Founders + Closers: The Commission-Only Sales Growth Podcast

CommissionCrowd
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Welcome to Founders + Closers: The Commission-Only Sales Growth Podcast — the show where visionary founders and elite sales agents team up to drive global B2B growth without adding payroll. In every episode, we explore the real-world strategies behind commission-only success—how companies scale into new markets, close enterprise deals, and build high-trust sales partnerships that last. Hosted by Laura McGregor, CEO & Co-founder of CommissionCrowd, you'll hear authentic, strategy-rich conversations from both sides of the deal-making table: 🌍 Global growth-stage founders building powerful B2B solutions 🤝 Top-performing commission-only sales professionals who know how to open doors and close deals Expect insights on: - Strategic growth without overhead - Building remote, commission-only sales teams - Navigating long-cycle B2B sales - Entering new industries and territories - Mindset, rejection, trust, and the art of closing high-value partnerships If you're scaling a company or growing your agent portfolio, this podcast is your behind-the-scenes guide to building lean, selling smart, and expanding globally. No payroll. No hype. Just real partnerships, real traction, and real growth.

Episodes

  1. Unlearning the Old Sales Playbook: Mindset, Fear & Ethics with John Lester

    07/11/2025

    Unlearning the Old Sales Playbook: Mindset, Fear & Ethics with John Lester

    In this conversation, Laura McGregor and John Lester Author of "Winning the Inner Game of Sales: The Foundation of Success is Mindset delve into the transformative mindset required for success in sales. They explore the importance of understanding one's inner game, overcoming fears, and the necessity of building genuine connections with clients. John emphasizes that sales should not be viewed as a pressure-filled transaction but rather as a service aimed at solving problems. The discussion also highlights the significance of value propositions and the need for sales professionals to shift their narratives to foster better relationships and outcomes. Takeaways Your mindset is the biggest obstacle to success.Sales success begins when you realize thoughts aren't strategy.Sales is just a conversation, not a transaction.Understanding your value proposition is crucial.Overcoming fear of failure is essential for sales success.You must understand the dynamics of the sales call.Sales should be viewed as a service, not a pressure tactic.Building rapport is key to successful sales.Changing the sales narrative can lead to better outcomes.Sales professionals need to be aware of their clients' emotional states.In this exclusive Founder Spotlight, we sit down with John Lester—40-year sales veteran, mindset coach, and founder of OnboardXi—to unpack what it really takes to win in commission-only sales. Whether you're an experienced closer or a new independent rep, this conversation will challenge your assumptions and give you practical frameworks to build residual income, close higher-value deals, and sell from a place of service—not stress. Explore John’s Current Commission-Only Opportunities on CommissionCrowd: AI Compliance Software (12.5% Residual Commissions)AI ChatBot for SMBs (15% Residual Commissions)Learn more about his live sales opportunities here: Founder Spotlight: John Lester on Reinventing Sales, One Opportunity at a Time Get John's Book: Winning the Inner Game of Sales Interested in building your commission-only sales portfolio?Start free on CommissionCrowd today Is your company ready to work with commission-only sales professionals? Book a call with Laura to find out! Graciously Disruptive Clinical Hypnotherapy with Laura McGregor Chapters 00:00 Introduction to Sales Psychology03:06 The Mindset Shift in Sales06:53 Understanding Mental Models11:33 The Importance of Value Proposition16:19 Overcoming Fear of Failure23:04 Defining Winning in Sales25:49 Understanding the Sales Process26:57 The Importance of Initial and Subsequent Sales28:53 Crafting the First 90 Seconds of a Sales Call31:03 The Dynamics of Selling and Buying35:51 Challenging Traditional Sales Tactics38:58 Reframing the Perception of Sales45:10 Overcoming Sales Stigmas and Misconceptions

    44 min
  2. LandGazzer Sales Opportunity | 25% Commission + Recurring Revenue | CommissionCrowd Interview

    07/11/2025

    LandGazzer Sales Opportunity | 25% Commission + Recurring Revenue | CommissionCrowd Interview

    Summary: In this conversation, Laura McGregor interviews Torey Thompson, founder of LandGazzer, a drone mapping company that provides high-accuracy 3D models and CAD-ready files for construction and engineering firms. They discuss the innovative technology behind drone mapping, the significant market potential, and the opportunities for sales professionals in this growing field. Tori shares his journey from filmmaking to founding LandGazzer, highlighting the efficiency and effectiveness of drone technology in various applications. Takeaways LandGazzer offers affordable drone mapping services for construction.The drone mapping market is projected to grow significantly.Drones provide faster and more accurate data collection than traditional methods.Sales professionals can thrive in the drone mapping industry.Tori emphasizes the importance of training and support for sales partners.Efficiency in data collection can save companies money.The technology behind drone mapping is proven and reliable.Tori's background in filmmaking led to his interest in drone technology.Clients have used drone data in innovative ways, such as inspecting power poles.Chapters 00:00 Introduction to LandGazer and Drone Mapping02:04 The Market Opportunity for Drone Technology04:05 Sales Partnerships and Training Opportunities04:56 Success Stories and Efficiency in Operations05:51 The Aha Moment: Discovering Drone Capabilities07:43 Unexpected Uses of Drone Data08:30 Conclusion and Call to Action09:07 CC logo 1 (2).mp4 New Commission-Only Sales Opportunity | Drone Tech + Recurring Revenue I had the chance to sit down with the founder of LandGazzer, a cutting-edge drone mapping company that's transforming how construction, architecture, and civil engineering teams work with terrain data. Here’s what makes this opportunity different: ✅ 20–25% commission ✅ Average deal size $2K–$5K (scales into 6 figures) ✅ Recurring revenue from biweekly mapping projects ✅ Exploding market—projected to grow by $75 billion by 2025 If you're a self-employed sales agent looking to break into a high-value, tech-driven vertical—this is one to watch. The opportunity in drone mapping is ripe for self-employed sales professionals. LEARN MORE / APPLY Read our article: How LandGazzer Is Powering the Future of Construction with Drone Mapping & Creating Lifetime Commissions for U.S. Based Sales Agents

    9 min
  • 2 Episodes

About

Welcome to Founders + Closers: The Commission-Only Sales Growth Podcast — the show where visionary founders and elite sales agents team up to drive global B2B growth without adding payroll. In every episode, we explore the real-world strategies behind commission-only success—how companies scale into new markets, close enterprise deals, and build high-trust sales partnerships that last. Hosted by Laura McGregor, CEO & Co-founder of CommissionCrowd, you'll hear authentic, strategy-rich conversations from both sides of the deal-making table: 🌍 Global growth-stage founders building powerful B2B solutions 🤝 Top-performing commission-only sales professionals who know how to open doors and close deals Expect insights on: - Strategic growth without overhead - Building remote, commission-only sales teams - Navigating long-cycle B2B sales - Entering new industries and territories - Mindset, rejection, trust, and the art of closing high-value partnerships If you're scaling a company or growing your agent portfolio, this podcast is your behind-the-scenes guide to building lean, selling smart, and expanding globally. No payroll. No hype. Just real partnerships, real traction, and real growth.

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