Podcast-First Marketing | Use Podcasting to Attract Clients, Sell Your Offers + Grow Your Online Business

Allison Nitsch | Podcast Strategist

Welcome to Podcast-First Marketing! The go-to show for coaches, service providers, and online entrepreneurs who want their podcast to do more than just publish episodes... they want it to lead their marketing, bringing them leads and sales! I’m Allison Nitsch! A podcast strategist and producer of over 1,000 episodes and dozens of successful launches. I believe your podcast should be the Chief Marketing Officer (CMO) of your business - driving visibility, simplifying content creation, and positioning you as the go-to expert in your space. If you're over the social media grind and want your podcast to actually drive leads, sales, and sustainable growth, you're in the right place. Each week, you’ll get episodes packed with: -Podcast-first marketing strategies to not just grow your podcast, but your business -SEO and content repurposing tools to make each episode work harder -Simple systems to stay consistent without burning out -Strategic episode planning that supports your offers and list growth -Solutions to connect your podcast to your broader business goals If you’ve ever asked yourself: - "How can I grow my podcast?" - "How can my podcast bring in more leads and sales?" - “How can I make my podcast do more for my business?” - “What should I be talking about to attract the right clients?” - “Why am I posting episodes but not seeing real results?” ...then you're in the right place. 🎧 Hit follow and let’s turn your podcast into the strategic, sustainable marketing engine your business deserves ... bringing in leads and sales one episode at a time!

  1. FEB 4

    32. Why Most Podcast Episodes Don’t Attract Clients

    I’m going to guess that you didn’t start your podcast just to have more content. You started it to support your business. But if your show feels like extra work instead of a strategic asset, this episode will shift how you think about podcasting completely. In this episode, I’m explaining the core reason most podcasts don’t lead to clients: every episode is treated the same. Instead, I’ll show you how giving your episodes roles (not just topics) turns your podcast into a system that moves listeners toward your offers. You’ll hear: Why publishing “helpful” content isn’t enoughThe difference between episode topics vs. episode rolesThe 4 episode types that create a real listener journeyHow small podcasts can generate clients without massive downloads If you want your podcast to function as a true marketing system and not just another platform to keep up with, this is where it starts. Grab the Free Episode Planner or book a Podcast Episode Planning Session. Episode Blog Post RELATED EPISODESWhy Some Podcast Listeners Become Clients (and Others Don’t) [Ep. 28] RESOURCES MENTIONEDFree Episode PlannerPodcast Episode Planning Session APPLY HEREThe Podcast-First Intensive: A high-touch 90-day experience to transform your podcast into a strategic sales system by connecting your content, funnel, visibility, and workflow so your episodes don’t just inform… they convert. RESOURCESFree: Podcast Episode PlannerFree: 7 Podcast Metrics to Track and How to Track ThemPodcast Blog BuilderThe 30-Day Podcast Fix LET’S WORK TOGETHERa href="http://allisonnitsch.com/planning-session" rel="noopener noreferrer"...

    12 min
  2. JAN 28

    31. Build a Podcast-First Strategy That Leads to Clients

    Does your marketing feel heavier than it needs to be? If you’re juggling a podcast, email, Instagram, maybe even YouTube and are still not seeing a clear path to clients, this episode is a must listen. I’m explaining what it means to have a Podcast-First Marketing Strategy and how this one shift made my entire marketing strategy easier, more effective, and actually sustainable. No more spinning your wheels across platforms. It’s time to build one system that works. Inside this episode: What a podcast-first strategy looks like (and why it works)The reason your podcast may not be converting yetHow to use your show to drive email list growth and salesWhy creating fewer episodes can actually grow your business Want your podcast to do the heavy lifting in your marketing? Apply for the Podcast First Intensive to book a free call. Episode Blog Post RELATED EPISODESThe 4 Stages of Your Podcast’s Listener Journey (and Why It Matters for Client Growth) ~ Ep. 22How to Launch a Binge-Worthy Podcast That Builds Trust and Drives Sales ~ Ep. 23 RESOURCES MENTIONEDGrab the free episode planner APPLY HEREThe Podcast-First Intensive: Get a custom 90-day content and conversion plan so your podcast becomes a client-generating machine! FREE RESOURCESPodcast Episode PlannerGet Your Next 20 EpisodesQuiz: What’s Keeping Your Podcast from Growing?7 Podcast Metrics to Track and How to Track ThemPrivate Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record LET’S WORK TOGETHERThe 30-Day Podcast Fixa...

    14 min
  3. JAN 14

    29. Steal This Episode Framework That Gets Listeners to Take Action

    If your podcast episodes feel helpful but aren’t leading listeners to take action, this episode is for you. In this quick-win episode, I share a simple, repeatable episode framework that helps you know exactly what to do next without sounding salesy or forced. You’ll learn how to structure podcast episodes so they build trust, guide decisions, and support your business goals. Plus, I’ll show you how this structure pairs perfectly with my free episode planner and why knowing your buyer types (from last week’s episode!) makes this even more effective. 🎁 Grab the free episode planner mentioned HERE Episode Blog Post RELATED EPISODES28. Why Some Podcast Listeners Become Clients (and Others Don’t)23. How to Launch a Binge-Worthy Podcast That Builds Trust and Drives Sales RESOURCES MENTIONEDFree Episode Planner3-Month Episode Plan: A done-for-you podcast strategy designed to grow your audience, build trust, and guide listeners straight to your offers. APPLY HEREThe Podcast-First Marketing Intensive: A high-touch intensive where we build your podcast-first funnel so your podcast becomes the foundation of your marketing and leads to clients. FREE RESOURCESPodcast Episode PlannerGet Your Next 20 EpisodesQuiz: What’s Keeping Your Podcast from Growing?7 Podcast Metrics to Track and How to Track ThemPrivate Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record OTHER RESOURCES3-Month Episode Plan: A done-for-you podcast strategy designed to grow your audience, build trust, and guide...

    11 min
  4. 12/31/2025

    27. Setting Up Your Podcast for Growth in 2026

    New year, new energy, but does your podcast actually align with your business goals for 2026? In this episode, I’m walking you through five things I do every year (and help my clients do) to prepare your show for strategic, sustainable growth without burning out. You’ll learn how to: Reflect on what’s actually workingRealign your show with your offers + ideal clientSimplify your workflow for consistent contentCreate visibility without adding more platforms RELATED EPISODES17. Seven Podcast Metrics That Actually Drive Growth (It’s Not Just Downloads)24. 7 Ways to Grow Your Podcast Visibility Without Social Media APPLY HEREProfitable Podcast VIP Day - In just one day, we’ll map the strategy that finally makes your podcast profitable - and within a few days, you’ll have your full custom Blueprint ready to roll! FREE RESOURCESGet Your Next 20 EpisodesQuiz: What’s Keeping Your Podcast from Growing?7 Podcast Metrics to Track and How to Track ThemPrivate Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record PODCAST RESOURCES:Podcast Hosting: Captivate (7-day free trial with my affiliate link)Referral Link for DescriptWebsite & Blog through ShowitEmail Marketing with Flodesk *Some links shared may contain affiliate links in which I do receive a very small commission. LET’S WORK TOGETHERThe 30-Day Podcast FixProfitable Podcast VIP DayLaunch a Podcast CONNECT WITH ALLISON:Follow on Instagram - @allisonnitschThreads - Follow hereWebsite - allisonnitsch.com

    18 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Podcast-First Marketing! The go-to show for coaches, service providers, and online entrepreneurs who want their podcast to do more than just publish episodes... they want it to lead their marketing, bringing them leads and sales! I’m Allison Nitsch! A podcast strategist and producer of over 1,000 episodes and dozens of successful launches. I believe your podcast should be the Chief Marketing Officer (CMO) of your business - driving visibility, simplifying content creation, and positioning you as the go-to expert in your space. If you're over the social media grind and want your podcast to actually drive leads, sales, and sustainable growth, you're in the right place. Each week, you’ll get episodes packed with: -Podcast-first marketing strategies to not just grow your podcast, but your business -SEO and content repurposing tools to make each episode work harder -Simple systems to stay consistent without burning out -Strategic episode planning that supports your offers and list growth -Solutions to connect your podcast to your broader business goals If you’ve ever asked yourself: - "How can I grow my podcast?" - "How can my podcast bring in more leads and sales?" - “How can I make my podcast do more for my business?” - “What should I be talking about to attract the right clients?” - “Why am I posting episodes but not seeing real results?” ...then you're in the right place. 🎧 Hit follow and let’s turn your podcast into the strategic, sustainable marketing engine your business deserves ... bringing in leads and sales one episode at a time!

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