Call Out To Corporates - The Podcast

Kirsty Carr
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A friendly, NO BS podcast for small, new and scaling creative and service based business owners with an interest in selling to corporate clients. Sometimes flying solo, sometimes with a guest...........

  1. 10/10/2025

    The Unfiltered Truth About Being Your Own Boss

    Let’s have an honest chat. Yes, being your own boss can be amazing - the freedom, the flexibility, the chance to build something that’s completely yours. But there’s a whole side of business ownership that doesn’t get talked about nearly enough. In this episode, I’m sharing what it really looks like behind the scenes of running your own business. From the isolation of working solo, to the pressure of making every decision and managing all the moving parts - it’s not always easy. Financial instability, unpredictable income, and the constant self-leadership it takes to keep going... It’s a lot. But it’s not all doom and gloom. With self-awareness, resilience, and a strong support network, it is possible to build something that not only works but feels good too.  Let’s make business make sense together. If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    16 min

  2. 10/03/2025

    The Power of Visibility, Value, and a No-Nonsense PR Mindset - A Conversation with Sarah Stephens

    I sat down with the brilliant Sarah Stephens, PR expert, strategist, and founder of the Be Seen Method, to talk about what visibility really means in today’s business world. With over 25 years in PR, Sarah brings a wealth of experience that blends the best of traditional media, modern marketing, and a strong commercial lens. Her career has spanned everything from high-level agency work to partnerships with major airlines, and a bold pivot into luxury travel during COVID-19 that proved just how agile and creative she really is. Now, she’s returned to the corporate space with fresh eyes, supporting internal marketing teams and teaching personal branding at the leadership level. We talk about how her work is helping directors stop hiding behind logos and start showing up as the face of their organisations. Sarah doesn’t hold back when it comes to calling out outdated corporate behaviour either. From ghosting to decision-by-committee paralysis, she shines a light on what really gets in the way of progress, and why better, more human communication is the thing that will actually move the needle. We also dig into the role of AI in content creation, and her view is one I absolutely share: AI can support the work, but it cannot replace real-life experience, strategic thinking, or genuine care. And relying on it too heavily? That’s where the cracks start to show. If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    51 min

  3. 09/26/2025

    What Can Corporates Do Better?

    This episode is for the corporates. I work with a lot of brilliant small businesses - smart, strategic, creative suppliers who are more than capable of delivering high-value work. And honestly? Some of the biggest challenges they face come from how corporates manage those supplier relationships. So today, I’m calling it out. Not with blame, but with the intention of building better bridges between the two. In this episode, I’m sharing a few key areas where corporates can improve how they work with small businesses, including: Understanding the actual buying cycle and how it impacts timelines and trustCommunicating clearly and consistently throughout projectsSetting realistic expectations - and not shifting the goalposts halfway throughBeing transparent about internal processes (especially when decisions are slow or layered)I’m also introducing the simple but powerful stop, start, continue framework as a tool for internal development - something every corporate team should be using to improve their supplier experience. Because when corporates and small businesses work together with mutual respect and clarity, the results are game-changing. Let’s raise the standard on both sides of the table. If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    10 min

  4. 09/19/2025

    Strategy Meets Soul – A Conversation with Vix Marie

    Vix Marie brings a breath of fresh air to the world of business strategy, blending science, spirituality, and psychology to help unconventional entrepreneurs build businesses that actually feel good to run.  We talk about what’s no longer working in the traditional business world, especially the outdated, academic approach that so often overlooks the individuality of the business owner. Vix doesn’t hold back when it comes to calling out the industry’s obsession with rigid formulas and money-first messaging. Instead, she offers a more holistic, human-first approach that’s rooted in self-awareness, emotional regulation, and strategic clarity. She shares how exploring the subconscious mind and confronting limiting beliefs isn’t just for the ‘woo-curious’, it’s essential work for anyone who wants to run a sustainable, fulfilling business. And it’s just as relevant for corporate leaders as it is for entrepreneurs. We also dig into some of the real frustrations we both share around the coaching industry, like the constant push for quick wins and copy-paste strategies that ignore nuance and depth. Vix’s take is refreshingly grounded, offering practical steps for those who want to lead with intention, not just ambition. This is a conversation for anyone who knows deep down that strategy and soul can, and should, coexist. About Vix Marie thewitchway.online If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    30 min

  5. 09/12/2025

    Controlling The Corporate Conversation

    Let’s talk about something a lot of small business owners shy away from... how to confidently take up space when speaking to corporate clients. Too many creative and service-based business owners think they need to shrink themselves or over-deliver just to “win” the contract. But the truth? Corporates want to work with suppliers who know their value, and that means holding your ground in the conversation. In this episode, I’m sharing: How to walk into corporate negotiations with confidence (not desperation)Why understanding your numbers is non-negotiable if you want to negotiate wellThe importance of realistic timelines - and how to stop saying yes to impossible onesWhy contracts aren’t scary, and why getting legal advice is one of the smartest moves you can makeWhat corporates really value in a supplier (hint: it’s not just price)If you want to build real, profitable relationships with corporate clients, you need to show up like a business, not just a freelancer or creative-for-hire. It’s time to stop waiting to be picked and start owning your seat at the table. Let’s get you speaking corporate, fluently and fearlessly. If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    9 min

  6. 09/05/2025

    How to Get Pitch Perfect – The Smarter Way to Win Corporate Work

    If you want to work with corporate clients, your pitch can’t just be pretty... it needs to be powerful. In this episode, I’m talking all things pitching, and specifically why your current approach might not be cutting through. So many small business owners fall into the trap of leading with their credentials, listing their achievements, or offering up a vague, one-size-fits-all service menu… and wondering why nothing lands. Here’s the reality: corporates aren’t looking for someone to impress them with buzzwords. They’re looking for someone who gets it. Someone who understands their pain points, offers clear solutions, and can back it all up with results. Your pitch should be tailored, professional, and focused on the client... not you. And it should show them how working with you won’t just tick a box, but actually make their life easier, their processes smoother, and their outcomes better. It’s not about flashy promises. It’s about trust, clarity, and showing up like an asset, not a commodity. That might mean including extras like post-project check-ins, fast turnarounds, or flexible collaboration, because what corporates value most is reliability and long-term impact. If your pitch isn’t getting the traction you want, this episode is your opportunity to rethink how you position yourself and to start showing up in a way that gets you taken seriously. If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    11 min

  7. 08/29/2025

    Building with Intention – A Conversation with Siân Morgan-Owen from Digitally Dazzling

    I had the absolute pleasure of sitting down with Siân Morgan-Owen, founder of Digitally Dazzling, to talk about what it really takes to build a sustainable, strategic business in the online space. Siân shares the story behind her agency’s evolution, from humble beginnings as a side project to a six-figure digital operations business that supports entrepreneurs in levelling up their online presence. Her journey is one of resilience and smart decision-making, shaped by personal challenges, including her husband’s illness, and the shifts brought on by the pandemic. We talk about what it means to run a business with true professionalism, how consistency and clear communication set the tone for long-term success, and why outsourcing isn’t about handing off tasks, it’s about strategic delegation that supports sustainable growth. Siân doesn’t shy away from calling out the issues we both see far too often in the online world: ghosting, poor communication, and a lack of accountability. Her take is refreshingly honest and a much-needed reminder that success isn’t just about flashy marketing; it’s about doing good business, building trust, and showing up with integrity. About Digitally Dazzling We work with women in online business who are serious about growth and businesses ready to expand into the digital space. Whether you’re scaling past six figures, finally getting your first offer out the door, or building your first digital product, we provide done for you digital marketing services and strategic support that meets you where you are (but doesn’t leave you there). Facebook | Instagram | Linkedin  digitallydazzling.com If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    50 min

  8. 08/22/2025

    Getting Corporate Ready Without the Fluff

    In this episode, I’m cutting through the noise and sharing simple, practical advice to help you start building genuine relationships with corporate clients. We talk about what it really takes to approach the B2B space strategically, from understanding your own goals to positioning your offer with clarity, and making sure the companies you pitch to actually align with your values. It’s not about chasing every big name out there. It’s about creating intentional partnerships that work for you as much as them. If you’re ready to stop winging it and start making smarter business decisions, come and join me inside The B2B Club – my free Facebook group packed with practical tasks, monthly Q&As, and live trainings to help you get seen (and paid) by corporate clients.

    8 min
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A friendly, NO BS podcast for small, new and scaling creative and service based business owners with an interest in selling to corporate clients. Sometimes flying solo, sometimes with a guest...........

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