The Marketing Minute with EDGE Marketing

EDGE Marketing
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  • MARKETING

We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.

Episodes

  1. JAN 6

    Stop Confusing Customers & Build a Consistent Brand

    In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust. Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience. In this episode, you’ll learn: What makes a logo actually work for small businessesHow to keep your brand consistent across signs, trucks, websites, and socialsWhy simplicity, memorability, and flexibility matter more than flashinessHow to know when it’s time to refresh your logo (and how to do it right)The process EDGE uses to design strategic, scalable brand identitiesReal‑world examples of successful rebrands that built customer trustWhether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you. Timestamps: 00:00 Kicking off the episode 02:00 Brand Problems: ignoring it & inconsistency 07:25 What makes a logo work 12:05 Making an investment at the beginning will pay off in the long run 15:41 The branding process 27:34 Where your logo goes 32:39 A branding highlight 35:04 Brand refresh & first steps to new branding 37:39 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #Branding #LogoDesign #Rebrand

    40 min

  2. 12/02/2025

    Paid Ads: More Leads Without Overspending

    Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns. Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off. Inside this episode: Why “pay‑to‑play” marketing is here to stayHow to start small with your ad budget and scale with dataThe difference between Google Ads, Facebook Ads, and LinkedIn AdsWhat to watch (and fix) in your campaign reports to avoid wasted spendHow AI is quietly transforming PPC—what to use and what to avoidReal tips to get better leads, not just more clicksPaid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars. Timestamps: 00:00 Kicking off the episode 01:24 How do paid ads stack up in your marketing tool box? 05:25 AI's impact on Google Ads 07:17 Managing your ads 10:19 Prediction: Advertising on AI 12:47 Where to run your online ads 16:31 Common paid advertising mistakes 20:40 How do you know your ads are working? 27:00 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #DigitalAdvertising #PaidAds #GoogleAds

    28 min

  3. 11/04/2025

    AI Is Changing CONTENT CREATION | EP 05

    Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content. We’re cutting through the hype to show you exactly how to use AI as a tool, not a takeover, to save time, spark ideas, and stay authentic online. You’ll learn: - How to use AI tools like ChatGPT, Claude, and Gemini effectively - Why the human touch still matters in content creation - How to avoid AI pitfalls like bias, hallucinations, and robotic writing - Pro tips for writing content that sounds like you Whether you’re overwhelmed by new tech or curious about how AI fits into your marketing strategy, this conversation will give you the clarity (and confidence) you need to create better content faster. About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #AIMarketing #ContentCreation #MarketingPodcast 00:00 Kicking off the episode 02:58 Don't have time to create content? How AI can help 07:44 Make AI content sound less like AI 11:19 The AI tool EDGE uses 13:25 How to spot AI content 15:05 The human touch 16:29 Different AI tools 19:18 The process of creating content with AI 23:40 Back into the tools 26:51 AI image generation 28:11 How EDGE can help introduce AI to your business 30:22 Wrapping up the episode

    31 min

  4. 10/07/2025

    Why Small Businesses Struggle with Reviews (And How to Fix It) | EP 04

    Struggling to get customer reviews? You're not alone. In this episode of Marketing Minute Podcast, we reveal the exact system one business used to get dozens of Google reviews and transform their online reputation. Join host Peter Dewit, from EDGE Marketing & Design, and special guest Kurtis Hewson, from Jigsaw Learning, as they dive deep into the practical strategies behind getting more customer reviews for your small business. What You'll Learn: Why you shouldn’t be afraid to ask for reviewsThe exact timing that gets the best response ratesHow to automate your review processWhat the "sweet spot" for Google rankings isHow to handle negative reviews like a proThe AI revolution in reviews and online reputationPlus bonus marketing tipsTimestamps: 00:00 Kick it off 04:54 Almost all small businesses are struggling with getting reviews 06:59 How do you get more reviews? 09:12 The best timing to ask for a testimonial 11:54 Responding to your reviews 14:54 Automating the review process 16:35 Where to get reviews – other than Google 19:42 Things along the way this small business learned 23:51 Wrapping up the episode About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca You can find Kurtis at jigsawlearning.ca #GoogleReviews #CustomerReviews #MarketingTips

    26 min

  5. 09/09/2025

    Stop Throwing Money at Marketing With This Guide to Reporting | EP 03

    Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting. You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your business growth. Learn about cost per conversion, the 80/20 rule for marketing, and how to create simplified marketing report dashboards that give you actionable insights instead of information overload. This episode covers essential topics, including how to measure return on investment, the emerging impact of AI search on tracking, and why custom reporting beats trying to navigate complex platforms like Google Analytics.  Whether you're a small business owner feeling lost in marketing metrics or looking to optimize your current tracking system, this conversation provides practical solutions you can implement right away. 00:00 Kick it off 03:26  "I'm spending money on marketing, but I have no idea what's working and not working" 05:00 Tracking your online marketing 06:16 The numbers you should be looking at 10:42 What small business owners need to hone in on when it comes to marketing reporting 15:31 AI in marketing and reporting 19:12 How EDGE approaches reporting for our clients 24:42 Wrapping up the episode Find us at edgemarketing.ca

    26 min

  6. 08/05/2025

    Why Your Marketing Strategy Should Come Before Your Tactics | EP 02

    Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective. In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for your business. Find us at edgemarketing.ca 00:00 Kicking off the episode 00:58 Guest introduction 2:08 What's the point of having a marketing strategy? 4:04 How do you differentiate yourself from your competitors 11:29 The basic building blocks of a good marketing strategy 15:48 Can I just get a professional to create a marketing strategy for me? 20:05 Reviewing your marketing strategy and how often 25:15 One last piece of advice to get started 28:13 Wrapping it up

    30 min

  7. 07/08/2025

    How AI is Changing Small Business (and How to Keep Up) | EP 01

    Are robots going to take your job? Can AI handle your marketing on its own? It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners? After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat. We’ll give you simple tips you can use right away. The key is to start. Find us at edgemarketing.ca 00:00 Kicking off the episode 00:50 Guest introduction 01:37 Life after the introduction of AI 02:36 Will AI replace us? 06:25 How small businesses can use AI 10:00 Selecting your flavour of AI 13:27 AI is everywhere! 15:10 The top 3 AI platforms 16:04 Getting started with AI 19:03 Final thoughts 19:37 Wrapping it up

    20 min
  • 7 Episodes

About

We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.

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