Marketing Team of One

Page Design Group
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  • Marketing
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Struggling as a solo marketer? Tune into our podcast for strategic insights, inspiring stories, and a dash of humor to empower you as a Marketing Team of One. With Eric and Mike's extensive experience in design, marketing, and running a successful agency, they are here to help transform your marketing challenges into victories.

  1. Sep 24

    You Don't Need a Bigger Team to Build a Stronger Brand. An interview with Mark Devito from SKDK.

    Mark DeVito has spent more than two decades helping organizations, from federal agencies to political campaigns to global brands, figure out who they are and how to tell that story with authenticity. As managing director and head of brand strategy at SKDK, he's built a career on the idea that strategy and storytelling aren't separate skills, they're the same skill. In this episode, Mark joins Eric to talk about what's actually changing in marketing right now, how brands can stay relevant as search and discovery evolve, and why the fundamentals that build trust matter more than ever. It's a conversation full of hard won lessons from working inside some of the most complex organizations around, plus a few good stories along the way. Links Mentioned in the show: linkedin.com/in/mark-devito-skdk _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii _____________________________________ 00:38 Show Intro and Guest Bio 02:19 Warmup Jokes and Rebrand Connection 04:19 Epic Hair and Storytelling 06:14 Mark's Career Journey 12:38 What SKDK Does 15:47 Personalization Microtrends and AI 18:22 Branding in Government Bureaucracy 24:09 Advocacy Reputation and GEO 31:33 Is Marketing Still Relevant 35:33 Creativity Meets AI 36:54 Authenticity Wins Audiences 38:23 Finding Stories Everywhere 42:46 Research That Reveals Truth 45:44 Polling Scale and Samples 48:07 Why Your Response Matters 50:12 What Exec Directors Fear 54:19 Start With Business Goals 57:16 Earned Media in Heyday 59:47 Agency Life and Perspective

  2. Sep 10

    Your Tech Stack Is Losing You Members. Here's What to Actually Fix. With Touda Bentatou.

    Touda Bentatou oversees new customer onboarding at Novi AMS and has spent years helping associations navigate one of their most consequential decisions — building the right tech stack. She joins Eric to talk through how to evaluate software without getting it wrong, what a real member communication plan looks like when change is coming, and the frameworks she relies on to keep projects from going sideways. She also brings a grounded take on AI that one-person teams will appreciate — less hype, more practical. If your current setup is creating more work than it saves, this conversation is worth your time. Links Mentioned in the show: https://www.noviams.com/ https://www.linkedin.com/in/touda-bentatou-4a93193b https://ctme.caltech.edu/artificial-intelligence-tools-for-everyone-online.html _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii   _____________________________________ 5:40 Choosing the Right AMS: Building a Requirements Rubric 14:27 When You Actually Need an AMS (and the ROI) 20:32 What a Great AMS Can Do For You 28:24 Automating Your Tech Stack with Zapier & AI 35:20 Managing Change: Rollout & Member Surveys 44:33 The Soft Launch Strategy  46:42 AI Is a Task Stealer, Not a Job Stealer 52:14 The RADIO Framework & Choosing the Right AI Model 1:00:15 Training AI to Sound Like You & Final Takeaways

  3. Aug 27

    Solo Marketers This is the NEW Way to Think! An interview with Dan Mall.

    Dan Mall spent 28 years in the design and marketing world, ran his agency Superfriendly for 10 years with a bench of 700 contractors and only one full-time employee, and now coaches other agency owners on building a business that supports the life they actually want. He joins Eric this week to talk about what solo marketers can do when they're under-resourced, under-heard, and still expected to deliver results. This in-depth conversation covers everything from managing up and establishing real accountability with leadership to measuring success with the right frameworks to hiring contractors the right way to what to do when there's no budget to work with at all.    Links Mentioned in the show: https://danmall.com/ www.youtube.com/@DanMallTeaches https://www.linkedin.com/in/danmall/ _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii   _____________________________________ 01:22 Dan Mall Origin Story 02:21 Superfriendly Name Story 03:22 Partner Feedback Advantage 05:57 Marketing Teams of One 07:54 Managing Up and Allies 12:26 Scrappy Wins and ROI 16:47 Measure What Matters 19:01 OKRs for Awareness 22:02 Timeframes and Scoring 26:17 Benchmarks and Reality 30:12 Boss Reality Check 31:59 Accountability Framework 35:17 Yes Under Conditions 36:54 Five Whys Without Fight 38:40 Borrowing Boss Authority 40:11 Why Questions Trigger Power 42:06 Parenting Lessons Managing Up 44:54 Definition of Done Framework 48:14 One Project Focus Bet 51:06 Vision Retreat Planning 53:13 Hiring Contractors Playbooks 01:02:09 No Budget Find Leverage 01:07:38 Proving Value Beyond Role 01:15:17 Where to Find Dan

  4. Aug 13

    If I Use AI to Build a Website, Do I Still Need a Designer?

    In this episode, Mike sits down with Ashley, the producer behind the Marketing Team of One, who took on exactly that kind of project — rebuilding a friend's website using AI and no formal web background. The AI delivered something that looked great. But looking great turned out to be the easy part. What she ran into was an order-of-operations problem that no tool could solve for her. This one is for anyone who has ever assumed that better tools would make the hard parts easier — and learned otherwise.   Links Mentioned in the show:  www.kingthekind.com _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii     01:35 Ashley Takes On AI 02:54 Prompting Claude Mockup 04:44 Why Site Needed Update 09:39 Building Before Interview 11:26 Mike Critiques Copy First 13:13 Beige Aesthetic Output 18:38 StoryBrand Structure Reset 20:07 Interview Transcript Copy 22:16 Design Hierarchy ADA Tips 25:52 Lessons Better Workflow 32:26 AI Reality Check

  5. Jul 30

    Three Numbers. One Goal. That's All Your CEO Needs.

    Too many dashboards. Not enough clarity. Knowing which numbers actually matter and which ones are just noise can make or break how leadership sees your work. Eric and Mike introduce a simple three-tier metrics pyramid that brings order to the chaos. One number at the top for the CEO. A handful in the middle for reporting. And a deeper set for you, the practitioner, to optimize against. They also cover how to push back when leadership chases shiny ideas like TV commercials, and why the baselines on vanity metrics are shifting faster than ever. Less confusion. More focus. Better results. _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii _____________________________________ 00:43 Why Metrics Matter 03:46 One Number That Counts 05:47 The KPI Pyramid 07:22 Awareness and Leads 11:16 Vanity Metrics Trap 12:32 LinkedIn Impressions Example 16:29 Reporting to Leadership 18:04 Baselines Are Shifting 26:01 TV Commercial Reality Check 30:12 Better Tests Than TV 32:15 Awareness Campaign Intake

  6. Jul 29

    Why Some Conferences RULE (and others FAIL)?

    Eric and Mike take a closer look at the conference experience through a design lens, breaking down the details that separate an event people rave about from one they quietly endure. From the moment attendees walk through the door to the conversations they have in between sessions, there's more intention (or lack of it) behind that experience than most people realize. They get into what actually makes people feel welcome, the small decisions that have an outsized impact on networking, and some surprisingly simple ways to create a memorable atmosphere without blowing the budget. If you're planning an event of any size, or just trying to understand why some conferences stick with you and others don't, this one is worth your time. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii _____________________________________   00:48 Conference Lens 02:20 Theme First Impressions 04:29 Wayfinding Signage Wins 05:58 When Signage Fails 07:57 Design For Nervous Attendees 11:29 Name Tags Matter 15:17 Conversation Starters Games 17:03 Gamified Name Tags 18:07 Flair And VIP Badges 19:00 Designing The In Room Experience 22:13 Lighting Texture On A Budget 25:42 Stage Backdrops For Social Sharing 28:28 Case Study Elevate Conference 31:58 Feedback Loops And Data 33:30 First Time Attendee Takeaway

  7. Jun 18

    12 Things Standing Between You and a Great Website

    A "perfect" website is a moving target, and most people building one alone are working without a map. In this episode, Eric and Mike break down the full set of considerations that go into a website that actually works, the ones that get a lot of attention and the ones that quietly determine whether a site holds up over time. Some carry more weight than others, and getting them right doesn't require a big team or an unlimited budget. The conversation covers what to prioritize, what can wait, and a few reminders that perfection is less about checking boxes and more about the people the site is built for. _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii     01:04 What Makes a Perfect Website 05:11 Know Your Audience First 06:47 Website Copywriting Basics 08:39 User Experience and Journeys 10:53 Design That Does No Harm 13:27 Accessibility Essentials 15:52 Privacy and Compliance Rules 18:10 Speed Hosting and Optimization 21:25 Page Weight Reality Check 22:47 Hosting Impacts Speed 24:03 Responsive Design Basics 27:21 Navigation For Bigger Sites 29:58 Make Updates Easy 33:44 Search Visibility Strategy 38:23 Integrations And Reliability 41:14 Maintaining The Perfect Site 42:43 Final Takeaways And Wrap

  8. Jun 4

    The 3 Presentation Formats Every Marketer Needs to Know

    What separates a presentation that lands from one that loses the room — and how do you even know which format to reach for first? In this episode of Marketing Team of One, hosts Eric and Mike get into the weeds on something they see walk through their studio door nearly every day: the deck. Inspired by a previous episode with the team at Duarte, they break down the presentation formats most people haven't considered, and why skipping the foundational questions is exactly how you end up with something that works for no one. They cover how format should follow function, what to ask before you ever touch a slide, and how to make the hard editing decisions that most of us struggle to make when we're too close to our own content.    Links Mentioned in the show: https://www.duarte.com The previous MTo1 episode mentioned in the episode: https://youtu.be/TttpfT2CzNQ _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com   Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.printify.me/ _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii _____________________________________ 00:00 Setting Up the Scene 00:32 Introduction to the Podcast 01:12 Meet the Guests: Cameron Flett and Ryan Orcutt 01:49 Background of Duarte 03:25 Ryan's Journey to Duarte 05:38 Cameron's Journey to Duarte 13:09 The Importance of Presentation Design 26:13 Coaching and Delivery Techniques 33:37 Live Audience vs. Virtual Presentations 33:48 Choosing the Right Presentation Platform 34:57 Converting Presentations Across Platforms 36:58 Presentations Making the Case 38:37 Helping Small and Medium-Sized Businesses 41:49 The Duarte Academy and Its Origins 44:46 The Importance of Presentation Design 46:25 Starting a Project with Big Clients 49:49 Simplifying Complex Information 54:38 Tips for Effective Presentation Design 01:05:21 Final Thoughts and Farewell

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About

Struggling as a solo marketer? Tune into our podcast for strategic insights, inspiring stories, and a dash of humor to empower you as a Marketing Team of One. With Eric and Mike's extensive experience in design, marketing, and running a successful agency, they are here to help transform your marketing challenges into victories.

Information

  • Creator
    Page Design Group
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Marketing Team of One