The Real Coach Show

Proclaim Podcasting
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

The Real Coach Show is anti-guru, anti-hype, anti-BS. It's where high-integrity coaches talk honestly about what it really takes to succeed in this business - the mental game, the hidden challenges, the make-or-break moments, and the work between the wins. Hosted by Curt Storring, this show cuts through the fluff with thoughtful, unscripted conversations that go beyond highlight reels. Whether you’re a coach just starting out or a seasoned pro looking to stay sharp, you’ll find real insight, shared experience, and encouragement here - straight from the mouths of coaches who get it.

  1. 11/14/2025

    4 Ways To Use AI In Your Coaching Business with 7-Figure Founder Dan Cumberland

    NEED HELP LAUNCHING YOUR PODCAST? Go to https://proclaimpodcasting.com --- $250,000 AI Coaching Business This episode is a double whammy... Not only will you get a behind the scenes look at a $250,000+/year coaching business, you'll learn 4 insanely actionable ways to utilize AI as a coach (without the endless revision cycles that take you down an endless rabbit hole). Dan Cumberland joins me today, and he shares a TON of amazing insights both on the business front AND on the AI front. Dan ran a venture studio, which included a 7 figure exit, and now consults with some of the top brands, and a ton of creators, to help them actually put AI into action in such a way that it works for them. This episode is a MUST listen if you've been intimidated by AI. In This Episode: 0:00 Intro 1:00 From venture studio to AI Coaching 8:05 Dan's business at 30,000 feet 13:44 Leads 21:21 Marketing and sales systems 28:58 The morality of AI 36:17 Mining sessions for marketing content with AI 46:26 Using AI as an Assistant Coach 49:20 Summarizing sessions to mark transformations 51:26 Duplicate yourself as an AI Coach Resources: FREE AI Training Guide: https://aitrainingguide.com/ Dan Website: https://dancumberlandlabs.com/ AI Audit: https://dancumberlandlabs.com/ai-flow-audit/ Book A Call With Dan: https://book.dancumberland.com/ai-strategy Dan on LinkedIn: https://www.linkedin.com/in/dancumberland/

    54 min

  2. 10/31/2025

    How Barrett Brooks Charges $3750/Month To Coach 7-Figure Creators

    How would you like to make half a million dollars/year, charging $3750/month for 2 coaching sessions? If that's the kind of business you'd like to run, this is a conversation you can't miss, because that's exactly what Barrett Brooks has built. Barrett coaches 7-figure creators and founders. Most of them come to him to hit specific revenue numbers, and they often do that, but the secret is that it's not usually a tactic or external thing holding them back. It's usually internal, and they'd never have found out their own emotional or psychological block before working with Barrett. This is why he can charge what he does, and why he gets the results he does. We talk business, but we also test out something crazy... Barrett coaches me live for the last half of the call, and I think you'll find it incredibly relatable and helpful. (Also, on a meta level, seeing someone coach, live, is one of the best ways to "prove" your value to potential clients, so as coaches, try to find a way to do this. Barrett does it here, but also gives another way he's done this to get his first clients.) In This Episode: 0:00 Intro 0:41 Barrett's entry into coaching 2:59 From COO to Coach 6:15 Why Barrett coaches 7 figure creators 13:17 How Barrett Makes $45000/month Charges $3750/month 17:37 First clients with LinkedIn 22:37 Barrett coaches me LIVE 44:29 Coaching review 47:08 Integration Resources: Little Leadership Lessons Newsletter: https://barrettbrooks.com/ Coaching with Barrett: https://barrettbrooks.com/coaching/ Barrett Brooks on LinkedIn: https://www.linkedin.com/in/barrettabrooks/ Internal Family Systems: https://ifs-institute.com/

    57 min

  3. 10/17/2025

    How to Design Group Coaching Programs That Actually Work (Without the Months of Wasted Effort)

    Ever wonder why your group coaching program doesn’t feel right, even after endless tweaks? In this episode I sit down with design strategist turned coach, Jake Wysocki, who reveals how to build a world-class group coaching experience that’s actually fun, flexible, and human-centered. From leaving corporate design workshops to helping coaches create transformational group programs, Jake shares the real-life lessons that shaped his unique 10/50/99 framework. They unpack how to design sessions just in time, engage clients with vulnerability, and avoid the perfection trap that kills momentum. If you’ve ever built a program the hard way, this conversation will change how you think about coaching forever. In This Episode: 00:00 Intro 02:38 Jake’s Journey from Corporate to Coaching 06:38 Finding His Niche in Group Program Design 12:25 Relationships for Business 16:26 The 10-50-99 Framework for Program Design 33:05 Starting with Hopes and Fears Exercise 38:54 Tips for Program Structure and Iteration 45:59 Success Story: Doubling Prices Through Relationships 50:26 Where to Learn More Resources: Jake's Crash Course - https://course.intentioncraft.com/ The Art of Gathering by Priya Parker: https://amzn.to/48yxboi John Meese Episode: https://www.youtube.com/watch?v=P4iY5bf2oBY

    53 min

  4. 10/03/2025

    He Runs A $1M+ Coaching Business with ONE Full Time Employee ft Dustin Riechmann

    What if one strategy could transform your coaching business from stuck to scaling? That’s exactly what happened to Dustin Riechmann, who went from engineer to marriage ministry to selling meat sticks...and finally cracked the code on building a $1M+ coaching business through podcast guesting. In this episode, Dustin shares how he discovered his “boring” marketing method was actually a goldmine, why collaboration beats cold pitching every time, and how he’s built a thriving community of coaches around his unique flywheel model. You’ll hear the behind-the-scenes story of how he crafted his irresistible offer, how he's built his business so big with just one full-time employee, and what’s next for his seven-figure business. If you’re a coach looking for leads, clarity, and freedom, this conversation is packed with insights you don’t want to miss. In This Episode: 0:00 Intro 1:34 From engineering to coaching 6:45 Winning with Referrals & Partnerships 9:50 How to find your niche (Identity vs Intent) 14:29 Where Dustin gets his leads 18:19 Being a normal, kind dude in the market 22:18 Nurturing leads 24:40 How Dustin uses HIS podcast 30:06 Why Dustin's offer is so good 34:45 The power of community 44:25 Scaling with simplicity Resources: FREE Podcast Guesting Playbook: https://7figureleap.com/start Dustin's LinkedIn: https://www.linkedin.com/in/dustinriechmann/ Buy Back Your Time by Dan Martell: https://amzn.to/4pR7Hc3 Love Every Day ebook: https://www.scribd.com/document/26484217/Love-Every-Day LAUNCH YOUR PODCAST: https://calendly.com/proclaimpodcasting/podcast-discovery-call

    52 min

  5. 09/26/2025

    How To Coach At-Risk Populations with Government and Private Funding ft. Jacqueline (MamaJ) Hollows

    What happens when a recovering project manager accidentally becomes a prison coach? That’s exactly the story of Jacqueline (Mama J) Hollows, who went from volunteering with recovering addicts to transforming lives behind bars. In this episode, she shares her powerful journey from burnout and money wounds to building a coaching business that empowers socially conscious coaches. You’ll hear how she bridged authenticity with business, why charging for transformation matters, and the surprising world of government contracts and funding. If you’ve ever wondered how to truly get paid to do the work you love while making a difference, this conversation will open your eyes. In This Episode: 0:00 Intro 1:06 Accidentally Becoming a Coach 4:31 Going from "helping" to running a coaching business 8:28 Coaching in prisons and addiction recovery 16:36 Money wounds and being able to charge for your work 23:44 The hidden world of government funding 28:32 What kind of coaches could look for funding? 35:10 Shifting into private coaching 40:45 Leads from your network 50:02 Program design Resources: From Passion To Profit Crash Course: https://jbhollows.kit.com/impacttoincome LinkedIn: https://www.linkedin.com/in/jacqueline-hollows/ John Meese Episode: https://www.youtube.com/watch?v=P4iY5bf2oBY Email: jacqueline@jbhollows.co.uk Grow your business by hosting your own podcast: https://calendly.com/proclaimpodcasting/podcast-discovery-call

    53 min

  6. 09/19/2025

    $1.5M Lessons To Grow A Coaching Business You Actually Like with Ben Larzabal

    Starting a business rarely goes the way you expect - and the same is true for coaching. Ben Larzabal, coach and entrepreneur who’s learned the hard way what really works (and what doesn’t), shares his 5 most impactful lessons for coaches. From scraping together his first thousand dollars in a cramped apartment to scaling a business past $1.5M ARR, Ben distills his journey into five hard-won lessons every coach needs to hear. These aren’t abstract theories - they’re raw stories of failure, clarity, and breakthrough that will help you avoid costly mistakes and speed up your growth. If you’re serious about building a coaching business that actually lasts, this episode is for you. In this episode: 0:00 Intro 1:26 Lesson 1: Show, Don't Tell 11:40 Lesson 2: Solve To Sell 18:45 Lesson 3: Gifts Over Skills 33:14 Lesson 4: Your Business Model Is Your Product 44:12 Interlude: The 5 Levels of Awareness for Marketing 59:47 Lesson 5: Look for Felt Problems Resource: Ben's LinkedIn: https://www.linkedin.com/in/ben-larzabal/ Rocky Garza: https://www.rockygarza.com/ Buy Back Your Time by Dan Martell: https://www.amazon.com/dp/059342297X Simple Marketing for Smart People by Billy Broas: https://www.amazon.com/dp/B0D66H733H/ The Prosperous Coach by Chandler and Litvin: https://www.amazon.com/dp/1600250300/ --- Book a call with me to see if a podcast could grow your business: https://calendly.com/proclaimpodcasting/podcast-discovery-call

    1h 12m

  7. 09/12/2025

    How Losing $40K In A Crypto Scam Led To Building a 6 Figure Coaching Business with Ben Harris

    Ben Harris is a fear coach. After losing $40K in a crypto scam right after quitting his job to start his own business, he got to flex the "doing scary things" muscle big time. He ended up turning this weird skill into a successful coaching business. Now, he helps creators share their authentic voice with confidence, so they can actually build community, relationships, and make sales. Listen in to hear how he got his start, how creators can start using their voices authentically, and how to make sales easier. In This Episode: 0:00 Intro 1:25 The Fear Coach 6:32 $40K Crypto Scam 10:09 Potential catastrophic identity issues as a coach 15:51 Leads 21:47 Content and LIKING sales 30:11 Delivery 35:37 Challenges 40:31 Getting over the fear of posting 42:31 Coaching challenge: authentic content Mentioned: Ben Harris on LinkedIn: https://www.linkedin.com/in/the-fear-guy/ Authentic Voice Accelerator: https://www.feeling-free.com/authentic-voice-accelerator John Meese Episode: https://www.youtube.com/watch?v=P4iY5bf2oBY

    49 min

  8. 09/05/2025

    He Walked Away From A $1.7 MILLION Business?!

    Scott is a crazy impressive dude, and I have actually known about him for like 10 years...but only just met him. He hosted a successful podcast (300-400k downloads/month) about building an Amazon FBA business. That turned into a $1.7M business that he eventually walked away from (we get into WHY in this episode). After a few more 6 figure at-bats that ultimately didn't excite him enough to keep going, he joined forces with his son to start Live Video School...and within 12 months, his brand new YT channel made him $115,000 and counting, AND built him an 11,000 person email list. And he used none of his existing contacts/lists. This is an insanely valuable episode where you'll get to see what it can look like to start a fun lifestyle coaching biz, all the way up to building a 7 figure empire. In This Episode: 0:00 Intro 1:53 Why Scott left his 7 figure business 11:39 How to build a coaching business with an ORGANIC audience 17:07 How to build an audience (without going viral) 23:48 Scott's elite creator energy 27:47 Speed of implementation 31:22 Being a GUIDE not a GURU 34:33 Finding Your Offer 40:30 What to do once someone gives you their email 44:15 Sales process 46:22 Coaching Deliverables 48:39 Consistency and Content Strategy Resources: Live Video School: https://www.livevideoschool.com/ StoryBrand by Donald Miller: https://www.amazon.com/dp/B0CWTNCZCH/ Grow Your Business By Hosting Your Own Podcast (Free 45 Min Coaching Call): https://proclaimpodcasting.com/coach/

    53 min
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About

The Real Coach Show is anti-guru, anti-hype, anti-BS. It's where high-integrity coaches talk honestly about what it really takes to succeed in this business - the mental game, the hidden challenges, the make-or-break moments, and the work between the wins. Hosted by Curt Storring, this show cuts through the fluff with thoughtful, unscripted conversations that go beyond highlight reels. Whether you’re a coach just starting out or a seasoned pro looking to stay sharp, you’ll find real insight, shared experience, and encouragement here - straight from the mouths of coaches who get it.

Information

  • Creator
    Proclaim Podcasting
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © Proclaim Podcasting
  • Show Website
    The Real Coach Show