The AdTech Journal: Programmatic, Media & Marketing News Without the Fluff

David Sargant
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A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic. Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again). If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you. Think: The Drum meets Ricky Gervais

  1. 08/18/2025

    DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

    Retail DOOH is about to become the client darling of 2025. Play it right and you’ll own the aisle. Play it wrong and you’ll be the one explaining why your cheese brand isn’t on the dairy screen while Aldi’s is.

    3 min
  2. United Internet Just Went Full Bond Villain

    08/07/2025

    United Internet Just Went Full Bond Villain

    Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

    2 min
  3. Women’s Football: The Data You Can’t Afford to Ignore

    08/01/2025

    Women’s Football: The Data You Can’t Afford to Ignore

    6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

    3 min
  4. Google Just Replaced Your Job With a Button

    07/28/2025

    Google Just Replaced Your Job With a Button

    Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

    1 min
  5. Office Screens Are Secretly Booking Your Boss’s Next Business Trip

    07/25/2025

    Office Screens Are Secretly Booking Your Boss’s Next Business Trip

    New research from JCDecaux and VIOOH just confirmed what some of us already suspected: business travel starts in the office.

    2 min
  6. View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

    07/24/2025

    View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

    Because interrupting The Godfather with a toothpaste ad is still a crime

    2 min
  7. Netflix Just Rewired The Entire Entertainment Industry

    07/22/2025

    Netflix Just Rewired The Entire Entertainment Industry

    From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test.

    2 min
  8. Mobile Ate the Budget – And It’s Not Giving It Back

    07/22/2025

    Mobile Ate the Budget – And It’s Not Giving It Back

    Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps.

    2 min
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About

A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic. Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again). If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you. Think: The Drum meets Ricky Gervais

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