Sam Jones BBQ has a Michelin Bib Gourmand. Skylight Inn is a family name that shows up in National Geographic. And the guy running it had never cooked a pig until he was in his twenties. This week on American Business Story with Taylor Walden, Taylor sits down with Michael Letchworth, co-owner of Sam Jones BBQ. Michael started at Skylight Inn at 16 as one of his first jobs in high school, worked the counter, washed dishes, and felt like it was just another restaurant job. At the time, he didn't understand the history. He didn't know how to cook a pig. Then one night in 2013, sitting around a burn barrel at an event in Raleigh, something clicked. He realized Skylight wasn't just another restaurant, i was something worth preserving. That realization led to a partnership with Samuel Jones, the opening of Sam Jones BBQ in 2015, and a crash course in opening a restaurant. During our conversation, Michael walks through the 100 day work streak that nearly broke him, the moment he sat on his front porch during COVID with financials spread out wondering how long they could survive, and the consultant who told him to stop complaining and start leading. He talks about why throwing bodies at problems isn’t always the answer, and the loneliness that comes with leadership when you're trying to hold it all together. He also opens up about Fox Hollow Outdoors, the lifestyle brand and content project he started with his eight year old son Larken, how a Yeti campaign turned into a TV show, and why he's learning that highly produced content isn't always what connects with people. Michael's story is encouraging, raw, real, and a reminder that success doesn't mean you have all the answers. It just means you kept going when everyone else quit. Connect with Sam Jones BBQ and Fox Hollow Outdoors: samjonesbbq.com // foxhollowoutdoors.com // @samjonesbbq and @foxhollowoutdoors on Instagram About the Host: Taylor Walden is the founder of Radiate Prints and a serial entrepreneur who started her first business in her dorm room at East Carolina University. Shop Talk highlights the stories of leaders with ties to Eastern North Carolina. More Shop Talk: Thank you for your continued support of the Shop Talk with Radiate Prints Podcast! Know someone who should be a guest? Nominate them! Head to the Radiate Prints website (https://radiateprints.com/radiateprints/shop/page/shoptalk) and fill out our nomination form under the "Podcast" tab. You can find more episodes of the Shop Talk with Radiate Prints Podcast on YouTube (https://www.youtube.com/channel/UCe-9mDwEvElrOVCAROBzYTw%E2%81%A0), Apple Podcasts (https://podcasts.apple.com/us/podcast/shop-talk-business-leaders-share-their-story/id1825982148%E2%81%A0), and Spotify. We release new episodes weekly on Wednesdays! Connect with Radiate Prints: We print apparel people love to wear. If you need t-shirts, hoodies, hats, or a company store for your organization, reach out to us! Taylor and the team would love to help. @radiateprints on Instagram, Facebook, TikTok, YouTube, and LinkedIn Website: https://radiateprints.com Instagram: https://instagram.com/radiateprints TikTok: https://tiktok.com/@radiateprints