Your Business Growth Podcast

Jeremy B. Shapiro | Entrepreneurship and Business Growth Coach
  • 5.0 (8)
  • Entrepreneurship
  • Updated Weekly

Welcome, fellow business owner, to Your Business Growth Podcast, the companion show to Jeremy Shapiro's book Your Business Growth Playbook, dedicated to helping you break through those frustrating plateaus and get back to scaling your business! If you’re an established entrepreneur who’s seen success but now feels like more hustle just isn’t working anymore, or if your expenses keep getting higher but revenue isn’t keeping up, then you’re in the right place. Our goal is to uncover the tactical and strategic methods that help businesses like yours increase not just revenue, but also profits.

  1. 4d ago

    The 97% Retention Secret with Isaac Justesen

    What if the biggest thing holding your business back was your belief that clients needed YOU? In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Isaac Justesen, founder of PatientPartners, about how he broke through a $30,000-per-month revenue plateau, doubled his agency’s revenue, and pushed client retention into the 97% range. Isaac had built a growing healthcare marketing agency, but there was a problem: he was doing everything. Sales. Client meetings. Account management. Fulfillment. Operations.Isaac believed clients were paying for access to him personally. That belief made stepping away from client relationships difficult—and eventually made him the bottleneck. The turning point came when he hired an account manager and spent roughly three months gradually transferring client relationships. Suddenly, Isaac had large blocks of time available to focus on sales, marketing, and growing the company. In this episode, we discuss: ✔️ How founders accidentally become growth bottlenecks ✔️ Why Isaac waited too long to make his first major hire ✔️ How he transferred client relationships without damaging trust ✔️ Why retention may matter more than new revenue ✔️ Growing retention from the 80% range to roughly 97–98% ✔️ How radical transparency creates longer client relationships ✔️ Why referral partnerships beat cold outreach for PatientPartners ✔️ How specialization builds trust during sales conversations ✔️ Using upsells to solve more client problems ✔️ The leading and lagging KPIs Isaac tracks ✔️ Why founders should never stop marketing during growth periods ✔️ What Isaac would do differently if he started again One of Isaac’s biggest lessons is simple: hiring someone to take over client management didn’t weaken the client experience. It gave him the time required to build the company while his team created stronger systems for communication, retention, and account growth. 👉 Learn more about Isaac Justesen and PatientPartners: • Free PatientPartners Audit: https://patientpartners.co/audit/ • Isaac Justesen on LinkedIn: https://www.linkedin.com/in/isaac-justesen/ • PatientPartners on Instagram: https://www.instagram.com/patientpartners.co/ • Isaac Justesen on YouTube: https://www.youtube.com/@IsaacPhysioMarketing 📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/) Chapters00:00 Retention Over Revenue00:20 Meet Isaac Hustesen01:08 Origin Story in PT02:12 Patient Empathy Lens03:57 Early Agency Scrappiness08:04 Founder Bottleneck Realization09:13 First Key Hire Account Manager12:49 Time Audit and Ops Focus15:11 Cold Outreach to Community17:18 Upsells That Serve Clients19:35 Radical Transparency Retention22:19 Training Values and Trust23:37 Warm Leads Sales Process25:35 Sharing Results Publicly28:35 Vision Niche and Metrics34:48 Advice on Hiring Sooner39:49 KPIs Leading Indicators42:04 Rapid Fire and Wrap Up Isaac Justesen, PatientPartners, Jeremy Shapiro, marketing agency growth, healthcare marketing, physical therapy marketing, agency scaling, client retention, founder bottleneck, delegation, account manager, recurring revenue, referral marketing, lead generation, business growth, entrepreneurship, agency owner, business systems, customer retention, service business #Entrepreneurship #MarketingAgency #HealthcareMarketing #podcast 🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies. ⁨@YourBusinessGrowthPlaybook⁩

    The 97% Retention Secret with Isaac Justesen

  2. Aug 25

    Growth Becomes a Cage with Peter Boolkah

    What happens when you finally build the seven-figure business you wanted—but realize the entire thing still depends on you? In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Peter Boolkah, entrepreneur, business coach, speaker, and author of Your Business Sucks, about escaping founder dependence and building companies designed to create freedom rather than consume every available hour. Peter started his entrepreneurial journey working 80-hour weeks. He handled sales, marketing, delivery, accounts, HR, and practically everything else required to keep the company moving.Eventually, he reached seven figures. But there was a problem: Peter remained the major fee earner. His team handled everything around him so he could keep coaching, speaking, and generating revenue. Financially, the model worked. Personally, it began taking a serious toll. Then the global financial crisis hit and ~80% of Peter’s business disappeared. Peter had to rebuild—and rethink what he wanted his business to become. In this episode, we discuss:✔️ Why more revenue doesn't automatically create more freedom ✔️ How founders accidentally create their own high-paying jobs ✔️ The systems Peter learned during his early career at McDonald’s ✔️ Why employees need processes, roles, and clear expectations ✔️ The seven-figure plateau that pushed Peter toward burnout ✔️ Losing approximately 80% of the business during the financial crisis ✔️ Rebuilding through LinkedIn, email marketing, and a stronger pipeline ✔️ Moving from smaller businesses toward mid-market clients ✔️ Why Peter shifted toward value-based pricing ✔️ Charging according to business impact instead of hours worked ✔️ How Peter removed lower-value work from his own schedule ✔️ Training employees to think and make decisions without him ✔️ Why he invested £100,000 per year in personal development for 12 years ✔️ Turning coaching expertise into scalable training products ✔️ Building a publishing company and creating licensable IP ✔️ Why businesses that don't depend on their founders can be more saleable ✔️ Investing business profits into new companies and property ✔️ Why Peter is interested in emerging European markets ✔️ The KPIs he watches across his companies Peter also explains why founders should think seriously about what happens if they suddenly become unable to work. A company completely dependent on its owner can disappear quickly when that person is removed from day-to-day operations. Building the right team, systems, leadership structure, and revenue model can turn the company into an asset rather than another demanding job. 👉 Connect with Peter Boolkah: • Peter Boolkah's book: https://shop.boolkah.com/product/your-business-sucks/ • Peter Boolkah on LinkedIn: https://www.linkedin.com/in/boolkah/ • Peter Boolkah on Instagram: https://www.instagram.com/pboolkah • Peter Boolkah on Facebook: https://www.facebook.com/Boolkah 📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ ) Chapters:00:00 Founder Burnout Reality00:57 Systems From Franchises02:56 SOPs And Hiring Clarity05:46 Grinding To Seven Figures07:13 Seven Figure Burnout Trap09:29 Raising Fees And Diversifying11:13 GFC Revenue Collapse12:54 Marketing Funnel Rebuild14:44 Mid Market Shift Scaling Up17:36 Value Based Tiered Pricing20:11 Delegation Team Training22:44 Frameworks And Learning Culture24:16 Value Driven Economy25:28 Self Development Investment27:06 Building Founder Free Businesses30:40 Emerging Markets Portfolio32:40 High Ticket Profit Leverage35:07 Founder Risk Reality Check37:35 Escape the Hamster Wheel40:09 Mentors Metrics and Rapid Fire42:33 Books and Right Timing47:07 Wrap Up and Where to Find 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! @YourBusinessGrowthPlaybook

    Growth Becomes a Cage with Peter Boolkah

  3. Aug 18

    Your Team is the Problem with David Feinman

    What happens when your 40-person company stops growing—and you realize more sales won't fix it? In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews David Feinman, co-founder of Viral Idea Marketing, about the radical company reset that helped transform a plateaued, money-losing agency into a far stronger business serving major global brands. David started the company with a $100 investment and a single customer willing to pay three months upfront. From there, Viral Idea Marketing grew from traditional video production into a productized post-production company working with major organizations including eBay and Johnson & Johnson. But eventually, growth stalled. The company had around 40 employees, shared accountability had created confusion, generalists were reaching their limits, and more sales activity wasn't solving the underlying problem. David and his leadership team introduced “Viral Ideas 2.0.” Every employee would have one defined role. The company would operate around KPIs, quality checks, documented expectations, and a much stronger culture. Then David gave the entire company a choice: Stay and commit to the new model—or take two months of pay and walk away. In this episode, we discuss: ✔️ Why a revenue plateau can actually be a people and structure problem ✔️ The shift from generalists to specialists as a company grows ✔️ Why David offered his entire team two months of pay to quit ✔️ How defined roles, KPIs, and quality checks changed the company ✔️ Building company values that actually influence hiring and management ✔️ How leaders handle great early employees who no longer fit ✔️ Moving from small-business customers toward enterprise clients ✔️ Creating custom client experiences with standardized systems behind them ✔️ Why over-customization can destroy margins and operations ✔️ Using AI to increase management and production capacity ✔️ How Viral Ideas created an AI-powered company knowledge system ✔️ Why David tried another acquisition after losing $250K on his first attempt ✔️ How the next acquisition helped increase sales by roughly 125% ✔️ Integrating two teams and cultures after an acquisition ✔️ Building profitable upsells around existing infrastructure ✔️ The daily, weekly, monthly, and quarterly KPIs David watches David also shares lessons on: ✔️ Productizing creative services ✔️ Building culture around employee goals and dreams ✔️ Making difficult personnel decisions with empathy ✔️ Enterprise pricing and positioning ✔️ Customer satisfaction and early warning signals ✔️ Cash collection and accounts receivable ✔️ Using failure as information for the next attempt ✔️ Why specialization becomes increasingly valuable as a business grows 👉 Learn more about David Feinman and Viral Idea Marketing: • Viral Ideas: https://viralideamarketing.com/ • David Feinman on Instagram: https://www.instagram.com/davidfeinman • David Feinman on LinkedIn: https://www.linkedin.com/in/david-feinman-7a069255/ • David Feinman on Facebook: https://www.facebook.com/share/1BWs2md8AS/?mibextid=wwXIfr" 🎙️ Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ ) David Feinman, Jeremy Shapiro, Viral Ideas, agency growth, business growth, scaling an agency, company culture, growth plateau, video production, video editing, productized services, business acquisitions, enterprise clients, KPIs, business systems, AI in business, entrepreneurship, leadership, customer satisfaction, business strategy #BusinessGrowth #Entrepreneurship #AgencyGrowth #Leadership #BusinessStrategy #Podcast 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! @YourBusinessGrowthPlaybook

    Your Team is the Problem with David Feinman

  4. Aug 11

    Recover from Losing Your Biggest Client (80% Revenue): Podcast Marketing and Sales Lessons — Mike Wiston, MowMedia

    When a client that provided >80% of revenue disappears overnight, how do you rebuild? Jeremy Shapiro interviews Mike Wiston, co‑founder of MowMedia, about the revenue collapse that reshaped their sales and product philosophy, the 'sell before you build' approach, and podcast marketing tactics that supported MowMedia's growth as a dedicated podcast marketing company. Actionable takeaways: validating offers early, pricing to win, and aligning product with real buyer needs. MowMedia initially built its business around newsletter growth. Then Morning Brew came along. A roughly $20,000 test quickly turned into six-figure spending and gave Mike and his team the validation they needed to know they had a real business. There was just one problem: Morning Brew represented more than 80% of their revenue. When the company was acquired and its spending stopped, that revenue disappeared almost overnight. Mike and his team had employees to pay, a significant burn rate, and no easy replacement for their biggest customer. Instead of allowing the setback to end the company, they rebuilt how they approached growth. Mike shares how:✔️ Morning Brew became the client that validated MowMedia✔️ More than 80% of company revenue disappeared after the acquisition✔️ Landing The Hustle helped replace the lost business✔️ MowMedia became a sales-first organization✔️ Constant pipeline development reduced dependence on individual clients✔️ Apple's iOS changes disrupted the newsletter growth business✔️ Podcasting became the company's next major opportunity✔️ MowMedia eventually generated more than 90% of its revenue from podcasting✔️ The company became the largest dedicated podcast marketing firm in the US, Canada, and UKIn this episode, we discuss:✔️ Why every company needs an unfair advantage✔️ Selling results instead of clicks and impressions✔️ The danger of customer concentration✔️ Why sales activity shouldn't stop when business is booming✔️ What happens when a market's primary KPI suddenly stops working✔️ How MowMedia moved from newsletters into podcast marketing✔️ The sell-first, build-second philosophy✔️ Testing demand before investing in a product✔️ Using existing customers to validate new ideas✔️ Testing pricing during product development✔️ Why founders sometimes need to abandon good ideas✔️ Taking emotion out of product decisions✔️ Understanding customers by experiencing their problems yourself✔️ Building communities without treating every member as a sales opportunity Mike also shares lessons on:✔️ Launching Friday Night Karaoke to experience podcasting firsthand✔️ Growing its Facebook community to more than 50,000 members✔️ Why MowPod's first major podcast product failed✔️ Killing a product instead of continuing to pour money into it✔️ The gaming company that became an expensive lesson in emotional decision-making✔️ Turning MowPod Charts into a completely free podcast resource✔️ Using free products for long-term brand awareness✔️ Finding the hidden KPIs clients don't always verbalize✔️ Why growth without a meaningful business outcome doesn't matter✔️ Creating relationships where the customer and service provider both win 👉 Connect with Mike Wiston: · MowPod: https://mowpod.com/ · MowPod Charts: https://charts.mowpod.com/ · Mike Wiston on LinkedIn: https://www.linkedin.com/in/mikewiston/ · Mike Wiston on Instagram: https://www.instagram.com/sobimike/ 📘 Hosted by Jeremy B. Shapiro, Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ ) Mike Wiston, MowPod, MowMedia, Jeremy Shapiro, podcast marketing, podcast growth, Morning Brew, The Hustle, newsletter growth, business growth, entrepreneurship, sell first build second, product validation, customer acquisition, sales strategy, business pivot, podcast advertising, podcast promotion, MowPod Charts, founder lessons, business strategy #PodcastMarketing #BusinessGrowth #Entrepreneurship #Sales #PodcastGrowth #Podcast

    Recover from Losing Your Biggest Client (80% Revenue): Podcast Marketing and Sales Lessons — Mike Wiston, MowMedia

  5. Aug 4

    Consulting Business Recovery: How Rael Bricker Rebuilt Revenue After Losing a Major Contract

    Jeremy Shapiro interviews entrepreneur Rael Bricker on consulting business recovery after losing a major contract. Hear the exact decisions and pivots that rebuilt revenue and led to launching an education company. Learn 3 tactical takeaways: prioritize high-value clients, restructure offers to recurring education revenue, and use decisive product-market pivots to recover cash flow. Practical steps for consultants facing sudden revenue loss. Rael's entrepreneurial career began with confidence, ambition, and two young MBA graduates convinced they could build a consulting firm. They landed a major contract and delivered results. Then an international consulting firm entered the picture, advised their client to eliminate other consultants, and Rael's business suddenly lost its primary source of revenue. That setback forced a completely different direction. Rael and his partner entered education with just 20 students. Through aggressive guerrilla marketing, strong timing, and a growing demand for education in South Africa, that small operation eventually grew to approximately 4,000 students. Then another event changed everything. After an armed man entered the business carrying an AK-47 and threatened Rael and his students, Rael decided it was time to find an exit. What followed was an extraordinary period of expansion. Rael shares how:✔️ A major consulting loss created an entirely new business opportunity✔️ 20 students eventually became approximately 4,000✔️ A massive physical guerrilla marketing campaign drove student acquisition✔️ One frightening incident forced him to rethink his future✔️ A reverse listing provided an alternative path to the public market✔️ Nine companies were acquired in approximately 18 months✔️ Acquisitions expanded the company from diploma education into degrees and private schooling✔️ The company's share price moved from approximately 90 cents to 14 rand during the expansion In this episode, we discuss:✔️ What to do when a major client disappears✔️ Why self-belief has to be backed by customer value✔️ Finding opportunity when outside events disrupt your plans✔️ How guerrilla marketing helped build an education company✔️ Growing from one location into multiple campuses✔️ How a reverse listing works✔️ Building an acquisition strategy around products and customer groups✔️ The dangers of acquiring companies without enough attention to culture✔️ Why 27 spreadsheets may be 26 too many✔️ Acting before every detail is perfect✔️ Changing direction without abandoning your larger mission✔️ The KPIs Rael uses to manage his financial services business Rael also shares lessons on:✔️ The 2013 health scare that changed his priorities✔️ Selling approximately $1 billion in mortgages from the stage✔️ Turning decades of business experience into professional speaking✔️ Writing and publishing Dive In✔️ Using a book as a business calling card✔️ Why Radical Candor shaped his approach to leadership✔️ Finding mentors who challenge how you think 👉 Connect with Rael Bricker: • Rael Bricker's website: https://raelbricker.com/ • Rael Bricker on LinkedIn: https://www.linkedin.com/in/rael-bricker • Rael Bricker on Facebook: https://www.facebook.com/rael.bricker • Rael Bricker on Instagram: https://www.instagram.com/raelbricker 📘 Hosted by Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ ) Chapters:00:00 Office Gun Threat01:02 Podcast Setup01:19 MBA Confidence Origins03:00 Landing Eskom Contract06:54 Client Loss Pivot09:58 Campus Startup Hustle11:56 Guerrilla Marketing Boom16:25 Activism And AK4720:28 Reverse Listing Exit22:25 Acquisition Rollup Strategy27:04 Share Price Surge28:44 Beating Analysis Paralysis31:30 2013 Health Wakeup35:01 Writing Dive In37:40 KPIs And Rapid Fire41:37 Final Recap And Links 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

    Consulting Business Recovery: How Rael Bricker Rebuilt Revenue After Losing a Major Contract

  6. Jul 28

    Scale to $30M in Sales: How Maria Gallucci Built a Team + National Referral Network

    Scale a business without burning out: Jeremy Shapiro interviews Maria Gallucci about moving from solo operator to building a team and national referral network that helped her scale to ~$30 million in annual real estate sales. Learn practical tactics for delegating decisions, recruiting and training key roles, and leveraging referral partners. Actionable steps and real examples in this episode for entrepreneurs focused on business growth. What happens when your business is growing—but you're working nonstop and every decision still depends on you? Maria's connection to real estate started early. As a child of deaf adults (CODA), American Sign Language was her first language. At just 12 years old, she helped her parents through the purchase of their first home after seeing firsthand how difficult the process could be without accessible communication. That experience eventually became the foundation of a 35-year real estate career serving the deaf and hard of hearing community. But success created another problem. Maria found herself working constantly. Clients could reach her at virtually any hour, every problem came through her, and the business was consuming the life she had worked so hard to build. Instead of simply working more, she began building systems, delegating responsibilities, and creating leverage. In this episode, we discuss:✔️ How Maria turned a personal experience into a highly specialised real estate business✔️ Why working 24/7 eventually became unsustainable✔️ Moving from solopreneur to team-based business owner✔️ Why letting go was one of the hardest parts of scaling✔️ Building a nationwide ASL real estate referral network✔️ How specialisation generated stronger word-of-mouth referrals✔️ Becoming highly visible in traditional search and AI results✔️ Using YouTube, books, speaking, and testimonials to build authority✔️ Why relationships outperform cold leads for Maria✔️ Creating systems that allow a business to operate without the owner doing everything Maria also shares lessons on:✔️ Serving deaf and hard of hearing buyers and sellers✔️ Making business communication more accessible✔️ Building trust through American Sign Language✔️ Maintaining client relationships after the transaction✔️ Surviving changing real estate markets✔️ Investing in real estate for long-term wealth✔️ Using a team to create more time for advocacy, writing, and nonprofit work 👉 Learn more about Maria Gallucci:• Maria Gallucci: https://galluccihomes.com/• Raised in Silence: https://raisedinsilence.com/• Maria Gallucci on LinkedIn https://www.linkedin.com/in/maria-gallucci-18725b9/ 📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ ) Chapters:00:00 Burnout Wake Up Call00:18 Meet Maria Gallucci02:07 First Deals and Real Estate Grind03:49 CODA Roots and ASL Advantage05:33 Advocacy and Accessibility Barriers07:40 Building a Team and Systems10:49 Letting Go to Scale12:37 Niching Down for Impact14:24 National Referral Network16:37 Book and Speaking Visibility19:33 AI Search Rankings Strategy21:21 Market Shifts and Value Communication25:52 Investing Beyond Commissions28:12 Advocacy and Raised in Silence32:46 KPIs Referrals and Client Care34:24 Rapid Fire and Wrap Up Keywords: Maria Gallucci, Jeremy Shapiro, real estate business, ASL real estate, deaf real estate agent, real estate referrals, business systems, real estate marketing, American Sign Language, CODA, entrepreneurship, scaling a business, referral marketing, real estate investing, delegation, business growth, real estate podcast #RealEstate #BusinessGrowth #Entrepreneurship #RealEstateInvesting #Leadership #Podcast 🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies. ⁨@YourBusinessGrowthPlaybook⁩

    Scale to $30M in Sales: How Maria Gallucci Built a Team + National Referral Network

  7. Jul 21

    How a Business Pivot Created an 8-Figure Exit | Aaron Jensen

    What if the business model that made you successful became the very thing holding your company back? In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews entrepreneur Aaron Jensen about how he built one of the world's largest GoHighLevel reseller businesses, survived a collapsing real estate market, pivoted into insurance, and ultimately achieved an eight-figure business exit. Aaron explains why recurring revenue, pricing strategy, operational control, and continuous testing became the keys to building a stronger and more valuable company. In this episode, we discuss:✔️ Building a multi-million-dollar business from door-to-door sales experience✔️ Becoming one of the largest GoHighLevel resellers in the world✔️ Why one-time revenue models eventually become stressful✔️ The risks of outsourcing your core operations✔️ Bringing fulfillment back in-house for higher quality and better margins✔️ Pivoting from real estate to insurance after the housing downturn✔️ Using recurring revenue to stabilize cash flow✔️ The "popcorn pricing" strategy that increased average sales✔️ Managing remote sales teams with KPIs and accountability✔️ Building businesses that buyers actually want to acquire Aaron also shares lessons on:✔️ Entrepreneurship and resilience✔️ Pricing psychology✔️ Remote leadership✔️ Business systems and operations✔️ Building companies with the end in mind 👉 Connect with Aaron Jensen: • Climb with Ridgewell Insurance: https://www.climbwithridgewell.com/ • Aaron Jensen on LinkedIn: https://www.linkedin.com/in/aaron-jensen101/ 📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ ) Chapters:00:00 Scaling Stress Begins01:36 Door to Door Grit03:37 Brick and Mortar Lessons05:07 Real Estate Offer Breakthrough07:08 Top Reseller Growth Story09:58 Hamster Wheel Fulfillment11:20 Outsourcing vs In House16:01 Market Crash Reality Check19:33 Pivot to Insurance21:16 Recurring Revenue Model26:17 Popcorn Pricing Playbook30:11 Popcorn Pricing Psychology30:59 Trust Based Selling32:16 Modernizing Insurance Sales33:53 Upsells And Sales KPIs37:16 Remote Team Accountability39:43 Selling The Company40:55 Building An Insurance Agency44:40 Audit Your Life For Fit48:52 Entrepreneur Archetypes And Partners50:36 Rapid Fire And Wrap Up Keywords: Aaron Jensen, Jeremy Shapiro, GoHighLevel, business growth, recurring revenue, insurance marketing, real estate marketing, entrepreneurship, pricing strategy, business systems, business pivot, scaling a business, remote teams, business exit, leadership #podcast #businessgrowth #Entrepreneurship #RecurringRevenue #Leadership #BusinessStrategy #Podcast Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! Additional Resources: ⁠Full Episode Details with Aaron Jensen: https://yourbusinessgrowthplaybook.com/s2e31-growth-nearly-killed-us-aaron-jensen/⁠⁠Your Business Growth Podcast⁠⁠: https://yourbusinessgrowthplaybook.com/podcast/⁠⁠Your Business Growth Podcast on YouTube⁠⁠: https://www.youtube.com/@YourBusinessGrowthPlaybook?sub_confirmation=1⁠⁠Watch this episode with Aaron Jensen on YouTube⁠⁠: https://youtu.be/2J7F3dTQ-lQ⁠⁠Get the Book, Your Business Growth Playbook today⁠: https://yourbusinessgrowthplaybook.com/#signup

    How a Business Pivot Created an 8-Figure Exit | Aaron Jensen

  8. Jul 14

    How to Recover After Losing a Major Client (40% Revenue Drop) — Jon Morris, Rise Interactive and Fiscal Advocate

    Jeremy Shapiro interviews Jon Morris, founder of Rise Interactive and Fiscal Advocate, about surviving a sudden loss of a top client that cost 40% of revenue. Jon shares the financial decisions, leadership mindset shifts, and growth strategies he used to stabilize cash flow, diversify clients, and rebuild for long-term growth. Key takeaways: practical steps to recover after client loss, how to prioritize short-term liquidity vs. strategic investments, and leadership actions to guide teams through crisis. What would you do if your biggest client disappeared overnight and took 40% of your revenue with them? In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Jon Morris, founder of Rise Interactive and Fiscal Advocate, about the financial decisions, leadership mindset, and growth strategy that transformed a major business crisis into the foundation for building one of the world's largest independent digital marketing agencies. Jon shares how disciplined decision-making, investing in sales, and focusing on the right business metrics allowed his company to recover stronger than ever. In this episode, we discuss: ✔️ Losing 40% of revenue during the 2008 financial crisis ✔️ Why salary reductions saved the company from layoffs ✔️ Building one of the earliest digital marketing agencies ✔️ The power of incremental business growth ✔️ Hiring a salesperson who transformed company growth ✔️ Why customer retention is every CEO's top priority ✔️ The three KPIs every founder should monitor ✔️ Building predictable sales systems and partnerships ✔️ Scaling professional service businesses sustainably ✔️ Preparing a business for long-term success and exit Jon also shares lessons on: ✔️ Leadership during economic uncertainty ✔️ Cash flow management and financial discipline ✔️ Sales hiring and performance management ✔️ Agency growth strategies ✔️ Long-term thinking for entrepreneurs 👉 Learn more about Jon Morris: • Fiscal Advocate: https://fiscaladvocate.com/ 📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/) Chapters 00:00 Pay Cut Gamble 01:12 Origin Story Prize Money 02:08 Pivot to Done For You 03:44 Early Digital Marketing Days 07:04 Incrementalist Mindset 08:30 Losing the Biggest Client 10:24 Salary Cuts Not Layoffs 12:38 All Hands Comeback Plan 15:43 Hiring for Hustle Culture 21:36 Big Sales Hire Howard 26:16 Diversifying Revenue Streams 29:07 Scaling Sales and Marketing 32:25 From Twelve to Forty Million 35:53 KPI Framework for Exit 40:37 Rapid Fire Lessons 45:25 Wrap Up and Where to Find Jon Keywords: Jon Morris, John Morris, Jeremy Shapiro, Rise Interactive, Fiscal Advocate, digital marketing, agency growth, entrepreneurship, leadership, customer retention, sales strategy, financial management, business growth, CEO, marketing agency, business podcast #businessgrowth #Entrepreneurship #Leadership #DigitalMarketing #BusinessStrategy #Podcast Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! @YourBusinessGrowthPlaybook Additional Resources: Full Episode Details with Jon Morris: https://yourbusinessgrowthplaybook.com/s2e30-growth-isnt-accident-jon-morris/⁠Your Business Growth Podcast⁠: https://yourbusinessgrowthplaybook.com/podcast/⁠Your Business Growth Podcast on YouTube⁠: https://www.youtube.com/@YourBusinessGrowthPlaybook?sub_confirmation=1⁠Watch this episode with Jon Morris on YouTube⁠: https://youtu.be/4b5Jp5LEGsE⁠Get the Book, Your Business Growth Playbook today: https://yourbusinessgrowthplaybook.com/#signup

    How to Recover After Losing a Major Client (40% Revenue Drop) — Jon Morris, Rise Interactive and Fiscal Advocate
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Welcome, fellow business owner, to Your Business Growth Podcast, the companion show to Jeremy Shapiro's book Your Business Growth Playbook, dedicated to helping you break through those frustrating plateaus and get back to scaling your business! If you’re an established entrepreneur who’s seen success but now feels like more hustle just isn’t working anymore, or if your expenses keep getting higher but revenue isn’t keeping up, then you’re in the right place. Our goal is to uncover the tactical and strategic methods that help businesses like yours increase not just revenue, but also profits.

Information

  • Creator
    Jeremy B. Shapiro | Entrepreneurship and Business Growth Coach
  • Years Active
    2025 - 2026
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © Jeremy B. Shapiro | Entrepreneurship and Business Growth Coach
  • Show Website
    Your Business Growth Podcast