The Marketing Minute with EDGE Marketing

EDGE Marketing
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We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.

  1. Oct 6

    Your MARKETING ISN'T WORKING (It's Your Messaging)

    Someone lands on your website. They've got a problem, and they’re looking for a solution. But in five seconds, they can't figure out what you do, who you help, or why you're different from everyone else saying "quality service" and "trusted partner." So they leave, and they call your competitor. In this episode of the Marketing Minute Podcast, Peter DeWit sits down with Greg Helferich, a fractional executive, certified StoryBrand guide, and founder of Pathfinder Sales Systems, to break down the StoryBrand framework for small business owners. This episode will help you clarify your message so customers actually listen, trust, and take action. What we cover in this episode: Why smart, experienced business owners still can't explain what they doWhy your customer is the hero and the Hero's Journey frameworkThe "inside the jar" problem: why being close to your business makes your message worseThe 5-sentence soundbite exerciseHow to find the real problem your customer wants solvedThe StoryBrand one-liner formula (and how to build yours from scratch)Where to use your message once you have itTimestamps: 00:00 Kicking it off 03:00 Why you struggle with messaging 07:17 What is StoryBrand? 18:43 Identifying your customers' problem 24:33 Answer these 5 questions 31:20 Use your message here 33:10 Start here 36:26 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca Connect with Greg Helferich on LinkedIn or through his website: https://pathfindersales.ca/ #StoryBrand #BrandMessaging #ContentMarketing

  2. Sep 1

    Your Business Is INVISIBLE Online (Fix It for FREE)

    You've got a great business. You do the work, and you treat your customers right. But when someone nearby grabs their phone and searches for what you offer… you're nowhere to be found. It’s not because your business isn't good; it’s because Google (and now ChatGPT) doesn't know you exist. And if you don't show up online, it's like you don't exist at all. In this episode of the Marketing Minute Podcast, we break down local SEO with the practical steps every small business owner needs to show up when nearby customers are actively searching and ready to buy. What You'll Learn in This Episode: What local SEO actually is and how it's different from regular SEOHow to claim and optimize your Google Business Profile (it's free)How to optimize your website for local search without keyword stuffingHow AI search (ChatGPT, Google AI Overviews) is changing the game, and how to show up there tooHow to track your resultsWhy local SEO is a marathon, not a sprintTimestamps: 00:00 Kicking it off 01:35 Local Intent 04:43 Local SEO + Tips 13:37 AI is Changing Search 19:19 Is It Working? 22:50 Wrapping It Up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #LocalSEO #SearchEngineOptimization #GoogleBusinessProfile

  3. Aug 4

    Your Posts Are Getting Zero New Customers. Fix It

    You're posting consistently. The content looks good. You're showing up. But the reach is flatlining, the likes are from people who already know you, and new leads? Nowhere. The hard truth is that it's not a content problem; it's a pay-to-play problem. Social platforms are for-profit businesses. And if you're not putting any budget behind your posts, the algorithm is working against you. In this August episode of the Marketing Minute Podcast, we break down paid social advertising for small businesses, with a practical framework you can actually use, even if you've never spent a dollar on ads before. What we cover in this episode: Why organic reach alone isn't enoughBoosting a post vs. running a paid ad campaign. What's the difference and when to use eachWhich platform to start onHow much to budgetThe Problem → Solution → Action formula for ads that actually convertTimestamps: 00:00 Kicking it off 05:04 Boosted posts vs Paid ads 06:58 How paid social ads work 10:23 Which social media platform? 13:04 Advertising budget & targeting 16:41 Social ad content 22:24 Are your ads working? 25:03 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #PaidSocialAds #FacebookAds #SocialMediaAdvertising

  4. Jul 7

    Personal Branding for Business Owners

    When someone is thinking about hiring you, they don’t start by calling. They Google you. They check your website. And most of the time, they check your LinkedIn. If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?” In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life. What we cover in this episode: What a personal brand actually is and why you already have oneHow personal branding turns into real revenue What to do if you hate being on cameraHow to connect personal branding to business goalsTimestamps: 00:00 Kicking it off 04:35 Do you need a personal brand? 10:10 Brands that build a customer base 14:09 How to build a personal brand 19:06 Content topics 24:07 Promoting yourself 31:03 The investment 37:32 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca Connect with Andrew Rocha: LinkedIn: https://www.linkedin.com/in/andrew-rocha/  #PersonalBranding #BusinessDevelopment ##BrandStrategy

  5. Jun 2

    Reactivating Past CLIENTS & LEADS

    You’ve already invested in the hardest part of marketing: getting people to raise their hands. Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it. In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach. What we cover in this episode: Why reactivating past clients is faster, cheaper, and easier than chasing strangersStep-by-step: how to consolidate, clean, and segment your old listsWhat to say in your first email (hint: it’s a re-introduction, not a pitch)How to create a nurture sequence that’s helpful, human, and relevantWhat to offer instead of discounts Timestamps: 00:00 Kicking it off 01:22 I have an email list. Now what? 05:48 Do this before your first email goes out 09:16 What to say 13:29 A series of emails 20:37 Track your success 24:00 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #EmailMarketing #LeadGeneration #ClientReactivation

  6. May 4

    Turn Website Visitors Into LEADS (Before They Go to a Competitor)

    Someone visits your website, checks you out… and leaves. No call. No quote request. Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step. What we cover in this episode:  Why “buy now” isn’t enoughPrimary vs. secondary calls to action (and why most websites are missing one) High-performing secondary CTA ideas How to deliver lead magnets instantly without being pushy What your follow-up after they sign up should actually do (build trust) Timestamps: 00:00 Kicking it off 05:09 The different Calls to Action 07:18 Offer them value 10:17 What you can offer 15:27 After they sign up 17:47 Tracking success 22:17 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca Easyleads CRM can be found at easyleads.ai #CalltoAction #LeadGeneration #WebsiteConversion

  7. Apr 7

    What Kind of VIDEOS Should Your BUSINESS Be MAKING?

    You already know your business needs video. But between worrying about quality, not having the right gear, and not knowing what to even make, most business owners never actually hit record. In this episode of the Marketing Minute Podcast, host Mark DeWit sits down with Stuart Reece—photographer, videographer, and longtime EDGE collaborator—to give you the practical advice you need to finally get started using video to market your business. What we cover in this episode: Why video is dominating marketing (and why it's only getting bigger)The first videos every business should make4 simple tips for shooting better video on your phone right nowWhen to DIY your videos vs. when to hire a professionalFind us at edgemarketing.ca Find Stuart Reese at stuartreece.ca  LinkedIn | Instagram Timestamps: 00:00 Kicking it off 03:36 Video is growing in marketing 05:06 Videos businesses should create 12:10 Film it yourself or with a professional? 14:51 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. #VideoMarketing #ContentCreation #VideoTips

  8. Mar 3

    AI Is Changing Search & How Customers Find You Online

    AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next. What you’ll learn in this episode: What AI Optimization (AIO) really meansWhy you shouldn’t throw out SEOThe #1 way to improve AI visibilityAI search is growing fast, but you don’t need to panic. You need the right foundation, and a few smart updates that help AI understand (and recommend) your business. Timestamps: 00:00 Episode intro 03:13 How customers find your business has changed 08:36 Zero Click Search: Myth or Reality? 10:01 Should you shift from SEO to AIO 11:32 Appear on AI search results 19:19 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #AIO #AISearch #SEO

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We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.

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