Get It, Together

PartnerStack

Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable, repeatable revenue stream you can learn from. Whether you're evolving a partner program or building one from scratch, Get it, Together delivers the clarity and practical insight you need to move fast and get it right. Instead of asking "where do I start?" or “what’s next?”, you’ll be saying "let's run this back." Practical, honest, and occasionally spicy, this is the podcast that helps GTM teams build partnership programs that are built to last.

  1. The new era of affiliate marketing with Charlie Calabrese

    4D AGO

    The new era of affiliate marketing with Charlie Calabrese

    Affiliate marketing has traditionally been seen as a purely transactional plug-and-play channel in B2B. In reality, it can help shape the discovery process and offer robust data that marketers can’t track anywhere else. In this episode, Charlie Calabrese (President and CEO at All Inclusive Marketing) chats with Tyler Calder (CMO at PartnerStack) about the real but often misunderstood power behind affiliate marketing. With over two decades of experience in affiliate, Charlie offers a nuanced perspective on what drives successful partner programs. He breaks down what B2B marketers are missing about affiliate, how partners can stay aligned and transparent and the changes that affiliate publishers are seeing in the age of AI. You’ll learn: Why it’s time for B2B marketers to explore affiliateWhy affiliates deliver more than just the last clickWhat partner leaders need to make relationships run smoothly Jump into the conversation: (0:00) Introducing Charlie Calabrese (4:46) How analytics and creativity come together in marketing (8:11) Seeing affiliate as more than a plug-and-play channel (11:53) Where affiliate sits in the marketing and sales funnels (14:34) Opportunities for affiliate in B2B (18:09) What affiliate agencies are looking for in partners (19:57) Operationalizing transparency in partnerships (22:58) The importance of having a joint plan with partners (25:49) How AI is changing buyer behavior (27:18) Similarities and differences between AI and SEO Resources: Connect with Charlie on LinkedIn: https://www.linkedin.com/in/charliec/  Email Charlie here: charlie@allinclusivemarketing.com All Inclusive Marketing website: https://www.allinclusivemarketing.com/

    32 min
  2. Getting Partner-Committed in 2026 with Jason Yarborough

    FEB 4

    Getting Partner-Committed in 2026 with Jason Yarborough

    Partnerships require more than just a willingness to collaborate. Partner programs that thrive are built on consistent effort, data-driven insights and strong internal alignment across teams. In this episode, Jason Yarborough (Co-Founder of Arcadia and Head of Partnerships at Knak) joins Tyler Calder (CMO at PartnerStack) to discuss the shift from being partner-curious to partner-committed. Jason has extensive experience in leading partnerships at companies like Drift, Terminus and PFL, and he explains how to create an ecosystem that supports partners from the very start. He breaks down his Three I’s framework for transforming partner programs into strategic drivers of revenue, urging partner leaders to be prepared before they approach a new prospect and leverage existing relationships to unlock new ones. You’ll learn: How to build a partner program that drives long-term successThe key factors that separate partner-curious from partner-committed teamsHow early-stage brands can start fruitful partnershipsJump into the conversation: (0:00) Introducing Jason Yarborough (2:45) Why generalists excel in partnership leadership (4:40) What being partner-curious means (8:27) Getting leadership buy-in to build a partner program (10:40) How early-stage brands can start building partnerships (14:14) The Three I’s framework: Intel (15:20) The Three I’s framework: Intros (21:06) Operationalizing partner requests at Drift (22:58) The Three I’s framework: Influence (25:14) Ranking partner influence and understanding its impact on deals (28:17) Differentiating co-sell and co-marketing influence for better outcomes (30:07) The story behind Arcadia Resources: Jason Yarborough’s LinkedIn: https://www.linkedin.com/in/yarby/  Knak website: https://knak.com/  Arcadia website: https://bearcadia.com/

    37 min
  3. How AEO Changes Partnerships with Guy Yalif

    JAN 21

    How AEO Changes Partnerships with Guy Yalif

    Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first. In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable steps for GTM leaders to stay ahead. You’ll learn: Why AEO is the next evolution of SEO, not a replacementHow to make good content that answer engines will indexWhat teams should measure to understand AEO impact Jump into the conversation: (0:00) Introducing Guy Yalif (8:23) The brand risk created by answer engines (10:10) Defining AEO, GEO, and AI visibility (13:06) How content shifts from keywords to questions (16:28) Why freshness and structure matter more than ever (18:38) The technical foundations of AEO, from schema to site speed (22:20) Authority, earned mentions, and off-site influence (25:05) What GTM leaders can do to unlock AI visibility (30:11) How to measure AEO success and LLM-driven traffic  (34:09) AEO is the evolution of SEO Resources: Guy Yalif’s LinkedIn: http://linkedin.com/in/gyalif Webflow website: https://webflow.com/

    41 min
  4. Partnership GTM Predictions for 2026 with Bryn Jones and Mike Head

    JAN 7

    Partnership GTM Predictions for 2026 with Bryn Jones and Mike Head

    Partner programs are entering a new era. AI is reshaping go-to-market motions, PRM is shifting toward Partner Revenue Management, and B2B influence is expanding beyond traditional channels. The playbooks that defined the last decade won’t carry teams through 2026. In this episode, Bryn Jones (CEO at PartnerStack) and Mike Head (CRO at PartnerStack) join Tyler Calder (CMO at PartnerStack) to share their predictions for the year ahead. They dig into how AI will automate parts of the buyer journey, how influencers and content will shape AI visibility, and why teams need to experiment faster as GTM motions blend across PLG, direct, and partner-led strategies. You’ll learn: How AI will reshape GTM workflows and partner discoveryWhy PRM is evolving into Partner Revenue ManagementWhat partner teams should prioritize as different functions converge Jump into the conversation: (0:00) Introducing Bryn Jones and Mike Head (5:04) Where AI agents can support GTM without replacing roles (8:28) How organizations should test automation (11:04) The future of tech sales cycles (14:42) How AI will reshape partner discovery and co-sell motions (17:25) PRM’s shift toward Partner Revenue Management (24:14) How partnerships influence AI visibility and content ranking (28:30) Shifting compensation models for influencers (33:23) New growth strategies and trajectories (37:39) Emerging categories in B2B influencers (42:34) Shifting from playbooks to first principles (46:28) Growing GTM motions (49:02) Building a partner program from scratch in 2026 (52:05) Hot takes and bold predictions Resources: Bryn Jones’ LinkedIn: https://www.linkedin.com/in/bryn-jones/ Mike Head’s LinkedIn: https://www.linkedin.com/in/headmike/ PartnerStack website: https://partnerstack.com/

    55 min
  5. 12/17/2025

    Co-Selling with Precision with Rob Moyer

    Partnerships can’t rely on hope, handshakes, or high-level alignment. To prove real impact, partner teams need the same discipline, data, and operational rigor found in RevOps. In this episode, Rob Moyer (Founder of BlueThread.io) chats with Tyler Calder (CMO at PartnerStack) to break down what it means to co-sell with precision. Rob draws on his experience scaling successful partner programs at Microsoft, TD Synnex, and Gong to show how partner teams can orchestrate better collaboration, run tighter processes, and demonstrate exactly where partners create value. He also walks through his six-step framework for executing co-sell motions with clarity and confidence. You’ll learn: Why co-selling works best when partnerships adopt RevOps disciplineHow to map accounts and score opportunities with real math, not guessworkWhat data partner leaders must track to prove value to the C-suite Jump into the conversation: (0:00) Introducing Rob Moyer (4:19) What RevOps means inside a partner program (6:13) Lessons from a failed first wave of partners at Gong (7:27) Breaking down orchestration across partner types (12:24) How to map and validate high-propensity accounts (15:08) Using math to prioritize the right partners (17:26) The prioritization exercise and why partner leaders struggle with it (21:57) What excellent joint planning actually looks like (24:50) The number that matters in co-sell motions (27:23) Why regular pipeline meetings matter (31:34) Raising your org’s channel IQ through field enablement (38:06) Why tracking attribution matters to the C-suite (39:46) Signs that your program is under-resourced (42:20) The future of partner-led growth Resources: Rob Moyer’s LinkedIn: https://www.linkedin.com/in/robermo/ BlueThread website: https://www.bluethread.io/

    46 min
  6. 12/03/2025

    How to Build Revenue-Ready Partnerships from Day One with Cory Snyder

    Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed. In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook that balances practical planning with ideal impact. He explains how leading and lagging indicators, partner knowledge, and internal sales alignment come together to create data-driven momentum. You’ll learn: Why a fast launch matters more than a perfect oneHow to scale without overcomplicating recruitmentWhy moving quickly doesn’t sacrifice quality Jump into the conversation: (0:00) Introducing Cory Snyder (2:51) Why sales and partnerships should build together (7:27) How Cory’s sales background shaped his partner mindset (10:37) The secret to moving partner programs faster (18:34) Talking partnership margins with leadership (24:31) Balancing precision and speed in driving partnerships (28:43) How data informs partner fit and good relationships (31:53) Optimizing partner recruitment and onboarding (35:42) How to activate partners when they work with your competitors (38:37) The future of partnerships, from AI to rev ops Resources: Cory Snyder’s LinkedIn: https://www.linkedin.com/in/corysnyder Outbound Funnel website: https://outboundfunnel.com/

    43 min
  7. 11/19/2025

    How PartnerOps Turns Strategy Into Revenue with Antonio Caridad

    Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops. In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he highlights how partner ops works with cross-functional teams to unlock wins. Antonio also shares how partner program structures are evolving as partnerships become increasingly important in shaping buyer behavior. You’ll learn: The signs that your company needs a dedicated partner ops specialistHow Ops keeps your partner program running smoothlyWhy partners no longer want to be defined by partner type Jump into the conversation:(0:00) Introducing Antonio Caridad(2:42) How partner ops turns strategy into reality(4:48) Three signs that your company needs dedicated partner ops support(7:15) The data that helps you measure partner impact(10:42) Improving partner experience with ops(15:23) Convincing leadership to invest more in partnerships(18:20) How a partner leader can demonstrate their impact on rev ops(22:39) Building your partner program beyond incentives(31:08) Why partner program structures are evolving Resources: Antonio Caridad's LinkedIn: https://www.linkedin.com/in/antoniocaridad LogicMonitor website: https://www.logicmonitor.com/

    40 min
  8. 10/29/2025

    How Affiliates Help SaaS Companies Scale Strategically with Ben Meyer

    B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth. In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the e-commerce space. Ben draws on nearly 15 years of experience in customer service and digital marketing to show how companies can leverage well-structured referral and affiliate programs, from unlocking new territories to turning customers into “micro sales teams”. He also highlights effective but underutilized affiliate strategies in the age of AI. You’ll learn: How affiliates can help you test and expand to new territoriesWhat B2B marketing can learn from B2CWhy you need to nurture relationships with your affiliates Jump into the conversation:(0:00) Introducing Ben Meyer (2:50) Digital marketing insights from customer service (7:21) An early affiliate marketing model for e-commerce (10:35) How to introduce new customers to affiliate marketing (14:04) Using affiliates to expand into new geographies (17:32) Differentiating affiliates, referrals, and influencers (20:45) B2C strategies for the B2B marketer (23:37) The importance of building relationships with affiliates (25:40) How affiliates can support the entire buyer journey (28:26) AI’s impact on affiliate marketing (32:57) The future of affiliates in B2B Resources: Ben Meyer's LinkedIn: https://www.linkedin.com/in/ben-meyer-77049b2b/ Cleverbridge website: http://grow.cleverbridge.com/

    37 min

About

Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable, repeatable revenue stream you can learn from. Whether you're evolving a partner program or building one from scratch, Get it, Together delivers the clarity and practical insight you need to move fast and get it right. Instead of asking "where do I start?" or “what’s next?”, you’ll be saying "let's run this back." Practical, honest, and occasionally spicy, this is the podcast that helps GTM teams build partnership programs that are built to last.