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Hi Ho Studios
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The podcast about producing podcasts! Built for South African brands, businesses and thought leaders.

  1. 1D AGO

    Finding Your Niche and Target Audience

    In this episode, we dive deep into one of the biggest questions podcasters and content creators face: how do you find your niche and your ideal audience? Using real-world examples, personal experience and a few unexpected tangents, we unpack why passion, skill and audience demand all play a role in shaping a successful podcast. We chat about why you do not always need to have everything figured out from day one, and how your audience often helps refine your niche over time. We also explore how niche content can still appeal to a broad audience when it is packaged in the right way, why transformation stories are so addictive, and how your everyday work or business might already be your strongest content opportunity. If you are a business owner considering a podcast, this episode looks at how your existing audience, frequently asked questions and market gaps can guide your content strategy. We discuss when being ultra-niche can work, when it can limit growth, and how geography and market size influence podcast potential, especially in a South African context. The conversation also touches on researching your audience, finding content gaps, using forums and search behaviour to guide episode ideas, and why quality, production value and consistency can help you stand out, even in a crowded space. If you are thinking about starting a podcast, refining your content focus or building a more intentional audience, this episode is a great place to start. Got questions about finding your niche or ideal audience? Drop them in the comments.

    18 min

  2. FEB 11

    Starting a podcast is scary… let’s talk about it | with Jane Linley-Thomas

    In this episode, we sit down with Jane Linley-Thomas, a South African broadcaster who spent two decades behind the microphone on radio before embarking on a deeply personal creative reinvention. Jane shares the vulnerable journey of launching her new podcast, The House of Motherly, a project born from a desire to foster connection, community, and encouragement. Jane opens up about the year-long gap between leaving her long-term radio career and starting her own channel, admitting she initially struggled with the "noise" of perfectionism and a fear that she had lost her courage. She discusses the unique studio that helped spark her new chapter: a pastel pink caravan she bought the week she resigned, which she transformed alongside her own personal growth. This whimsical, disarming space, filled with velvet, fairy lights, and even a canary on the microphone, serves as the perfect backdrop for deep, soulful conversations. Throughout the conversation, Jane emphasises the importance of "momentum over mastery": the idea of consistently moving the needle forward even when things aren't perfect. She explores the concept of self-mothering, the necessity of building a kind relationship with oneself, and why it is vital to stop giving the world your best while leaving your loved ones with the scraps. Whether you are a budding creator stalled by fear or someone looking to navigate life with more authenticity, Jane’s insights on finding your "why" and embracing the adrenal flutter of excitement provide a beautiful roadmap for starting anew.

    26 min

  3. FEB 4

    Understanding the differences between sponsorships and collaborations for your corporate podcast

    Will sponsors kill your content? In this episode of Hi Ho Studios, we sit down to discuss the critical difference between finding a sponsor and working with a collaborator. Many creators worry that introducing money will ruin their authenticity, but understanding the business model of content is key to turning a hobby into a career. We explain that sponsorship is typically a financial transaction where a brand rents your audience to convey a message, often looking for a direct return on investment. In contrast, a collaboration is about mutual creative interaction where both parties work together to grow their audiences. We also dive into the practical side of monetisation. You will learn how to approach brands with a professional media kit, why defining what success looks like is crucial for renewal, and how to package your value effectively. We discuss why the media landscape has fractured and why this actually benefits smaller creators, brands are now actively seeking niche audiences for precise targeting rather than just throwing money at television adverts. Whether you are looking for a cash injection or a creative partner to help build your show, this episode breaks down how to negotiate the right deal for you.  Topics discussed in this episode: the difference between sponsors and collaborators  how sponsorship payments and trade exchanges work  why niche audiences are valuable to big brands creating media kits and packaging your value  measuring success and return on investment  maintaining authenticity when working with brands Join the conversation: if you are keen to collaborate with us or have questions about approaching sponsors, let us know in the comments.

    27 min

  4. JAN 28

    Listener feedback loop - how to use your audience to guide your content

    Creating content is a vulnerable process, and hearing criticism can often trigger defensive reactions. However, your ego might be the biggest barrier to your show's success. In this episode, we dive deep into the art of handling feedback: both the praise and the criticism. We explore why you need to separate the trolls from the constructive voices and how to actively encourage the latter. It is not enough to simply hope for comments; you must create friction-free ways for your audience to engage. We discuss practical strategies, such as using specific calls to action rather than generic requests, and utilising social media polls to reduce the effort required from your listeners. Beyond direct comments, we look at how data analytics serves as a form of silent feedback, revealing exactly where your audience loses interest. We also provide a framework for processing the feedback you receive: how to categorise it, when to spot trends, and why you should prioritise technical fixes over subjective opinions. Crucially, we discuss why you do not have to implement every suggestion and how to ensure changes align with your original vision. Finally, we talk about closing the loop. Showing your audience that you have listened and implemented their ideas, which turns casual listeners into loyal community members. Key takeaways from this episode: * Overcoming the ego trap to accept and utilise constructive criticism * Methods to solicit feedback effectively using polls and specific questions * Interpreting data and analytics as a form of objective feedback * Systematising your review process to categorise comments and spot trends * The importance of acknowledging listener contributions to build community loyalty

    21 min

  5. JAN 21

    The power of show notes for SEO and discoverability

    In episode 26, we tackle one of the most common and costly mistakes podcasters make: neglecting show notes. While it is tempting to simply hit publish on your audio or video file and move on, failing to provide a written component for your episode means you are essentially making your content invisible to search engines. Google and other search engines cannot crawl audio or video files to understand their context. By creating dedicated show notes on your website, you provide the text-based data necessary to feed the algorithm and ensure your hard work is discoverable. We break down the essential differences between a brief podcast description and comprehensive show notes, explaining why the latter is your greatest tool for search engine optimisation (SEO). Many creators assume that no one reads show notes, but the most important reader is the Googlebot. Without text, you lose the opportunity to appear in search results when potential listeners are looking for information on your topic. We discuss how show notes act as a landing page that you control entirely, allowing you to direct traffic, include calls to action, and build your brand outside of third party platforms like Spotify or YouTube. We share a practical framework for building a high performing show notes page, including: * The importance of keyword research before you even hit record. * Why a transcript is a non negotiable for accessibility and SEO. * How to use timestamps and chapters to increase listener retention and provide a better user experience. * The value of including guest bios, resource links, and downloadable assets. * Using H1 and H2 tags to help search engines categorise your content. The conversation also covers the shift towards specific, long tail keywords. In an era of ai driven search, answering a specific question is more valuable than talking broadly about a general topic. We explain how to structure each episode page to satisfy both human readers and search engine crawlers. Stop making your content impossible to find. Join us as we explain how to do the final 5 per cent of work that yields 95 per cent of your discoverability. Download our show notes template here: https://hihostudios.co.za/wp-content/uploads/2026/01/Podcast-Show-Notes-Template.docx

    19 min

  6. JAN 14

    Avoid mistakes with a great quality control process

    Don't look silly online! In this episode, we discuss the essential strategies for maintaining excellence in every project by implementing a reliable quality control system. Comment if you spot the mistake we left in this episode (HINT: it's near the beginning). Many professional setbacks and costly errors can be traced back to a lack of oversight, yet these issues are preventable with the right framework in place. We explore how a proactive approach to quality not only protects your reputation but also streamlines your internal operations. Whether you are looking to refine your existing workflows or build a quality control process from scratch, this episode provides the actionable insights you need to eliminate guesswork and deliver exceptional results every time.

    23 min

  7. 12/03/2025

    The importance of intros and outros for your podcast

    Most listeners won't make it past the first sixty seconds of your podcast. This episode is dedicated to optimising the two most crucial, yet often overlooked, parts of your show: the introduction and the outro. We show you how to hook new listeners instantly and guarantee that they return for your next instalment. We begin with the opening, where you have less than sixty seconds to prove your episode is worth the time commitment. What can you do? First, deliver what you’ve promised. Your content must faithfully match your episode title and thumbnail; don’t lie to get the click. Consider testing cold openings, where you drop a compelling piece of information or a story detail before your formal introduction. You must also include strong brand elements or audio hooks, such as a signature jingle (commissioned from a local composer or downloaded with checked usage rights from a library), so returning listeners instantly know it’s your content. For video podcasts, think about a unique set, lighting, or unusual backdrop to visually reinforce your brand. A throw-forward at the start is also vital, setting expectations for key content coming later in the episode, thus convincing listeners to stick around. Next, we look at the outro: the powerful tool that brings them back. Don’t labour this; wrap up quickly, otherwise your listeners will tune out before the end. Always include a strong call to action, such as, "please subscribe to our channel." For maximum retention, consider shareing a sneak peek into the next episode or end on a cliffhanger. This is also a perfect, personal spot to share a quick experience or shed some light on your backstory with a link to another piece of content. Always ask for comments and questions and, above all, say thank you! Treat your intro and outro as the crucial bookends of your show; the intro gets them in, and the outro brings them back. Don't let them be an afterthought.

    16 min

  8. 11/26/2025

    How podcasts go big on TV! With guest, Sandra Lehner

    Carl is joined by industry expert Sandra Lehner this week to discuss one of the hottest topics in content creation: Intellectual Property (IP), and how a successful audio show can make the leap to television. We tackle the fundamental question of whether podcasts appeal to Gen Z and Gen Alpha. Sandra confirms that Gen Z is deeply invested in creator-led content, but they are still consuming long-form TV content, reality TV, gaming content, and podcasts. The real shift is that this audience demands interaction; they want to be a part of the story. We ask: how can brands ensure their content formats allow for this interaction, and what does it mean to become multi-platformed? This leads directly to the core of the episode: when is a podcast considered "good IP," and when does it truly appeal to television producers? Sandra reveals the key elements producers look for that signal a show has the necessary legs for a long-running TV format. For creators and brands, the advice is simple but crucial: test your ideas! Social media allows for the rapid testing of concepts, unlike the traditional, slow TV formats of the past. Carl asks Sandra about the path from a successful digital channel (like a popular YouTube series) to a linear TV format, and both hosts discuss the vital importance of maintaining a direct-to-consumer relationship throughout this journey. We wrap up by looking at the future of the medium. The landscape is being defined by: high-quality audio series, creator-led and interactive podcasts, and content that can exist in a long-running series. Tune in to find out how to future-proof your podcast content or scale for the big screen. Follow Sandra on Substack and LinkedIn or visit her website.

    22 min
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About

The podcast about producing podcasts! Built for South African brands, businesses and thought leaders.

Information

  • Creator
    Hi Ho Studios
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Hi Ho Studios
  • Show Website
    Podcast Cave