AI Visibility by Jason Todd Wade, Founder of BackTier

Jason Todd Wade
  • 3.0 (2)
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AI Visibility Podcast by Jason Todd Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.

  1. 2d ago

    Let's Go Digital: SEO, AI Agents, and the Future of Organic Growth | Adrian Nikolov & Jason Todd Wade - BackTier

    Adrian NikolovFounder, Haide Digital📧 adrian@haide.digital🌐 https://haide.digital🔗 LinkedIn: Adrian Nikolov Jason Todd WadeFounder, BackTier📧 jason@backtier.com🌐 https://backtier.com🌐 https://ninjaai.com🌐 https://jasonwade.com Let's Go Digital: SEO, AI Agents, and the Future of Organic Growth | Adrian Nikolov & Jason Todd Wade Organic Growth Engineering: The Next Evolution of SEOWhy AI Isn't Replacing SEO—It's Rebuilding ItAI SEO, GEO, and the End of Marketing SilosBuilding in the Age of AI: From SEO Expert to Growth EngineerLet's Go: How AI Is Creating a New Generation of BuildersWhat happens when a 17-year SEO veteran suddenly gets a team of AI developers working 24 hours a day? In this episode, Jason Todd Wade sits down with Adrian Nikolov, founder of Haide Digital, to discuss AI agents, Claude, coding assistants, GEO, SEO, AI automation, and what Adrian calls Organic Growth Engineering. Adrian shares his perspective from nearly two decades in search and explains why AI feels like a return to the early days of digital marketing, when small operators could move faster than large organizations. The conversation explores the rapid evolution of Claude, AI coding tools, vibe coding, automation, startup growth, and why experienced SEO professionals may be uniquely positioned to thrive in the AI era. Jason and Adrian also discuss the confusion many businesses feel around AI adoption, the future of paid advertising, why SEO and GEO are becoming increasingly automated, and how experienced practitioners can use AI to amplify decades of accumulated knowledge. The discussion covers everything from WordPress and website optimization to AI hallucinations, Reddit communities, LLM optimization, and the opportunities available to builders willing to embrace uncertainty. Claude, Opus, and AI coding modelsGEO, SEO, and AI VisibilityOrganic Growth EngineeringAI agents and automationVibe coding and rapid prototypingStartups and SaaS growthWhy businesses struggle with AI adoptionReddit and community-driven discoveryAI hallucinations and quality controlThe future of digital agenciesAdrian Nikolov is the founder of Haide Digital, a consultancy focused on organic growth, AI automation, GEO, and modern search strategy. With more than 17 years of experience in SEO and digital marketing, Adrian has evolved from traditional search optimization into what he describes as Organic Growth Engineering—the combination of SEO, generative engine optimization, AI automation, and scalable growth systems. Through Haide Digital, Adrian helps startups, SaaS companies, and growth-focused organizations navigate the rapidly changing search landscape while leveraging AI tools to build, test, automate, and scale faster than ever before. The company's name comes from the Bulgarian word "Haide", meaning "Let's Go." Jason Todd Wade is the founder of BackTier and NinjaAI and host of the AI Visibility Podcast. His work focuses on AI Visibility, entity optimization, machine trust, and helping organizations become correctly understood, cited, included, recommended, and selected by AI systems. Jason's research explores the transition from traditional search engines toward AI-mediated discovery, recommendation systems, and the emerging layers that influence how entities are interpreted and surfaced by modern AI platforms. AI is giving experienced operators unprecedented leverage.SEO is evolving into a broader discipline that includes automation and AI systems.GEO and AI Visibility are becoming business necessities rather than experiments.The future belongs to builders who can combine experience with AI capabilities.Organic growth is increasingly an engineering problem, not just a marketing problem.Businesses that wait for certainty may miss the opportunity entirely. Adrian Nikolov🌐 https://haide.digital Jason Todd Wade🌐 https://backtier.com

    26 min

  2. 3d ago

    Google Deleted 20 Years of Reviews: Platform Risk, AI Visibility, and Building a Brand That Survives

    David SauersRoyal Restroomshttps://royalrestrooms.com Mike BalWPVividhttps://wpvivid.com Jason Todd WadeBackTierhttps://backtier.com NinjaAIhttps://ninjaai.com Lake Wales Guidehttps://lakewalesguide.com Google Deleted 20 Years of Reviews: Platform Risk, AI Visibility, and Building a Brand That Survives What happens when a business spends decades building authority, reviews, and visibility—and a platform suddenly takes it away? In this episode, Jason Todd Wade sits down with David Sauers, founder of Royal Restrooms, and Mike Bal of WPVivid to discuss entrepreneurship, AI visibility, WordPress, SEO, Google Business Profiles, Reddit, brand authority, and the risks of building a company on platforms you do not control. David shares how Royal Restrooms grew into a national franchise with thousands of luxury restroom trailers and nearly fifty locations across the United States. He also explains the devastating impact of losing years of Google Business Profile authority and reviews after a widespread profile disruption. Mike brings the technical perspective, discussing WordPress, AI-assisted website development, automation, APIs, and the future of AI-powered digital experiences. The conversation explores why traffic is becoming less important than trust, why Reddit and community platforms are becoming increasingly influential in AI-generated answers, and why companies must diversify beyond a single platform before a platform failure becomes an existential threat. Topics include: • Google Business Profile shutdowns and platform dependency• AI visibility versus traditional SEO• WordPress and the future of AI website creation• Building authority through podcasts, communities, and forums• Why Reddit matters in AI search• Franchise growth and community-driven brands• The challenge of protecting trademarks and digital assets• Human expertise versus machine-generated answers• Diversification strategies for modern businesses If AI systems increasingly determine who gets discovered, cited, recommended, and selected, then businesses need more than rankings. They need resilience. David Sauers is the co-founder and CEO of Royal Restrooms, one of the largest luxury restroom trailer brands in the United States. Since launching the company in 2004, he has helped grow the organization into a nationally recognized franchise system serving weddings, events, festivals, corporate functions, and commercial applications. Beyond Royal Restrooms, David is an entrepreneur, franchise leader, and founder involved in multiple ventures including Pitch Perfect TVs, Savannah Bar Carts, Airy Transit Trailers, and Kruger Bush Campers. His work focuses on brand building, customer experience, operational excellence, and creating businesses that transform ordinary experiences into memorable ones. Mike Bal is a WordPress entrepreneur, software developer, and founder of WPVivid. With more than a decade in the WordPress ecosystem, he specializes in website infrastructure, migrations, backups, automation, and AI-enhanced website management. Mike works with businesses around the world to simplify website operations and improve digital performance through practical technology solutions. His experience spans WordPress development, APIs, SaaS products, digital marketing, and the emerging role of AI in website creation and management. Jason Todd Wade is the founder of BackTier and NinjaAI and host of the AI Visibility Podcast. His work focuses on AI Visibility, entity optimization, digital authority, and understanding how AI systems decide what businesses, brands, people, organizations, and ideas get cited, included, recommended, and selected.

    45 min

  3. 3d ago

    Lake Wales Open Mic Night: Live Music, Local Talent & Community Downtown by BackTier JasonTodd Wade

    Lake Wales Open Mic NightJason WadeFounder, LakeWalesGuide.comFounder, NinjaAIFounder, BackTierLake Wales, Floridahttps://lakewalesguide.comhttps://ninjaai.comhttps://backtier.comLake Wales Open Mic Night: Live Music, Local Talent, and Community DowntownSomething new is coming to downtown Lake Wales this summer.On Wednesday, July 1, from 6 to 8 PM, Lake Wales Open Mic Night will take place at the Downtown Marketplace in the heart of the city. The event is simple: show up, listen, meet people, support local talent, and perform if you have something to share.There is no advance registration, no audition, and no complicated process. Musicians, singers, poets, bands, first-time performers, and longtime players are welcome. The goal is to create a relaxed, recurring community event where local talent can be heard and downtown Lake Wales has another reason to come alive.Lake Wales Open Mic Night is planned for the first Wednesday of each month. Bring a chair, bring a friend, bring a song, or just come listen.For more information, visit https://lakewalesguide.com.About Jason WadeJason Wade is a Lake Wales-based digital marketing strategist, local business advocate, and AI Visibility architect. He is the founder of LakeWalesGuide.com, NinjaAI, and BackTier. His work focuses on helping businesses, organizations, professionals, and communities become easier to discover online and easier for AI systems to understand, cite, and recommend.Through LakeWalesGuide.com, Jason highlights local events, businesses, restaurants, attractions, arts, music, and things to do in Lake Wales and Polk County. Through NinjaAI and BackTier, he works on AI Visibility, local SEO, GEO, AEO, structured data, content systems, and digital authority building.LinksLake Wales Guide: https://lakewalesguide.comNinjaAI: https://ninjaai.comBackTier: https://backtier.com

    13 min

  4. 3d ago

    Why Every Business Needs a Podcast in the Age of AI | Katie Brinkley & Jason Todd Wade, BackTier

    AI Visibility Podcast Guest: Katie Brinkley📧 katie@nextstep.social🌐 https://nextstepsocial.com🌐 https://katiebrinkley.com🔗 LinkedIn: Katie Brinkley Host: Jason Wade📧 jason@backtier.com🌐 https://backtier.com🌐 https://jasonwade.com🌐 https://ninjaai.com🎙️ AI Visibility Podcast Why Every Business Needs a Podcast in the Age of AI | Katie Brinkley & Jason Wade The Podcast Advantage: Building Authority Before AI Decides Who MattersYour Podcast Is Training AI: Most Businesses Don't Realize It YetFrom Social Media to Media Company: The New Authority PlaybookWhat if the most important marketing asset in your business isn't your website, your social media account, or your advertising budget? What if it's your podcast? In this episode, Jason Wade sits down with Katie Brinkley, founder of Next Step Social, to discuss why podcasts have become one of the most powerful authority-building assets available to businesses today. While many organizations continue chasing views, followers, and engagement metrics, Katie is helping clients build something far more valuable: owned media infrastructure. The conversation explores AI-generated content, voice cloning, podcast studios, authority building, personal branding, and the growing role podcasts play in training AI systems and shaping how expertise is discovered online. Katie shares how her team helps business owners launch professional podcast studios inside their homes and offices, create content consistently, and transform simple conversations into long-term authority assets that fuel websites, social media, email campaigns, search visibility, and AI understanding. Jason and Katie also discuss why authenticity may become more valuable as AI-generated content becomes increasingly common, why most businesses are still focused on vanity metrics, and how podcasts create high-intent visibility that extends far beyond traditional marketing channels. Why every business should have a podcastAI-generated content vs authentic expertiseBuilding authority in the AI eraPodcast studios for business ownersPersonal branding and trustAI voice cloning and ElevenLabsChatGPT, Claude, Gemini, and NotebookLMRepurposing podcast contentHigh-intent audiences vs vanity metricsHow podcasts help train AI systemsKatie Brinkley is the founder of Next Step Social, a digital marketing agency specializing in health, wellness, medical, and service-based businesses. With a background in radio, podcasting, and digital marketing, Katie helps organizations build authority through content, media, and strategic communication. In addition to social media and marketing services, Katie helps business owners launch professional podcasting operations, including designing and building podcast studios in homes and offices, developing content strategies, researching topics, and creating turnkey media systems that establish long-term authority and visibility. Her philosophy is simple: businesses need their own voice, their own platform, and their own media assets if they want to remain relevant in an increasingly AI-driven world. Jason Wade is the founder of BackTier and NinjaAI and host of the AI Visibility Podcast. His work focuses on AI Visibility, the emerging discipline of helping organizations become correctly understood, trusted, cited, included, recommended, and selected by AI systems such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

    36 min

  5. Jun 10

    Growth After Google: AI, Automation, and the Future of Marketing | Jonathan Aufray & Jason Todd Wade of BackTier

    What happens when AI starts doing the work, automation becomes accessible to everyone, and traditional marketing playbooks stop working? In this episode, Jason Wade sits down with Jonathan Aufray, CEO of Growth Hackers, a global growth agency based in Taiwan. Originally from France, Jonathan has lived and worked across Europe, Australia, the United States, and Asia before building an international growth consultancy focused on helping businesses scale through marketing, automation, and digital transformation.     The conversation covers AI adoption, workflow automation, startup growth, Taiwan’s role in the AI economy, Nvidia’s connection to Taiwan, and why companies often approach AI backwards by chasing tools instead of solving business problems. Jonathan explains how his team helps organizations identify repetitive tasks, automate workflows, and use AI to recover hours of productive time every month.   Jason and Jonathan also discuss authenticity, personal branding, the explosion of self-proclaimed AI experts, and how businesses can navigate a world where technology evolves faster than organizations can adapt.   AI and automation for business growthTaiwan’s role in the AI economyNvidia and the global chip marketAI workflow automationClaude, ChatGPT, and AI agentsStartup growth strategiesDigital transformationPersonal branding and authenticityThe future of agency servicesWhy everyone suddenly became an AI expertJonathan Aufray is the CEO and co-founder of Growth Hackers, a growth marketing and digital transformation agency serving clients across North America, Europe, and Asia. Based in Taiwan for more than a decade, Jonathan helps businesses improve lead generation, automate operations, increase efficiency, and implement AI-driven workflows. His work spans growth marketing, automation, user acquisition, and digital transformation initiatives.   Jason Wade is the founder of BackTier and creator of Entity Lock Protocol™ and the BackTier Visibility Path™. Through BackTier’s AI Visibility Infrastructure, he helps organizations become correctly understood, trusted, cited, included, and selected by AI systems. Most companies start with AI tools instead of business problems.AI and automation are most valuable when attached to existing workflows.Taiwan sits at the center of the global AI hardware economy.Authenticity remains a competitive advantage even in an AI-driven world.The businesses that adapt fastest will be those willing to redesign processes rather than simply add new tools.  Jonathan Aufray🌐 https://growth-hackers.net🔗 https://www.linkedin.com/in/jonathanaufray Jason Wade🌐 https://jasonwade.com🌐 https://backtier.com🌐 https://ninjaai.com #AI #Automation #DigitalTransformation #GrowthMarketing #Taiwan #Nvidia #ArtificialIntelligence #BusinessGrowth #AIVisibility #BackTier #JonathanAufray #JasonWade

    17 min

  6. Jun 8

    BackTier - When SEO Traffic Drops 80%: How Agencies Are Rebuilding for the AI Discovery Era | Evgenii Tilipman & Jason Todd Wade

    Guest: Evgenii TilipmanFounder, KHOD (formerly Tilipman Digital)Email: evgenii@tilipmandigital.comWebsite: https://khod.ioLinkedIn: https://www.linkedin.com/in/evgeniitilipman Host: Jason WadeFounder, BackTierWebsite: https://jasonwade.comCompany: https://backtier.comNinjaAI: https://ninjaai.comLinkedIn: https://www.linkedin.com/in/jasontwade Episode Title When SEO Traffic Drops 80%: How Agencies Are Rebuilding for the AI Discovery Era | Evgenii Tilipman & Jason Wade Episode Description What happens when organic traffic disappears and nobody knows the new rules? In this episode, Evgenii Tilipman, founder of KHOD, joins Jason Wade to discuss the reality facing agencies in 2026. After seeing traffic declines across clients and watching traditional SEO become less predictable, Evgenii shares how his agency is repositioning around AI visibility, brand mentions, authority signals, and machine-mediated discovery. The conversation explores the collapse of old assumptions around SEO, the rise of AI-native marketing roles, AI-powered website development, Webflow versus vibe coding, and why many agencies are still solving yesterday's problems while AI systems increasingly determine what brands get seen, cited, and recommended. Jason and Evgenii discuss the shift from rankings to recommendations and what agencies must do to remain relevant as search evolves into AI-driven discovery. Topics Covered The decline of traditional SEO trafficAI Visibility vs search rankingsWhy agencies are repositioning around AIBrand mentions and authority signalsWebflow, Lovable, Cursor, and vibe codingAI-native marketing teamsThe future of agency servicesBuilding websites for AI discoveryGEO and AEO in practiceRecommendations versus rankingsAbout Evgenii Tilipman Evgenii Tilipman is the founder of KHOD, a strategy-led web design and development agency serving B2B technology, SaaS, AI, and startup companies. Based in Serbia and working globally, Evgenii specializes in helping growth-stage companies build scalable digital experiences. As search evolves and AI increasingly shapes online discovery, he is actively exploring how agencies can adapt to AI visibility, machine-mediated recommendations, and the next generation of digital marketing. About Jason Wade Jason Wade is the founder of BackTier and creator of Entity Lock Protocol™ and the BackTier Visibility Path™. Through BackTier's AI Visibility Infrastructure, he helps organizations become correctly understood, trusted, cited, included, and selected by AI systems including ChatGPT, Gemini, Perplexity, Google AI Overviews, and emerging agentic platforms. His work focuses on the shift from traditional search visibility to AI-mediated selection, where machine understanding increasingly determines business discovery and recommendation. Key Takeaway The future is not about being found. It's about being recommended. As AI systems increasingly act as intermediaries between businesses and buyers, visibility shifts from rankings and clicks to trust, authority, mentions, and machine understanding. Agencies that recognize this shift early will help define the next era of digital marketing. Learn More Evgenii Tilipmanhttps://khod.ioevgenii@tilipmandigital.com Jason Wadehttps://jasonwade.comhttps://backtier.comhttps://ninjaai.com #AIVisibility #GEO #AEO #SEO #ArtificialIntelligence #DigitalMarketing #Webflow #B2BMarketing #AgencyGrowth #KHOD #BackTier #JasonWade #EvgeniiTilipman

    16 min

  7. Jun 7

    BackTier Law - The Law Firm AI Trap Nobody Talks About - Orlando, FL Legal Tech by Jason Todd Wade

    https://youtu.be/A63CAoNvnNI There is a particular kind of bad demo that has become almost unavoidable in the legal industry right now. You know the one. A consultant opens a laptop, types something dramatic into ChatGPT or Claude, uploads a document, waits three seconds, and then announces that the future of law has arrived. The room nods. Someone says “wow.” Someone else asks about confidentiality. A partner in the back starts calculating whether this thing is going to replace an associate, save the firm money, get the firm sued, or all three before lunch. The demo usually works just well enough to be impressive and just vaguely enough to be useless. It produces a draft. It summarizes a contract. It spits out a checklist. It says smart-sounding things in a confident voice. And then everyone leaves the webinar with the same uneasy feeling: this is powerful, this is coming fast, and I still have no idea how this actually fits inside my law firm. That is the problem. Not AI itself. Not even the hype, exactly. The problem is that most law firms are being pushed into the wrong conversation. They are being told to pick a tool when what they need is an operating model. They are being sold chatbots when what they need is a system. They are being asked whether they prefer Claude, ChatGPT, Gemini, Perplexity, Harvey, Microsoft Copilot, or whatever product gets announced next Tuesday, as if the future of legal practice will be decided by which text box a lawyer types into. That is not strategy. That is shopping. And law firms that treat artificial intelligence like another software subscription are going to end up with what most firms already have too much of: more tools, more confusion, more fragmented workflows, more risk, and no real operational advantage. Claude is useful. ChatGPT is useful. Gemini is useful. Legal research platforms are useful. But none of them are the strategy. The strategy is the system that decides where each tool belongs, what it is allowed to touch, who reviews the output, how client data is protected, how hallucinations are caught, how workflows are documented, how attorneys are trained, how staff are supervised, and how the firm converts raw AI capability into actual business value. That is the part most demos skip because it is harder to sell and less cinematic than watching a machine draft a letter in twelve seconds. But it is also the only part that matters if you run a real law firm with real clients, real ethical duties, real deadlines, real malpractice exposure, and real people depending on the quality of your work. The firms that win with AI will not be the firms that collect the most shiny tools. They will be the firms that build the best AI Operating Systems. That means structured workflows, clear governance, human review gates, model selection logic, internal knowledge systems, training protocols, and a practical understanding of what AI should and should not do inside the firm. It means moving beyond the childish question of whether AI is “good” or “bad” and asking a more adult operational question: where can this technology safely increase speed, consistency, leverage, and intelligence without weakening professional judgment? That is the line. That is where the real work begins. A law firm is not a content farm. It is not a startup growth hack lab. It is not a place where “move fast and break things” belongs anywhere near the client file. Law is a trust business built on judgment, confidentiality, documentation, and accountability. That does not make AI less relevant to law firms. It makes implementation more important. A bad AI rollout inside a law firm is not just inefficient. It can create ethical problems, client confidence problems, quality-control problems, and internal chaos. One attorney uses ChatGPT for brainstorming. Another uses Claude for drafting.

    5 min

  8. Jun 7

    BackTier Law - Beyond the Hype: Why Your Law Firm Needs an AI Operating System, Not Just Another Chatbot

    Most law firms are asking the wrong AI question. The conversation usually starts with tools: Should we use ChatGPT? Should we use Claude? Should we buy Harvey? Should we try Gemini? But individual tools are not the strategy. In this episode, Jason Wade breaks down why the firms seeing real results from AI are moving beyond chatbots and toward something much more valuable: a supervised AI Operating System. You’ll learn why most AI implementations fail, why random experimentation creates risk, and why the future belongs to firms that build structured workflows, governance systems, and human review processes instead of chasing the latest AI release. Topics Covered: • Why “Which AI should we use?” is the wrong question• The difference between AI tools and AI systems• Why most law firm AI projects stall out• Confidentiality, hallucinations, and legal risk• Human review and governance frameworks• Multi-model workflows using Claude, ChatGPT, Gemini, Perplexity, and legal research systems• AI for intake, drafting, research, knowledge management, and operations• Why every law firm needs an AI Point Person• The future of AI-enabled law firm operations Key Takeaway: Claude is useful. ChatGPT is useful. Neither is the strategy. The firms that win won’t have the most AI tools. They’ll have the best AI Operating Systems. Resources Mentioned: BackTier Law Workshop:https://backtier.com/law Event Registration:https://www.eventbrite.com/e/practical-ai-tools-for-law-firms-backtier-working-session-by-jason-wade-tickets-1990292612782 Connect with Jason Wade:https://backtier.com About Jason Wade Jason Wade is a Florida-based AI Visibility Architect, Founder of BackTier, host of the AI Visibility Podcast, and Director of AI Visibility & Growth. He helps law firms, professional service organizations, and businesses understand how artificial intelligence is changing discovery, research, visibility, operations, and decision-making. Jason specializes in AI Visibility, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI search strategy, entity architecture, and practical AI implementation systems. His work focuses on helping organizations move beyond AI hype and build operational systems that create measurable business outcomes. At BackTier, he works with organizations to develop AI visibility strategies, multi-model operating systems, workflow automation, knowledge management frameworks, and governance structures that improve both performance and trust. Disclaimer: Jason Wade is not an attorney and is not a member of The Florida Bar. Content presented in this podcast is for educational and informational purposes only and does not constitute legal advice.

    4 min
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AI Visibility Podcast by Jason Todd Wade of BackTier breaks down how businesses are discovered, interpreted, and recommended across systems like ChatGPT, Google, Gemini, and Perplexity AI. Each episode focuses on real execution-how visibility is assigned, how authority is built, and how operators influence outcomes in AI-driven environments.

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