Episode #74: Own Your Story — Communication, Confidence, and the Courage to Pivot with Katie Neal Episode Overview If you don't tell your story, someone else will tell it for you. That's the thread running through my entire conversation with Katie Neal — communications leader, certified executive coach, and my first-ever Demon Deacon guest. Katie has built a career on helping people and organizations own their narrative, and in this episode, she brings that same wisdom to us: how to lead through crisis, communicate with confidence, and navigate the fear that comes with betting on yourself. Whether you're leading a team, building a business, or standing at a career crossroads, this episode will give you language and tools you can use today. Key Takeaways Own your story before someone else writes it for you. Proactive communication builds trust; silence invites speculation.Preparation is the foundation of calm leadership. Crisis response isn't improvised — it's rehearsed.Your language shapes your credibility. Small shifts — flagging, bridging, cutting jargon — dramatically change how you're perceived.Clarify your core values to get unstuck. They've likely been guiding you since childhood, whether you've named them or not.High achievers need to be led differently. Ask them what energizes and drains them — then act on what you hear.Confidence is built through repetition. Practice isn't optional. Do the reps. About Katie Neal Katie Neal, ACC, is a certified executive coach, award-winning communications leader, and sought-after speaker and facilitator. As CEO and principal of Katie Neal Consulting & Coaching, she helps high achievers lead with intention and advance their careers. She brings more than 20 years of journalism, PR, and strategic communications experience, having held senior communications roles at TimelyCare and her alma mater, Wake Forest University. Today, through coaching, keynotes, and workshops, she develops leaders and empowers them to show up with clarity, confidence, and purpose. What We Cover in This Episode Katie's Leadership Journey From nearly becoming a doctor, to falling in love with public speaking at Wake Forest, to a year in broadcast journalism, to building a career across PR agencies in Sacramento, San Francisco, and Singapore — Katie shares how a leap of faith with her now-husband set her career in motion, and how another leap, this time to Lexington, Kentucky, eventually led her to launch her own coaching practice. Why Every Leader Needs to Be a Storyteller Katie unpacks a striking Gallup statistic: across 56 countries, people said they want four things most from their leaders — hope, trust, compassion, and stability. The through line connecting all four? Communication. "If you don't tell your story, someone else will tell it for you." The Traits of Truly Great Leaders They are exceptional listenersThey collaborate before they decideThey communicate the decision and rally people around itThey lead with high emotional intelligenceThey stay connected to both their purpose and their peopleCrisis Communication: What Separates Calm Leaders from Reactive Ones Katie breaks down why preparation is the difference-maker in a crisis — using the American Airlines/Army helicopter tragedy as a case study in calm, transparent leadership. She also addresses a threat leaders couldn't have imagined a decade ago: deepfakes of senior leadership, and why every organization — especially nonprofits — needs a crisis communications plan and the discipline to practice it. Key steps for building a crisis-ready organization: Budget time and resources toward a communications planIf you don't have in-house expertise, bring in someone who knows your marketUpdate your plan regularly — does it account for today's threats (like AI-generated misinformation)?Run crisis communication drills, not just written plansPrepare a communications cascade so every audience-facing team has an aligned messageNavigating a Career Pivot Katie walks through how she coaches people who feel stuck — starting with a values clarification exercise to identify the five or six core values that have guided you since childhood. She shares her own: trust, responsibility, relationships, communication, achievement, and fun. "When you realize what really motivates you and guides your decision-making, it's easy to say no to what doesn't align — including an unrealistic version of success." She also encourages listeners to ask: Who's on your personal board of directors, and what do they see in you that you don't see in yourself? Telling Your Own Story (Without Sounding Boastful) Katie shares her framework for a strong elevator pitch — who you are, what you do, and why it matters to the organization in front of you — and why that pitch should flex depending on your audience. The Hidden Struggles of High Achievers Katie describes the "swan on water" phenomenon — high performers look calm on the surface while paddling furiously underneath. Common struggles include: Perfectionism and unreasonably high self-expectationsImposter syndrome — constantly wondering, "When will they figure out I don't belong here?"Burnout, often because high achievers get handed more work, not lessKatie's go-to coaching question for imposter syndrome: "What is the evidence that you don't belong in the room?" The Power of Language in Leadership This is one of the most practical parts of the conversation. Katie introduces three techniques for sharpening executive presence: Flagging language — "If you remember one thing, it's this..."Bridging language — moving confidently from a hard question to your key messageThe ABC method — Acknowledge, Bridge, Conclude — for answering questions you don't have full answers to, without saying "no comment"She also names two common communication mistakes leaders make: leaning on jargon instead of real language, and speaking too much instead of listening. What Authentic Leadership Communication Looks Like Katie shares practical, tactical advice for leaders — especially on video: eye contact with the camera, open-hand gestures, strong posture, and above all, practice. She reflects on preparing for her TED Talk at Bellarmine University and the discipline it took to deliver a scripted message that still sounded like her. Betting on Herself Katie opens up about leaving a stable VP role at TimelyCare to build her coaching practice from scratch — and how she manages the very real, everyday fear that comes with entrepreneurship without letting it steal her sleep. Advice for Young Professionals Entering the Workforce Lean into your network — including relationships you haven't even considered yetShow up and connect — at networking events, on LinkedIn, through thank-you notes — and treat networking as relationship-building, not transactionPolish your communication — handshake, eye contact, asking good questions, and cutting words like "just" and "I'm sorry"Resources & Recommendations from Katie The Coaching Habit by Michael Bungay StanierThe Good Enough Job by Simone StolzoffAuthor to follow: Brené BrownPodcast: Coaching Real Leaders with Muriel Wilkins Connect with Katie: WebsiteNewsletterLinkedInInstagramFree Learning To Lead Resources Free Book: The Trust GapThe Learning To Lead NewsletterLeaderNotes🔎 About LeaderNotes LeaderNotes is a quick-hit companion to each episode of The Learning to Lead Show. In just 5–10 minutes, Mark Cundiff recaps the top leadership insights, frameworks, and action steps from each interview, designed for busy, growth-minded leaders who want to review and apply the episode’s biggest takeaways on the go. It’s like the highlight reel + playbook—all in one. Contact Mark at: mark@markjcundiff.com