Honest Health with Jeffrey Burke

Jeffrey
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Honest and relevant answers for better health and well being with the best minds in the Natural Products Industry. Also, one on one chats with entertainers, athletes and public figures we all know and love.

  1. 1d ago

    Honest Health with Jeffrey Burke S03 E23 - Bill Chioffi

    Send us Fan Mail The Hidden Power of Mushrooms: From Traditional Use to Modern Supplements!  “The Functional Mushroom Series” continues! Join host Jeffrey Burke and renowned Herbalist and mushroom-expert Bill Chioffi as they explore the fascinating world of mushrooms, their cultural significance, health benefits, and the importance of sustainable sourcing and education in the botanical industry.  Bill Chioffi (choffee) is an Herbalist and has worked in the Natural Products Community since 1994 in manufacturing, global sourcing, supply chain, education, quality analysis, research and the sale of dietary supplements and ingredients. He has experience within the natural products retail, ingredient manufacturing and food and beverage sectors. He is currently Chief Operating Officer for Nammex, and has worked for Gaia Herbs, the Ric Scalzo Institute for Botanical Research at Sonoran University of Health Sciences, and as an independent business owner. In addition to his work with Nammex, Bill has been a long-standing member and serves on the Board of Directors for United Plant Savers, and is a representative of Nammex to The American Herbal Products Association Board of Directors, representative to the United Natural Products Association and member of the Association of Official Analytical Chemists (AOAC).  Bill lives in Asheville, NC with his family and spends as much time outdoors as possible. He likes to fly fish, hike, garden and mushroom forage around the mountains of NC and beyond. #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #Nammex #Mushrooms

    42 min

  2. 3d ago

    Honest Health with Jeffrey Burke S03 E22 - Dr. Jennifer Greer

    Send us Fan Mail Women's Health: Talk vs Action! Host Jeffrey Burke is joined by Dr. Jennifer Greer a licensed naturopath and educator with over 20 years of experience to discuss women’s health and how it needs more focus, education – and more action!  Dr. Jennifer Greer's education spans medicine, education, and clinical administration. She specializes in translating complex science into actionable health education for diverse audiences. Jenni's expertise spans the full product lifestyle - from new ingredient evaluation to post-market clinical integration. A champion of cross-functional collaboration, she bridges the world of science, sales, and marketing to drive evidence-based outcomes. She is passionate about empowering women in health sciences and fostering inclusive innovation across the wellness industry. #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine

    46 min

  3. May 18

    Honest Health with Jeffrey Burke S03 E21 - Garrett Kopp

    Send us Fan Mail Discover how Chaga mushrooms can boost your health and wellness!  Garrett Kopp is the founder of Birch Boys and an expert on Adirondack forests & North American fungi, particularly wild chaga. Growing up, Garrett learned about its benefits from his grandmother, who used it while battling cancer. From picking Chaga together to launching his brand, Garrett’s story is a testament to the power of curiosity and nature! He and host Jeffrey Burke explore the fascinating world of functional mushrooms, focusing on Chaga. Discover how this ancient fungus is harvested, its health benefits, the future of the industry, and how you can get started now!  With more than 11 years of experience growing his brainchild from a personal healing intention into a nationally recognized natural products brand, Garrett’s work emphasizes responsible wildcrafting, research and development, internal manufacturing, and quality-driven product development. Garrett is passionate about building systems, inspiring and educating others, and fully exploring the healing potential of mushrooms, liquid extracts, and internally produced instant powders. Before attending Clarkson University, Garrett’s path into the world of fungi began close to home, after mowing his grandmother's lawn at age 15. After coming inside, he unknowingly helped himself to a glass of his Mimi's chaga tea. She found this to be a riot. Her passion for teaching Garrett about Chaga was powerfully contagious, non-negotiable, and inspiring, especially considering her stage 4 pancreatic cancer. That early introduction sparked a deeper journey into Chaga's healing potential, which naturally led to discovering other functional fungi, like lion's mane, reishi, cordyceps, and others that surrounded us.  Birch Boys is now a GMP certified fungi factory & organic certified operation leasing 220,000 acres of forested land for harvesting. With an omnichannel e-commerce presence—thanks to organic growth of our loyal base of repeat customers on birchboys.com, a 2026 acquisition of an Amazon-centric mushroom tincture brand, Uphoric Urth, and a desire to lead by influence, Garrett is not slowing down. He has turned his baby into a vertically integrated company of trust and integrity that owns its own 3,700 sq ft manufacturing facility in Tupper Lake, NY. With years of hands-on harvesting, product formulation, in-house manufacturing, quality-focused development, education, storytelling, and advocacy, Garrett has become visionary in chaga. He aims to ascend and transform industry norms that reward low quality products, diluted outcomes, undisclosed filler materials, and poor ethical behavior.  #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #BirchBoys

    37 min

  4. May 13

    Honest Health with Jeffrey Burke S03 E20 - Mark Becker

    Send us Fan Mail "Age is just a number if you stay active!" Water breaks down rock, not with its power, but its persistence! Today’s show is all about persistence because small, repeated actions over time can achieve what sudden, powerful efforts cannot. It's all about endurance! Today we are joined by a man who knows of what he speaks: Mark Becker of Sudeep Pharma has worked every level of the Natural Products Industry, written hundreds of articles, appeared on hundreds of radio shows, and is an amazing competitive athlete, too: He’s run over 150 Olympic distance triathlons, over 100 marathons, and even swam from Alcatraz to the mainland! Mark and host Jeffrey Burke discuss the evolution of the health and supplement industry, the importance of science-backed products, and the power of endurance training - at any age!  Mark Becker is a Regional Sales Manager for Sudeep Pharma USA Inc. a principal nutritional ingredient manufacturer based in Branchburg, NJ. He has worked as a natural products sales and marketing executive for 35 years. Mark has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a Bachelor's degree in journalism from Long Beach State University and did his Master’s work in communications at Cal State Fullerton. For almost 45 years he has participated in numerous endurance events, including more than 150 triathlons of Olympic distance or longer, 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement regimen to support his athletic, professional and personal endeavors. #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #SudeepPharma

    35 min

  5. May 11

    Honest Health with Jeffrey Burke S03 E19 - Karen E. Todd

    Send us Fan Mail How to Navigate the Overwhelming World of Health Products! In today’s fast-paced world, navigating the vast array of health products can feel overwhelming. Host Jeffrey Burke and “The Supplement Dietician” Karen E. Todd will help you discover effective strategies to choose health products wisely and avoid misinformation. Karen notes that the sheer volume of options can be confusing, especially when many brands lack a solid background in nutrition or food science. The pair discuss new trends in the Natural Products Industry, what’s up with food, and where we’re headed. Knowledge is power – and this is one powerful episode!  Karen E. Todd, RD, CSCS, EP-C, CISSN The Supplement Dietitian | Vice President, Global Brand Marketing at Kyowa Hakko - Industry veteran, 30 years of experience Karen E. Todd is a powerhouse in nutrition science and performance communication, known professionally as The Supplement Dietitian. With over 30 years of experience spanning clinical nutrition, exercise physiology, and product development, Karen is a sought-after expert who makes the science of supplements accessible, credible, and practical. Currently, she is the Vice President of Global Brand Marketing for Kyowa Hakko, managing marketing for health product ingredients. Beyond Kyowa, she sits on the executive board of The Council for Responsible Nutrition (CRN) and chairs the Foundation for CRN and the is on the board for the Women in Nutraceuticals (WIN) initiative.  #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #KarenETodd

    35 min

  6. May 6

    Honest Health with Jeffrey Burke S03 E18 - Johnsie Mays

    Send us Fan Mail The 3 Most Impactful Supplements of the Last 20 Years! Host Jeffrey Burke speaks with famed industry-insider Johnsie Mays exploring the evolution of the health supplement industry, what’s old, what’s new, the impact of accessibility and technology, the importance of balance and authenticity in life and health, and the three most impactful supplements of the last twenty years.  Johnsie Mays is a self-proclaimed jack of all “natural health industry” trades and master of none. Since 2013, he’s worked across brand sales, education, manufacturing, moral support, and comic relief — sometimes all in the same meeting. A proud Midwesterner, Johnsie is husband to a woman way out of his league and father to two sons who are quickly growing into men. #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #JohnsieMays

    38 min

  7. May 4

    Honest Health with Jeffrey Burke S03 E17 - Alex Principato

    Send us Fan Mail Breaking the Chains of OCD: A Journey of Hope and Healing! OCD are not just three letters thrown together, they stand for Obsessive, Compulsive Disorder, which is becoming a lot more visible across the country and through all ages, groups and sectors. Host Jeffrey Burke speaks with Alex Principato about OCD, its impact across all ages, and effective strategies for managing and treating it. They explore the importance of support, humor, and proactive action in overcoming mental health challenges. Mental health is a bigger issue today than ever before, and today's conversation may just hit home for a lot of people. As Jeff said, “I know it did for me!”  Alex Principato is a coach and creator of Disorder Destroyers, where he helps people with OCD, anxiety, and depression take back control of their minds and rebuild their lives. Alex is not a licensed clinician, but he uses his 30 years of first hand experience to work along side licensed professionals to make treatment extremely effective. Alex has been battling OCD ever since he was diagnosed at age 13. After overcoming his own battle with severe OCD, Alex now teaches others how to break free from the patterns that keep them stuck and step into a life of clarity, confidence, and self-leadership. #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #OCD

    43 min

  8. Apr 29

    Honest Health with Jeffrey Burke S03 E16 - Christopher Speed

    Send us Fan Mail Not Your Grandparent’s Omega-3s! When it comes to omega-3 fatty acids, today, we have choices! And it’s a very good thing! Host Jeffrey Burke spoke with the gloriously named Christopher Speed about omega-3s, the evolution of the natural products industry, sustainability, and innovative plant-based sources like Ahi flower oil. They explore how transparency, science, and environmental responsibility are shaping healthier, more numerous choices for consumers.  A dietitian by training, Chris Speed is an experienced, versatile C-suite Sales, Business Development, and Marketing executive with proven results for major enterprises in the nutritional ingredients, supplements, and foods spaces. He has supported numerous influential ingredient manufacturers within the omega-3 EPA/DHA, Vitamin K2 and cannabinoid space. His skill added relevance to their consumer promise, fostered meaningful relationships with key industry stakeholders, and used public relations tactics that ensure marketing messages are heard loud and clear by the intended audience. A proven expert in pioneering successful consumer brands, Chris led the launch of Minami Nutrition the first commercial omega-3 brand which challenged that all omega-3s are the same and that innovative formulations can result in significant differences I health outcome; and was pivotal to the successful go-to-market launch of Wiley’s Finest, again driving innovation through evidence based nutritional science. His contributions drove innovation and awareness of the public health importance of omega-3 fatty acids, ensuring those brands stood out from the rest. Chris is a perceptive catalyst for change in an interpersonal environment; he can deliver results yet always keep people at the forefront. His track record of commercial success coupled with a strong understanding of the complex biochemical underpinnings of proper nutrition for optimal health makes him a unique strategic resource for any firm in nutritional ingredients & supplements. As a dietitian, he brings a knowledge of the factors that influence food and nutrition decisions and the consequences of these for his clients’ end-user, and as marketer the need-to-know what communication strategies will resonate with a buyer and end-user. #Health #HealthTalk #HonestHealth #JeffreyBurke #DrJeffreyBurke #JonTheAnnouncer #HealthPodcast #Podcast #NaturalProducts #HerbalMedicine #WholeFoodsMagazine #Omega3

    38 min
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Honest and relevant answers for better health and well being with the best minds in the Natural Products Industry. Also, one on one chats with entertainers, athletes and public figures we all know and love.

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