CEO + Clinician Podcast

Dr. Brenda Heinecke
  • 5.0 (5)
  • Medicine

Welcome to “CEO + Clinician”, the podcast for pelvic health professionals who want to confidently treat pregnant and postpartum clients while building a practice that actually grows with them. Hosted by Dr. Brenda Heinecke, pelvic floor physical therapist, entrepreneur, and founder of the Revitalize Birth Academy, this show is your go-to resource for combining clinical mastery with smart business strategy. In biweekly episodes, you'll hear a mix of clinical insights, birth prep strategies, real case breakdowns, marketing advice and practical business tips designed to help you attract more pregnant and postpartum clients, strengthen referral relationships, and build a scalable birth wellness program. Whether you're just starting out or ready to scale, this podcast will help you grow your reputation as the go-to expert in your community and show up as both the clinician and the CEO of your practice. We’re starting with a deep focus on pregnancy and postpartum care—but stay tuned for future episodes expanding into broader pelvic health topics and private practice growth.

  1. Sep 29

    The Future of Women’s Healthcare Is Connected & What I've Been Doing Behind the Scenes

    Summary: In this different episode of the podcast, Dr. Brenda takes you behind the scenes of what she’s been building and why she believes women’s healthcare is ready for a new model. Fresh off PelviCon 2026, she shares the trends, conversations, and ideas that stood out to her, including the growing shift toward a systems-based approach to pelvic and women’s health. Rather than treating each symptom in isolation, more practitioners are recognizing the interconnected role of the nervous system, sleep, gut health, nutrition, hormones, and the musculoskeletal system. Dr. Brenda also shares the story behind the research study that started six years ago, what she learned from working with hundreds of pregnant and postpartum women, and how those experiences exposed a much bigger problem: women are often left to connect the dots between their symptoms and coordinate their own care. That realization ultimately led to the development of Connected Women’s Health, a new category and model of care designed to identify which body systems are at the core of a woman’s symptoms, determine where to start, and put the right solutions in the right order. She also gives a behind-the-scenes look at the Core 6 Assessment, the three-phase framework being developed to guide care, the upcoming publication of her research, and the major evolution happening within the RevitaWell supplement line. This episode is a glimpse into what’s next, not just for her clinic, but for the future of women’s healthcare. Summary: 00:00 — A Different Kind of Episode 02:00 — Six Years Ago: Where It All Started 05:15 — What Hundreds of Women Taught Me About Healthcare 08:45 — Why Women Shouldn’t Have to Connect the Dots 11:30 — Building a New Model of Women’s Healthcare 14:15 — What PelviCon 2026 Reinforced 17:00 — Introducing the Core 6 19:45 — The Power of Treating Things in the Right Order 21:45 — Where Women’s Healthcare Is Headed 23:30 — Six Years in the Making: The Research Is Coming 25:15 — What’s Next Resources: Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclassFREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  2. Sep 1

    Why One Weekend Course Isn’t Enough - 30

    Summary: In this episode, Dr. Brenda Heineke explains why weekend continuing education courses often aren’t enough to create lasting clinical confidence. She breaks down the difference between simply learning information and actually implementing it in practice, and why having a framework for clinical reasoning is essential for making good decisions with pregnant and postpartum clients. Using examples from pregnancy care, she shows how prioritization, patient context, and the ability to connect the dots lead to better outcomes, stronger patient buy-in, and a more scalable business. She also shares how the Birth Academy is designed to help clinicians build and implement a birth prep program, not just collect more techniques. Chapters 1:05 — Why continuing education alone is not enough2:31 — Building implementation into practice4:30 — Why clinical reasoning matters6:26 — Using frameworks to guide decision-making8:11 — Pregnancy care example: pubic symphysis pain at 20 vs. 36 weeks10:35 — From treatment skills to full programs11:29 — Whole-patient care and business growth12:56 — Looking beyond one technique14:18 — Connecting the dots to prioritize care15:42 — Birth Academy update and final cohort announcement17:06 — Closing remarks and call to action Resources: Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclassFREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  3. Aug 18

    What Makes a Birth Prep Program Actually Premium - 29

    Summary: What actually makes a physical therapy program premium? Spoiler alert: it’s not simply charging more. In this episode, Dr. Brenda Heinecke breaks down what truly creates a premium experience and why clinicians need to think beyond price, branding, and clinical expertise. She shares three key strategies for building a premium program: intentionally designing the client experience, solving the bigger problem your clients actually care about, and creating a clear roadmap that guides them from where they are to where they want to be. You’ll learn how to create more intentional touchpoints, uncover your clients’ deeper goals and desires, and structure your programs so clients feel confident, cared for, and clear on their path forward. Chapters: Podcast Chapters00:00 — What Actually Makes a Program Premium? 01:45 — Premium Is About the Experience 03:55 — Map the Entire Client Experience 05:36 — Why You Need a Program, Not Just Visits 07:55 — Creating a Cohesive Onboarding Experience 10:18 — The Touchpoints That Make a Program Premium 12:36 — Branding vs. the Actual Client Experience 15:01 — Premium Programs Solve Bigger Problems 17:21 — Stop Assuming You Know What Your Client Wants 19:42 — Ask Better Questions to Find the Real Problem 21:22 — Create a Clear Roadmap 22:09 — The Right Solutions in the Right Order 24:33 — Your Premium Program Starts With Intention Resources: Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclassFREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  4. Aug 4

    How to Attract Pregnant Clients Without Feeling Salesy - 28

    Summary: In this episode of the CEO & Clinician Podcast, Dr. Brenda Heinecke shares the five mindset and marketing shifts that have helped her clinic consistently attract more pregnancy and postpartum clients—without using pushy sales tactics. If the word sales makes you uncomfortable, this episode will completely reframe how you think about selling. You'll learn why ethical sales are simply about helping women find the right solution, how to shift your messaging away from "pelvic floor therapy" and toward the outcomes women actually want, and why creating a signature birth prep program can dramatically increase both client results and business revenue. Whether you're struggling to convert evaluations into long-term clients or wondering why your marketing isn't bringing in consistent pregnancy patients, this episode gives you practical strategies you can implement immediately. Chapters: 00:00 – Why Sales Feels "Icky" (and Why It Shouldn't) 00:49 – The Mindset Shift: Ethical Sales vs. Pushy Sales 03:10 – Why Confidence in Your Offer Matters 05:34 – Shift #1: Stop Marketing Pelvic Floor Therapy 07:57 – Shift #2: Give Women a Reason to Come Before They Have Pain 10:20 – Shift #3: Build a Signature Birth Prep Program 13:19 – Why Programs Increase Client Value and Better Outcomes 14:09 – Sponsor: RevitaWell Wholesale for Providers 15:07 – Shift #4: Improve Your Messaging by Addressing Client Concerns 17:33 – The Power of Outcome-Focused Language 20:00 – Shift #5: Make It Easy for Clients to Say Yes 22:26 – Simplifying Your Offer and Reducing Decision Fatigue 24:49 – Homework: Discover the Outcomes Your Clients Actually Want 26:20 – Free Birth Program Masterclass Invitation 27:49 – Closing Thoughts & What's Next Resources: Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclassFREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  5. Jul 21

    The Biggest Mistakes Therapists Make in Early Postpartum Care - 27

    Summary: The first six weeks postpartum are often treated as a waiting period but what if that's one of the biggest mistakes we're making? In this episode, Dr. Brenda Heinecke shares the seven most common mistakes she sees in early postpartum rehabilitation and explains why waiting until six weeks to begin care can leave major opportunities for healing on the table. She challenges clinicians to think beyond the pelvic floor and adopt a whole-person approach that addresses the nervous system, sleep, nutrition, tissue healing, and individualized recovery plans. You'll learn practical ways to support healing earlier, create more meaningful postpartum evaluations, and help women recover more completely.  If you're passionate about raising the standard of postpartum care, this episode will give you actionable strategies you can begin implementing with your very next patient. Episode Chapters 00:00 Why Waiting Until 6 Weeks Postpartum Is a Mistake 00:54 The Biggest Gaps in Early Postpartum Care 02:40 Mistake #1: Waiting Too Long to Start Physical Therapy 05:40 Mistake #2: Focusing Only on the Pelvic Floor 10:20 Mistake #3: Ignoring the Nervous System 16:10 Mistake #4: Why Sleep Is a Critical Part of Recovery 22:15 Mistake #5: Overlooking Nutrition & Healing 27:00 Supporting Recovery with the Right Supplements 29:10 Mistake #6: Missing Opportunities for Early Tissue Healing 34:00 Mistake #7: Giving Generic Advice Instead of a Personalized Recovery Plan 38:30 How to Better Support Postpartum Clients 39:45 CEO Challenge of the Week 41:15 Final Thoughts & Resources Resources: Episode 10: Supporting Moms in the First Few WeeksFREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  6. Jul 7

    5 Ways To Make A Premium Birth Prep Program - 26

    Summary: In this episode of the CEO & Clinician Podcast, Dr. Brenda breaks down the five essential components of creating a premium birth prep program that clients are excited to invest in. If you're still selling birth prep session-by-session, this episode will challenge you to think bigger about the value you provide and how to position your services as a true signature solution. Brenda shares why premium programs aren't simply about charging higher prices, they're about solving bigger problems, delivering outcomes clients truly care about, and creating a structured experience that supports women throughout pregnancy, birth, and postpartum recovery. You'll learn how to: Move beyond education alone and provide interventions clients can't get elsewhereIdentify and communicate specific outcomes that resonate with expectant mothersBuild a clear clinical framework that guides clients through their journeyAnticipate common barriers and challenges before they arisePackage your services into a cohesive program rather than selling isolated sessionsWhether you're looking to launch a birth prep program or elevate an existing offer, this episode will give you practical strategies to create a premium experience that delivers greater value, better outcomes, and increased revenue for your practice. Episode Chapters: 1:00 — Why premium programs matter 2:00 — Component 1: Solve bigger problems 4:00 — Component 2: Get specific 8:26 — Component 3: Build a clear framework 12:46 — Why the framework matters 13:17 — Component 4: Anticipate barriers 16:10 — Example: postpartum home visits 18:36 — Component 5: Package it like a present 20:52 — What makes it truly premium 21:49 — Closing and call to action Resources: FREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  7. Jun 23

    Why Pregnant Patients Aren’t Choosing Your Clinic - 25

    Summary In this episode, Dr. Brenda Heineke breaks down the three most common marketing mistakes pelvic floor therapists make when trying to attract pregnant clients and birth prep patients. She explains why marketing needs to focus on the outcome the client actually wants, why a proactive pregnancy approach converts better than symptom-based messaging, and why defining a clear ideal client avatar is essential for stronger messaging and better results. Listeners also get practical homework for turning client goals into compelling marketing hooks that resonate more deeply. Episode Chapters 00:00 — The real reason you’re not getting more pregnant clients 01:16 — Why your messaging must connect the dots for clients 03:37 — Why technical details don’t convert clients 05:29 — Mistaking education for the actual desired outcome 08:19 — Shifting from problem-solving to outcome preparation 09:47 — Why your marketing mindset must change too 15:00 — Matching your message to client values and goals 18:48 — Turn goals into messaging hooks Resources: FREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

  8. May 26

    Why Treating the Pelvic Floor Alone Isn’t Enough Anymore - 24

    Summary: In this episode of the CEO and Clinician Podcast, Dr. Brenda Heinecke explores the importance of a holistic approach to pelvic health care. She emphasizes the need to look beyond the musculoskeletal system and consider other body systems like gut health, nutrition, and the nervous system. Dr. Heinecke discusses how these systems impact conditions such as pelvic pain, prolapse, and postpartum recovery. She also shares insights on supporting pregnant clients and the significance of addressing nutrient depletion and nervous system regulation. The episode concludes with practical advice for clinicians to integrate these considerations into their care plans, ultimately aiming to improve women's health outcomes. Episode Chapters: 0:00 - Introduction to Holistic Pelvic Health1:12 - Understanding the Whole Body Approach3:33 - Key Body Systems in Pelvic Health6:29 - Impact of Gut Health and Nutrition9:23 - Supporting Pregnant Clients12:41- Postpartum Recovery Challenges17:23 - Nervous System and Hormonal Considerations21:43 - Practical Interventions for Clinicians27:35 - Conclusion and Call to Action Resources: FREE DOWNLOAD: 5-Step Clinical Framework for Birth WellnessFREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic HealthRevitalize Birth Academy Submit Your Question For Future Episodes: Have a question you'd like answered on a future episode? Submit it here Want to Go Deeper: Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth AcademyWant to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. Stay Connected:  Website  Instagram Leave a review on Apple Podcasts

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5
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About

Welcome to “CEO + Clinician”, the podcast for pelvic health professionals who want to confidently treat pregnant and postpartum clients while building a practice that actually grows with them. Hosted by Dr. Brenda Heinecke, pelvic floor physical therapist, entrepreneur, and founder of the Revitalize Birth Academy, this show is your go-to resource for combining clinical mastery with smart business strategy. In biweekly episodes, you'll hear a mix of clinical insights, birth prep strategies, real case breakdowns, marketing advice and practical business tips designed to help you attract more pregnant and postpartum clients, strengthen referral relationships, and build a scalable birth wellness program. Whether you're just starting out or ready to scale, this podcast will help you grow your reputation as the go-to expert in your community and show up as both the clinician and the CEO of your practice. We’re starting with a deep focus on pregnancy and postpartum care—but stay tuned for future episodes expanding into broader pelvic health topics and private practice growth.

Information

  • Creator
    Dr. Brenda Heinecke
  • Years Active
    2025 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Copyright 2026 CEO + Clinician Podcast
  • Show Website
    CEO + Clinician Podcast