AI Visibility: How to Get Your Brand Recommended by ChatGPT, Perplexity, and Google AI

Jason Todd Wade

AI Visibility Podcast by Jason Todd Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.

  1. 2d ago

    How AI Is Changing Legal Work, Client Confidence & Law-Firm Marketing

    In Part 1, Jason Todd Wade speaks with New York matrimonial attorney Mia Poppe about how AI is changing legal practice from the inside out. Mia explains how she uses AI for idea generation, document comparison, gap analysis, research support, and law-firm marketing—while keeping legal judgment, risk assessment, and strategy firmly in human hands. The conversation covers: Why lawyers have been slow to adopt AIWhere AI is useful—and where it is dangerousUsing AI to compare long settlement agreementsWhy legal expertise still mattersHow AI can improve law-firm efficiencyClient confidence as the real product lawyers sellWhy AI search is changing how clients find attorneysThe shift from traditional SEO to AI VisibilityHow authority, consistency, and lived experience influence AI recommendationsThe central lesson: AI may not replace experienced lawyers, but lawyers who use it intelligently will work faster, communicate better, and become easier for the right clients to find. Jason Wade, Founder BackTier.docxDOCX Mia Poppe, Esq. is a New York matrimonial and family-law attorney and the founder of Poppe & Associates. She represents clients in divorce, custody, support, and complex family-law matters. Drawing on both professional and personal experience, Mia brings a direct, strategic, and highly client-focused approach to legal advocacy. Jason Todd Wade is the Founder of BackTier and host of the AI Visibility Podcast. He helps organizations become understood, trusted, and recommended by AI systems through stronger entity authority, machine trust, and AI Visibility. Mia Poppe https://miapoppe.com BackTier https://backtier.com AI Visibility Podcast https://open.spotify.com/show/2GKjqiFMhh7pO15RXkkG5E

  2. 2d ago

    Who’s Accountable When AI Goes Wrong? Governance, Agents & Cyber Risk with Kate Marshall

    AI adoption is moving faster than most organizations can govern it. In this episode of the AI Visibility Podcast, Jason Todd Wade speaks with Kate Marshall, Founder of TheGrai, Fractional Chief AI Officer, SHRM AI Instructor, and author of AI at Work. They discuss the growing accountability gap around AI agents, what the Workday litigation could mean for employers, and why non-technical leaders are increasingly being asked to manage systems they did not build and may not fully understand. Kate explains why successful AI adoption requires more than buying tools. Organizations need clear policies, controlled testing, trained employees, approved-tool lists, incident-response plans, and defined human ownership. The conversation also explores: Why many AI pilots remain stuck in experimentationWhere organizations can begin with lower-risk use casesHuman accountability for autonomous systemsChange management and employee fearData quality and organizational readinessCyber-insurance requirements for AI adoptionKill switches, authorization controls, and incident responsePrivacy risks from wearables and always-on recording devicesBalancing innovation against security and complianceThe central question is no longer whether companies will use AI. It is whether they can use it quickly without losing control of risk, accountability, and trust. Jason Wade, Founder BackTier.docxDOCX Kate Marshall is the Founder of TheGrai, a Fractional Chief AI Officer, AI adoption strategist, SHRM AI Instructor, and author of AI at Work. After nearly two decades at the SANS Institute, she now helps executives, HR leaders, and teams implement AI through practical training, governance, workforce readiness, and responsible adoption. Jason Todd Wade is the Founder of BackTier and host of the AI Visibility Podcast. He helps organizations become understood, trusted, and recommended by AI systems through stronger entity authority, machine trust, and AI Visibility. Kate Marshallkatemarshall.ai TheGraithegr.ai BackTierbacktier.com AI Visibility PodcastSpotify

  3. 5d ago

    Why Most AI Projects Fail Before They Begin With Brian Beck, Proxurve Solutions

    Most organizations know they need AI—but few can clearly explain what problem they’re trying to solve. In this episode of the BackTier AI Visibility Podcast, Jason Todd Wade sits down with Brian Beck, a senior AI and cybersecurity consultant at Proxurve Solutions, to discuss why successful AI adoption starts long before choosing a model. Brian shares why he calls himself the “concrete guy,” helping organizations build the secure foundation, governance, and roadmap needed before deploying AI. The conversation covers AI readiness, cybersecurity, Microsoft Copilot, Claude, enterprise adoption, organizational change, and why leadership—not IT—is responsible for AI success. Topics include: Why most organizations struggle to define AI strategyBuilding an AI roadmap before implementationCybersecurity as the foundation for AIMicrosoft Copilot, Claude, Gemini, and enterprise AIAI governance and acceptable-use policiesAI readiness versus AI hypeMeasuring ROI from AI investmentsWhy AI is a leadership challenge, not just an IT challengeThe future of enterprise AI adoption“Get out of the me and into the we.”Jason Todd Wade is the Founder of BackTier and creator of the AI Visibility Framework™, helping organizations become understood, trusted, and recommended by AI systems through stronger entity authority, machine trust, and AI Visibility. Brian Beck is a senior AI and cybersecurity consultant at Proxurve Solutions, where he helps organizations prepare for AI through stronger infrastructure, governance, cybersecurity, and strategic planning. His work focuses on helping business leaders build secure, scalable AI initiatives that deliver measurable business outcomes. BackTier https://backtier.comJason Todd Wade https://jasonwade.comhttps://www.linkedin.com/in/jasontoddwadeBrian Beck https://www.linkedin.com/in/brianbeck73Proxurve Solutions https://proxurve.comSubscribe to the BackTier AI Visibility Podcast for conversations with AI founders, executives, researchers, and business leaders exploring AI Visibility, enterprise AI, cybersecurity, and the future of AI-powered business.

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AI Visibility Podcast by Jason Todd Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.

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