The Focus and Flourish Marketing Podcast

Focus and Flourish Marketing
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Welcome to the Focus & Flourish Marketing Podcast—your new go-to resource for consistent clients, smarter systems, and marketing that actually gets results. We're Mel and Ngaire, marketing strategists and small business owners who understand the struggle of the feast-and-famine cycle. We're here to help female service providers like you break free from constantly chasing clients with ineffective marketing.

Episodes

  1. 10/12/2025

    Ep8. How to stand out and book clients consistently

    If you’ve ever wondered how to stand out in a saturated market—especially when it feels like everyone’s offering similar services—this episode is going to be a game-changer. In this episode, you’ll learn: What a USP actually is (without the marketing jargon) Why it’s so essential for attracting the right clients consistently And how to uncover and use your uniqueness in a way that makes marketing feel easier and more aligned Whether you're a coach, consultant, creative, or service-based business owner—if you want your content to cut through the noise and connect with clients who say “you’re exactly what I’ve been looking for”—then grab your notebook or open that Notes app. You're going to walk away with fresh clarity on how to position your business so it sells itself. Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    29 min

  2. 09/28/2025

    Ep7. The secret to marketing that converts with Jade Warne

    If you’ve ever struggled with how to truly connect with your ideal customers, especially in a competitive market, this episode is exactly what you need. We’re joined by Jade Warne—a photographer, speaker, and social media expert—who helps business owners stand out and sell through powerful storytelling and content strategies. Her approach blends creativity, systems, and smart tools to turn scrolls into sales and followers into loyal clients. In this episode, you’ll discover: Why storytelling is the secret to capturing your audience's attention How shifting your approach can help you connect with the right customers And practical tips to elevate your content and make your marketing feel more aligned and impactful Whether you’re a coach, consultant, creative, or service-based business owner—if you want to stand out and build deeper relationships with your audience—this episode is for you. Grab your notebook or open your Notes app because you’ll walk away with fresh insights and strategies to take your marketing to the next level. Check out Donald Miller’s Storybrand book here. Connect With Jade Follow Jade on Instagram @smallbusinessgrowthclub Visit the Small Business Growth Club website https://www.smallbusinessgrowthclub.co/  Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    27 min

  3. 09/14/2025

    Ep6. Listen if you’re not feeling social media right now

    We’re opening up about how we’re feeling about social media and why it hasn’t been sparking the same joy for us lately. But don’t worry—we’re also sharing practical ways to reset your mindset and get back into the groove with ease. In this episode, you’ll learn: Why social media burnout is a real thing, and how it impacts even the most seasoned marketers How to reset your mindset and take a fresh approach to posting Simple, actionable steps to create content without the overwhelm If you're feeling drained by social media, this episode is for you!  Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    28 min

  4. 08/31/2025

    Ep5. The real reason you’re not getting clients on repeat

    Feel like your marketing’s a bit all over the place? Or you’re showing up but the client inquiries just aren’t coming in? Then you’re gonna want to listen to this episode. In this episode, you’ll learn: The hidden reason your pipeline keeps drying up What most people get wrong about “showing up” The one mindset shift that makes marketing way easier And a simple habit that could change everything If you’re tired of the feast-and-famine cycle and want to market in a way that’s aligned, sustainable, and actually works—grab a pen or open your Notes app. You’re about to get clear on what it really takes to attract clients consistently (without burning out). Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    30 min

  5. 08/17/2025

    Ep4. Build real connection (and grow) on TikTok and Instagram with Jarrah Brailey

    If you’ve ever felt overwhelmed by the pressure to create perfect social videos—or questioned whether TikTok and Reels are really worth your time, this episode is for you. We’re joined by Jarrah Brailey, Managing Director and CEO of JAMPACKED, a thriving digital marketing agency. She’s one of those people you follow online, love their content… and then meet in real life and like even more. Yep, that’s Jarrah. In this episode, you’ll learn: How to build a personal brand that connects with your audience. Why raw, unpolished content drives engagement on TikTok. How to create attention-grabbing hooks to boost visibility. Whether you're a small business owner, service provider, or creative—if you're ready to embrace authenticity, build trust, and let your brand personality shine, this episode will give you the tools to make social media work for you. Connect With Jarrah Follow Jarrah on TikTok or Instagram @jarrahbrailey  Follow Jampacked on Instagram @jampacked.agency Visit the Jampacked website https://jampackedagency.com.au/  Listen to their amazing podcast  Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    28 min

  6. 08/03/2025

    Ep3. How to use ChatGPT in your marketing without sounding like a robot

    If you’ve been feeling a little overwhelmed or unsure about how to actually use AI in your business—this episode is going to give you a practical, honest reset. In this episode, you’ll learn: What’s actually working when it comes to using AI in small business marketing Why tone, voice and discernment matter more than ever And how to use tools like ChatGPT in a way that supports—not dilutes—your brand If you’ve been wondering, “How do I use AI without sounding like a robot?” or “Where does this fit in my content strategy?”—this chat is for you. It’s honest, practical, and filled with real-world takeaways to help you market smarter (not just faster). Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    29 min

  7. 07/27/2025

    Ep2. Money confidence and building profit with Clare Wood

    Today, we’re diving into something that every small business owner needs but often overlooks: financial awareness. We’ve brought in the big guns for this one — none other than Clare Wood! 🎯 Clare is a powerhouse Business Profit Coach, CPA, speaker, and bestselling author of Intentional Profit. She’s helped countless business owners unlock next-level growth with her game-changing blend of mindset mastery and money strategy. If you’ve ever wanted to feel more confident with your numbers and build a more profitable business—Clare’s the one you want in your corner. In this episode, you’ll learn: Why regularly reviewing your financial metrics is essential for making smart, strategic decisions How tracking things like cash flow and profit & loss can uncover opportunities for growth And how building a habit of financial discipline can transform your business from reactive to proactive Whether you’re a coach, consultant, creative, or service-based business owner—if you want to take control of your financial future and stop leaving money on the table—grab your notebook or open that Notes app. You’re going to walk away with practical steps for building a solid financial foundation that supports long-term success. Connect With Clare Follow her on Instagram @clare_wood_coach Visit her website https://clarewood.com/  Listen to her amazing podcast  Get Clare’s book Intentional Profit Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com

    31 min

  8. 07/27/2025

    Ep1. The missing piece to converting leads into clients

    Feeling lost in a sea of competition and wondering how to stand out? We're diving into a powerful strategy for building a strategic marketing roadmap that will make your marketing feel less overwhelming and way more intentional for consistent results. In this episode, you’ll learn: What a strategic marketing roadmap is and why it’s your secret weapon for growth How to plan your marketing so that it supports your business goals and saves you time The three core elements of a marketing roadmap and how to tailor them to your business Why setting up this structure now will bring clarity and confidence for the rest of the year If you’re ready to stop winging it and start marketing with direction, this episode will give you the tools and insights to create a clear, actionable plan that drives real results. So, grab a notebook, hit play, and get ready to leave with the clarity you’ve been looking for. Grab the free Welcome Series Swipe File Get James Clear’s book Atomic Habits Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe   Connect With Us

    23 min

  9. 07/10/2025

    Welcome to the Focus & Flourish Marketing Podcast

    Ready to stop chasing clients and start attracting dream clients on repeat? You've found the right place! Welcome to the Focus & Flourish Marketing Podcast—your new go-to resource for consistent clients, smarter systems, and marketing that actually gets results. We're Mel and Ngaire, marketing strategists and small business owners who understand the struggle of the feast-and-famine cycle. We're here to help female service providers like you break free from constantly chasing clients with ineffective marketing. Every episode delivers: Practical, no-fluff marketing strategies that actually work Clear, doable actions you can implement immediately Simple systems to attract high-quality clients consistently Mindset shifts to build your authority and confidence Real solutions to end the exhausting cycle of client chasing If you're ready to attract clients who are excited to work with you, build a marketing system that brings in leads that become clients, and reclaim your time—this show is for you. Connect With Us Ready to transform your marketing? Hit subscribe and let's make it happen together! Follow on Instagram @focusandflourishmarketing Visit our website www.focusandflourishmarketing.com  Subscribe to our monthly news www.focusandflourishmarketing.com/subscribe

    2 min

Trailer

About

Welcome to the Focus & Flourish Marketing Podcast—your new go-to resource for consistent clients, smarter systems, and marketing that actually gets results. We're Mel and Ngaire, marketing strategists and small business owners who understand the struggle of the feast-and-famine cycle. We're here to help female service providers like you break free from constantly chasing clients with ineffective marketing.

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