Trust Network Podcast

Whyze Labs
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Hear from cybersecurity pioneers and marketing mavens from startups to enterprises, sharing their growth journeys and how they keep their well-being in check. Learn about brand building, LinkedIn personal branding, and strategies that drive demand and grow pipelines. https://www.whyzelabs.com/podcast?utm_source=spotify&utm_medium=podcast-notes&utm_campaign=evergreen-brand&utm_content=spotify-show-about-section Trust Network Podcast with Alano Vasquez - CEO of Whyze Labs / Cyberwhyze - Cybersecurity Marketing Agency.

  1. Mar 31

    From Salesman to Red Teamer: The Calling Behind a Global Cybersecurity Mission - w/ Filipi Pires

    From selling cybersecurity solutions to leading threat research, Filipi Pires shares his unconventional journey into offensive security. This conversation covers building attack labs to close sales deals, moving across continents for opportunities, and why his missionary background shaped how he approaches teaching cybersecurity today. Trust Networks Podcast by Whyze Labs - Filipi Pires - Faith, Red Teaming, & Breaking Into Cyber. KEY MOMENTS:0:00 - Introduction: Sales Graduate to Red Team Leader 2:27 - "I'm Not a Geeky Guy" - Starting in Sales 5:06 - Building Attack Labs to Prove Security Solutions Work 7:03 - Two Years as a Missionary in Portugal 8:45 - The Mission: Spreading Actionable Cybersecurity Knowledge 19:30 - "Your Biology Degree Is an Advantage" - Career Advice 21:00 - Speaking Goal: Implementable Advice for Next Monday 23:29 - The "Black Window" Interview That Changed Everything 28:59 - Respect Your Journey: The Ten Year Path to Black Hat Filipi Pires is Head of Technical Advocacy at SCYTHE, Red Team Village leader, university professor, and founder of the Red Team Community in Brazil. He speaks globally on offensive security, cloud misconfigurations, and helping Spanish-speaking professionals break into cybersecurity through the nonprofit Raíces Society. Connect with Filipi Pires:LinkedIn: https://www.linkedin.com/in/filipipires/ Connect with Alano Vasquez & Whyze Labs:LinkedIn: https://www.linkedin.com/in/whyzealano/Company LinkedIn: https://www.linkedin.com/company/whyzelabs/Company Website: https://whyzelabs.com/ Subscribe for more conversations with cybersecurity leaders who are shaping the industry.

  2. Mar 17

    Formula 3 to Pre-Crime: Racing Mindset in Predictive Cyber - w/ Luigi Lenguito (CEO at Bfore AI)

    From the racetrack to cybersecurity innovation, Luigi Lenguito shares how his Formula Three racing background shaped the predictive AI approach at Bfore AI. This conversation covers the evolution from reactive to predictive security, founder-led marketing strategies, the 80-date Prediction Tour competing with Taylor Swift, and why 100% of customers get promoted within six months.Timestamps:0:00 Introduction: Meet Luigi Lenguito, Founder of Bfore AI2:15 From Formula Three Racing to Cybersecurity7:40 Racing Mindset Applied to Business Strategy13:10 Founder-Led Marketing & The Prediction Tour (80 Dates Across the US)20:44 32 Million People Saved from Fraud & Scams22:23 The 10x Guarantee: Precision in Predictive Security24:03 100% of Buyers Promoted Within 6 Months24:59 Hyper-Customized Phishing & AI-Powered Impersonation Attacks29:48 Replacing Sales Chatbots with AI Trained on CustomersAbout Bfore AI:Bfore AI uses predictive behavioral AI to stop cyber attacks before they happen, protecting brands and preventing fraud at scale.Connect with Luigi Lenguito:LinkedIn: https://www.linkedin.com/in/llenguito/Company Website: https://bfore.ai/Subscribe for more conversations with cybersecurity innovators reshaping how businesses defend against digital threats.

  3. Mar 9

    BlackLake’s Experience Working with Whyze - Podcast w/ Kirk Jones (President, BlackLake Security)

    BlackLake Security’s President, Kirk Jones, sits down with Whyze CEO Alano Vasquez to break down how the Whyze Labs education-led video content program is aligning marketing and sales, warming pipeline, and scaling trust beyond just referrals. Key Topics Covered: -Social video as trust at scale. -Crawl, walk, run content rollout. -People over logos. -Brand to enablement handoff. -Time prioritization for leaders. -Community, referrals, and authentic outreach. -Going from word-of-mouth to consistent publishing. -Partnering across CFO, CRO, and marketing departments to get execs on video. -Using social to preheat conversations with net new prospects. Chapters: 00:00 Intro and purpose of the “TrustLight” format 01:34 Kirk’s background and why BlackLake is different 03:20 Transparency, clarity, and consultative engagement 07:17 Marketing and sales in harmony 08:15 Relationship-led growth and culture 12:39 Conviction about social video 14:29 Educate first, then buyers buy 17:36 Making time, setting priorities for content 18:10 From no enablement to building awareness 19:40 Values, integrity, and growth goals 20:01 What content leadership prefers to consume 21:25 Why active socials matter more than PDFs 22:08 How Whyze operates with BlackLake 23:11 Warming the market for reps 23:55 What surprised leadership about the partnership 25:30 Cross-functional curiosity and alignment 26:16 Solving the net-new trust gap 27:18 Metrics to watch and sales enablement 28:00 Best ways to reach CISOs 28:19 Community, referrals, and authenticity 29:39 Founder values over logo marketing 29:54 Outro Guest: Kirk Jones, Co-founder and President at BlackLake Security. Want to share your story and build your brand through video content? Visit https://whyzelabs.com to learn how we help cybersecurity leaders amplify their message and accelerate their sales cycle.

  4. Mar 9

    CTEM, Multichannel Content, & Platformization - Podcast w/ Venu Rao Koyyada (CEO, Strobes Security)

    From GPS tracking systems in India to leading a CTEM platform in the US, Venu Rao Koyyada's entrepreneurial journey is anything but conventional. In this episode of the Whyze Podcast, Venu shares how Strobes Security evolved from a pentesting consultancy to a comprehensive continuous threat exposure management platform, the challenges of relocating to the US as a founder, and why consolidating security tools is the future of cybersecurity. Timestamps: 0:00 - Introduction: Meet Venu Rao, CEO of Strobes Security 1:07 - The grinding journey: From pentesting to CTEM 3:21 - Before Strobes: Building GPS tracking without smartphones 4:49 - Engineering, business school, and the entrepreneurship bug 6:01 - Moving to the US: A nightmare turned success story 7:08 - Startup ecosystems: US vs India 9:11 - Why you can't crack the US cybersecurity market remotely 12:17 - The role of family support in entrepreneurship 13:20 - Blackhat conference strategy: Know your competition 16:23 - LinkedIn outreach that works: The 2 million vulnerability story 18:20 - Business impact over alert volume 20:24 - Multi-touch marketing and the 543 rule 27:08 - Hiring salespeople for long enterprise sales cycles 30:01 - The blended sales approach: SMB + enterprise 32:27 - Experimenting with direct mail campaigns 36:41 - AI governance: The missing framework in cybersecurity 40:41 - Platform consolidation: The key to reducing tool sprawl Venu discusses the importance of building trust, experimenting with marketing channels (including mailing physical letters to CISOs), and why security teams need better prioritization, not more alerts. Want to share your story and build your brand through video content? Visit our website to learn how we help cybersecurity leaders amplify their message and accelerate their sales cycle. - Whyze Labs https://whyzelabs.com WhyzeLabs whyzelabs.com

  5. 08/22/2025

    Secrets Management, Machine vs Human Identities, Video Marketing - Podcast w/ Suresh, CMO @ Akeyless

    On the Cyberwhyze "Off Script" Podcast: Suresh Sathyamurthy, CMO at Akeyless, dives deep into why traditional secrets management is breaking down as organizations scale. Static secrets hiding in code and configuration files have become the leading cause of breaches, yet most companies still don't know where these secrets are or how to manage them effectively. And for every human identity in your organization, there are now 45 machine identities. By 2025, that number jumps to over 100 non-human identities per person. Suresh shares: 1) Why the shift from human to machine identity security requires completely different approaches. 2) How Akeyless eliminates the management overhead that plagues traditional vault deployments. 3) Why their "breakfast to lunch" implementation timeline is resonating with enterprises looking to reduce complexity while maintaining control. We also explore what's working in cybersecurity marketing right now, from video-based content to the changing landscape of buyer research behavior. With 82% of the security buyer journey happening before vendors ever get contacted, the companies building trust upstream through authentic expert content are the ones winning deals. Timestamps 00:00 - Introduction 00:21 - Why Akeyless Exists: The Rise of Non-Human Identities 01:16 - The Secret Management Problem and Machine Identity Scale 01:36 - Traditional Secrets Management vs. SaaS Approach 02:47 - The "Breakfast to Lunch" Deployment Promise 03:15 - Distributed Fragment Cryptography Explained 04:31 - Customer Control vs. Cloud Provider Access 05:20 - Multi-Cloud and Hybrid Environment Requirements 06:24 - Key Verticals: Banking, Retail, Tech, Healthcare 07:37 - Horizontal vs. Vertical Marketing Approach 08:17 - Top 3 Reasons Customers Choose Akeyless 09:54 - The Journey to Secretless Authentication 10:33 - Static Secrets: The Four-Stage Evolution 13:00 - Managing Machines vs. Managing Humans 14:19 - Full Lifecycle Management: Discovery to Protection 15:10 - Competitive Landscape Analysis 16:39 - Economic Benefits and Cost Reduction 18:02 - Suresh's Marketing Background and Career Journey 19:39 - Startup vs. Enterprise Marketing Challenges 20:59 - Building Trust with Short Attention Spans 22:00 - Video Marketing and Bottom-of-Funnel Competition 23:32 - Evidence-Based Marketing and Data-Driven Decisions 24:55 - The Shift from Google to ChatGPT Search 25:17 - Technical Experts vs. Sales-Focused Content 26:12 - Remote Podcasting and Pipeline Building Key Insights -Why multi-cloud environments need unified secrets management platforms -How distributed fragment cryptography keeps customers in control of their own secrets -The practical path from static secrets to secretless authentication -Why traditional vault deployments become unmanageable as organizations scale -How video marketing is becoming essential for cybersecurity companies -Why technical experts on video build more trust than traditional sales content Learn more at https://cyberwhyze.com

  6. 08/20/2025

    Enterprise Video Content Marketing & Virtual Trade Show Booths - Podcast w/ Steven Soderberg, Lenovo

    On this episode of the Off Script Podcast by Cyberwhyze: Steve Soderberg, a Senior Marketing Manager at Lenovo, talks about enterprise video content driving 1600 leads in 30 days, past interactive trade show experiences that drove $30M in revenue, AI-translated expert video content empowering geomarketers, and more. This conversation reveals the exact tactics Fortune 500 companies need to meet buyers where they actually consume information. Key Topics Covered:-How to generate 1,600+ qualified leads in 30 days using video content-Virtual trade show booth strategies that actually drove revenue-Scaling video production with MDFs and alliance partners like Intel, AMD, and Nvidia-AI translation technology for global content distribution-Ungated content strategies that build trust instead of triggering spam-Internal approval processes for video initiatives at enterprise companies TIMESTAMPS:00:00:00 - Introduction and Partnership Background00:02:28 - Steve's Career Journey: From Sales to Marketing Innovation00:04:21 - Interactive Trade Shows while at Comstor00:06:25 - $30M Revenue Generation Through Road Shows00:07:28 - Pandemic Impact and Virtual Booth Innovation00:09:50 - Risk-Taking and Early Technology Adoption00:11:28 - Security Industry Focus and Market Opportunities00:12:26 - The Video Marketing Light Bulb Moment at Lenovo00:14:05 - Intel Go Big Project00:16:08 - Content Strategy Development and SME Workshops00:17:28 - Trade Show Content Capture and Internal Buy-in00:19:35 - 1,600 Leads in 30 Days: The BrightTalk Success Story00:22:46 - Ungated Content Strategy and Buyer Journey Reality00:25:16 - Top of Funnel vs Bottom of Funnel Investment00:27:11 - AI Translation Technology and Global Content Scaling00:29:30 - Building Internal Champions and Agency Relationships00:31:22 - Video Marketing Education and Team Restructuring00:33:01 - Advice for Enterprise Marketing Leaders00:35:13 - Trade Show Content Capture: The Good, Bad, and Ugly00:37:19 - High-Quality, Fast, Affordable Video Production00:39:05 - Final Advice for Aspiring Marketing Innovators Learn more at: https://cyberwhyze.com

  7. 08/20/2025

    "Assumption-Led Growth" Is Killing Your Cybersecurity Company - Dani Woolf, CyberSynapse

    “We don't need more tactics in cybersecurity. We have enough tactics. We need strategy." CyberSynapse founder Dani Woolf joins the Cyberwhyze “Off Script” podcast to dissect why Series B+ companies are hemorrhaging millions on unvalidated growth strategies while their buyers evaluate vendors on completely different criteria. Chapters:00:19 - 01:09 - RSA 2025 conference setting and introductions01:45 - 03:06 - Dani's selective approach to industry events03:42 - 05:53 - Using podcasts as buyer research tools06:24 - 08:28 - Series B+ companies investing in research validation09:12 - 11:54 - Research as premium fuel for growth engines12:15 - 14:28 - Beyond features: what cybersecurity buyers actually evaluate17:46 - 19:29 - Vulnerability as competitive advantage in leadership23:55 - 25:19 - $1 bank account entrepreneurial origin story26:34 - 28:19 - The strategic partnership deficit in cybersecurity29:07 - 30:44 - 80/20 framework for business decisions33:07 - 34:44 - Advanced client qualification beyond traditional metrics37:24 - 42:43 - Series B company buyer research methodology breakdown43:20 - 47:27 - ROI measurement and implementation challenges Dani's buyer research methodology serves as insurance for expensive campaigns, revealing that most cybersecurity vendors solve the wrong problems for the wrong people. Her expert network of enterprise security practitioners grows 20-30% monthly, providing access to authentic buyer feedback that traditional market research misses. The conversation exposes critical industry blind spots: why companies obsess over net new acquisition while ignoring cheaper retention strategies, how vulnerability in leadership builds more credibility than corporate messaging, and why most strategic partnerships are tactical execution in disguise. What You'll Learn:- How buyer research prevents million-dollar campaign failures- Why buying committees evaluate vendors on post-sale experience over features- The difference between tactical execution and true strategic partnerships- How to target the real decision influencers (hint: not always the CISO)- Advanced client qualification strategies to avoid toxic relationships This episode is essential for cybersecurity founders, marketers, and sales leaders who want to build growth strategies based on buyer intelligence rather than internal assumptions.

  8. 08/20/2025

    Corporate Marketer to Community Builder - Podcast: Maria Velasquez, Cybersecurity Marketing Society

    Maria Velasquez, co-founder of the Cybersecurity Marketing Society, joins the Cyberwhyze "Off Script" podcast to talk about building a 4,000-member global community from cold LinkedIn DMs to international meetups in Paris and London. Maria shares her transition from corporate marketing to full-time entrepreneurship, discussing the unique challenges of monetizing a free membership community through sponsors and partnerships rather than member dues. The conversation covers AI's impact on cybersecurity marketing, attribution difficulties in an industry where the audience uses privacy blockers, and the importance of maintaining optimism while serving stressed marketers. Maria explains her philosophy of building up cybersecurity marketing professionals rather than using fear-based messaging, and shares practical insights about scaling a community business while maintaining authenticity and trust with a highly technical audience. Key Moments:00:00 - Introduction and Maria's background01:00 - Origin story of the Cybersecurity Marketing Society02:14 - Growing from cold DMs to 4,000 members04:26 - Building relationships with sales teams09:29 - The reality of entrepreneurship and revenue challenges16:52 - AI anxiety in cybersecurity marketing27:16 - Is SEO dead? Traffic down 34% due to AI30:13 - Why optimism matters in community building31:53 - Attribution challenges in cybersecurity36:02 - Rapid fire questions and future plans Learn more at https://cyberwhyze.com

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About

Hear from cybersecurity pioneers and marketing mavens from startups to enterprises, sharing their growth journeys and how they keep their well-being in check. Learn about brand building, LinkedIn personal branding, and strategies that drive demand and grow pipelines. https://www.whyzelabs.com/podcast?utm_source=spotify&utm_medium=podcast-notes&utm_campaign=evergreen-brand&utm_content=spotify-show-about-section Trust Network Podcast with Alano Vasquez - CEO of Whyze Labs / Cyberwhyze - Cybersecurity Marketing Agency.

Information

  • Creator
    Whyze Labs
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Whyze Labs
  • Show Website
    Trust Network Podcast