugural edition of the Amplifyr Podcast, host Aidan Hennebry sits down with his wife Leanne Hennebry to discuss their 10 years running Hush Hush Photography & Film; a wedding photography & videography service based out of Hamilton, Ontario. In this episode, we cover everything: 00:00 Introduction 01:55 History of Hush Hush 04:22 Keys to success in the early days 08:57 Mitigating risk when going full time 14:19 What people misunderstand about self employment 17:52 How to know what to charge 28:05 Becoming a trusted advisor 30:40 Lessons learned from under-pricing ourselves 35:21 Becoming comfortable with selling to clients 41:40 Building trust with clients 50:27 Biggest flops in the business 59:00 Most brilliant marketing thing we did 1:03:38 Running a business as a married couple 1:08:58 Retiring from shooting weddings 1:18:03 Photography in our lives today 1:20:05 Parting wisdom Be sure to sign up for the Amplifyr Report; a weekly newsletter with links to articles and other Amplifyr Podcast episodes. https://amplifyr.ca/signup If you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available. aidan@amplifyr.ca Website: amplifyr.ca Instagram: @amplifyr.ca LinkedIn: /in/aidanhennebry

    1h 22m
  • 8 Episodes

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Poised at the intersection of marketing, sales, pricing, and leadership, the Amplifyr Podcast by Aidan Hennebry explores building effective marketing campaigns and sales & leadership teams with some of the industry's most pragmatic voices.

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