The Energy of Your Message with Sarah Lucille

Sarah Lucille
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Break the marketing rules and say what you're really here to say. Hosted by messaging mentor, intuitive strategist, and conversion copywriter Sarah Lucille, The Energy of Your Message is your space for bold, unfiltered conversations about communication, connection, visibility, and what it actually takes to channel your most paradigm-shifting message into words that resonate and, yes, sell. In solo episodes and client-inspired riffs, Sarah answers real questions from visionary entrepreneurs ready to move beyond outdated marketing models and into powerful, paradigm-defining messaging. You'll learn how to attract ready clients, channel your creative flow into powerful offers and messaging, and express your message with BOLD conviction.

  1. Is Your "Ideal" Client Limiting Your Message? A Dream Client Exercise for Healers

    3D AGO

    Is Your "Ideal" Client Limiting Your Message? A Dream Client Exercise for Healers

    Important links to start: Apply for Energy of Your Message by Feb 28th: https://airtable.com/appTly5g4HInjHEwv/pagW3gDBV5zTOS9Py/form Find the words to fully express your true message. Try the free Energy of Your Message Journal and get the Tuesday prompts: https://sarahlucille.com/newsletter/ You can also watch this episode: https://youtu.be/JCkekDg8ivE Okay, this episode is for those of you who have a big message to share and feel that now is the time to go all in on what you came here to do. You feel ready to embrace your voice, your calling, and your draw to teach and help others in big ways. You want to create offers you love selling and fill your client roster and programs without falling  into icky, pushy, manipulative salesy approaches. There's one marketing exercise that has a sneaky way of getting you to shrink your message: defining your  ideal client avatar As I go over in today's episode, the approach to niching down can narrow your message so much it doesn't bring you the same joy nor does it even feel very aligned anymore.  How do you sell something you'll eventually come to resent? I've seen it and I've been the person to come in and help address it.  These ideal client exercises can seem innocent enough. It's reasonable to ask "who is the best fit for what I do and what outcomes do they want?" Yet, the initial approach to many of these exercises have too many healers and creatives with big messages feeling like they have to suck it up and promise certain outcomes in order to sell their program...even if the outcomes aren't entirely true. You don't need to do all that. I promise. I've been the go-to person for health and wellness practitioners and creatives who have felt unheard and misunderstood in many other marketing programs or by copywriters. Your ideal clients should be ideal for you too. That's why I teach a prototyping exercise to do before you overly define who your dream client really is. When you write, speak and share your message and imagine them listening, it will have you feeling more like yourself, not less. That's the intention. Try it out in today's episode. And makes sure to apply for Energy of Your Message before Feb 28th if you're feeling the pull to go all in on your offer and program over the next 12 weeks: https://airtable.com/appTly5g4HInjHEwv/pagW3gDBV5zTOS9Py/form

    26 min
  2. How to Approach Your Message When You Have More Than One Ideal Client

    FEB 9

    How to Approach Your Message When You Have More Than One Ideal Client

    Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/ When you have a big message and many ways that you help people, it can feel difficult to decide on an ideal client or topic. Honestly, it can feel straight up limiting. What happens when you have created multiple offers that seem to be for different people? This is especially relevant for healers, coaches, wellness practitioners, and creatives. Your skills are limitless. And, you have a natural gift you know helps people. But a lot of that doesn't come through, the real essence of YOU, when you put your message into tiny marketing boxes too soon. There's a creative phase in messaging that gets skipped in the name of rushing out something "that works." But, a lot of times it doesn't work, stops working, or doesn't work well for YOU (as in it starts draining the life force energy right out of you). That's why I take a very energetic approach to messaging. How do you bring out your boldest message and still connect with someone who can become a client?  How do you do that without getting salesy or betraying your values?  Today, I'm deep diving into a client's ideal client avatars to show how I'd create messaging that speaks to their most viable client in a human first manner. You're getting a behind the scenes look at the way I create an email sequence the Energy of Your Message way that allows for a big message to come through and connect with aligned clients. Instead of shrinking things into marketing boxes that'll have you talking like a robotic infomercial, this puts connection first. More than the ideal client avatar, we want to understand the person we're communicating with plus the relationship they have to their situation. How do they feel about it? Talk about it? Why do they talk about it that way? What's underneath pain points like overwhelm and burnout where, when you name the truth of what's going on, they feel seen, heard, and like they matter. That's what we're digging into today and exploring a business that helps creatives nurture their art while creating more stability around money and time. To get the messaging handbook for healing businesses go to sarahlucille.com To make sure you're on the weekly newsletter so you don't miss a class, resource, or episode, go to sarahlucille.com/newsletter Want to get into the depth of your message beyond surface level conversations about ideal clients and desired outcomes? Try the class at https://sarahlucille.com/willitwork/

    1h 28m
  3. Becoming Someone Who Trusts Themselves and Their Words

    JAN 29

    Becoming Someone Who Trusts Themselves and Their Words

    Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/ We're talking about the practice of self-trust and at least three areas it shows up when you're tapping into your boldest messaage and what you came here to say.  Even before ChatGPT, the most common question people had about marketing themselves was "what's the best way to say this?"  But, ChatGPT doesn't do a very good job at digging much deeper than what you already know...or what can be taken from elsewhere.  This is especially for those with a big message that helps people heal. You could be a wellness practitioner, healer, yoga instructor, artist, therapist, life coach, relationship caoch, or someone who challenges people to expand with the way that you work.  YOU are the best Messenger for what you do. Today I talk about the number one most powerful energy to nuture when you're trying to find the best way to communicate what you do.  Resources mentioned:  Messaging Handbook for Wellness Practitioners and Healers with a BIG Message: https://sarahlucille.com/ The three phase energetic practice to tapping into what you really came here to say and do: https://sarahlucille.com/willitwork The Alchemist's Oracle: Elixirs for Personal Growth & Wellbeing (this is an affiliate link): https://amzn.to/49SacEY

    53 min
  4. When Building an Aligned Business Feels Hard Before It Feels Easier

    JAN 7

    When Building an Aligned Business Feels Hard Before It Feels Easier

    Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/ When you've followed your passion or chosen yourself and, at first, it feels harder... In today's podcast episode, I'm naming something that came up again and again in December for me, for clients, and for so many founders I spoke with behind the scenes. The question: "How do I make this work long term?" Even deeper than that: "Is it always going to feel this hard?" In this episode, you'll hear: Why doing the aligned thing for you can initially feel harder than staying in familiar (but draining) patterns How those patterns of hustle, status, and "making it work" get mistaken for worth (this one is key) How we reinforce this in our messaging by getting overly focused on certain metrics (and even on the kind of copy that "sells") Why surprise (exciting) opportunities often arrive AFTER letting go of the way you think you have to do things What it really means to trust yourself before you have proof and why that really matters for bold, clear, impactful messaging (the kind that helps the right people find you) This conversation is especially for creatives, coaches, and founders who don't thrive in conventional systems.  Links & Resources Mentioned Will My Messaging Work? (Self-Study Workshop) https://sarahlucille.com/willitwork Live Releasing & Self-Trust Workshop – January 20 https://sarahlucille.as.me/yourwords  Energy of Your Message Mentorship (Application) https://sarahlucille.com/mentorship Join the Email List (Letters, podcast updates, invitations) https://sarahlucille.com

    42 min
  5. Safe to be Seen (and Sell): A Messaging Session with a Vedic Astrologer

    12/05/2025

    Safe to be Seen (and Sell): A Messaging Session with a Vedic Astrologer

    Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/ A lot of incredible healers are hiding behind a deep-seated fear of visibility.  In an ideal world, your dreamiest clients would immediately understand the value of your work and hire you without hesitation.  No explaining. No proving. No straining yourself to get in front of them and win their attention.  The thing is, though, once people do work with you...they get it. They experience the magic.  Yet, are they coming in for a short time, or a long time? Once you're working with a new client, are any of these things happening:  You find yourself pouring hours of energy into something you charged a relatively small price for?  Are most of these offers one-off sessions with the hopes that they'll keep going?  Has it felt challenging to package up what you really want to do without getting tripped up on pricing, value, and will anyone show up?  I get to dive deep into this in today's episode in a rare live messaging session I did with Vedic Astrology, Christina Kennedy.  Christina generously agreed to come on the podcast to share the incredible story of how she went from astrology skeptic to expert. And, how she now offers people extensive chart reading but knows it's beyond time to make that a more formal, scalable offer.  And when I say scale, I mean having the kind of offer and pricing that allows you to offer your brilliance in a way that also nurtures your life.  But, too many healers find themselves feeling siphoned off of and depleted at the end of the day, quarter, and year.  Something you feel called to do, urged to pursue, shouldn't be something you struggle to offer.  Before getting caught up in "I'm not a business person" narratives, Christina and I look at the natural, already-available doorways to working with her that are clear to her dream clients too.  We discover TWO clear pathways for people to connect with her offer and then how to create a container that they can more easily say yes to.  This is where your program and message work together.  Hear more in this incredible live session: Safe to be Seen (and Sell): A Messaging Session with a Vedic Astrologer Also, Christina will be offering a three part Introduction to the planets and houses of Vedic astrology starting Jan 31, live, online. Cost is $150. You can learn more here: https://app.squarespacescheduling.com/schedule/d3507ea1 Find her on IG at HolyWildWonder or on her website at https://www.holywildwonder.com/ And to book a call and look at how we can structure your offer and messaging so that it's so much easier for your dreamiest aligned clients to find you (and pay you!), go to www.sarahlucille.com OR https://sarahlucille.as.me/chat

    1h 3m
  6. The Cost of Being Yourself in Business (And, It's Worth It)

    11/04/2025

    The Cost of Being Yourself in Business (And, It's Worth It)

    "I want to make my message feel more like me...and I want to repel the right people and also attract the right people."  I love this question and it's something I get to dive into with a client this week.  AND, I wanted to bring it to the podcast to share something that you won't hear many talking about in the messaging and copywriting space: There is a cost to being yourself in business.  But, yeah, it's worth it.  It's not just time, money, or even mindset.  When you make a bold declaration about what you want, and you really mean it and are ready to own it, anything that has been lingering around in your life that contradicts that version of you will make itself really loud.  And, your tolerance for it will feel a LOT different from before.  This is all an important part of the process of BECOMING someone who actually says and does the thing. It's not for everyone. But, if you're here and listening to this, or even a little interested, I have a feeling you're in the right place for you.  I'll be breaking down the 2 really important energetic shifts that happen when you're ready to step into your boldest self-expression yet.  Then, I'll get into a Future Self exercise that takes this well beyond mindset or habit changing.  If you know you have a real, timely and timeless message to share and that it's imperative you finally do it bravely and without holding back (no matter what others say or think), then this is where I'd begin.  Everything I'm teaching today is part of the 6 month mentorship program, Energy of Your Message, where I work with you to get into the energy of your boldest Self and your boldest message yet so you can creatively bring that into everything you put out there: your emails, podcast, books, program materials, and marketing.  You're not a boring joe schmoe marketing bro, so why market like one?  Learn more at https://sarahlucille.com/mentorship/  And to book a Energy of Your Message Blueprint Session that I mention in today's session, go to: https://sarahlucille.as.me/messaging  Also, let's connect on social. You can find me daily on Tiktok: https://www.tiktok.com/@thesarahlucille  Or, if you like the LinkedIn vibe more, connect there: https://www.linkedin.com/in/sarahlucille/

    37 min
  7. Legacy Message Part 4: Why to act like you're a living legend now (and watch life catch up)

    10/28/2025

    Legacy Message Part 4: Why to act like you're a living legend now (and watch life catch up)

    Thank you for being here! Please follow and share if this episode resonated with you!  What happens when you start acting like a living legend now?  What is it about Florence Welch that draws such admiration and relief when she drops a new album?  When I say Prince, why do people automatically know who I'm talking about (and don't assume we're talking hoity toity old school royalty)? What if more breakthrough product ideas were met with break-the-boring-rules marketing and branding?  And, why, when the closer you get to really embodying your fullness and owning your voice, the louder old voices of fear get? We're getting into it today. Powerful, memorable, leave-a-mark messaging is expressed by the messenger who bravely shows up and, little by little, stops holding back.  When you let go of the "why I shouldn't do this," and start saying "why not me?" something shifts and the right people start finding you.  This episode is all about owning your legacy message by being the legacy you know you truly are BEFORE you have evidence or outside feedback to validate that.  Save this episode for journal time later, because I have some prompts for you! Then, I'll take you through a prototyping exercise to map out exactly what your legendary business and life look like when you're fully aligned, getting your voice out there, doing the work you came here to do, and getting paid to be yourself.  This lesson is pulled straight from my 6 month mentorship: Energy of Your Message.  If you're a founder of an online business and know it's beyond time to get really bold in your messaging and you also know it means shedding what no longer aligns with your next level timeline of business and wealth, let's talk. This isn't just a copywriting or marketing course. It's a space for creators to remember who TF they are and start showing up as the legacies they truly are. When you get louder and more authentic, the right people and opportunities inevitably find you.  It's an application based program so we make sure it's a good fit all around.  Head over to https://sarahlucille.com/mentorship to follow the unique application process. It's quick and free to apply. I'll follow up via email from there. (And, no, it's not an automated follow up. You'll hear directly from me. I even make you a custom Loom based on your application!) Want to start with some of my free resources? Go to sarahlucille.com.

    29 min
  8. Legacy Message Part 3: What You've Been Afraid to Own is What Makes You Magnetic

    10/21/2025

    Legacy Message Part 3: What You've Been Afraid to Own is What Makes You Magnetic

    The part of you that certain mentors couldn't handle and that systems tried to silence is exactly what makes your message magnetic. When your greatest gifts weren't always well received, it makes sense to tuck them away. When you bring depth and curiosity and intuition into spaces that rely on you and others settling into the status quo, and chasing standardized ways of living, you'll meet resistance. You're a disrupto. But, that's kind of the good news now. When you challenge the status quo, you're shifting paradigms. And, that's the kind of messaging that makes a difference. It's what people remember. Your message is not reliant on trends. It doesn't need approval. In this episode, I'm sharing how to reclaim the parts of you you've downplayed and recognize them as the source of your most magnetic messaging. I'll get into The impact of the "mentorship wound" on your message What we can learn from Jean Grey and the Phoenix Playing small to belong, overgiving to prove worth, or being strategically "palatable" might have worked once, but not for long When you stop trying to make your message make sense to others and start trusting what's moving through you Four reflection prompts for integration

    39 min
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About

Break the marketing rules and say what you're really here to say. Hosted by messaging mentor, intuitive strategist, and conversion copywriter Sarah Lucille, The Energy of Your Message is your space for bold, unfiltered conversations about communication, connection, visibility, and what it actually takes to channel your most paradigm-shifting message into words that resonate and, yes, sell. In solo episodes and client-inspired riffs, Sarah answers real questions from visionary entrepreneurs ready to move beyond outdated marketing models and into powerful, paradigm-defining messaging. You'll learn how to attract ready clients, channel your creative flow into powerful offers and messaging, and express your message with BOLD conviction.

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