The Visibility Shift with Ellie Steinbrink

Ellie Steinbrink
  • 5.0 (19)
  • FASHION & BEAUTY

Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.  Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.  I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.  We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.  When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.  New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.

  1. When Your Signature Style Doesn't Feel Like You Anymore

    6D AGO

    When Your Signature Style Doesn't Feel Like You Anymore

    You've worked hard to craft a personal brand that makes you recognizable. Often, a piece of your style (whether it's bold glasses, a signature color, or a stack of bracelets) becomes your thing. It's your personal shorthand, the visual cue people instantly associate with you.  But then, when you consider evolving your look, fear starts to surface: “Will people notice? Will they still recognize me? Will they still value me without my ‘thing’?” What happens when that once-loved signature piece starts to feel less like a strategic asset and more like a comfort blanket?  In this episode of The Visibility Shift, I confront the universal struggle of letting go of the style element you’re known for, even when something tells you it no longer feels authentic. You’ll hear my personal story about a style element that kept me stuck for years and how I wrestled with the fear of losing value and followers. I’ll also give you the three crucial questions to ask to determine if your signature style is still an asset or the very thing keeping you from the next version of yourself. This isn't about ditching your favorite accessories overnight. It’s about questioning the stories we attach to these objects and realizing your impact and presence rest on far more than just one visual cue.  2:47 - How your signature style element became a shorthand for other people 4:13 - How a daily creative practice became a massive source of resentment 8:46 - How my brain tried to talk me out of letting it go (and what happened when I did) 11:57 - Practical questions to decide if your “thing” is in alignment with you moving forward 17:17 - How a client discovered she could be more than just her crazy earrings 19:23 - Your overall brand is the sum of many things, not just one visual component Mentioned In When Your Signature Style Doesn't Feel Like You Anymore Why Sticking to One Signature Color Can Hold Your Personal Brand Back The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    24 min
  2. Why You Keep Waiting Until the Last Minute to Shop

    12/29/2025

    Why You Keep Waiting Until the Last Minute to Shop

    You know the feeling of that panic cycle spiral that hits the moment a high-stakes event looms on your calendar? Your stomach drops, and suddenly nothing in your closet feels right. Before you know it, you’re speed-scrolling, overnight-shipping, and hoping that one of 10 random packages will magically feel like “you.” It’s exhausting, and more importantly, it’s disconnecting. But there’s a deeper truth: your style hasn’t kept pace with your evolution. And when your identity shifts but your wardrobe doesn’t, those high-visibility moments shine a spotlight on the gap. In this episode of The Visibility Shift, I break down why this cycle feels so inevitable, why it fails to work, and why it has nothing to do with not being “good at style.” I discuss the emotional triggers behind last-minute shopping, reveal the real cost of following hidden rules and letting your clothes be an afterthought, and offer an empowering alternative rooted in clarity and confidence. 2:29 - How the panic shopping cycle unfolds 5:06 - Three reasons why this pattern keeps happening  10:54 - Why last-minute shopping almost never works 12:46 - How a style strategy becomes your roadmap to break the cycle (and makes the styling process easier) 16:22 - A peek into what it means to have a style strategy 20:22 -  Why you should prepare your strategy now (not put it off until later)  Mentioned In Why You Keep Waiting Until the Last Minute to Shop How to Create a Style Strategy That Aligns With Your Personal Brand Why Sticking to One Signature Color Can Hold Your Personal Brand Back How Natalee Shimerdla Broke Free From the Style Rules The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    25 min
  3. The Gap Between the Style You Want and the Choices You Make

    12/22/2025

    The Gap Between the Style You Want and the Choices You Make

    A light bulb moment occurs when you finally acknowledge the gap between the woman you say you want to be and the choices you’re still making from an outdated identity. It often shows up when you admire the boldness, presence, and electricity of another woman’s style on a stage, yet immediately shrink back into safety the moment you get dressed. If you’ve ever felt the pull toward a bolder, truer version of yourself, it’s time to question the unwritten rules you've inherited, confront the fears that still dress you each morning, and consider whether you’re waiting to feel ready or finally choosing alignment. In this episode of The Visibility Shift, we’ll explore the tension between what you say you want and what you do instead. I’ll discuss the three most common reasons you sabotage your own style evolution, why old programming can’t create a new identity, and how your nervous system tricks you into believing that blending in is safer than being fully seen. I’ll also reveal why wanting authenticity isn’t the same as choosing it and why “looking polished” is often just a socially acceptable version of hiding. 00:59 - Discovery call that revealed a contradiction women often hold about their desire for boldness 3:11 - First reason why women resist authenticity in their style 4:18 - Client example of industry expectations quietly shaping style decisions without being questioned 5:35 - Exercise I do with clients that exposes the deeper fears beneath “standing out too much” 8:17 - The difference between being seen vs. being fully seen (and an honest check-in to see what kind of visibility you really want) 10:51 -  A challenge to the beliefs that readiness should arrive before action and authenticity is a choice, not a feeling 13:12 - Three powerful questions that help reveal the exact beliefs running your style decisions 15:37 - Invitation that distinguishes between simply looking polished and stepping into a style that reflects your real identity Mentioned In The Gap Between the Style You Want and the Choices You Make How Authentic Style Builds Better Business Than Playing It Safe The Hidden Style Rules Holding You Back (and How to Break Them) The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    20 min
  4. Your Wardrobe Feels Wrong Because You’ve Outgrown Who You Used to Be

    12/15/2025

    Your Wardrobe Feels Wrong Because You’ve Outgrown Who You Used to Be

    I underwent a deeply personal evolution this year. It required me to release clothes, mindsets, expectations, and versions of myself that simply couldn’t come with me as I move into my next chapter. The transformation was, at times, painful. When the shift you feel on the inside becomes too loud to ignore, your wardrobe is often the very first place that shift shows up. What looks like a routine closet clean-out is actually a profound moment of recognition that becoming the woman you’re meant to be requires shedding the pieces that kept you anchored to an older identity. In this episode of The Visibility Shift, I'm revealing how doing the inner work to create that shift has influenced my style, vision, and sense of self. You’ll learn why women often seek styling help at moments of transition, why external change feels so vulnerable, and why dressing for the woman you’re becoming is one of the most liberating choices you can make. 1:00 – How a seemingly simple decluttering moment revealed a deeper internal shift waiting to be acknowledged 2:36 – Questions around identity, rest, approval, intuition, and self-trust that this pivotal year sparked for me 4:14 – How this difficult year has helped me hone in on what’s really true for me 6:55 – Why women come to stylists like me in times of transition 8:48 – Your sign to step into a new level of visibility as the woman you already are 9:40 – Encounter that shows how internal change naturally radiates outward (and catches others’ attention) 11:39 – Style as a doorway to deeper self-trust and freedom and where true style work begins 13:51 – Questions to ponder that really helped me assess all the changes I went through in 2025 15:43 – The scary, but liberating, action of taking the next step to be fully seen as your true self Mentioned In Your Wardrobe Feels Wrong Because You’ve Outgrown Who You Used to Be The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    19 min
  5. Stop Dressing to Fit In and Start Showing Up Authentically

    12/08/2025

    Stop Dressing to Fit In and Start Showing Up Authentically

    Fitting in feels safe. You follow the industry dress code. You copy what you see other successful women wearing. You tone yourself down because you think that's what will help you belong. But here's the truth. Fitting in is actually the greatest threat to belonging. When you change who you are to be accepted, you end up sacrificing your authenticity for a false sense of community. And that disconnect shows up in your style choices every single day. True belonging requires being honest about who you are and showing up in a way that reflects your actual personality and energy, even when it doesn't fit the mold. When you stop dressing to fit in and start making aligned style choices, you lead with more presence, you attract the right clients, and you build real trust faster. In this episode of The Visibility Shift, you'll learn why so many women are choosing to fit in with their style when what they really need is belonging. I'll share what happened when my client Natalee stopped anchoring every outfit in black, the research that proves authenticity is a business advantage, and how to start building the muscle of showing up authentically through your wardrobe. 1:21 - Brené Brown's insight that stopped Ellie in her tracks about fitting in vs. belonging 4:13 - The two options you have with your style every single day 6:08 - Personal examples of trying to fit in from middle school Guess jeans to J.Crew loafers 8:02 - Feeling like an outsider at a women's business conference and the comparison trap 9:31 - Client story about Natalee who built a bold brand but was still dressing in corporate black 12:34 - The research proving authenticity is a business advantage that builds trust faster 13:06 - Why being authentic with your style is hard and vulnerable (but worth it) 16:06 - Where to actually start if you're ready to stop fitting in Mentioned In Stop Dressing to Fit In and Start Showing Up Authentically Eleanor Beaton Brené Brown Clip How Natalee Shimerdla Broke Free From the Style Rules The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    22 min
  6. The Style Audit That Reveals Who You've Been This Year

    12/01/2025

    The Style Audit That Reveals Who You've Been This Year

    Most of us end the year by setting new goals, mapping out revenue targets, and planning what's next for our business in the new year. But before you rush into writing your new goals for the year, I invite you to pause and reflect on this year. Not through your to-do list or your revenue numbers, but through your clothes. Your closet is a record of how you really showed up this year. The outfits you chose for speaking events, client meetings, and networking lunches reveal whether you were leading with energy or playing it safe, showing up aligned or just checking boxes, and making strategic choices or scrambling at the last minute. In this episode of The Visibility Shift, I'm walking you through the same reflection exercise I do with my clients and just did for myself. We're looking at your style through three lenses of energy, alignment, and strategy. You'll see where your wardrobe supported who you're becoming and where it held you back. Grab your phone and get ready to look at some photos. 3:28 – Energy check to discover how your outfits affected your mood, your behavior, your performance, and ultimately, your results 8:01 – How color, silhouettes, and pieces of clothing can subtly shift your energy and mood 12:09 – Alignment check to identify where practicality, rules, consensus, and outside influence pull you away from your style 18:46 – Strategy check to discover whether or not you’re treating your style like a visual element of your brand 20:06 – How my own ChatGPT experiment exposed the tension between creativity and perceived authority 22:13 – A deeper dive into emotional purchasing patterns that can lead you off course 25:43 – Three action questions that turn this reflection into real momentum for the year ahead Mentioned In The Style Audit That Reveals Who You've Been This Year Speaker Style Rules That Make You Forgettable (and What to Do Instead) The Hidden Style Rules Holding You Back (and How to Break Them) Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    31 min
  7. Why Sticking to One Signature Color Can Hold Your Personal Brand Back

    11/24/2025

    Why Sticking to One Signature Color Can Hold Your Personal Brand Back

    You picked your brand color for a reason. Maybe it made you feel powerful, bold, or seen. Yet over time, what once felt like freedom can start to feel like a rule you can’t break, like if you show up in anything but your brand color, people won’t recognize you. By allowing your personal style to evolve, though, you’ll honor the colors that shift your energy and let your presence (rather than your palette) be what people remember about you. In this episode of The Visibility Shift, we’re rethinking what consistency actually looks like in a personal brand. I’m breaking down why entrepreneurs and speakers don’t need to follow the same color rules as corporate brands and how holding too tightly to one signature color can start to limit you instead of supporting you. 3:19 – Why corporate color rules don’t translate to personal branding 5:55 – How color shapes energy and mood beyond recognition 7:37 – Color as just one element to your brand story and recognition 10:07 – What consistency really means for a personal brand 11:25 – Why your brand color and your power color aren’t the same 12:53 – Power color as the key to channeling chosen energy with your wardrobe 13:41 – How flexibility in color fosters authenticity and alignment 14:58 – What Michelle Obama’s style evolution teaches about brand congruence 17:16 – Your invitation to redefine color as a story, not a standard Mentioned In Why Sticking to One Signature Color Can Hold Your Personal Brand Back The Visibility Edit Standout Style Kick-Starter Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    24 min
  8. Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand

    11/17/2025

    Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand

    We’ve all fallen down the rabbit hole at some point. You discover and start obsessing over a woman whose style seems effortlessly magnetic. You save her posts, stalk her reels, even search for the exact pieces she’s wearing. Before you know it, your cart is full of outfits that look nothing like your own wardrobe or your life. In this episode of The Visibility Shift, you’ll learn the subtle but powerful difference between being inspired by someone’s style and being influenced by it. I’ll help you come back to your center, reconnect to your own creative spark, and show up as the most magnetic version of you. 1:29 – Personal example of how admiration recently turned into obsession 3:41 – First question that instantly reveals whether you’re being inspired or influenced 6:07 – Polka dot pants lesson: the difference between incorporation vs copy-and-paste 9:18 – What Taylor Swift’s latest album shows us about collective influence on style 13:45 – Three questions to help you stay aligned with your own authentic style when inspired by others Mentioned In Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand Jamie MacDonald on Instagram Ann Taylor | Sézane The Visibility Edit Work With Ellie Follow Ellie on Instagram and LinkedIn Leave a rating and review The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you. Get on the waitlist today.

    20 min
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5
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About

Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level.  Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in.  I'm here for the ambitious woman who's evolving. Maybe you're a founder, a speaker, a leader, or someone who's becoming more visible in your role. The opportunities are getting more exciting, the stages are getting bigger, but when you walk into your closet, you suddenly feel off, like you've outgrown it, like it represents a past version of you.  We go beyond outfits and dive into the real strategies that elevate your presence, so your outer image reflects your inner power. Style from the inside out. Self-leadership through style. What it takes to create a strategy that's unique to you without losing yourself along the way.  When your style aligns with your brand and your vision, everything shifts. You lead with more presence, you attract the right opportunities and clients, and you fully step into the woman you're becoming. Showing up as yourself is the most strategic thing you can do.  New episodes drop twice weekly. Ready to stop second-guessing and start showing up as the leader you are? Let's get visible.

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