The Marketing Minute with EDGE Marketing

EDGE Marketing
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We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.

  1. Jul 7

    Personal Branding for Business Owners

    When someone is thinking about hiring you, they don’t start by calling. They Google you. They check your website. And most of the time, they check your LinkedIn. If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?” In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life. What we cover in this episode: What a personal brand actually is and why you already have oneHow personal branding turns into real revenue What to do if you hate being on cameraHow to connect personal branding to business goalsTimestamps: 00:00 Kicking it off 04:35 Do you need a personal brand? 10:10 Brands that build a customer base 14:09 How to build a personal brand 19:06 Content topics 24:07 Promoting yourself 31:03 The investment 37:32 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca Connect with Andrew Rocha: LinkedIn: https://www.linkedin.com/in/andrew-rocha/  #PersonalBranding #BusinessDevelopment ##BrandStrategy

  2. Jun 2

    Reactivating Past CLIENTS & LEADS

    You’ve already invested in the hardest part of marketing: getting people to raise their hands. Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it. In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach. What we cover in this episode: Why reactivating past clients is faster, cheaper, and easier than chasing strangersStep-by-step: how to consolidate, clean, and segment your old listsWhat to say in your first email (hint: it’s a re-introduction, not a pitch)How to create a nurture sequence that’s helpful, human, and relevantWhat to offer instead of discounts Timestamps: 00:00 Kicking it off 01:22 I have an email list. Now what? 05:48 Do this before your first email goes out 09:16 What to say 13:29 A series of emails 20:37 Track your success 24:00 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #EmailMarketing #LeadGeneration #ClientReactivation

  3. May 4

    Turn Website Visitors Into LEADS (Before They Go to a Competitor)

    Someone visits your website, checks you out… and leaves. No call. No quote request. Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step. What we cover in this episode:  Why “buy now” isn’t enoughPrimary vs. secondary calls to action (and why most websites are missing one) High-performing secondary CTA ideas How to deliver lead magnets instantly without being pushy What your follow-up after they sign up should actually do (build trust) Timestamps: 00:00 Kicking it off 05:09 The different Calls to Action 07:18 Offer them value 10:17 What you can offer 15:27 After they sign up 17:47 Tracking success 22:17 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca Easyleads CRM can be found at easyleads.ai #CalltoAction #LeadGeneration #WebsiteConversion

  4. Apr 7

    What Kind of VIDEOS Should Your BUSINESS Be MAKING?

    You already know your business needs video. But between worrying about quality, not having the right gear, and not knowing what to even make, most business owners never actually hit record. In this episode of the Marketing Minute Podcast, host Mark DeWit sits down with Stuart Reece—photographer, videographer, and longtime EDGE collaborator—to give you the practical advice you need to finally get started using video to market your business. What we cover in this episode: Why video is dominating marketing (and why it's only getting bigger)The first videos every business should make4 simple tips for shooting better video on your phone right nowWhen to DIY your videos vs. when to hire a professionalFind us at edgemarketing.ca Find Stuart Reese at stuartreece.ca  LinkedIn | Instagram Timestamps: 00:00 Kicking it off 03:36 Video is growing in marketing 05:06 Videos businesses should create 12:10 Film it yourself or with a professional? 14:51 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. #VideoMarketing #ContentCreation #VideoTips

  5. Mar 3

    AI Is Changing Search & How Customers Find You Online

    AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next. What you’ll learn in this episode: What AI Optimization (AIO) really meansWhy you shouldn’t throw out SEOThe #1 way to improve AI visibilityAI search is growing fast, but you don’t need to panic. You need the right foundation, and a few smart updates that help AI understand (and recommend) your business. Timestamps: 00:00 Episode intro 03:13 How customers find your business has changed 08:36 Zero Click Search: Myth or Reality? 10:01 Should you shift from SEO to AIO 11:32 Appear on AI search results 19:19 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #AIO #AISearch #SEO

  6. Feb 2

    Why Your Website Gets Traffic But No Calls | EP 08

    If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.” A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile, and referrals all funnel potential customers to before they ever call, visit, or buy. In this episode, we cover: Why your website is still your #1 digital asset The difference between a pretty website and a website that converts leadsWebsite must-havesHow SEO and AI search are changing website structureHow often you should refresh your site (design + content + functionality)DIY builders vs custom websiteIf your website hasn’t been updated in years or it looks fine but doesn’t bring in leads, this podcast will help you understand exactly what to fix. Timestamps: 00:00 Episode intro 05:05 Websites that convert 08:13 Website trends 10:10 Mobile responsive websites 12:47 Your website needs this functionality 20:45 A website's lifespan 25:48 DIY vs Custom Built Websites 32:07 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #newwebsite #websitedesign #businessmarketing

  7. Jan 6

    Stop Confusing Customers & Build a Consistent Brand

    In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust. Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience. In this episode, you’ll learn: What makes a logo actually work for small businessesHow to keep your brand consistent across signs, trucks, websites, and socialsWhy simplicity, memorability, and flexibility matter more than flashinessHow to know when it’s time to refresh your logo (and how to do it right)The process EDGE uses to design strategic, scalable brand identitiesReal‑world examples of successful rebrands that built customer trustWhether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you. Timestamps: 00:00 Kicking off the episode 02:00 Brand Problems: ignoring it & inconsistency 07:25 What makes a logo work 12:05 Making an investment at the beginning will pay off in the long run 15:41 The branding process 27:34 Where your logo goes 32:39 A branding highlight 35:04 Brand refresh & first steps to new branding 37:39 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #Branding #LogoDesign #Rebrand

  8. 12/02/2025

    Paid Ads: More Leads Without Overspending

    Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns. Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off. Inside this episode: Why “pay‑to‑play” marketing is here to stayHow to start small with your ad budget and scale with dataThe difference between Google Ads, Facebook Ads, and LinkedIn AdsWhat to watch (and fix) in your campaign reports to avoid wasted spendHow AI is quietly transforming PPC—what to use and what to avoidReal tips to get better leads, not just more clicksPaid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars. Timestamps: 00:00 Kicking off the episode 01:24 How do paid ads stack up in your marketing tool box? 05:25 AI's impact on Google Ads 07:17 Managing your ads 10:19 Prediction: Advertising on AI 12:47 Where to run your online ads 16:31 Common paid advertising mistakes 20:40 How do you know your ads are working? 27:00 Wrapping it up About the Show: Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately. Find us at edgemarketing.ca #DigitalAdvertising #PaidAds #GoogleAds

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We get — it you're busy running your business, and diving into marketing can feel overwhelming. But we just need 30 minutes of your time to help you unlock powerful marketing insights that actually work for small businesses. We provide you with real world tips and years of industry knowledge to help your business succeed.

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