Fundraising Unfiltered

Danielle M. Locke

Welcome to Fundraising Unfiltered—my love letter to nonprofit leaders who are done with sugar-coated advice and tired tactics that don’t work. I’m Danielle Locke, your Nonprofit Success Partner. I’ve raised tens of millions for organizations of all sizes, and now I help leaders like you fund your mission with confidence—without fear or burnout. We talk fundraising, staff drama, board issues, budget cuts—even bullet holes. Real stories. Smart solutions. Laugh-out-loud moments. Let’s go.

Episodes

  1. 10/14/2025

    Ep 4 - “Crack the Code to a Successful Year-End Fundraising”

    How to Finish the Year Strong (Without Losing Your Mind) Summary: Overwhelmed by all the “shoulds” of year-end fundraising? Take a breath — Danielle Locke’s here to help. In this episode, she walks you through how to use what you already have — your stories, your donors, your mission — to create a heartfelt, high-impact campaign. Because effective fundraising isn’t about doing it all. It’s about doing what matters most, with purpose. In this episode, you’ll learn: How to focus on what truly drives donor engagement.The art of reusing and recycling content that still resonates.Tips for building urgency without pressure or burnout.Why skipping Giving Tuesday might be the smartest move this year.How to approach Q4 planning with clarity and confidence. Subscribe to my email newsletter.⁠ Share this with your nonprofit bestie who needs the pep talk! FREE RESOURCE✅⁠ - Online Donation Systems & CRMs - an oldie but a goodie! ⁠ WORK WITH ME📅 ⁠Book a Free 30-Minute Discovery Call⁠ ⁠⁠ 📱 LET’S GET SOCIAL🔗 ⁠LinkedIn⁠📸 ⁠Instagram⁠📘 ⁠Facebook⁠▶️ ⁠YouTube⁠🌐 ⁠www.LockeStep.com⁠ 📩 Email me to get it: Danielle@LockeStep.com #FundraisingTips #NonprofitStrategy #YearEndAppeal #YearEndFundraising #DonorRetention #NonprofitGrowth #CampaignPlanning #EmailMarketingForNonprofits #GivingSeason #NonprofitLeadership #DonorStories #MarketingForGood #FundraisingPodcast #DanielleLocke #Lockestep

    13 min
  2. 07/18/2025

    Ep 1 - The Time I got Fired and Started Locke Step Partners

    Kicking off Fundraising Unfiltered with the story that started it all—where we trade in sugar-coated nonsense for real talk, hard-earned wisdom, and the occasional F-bomb (because fundraising is not for the faint of heart). I’m Danielle Locke, your Nonprofit Success Partner, and in this very first episode, I’m taking you behind the scenes of the moment that flipped my life upside down... and set me on a path to build a thriving business helping nonprofits like yours stop scrambling and start scaling.   Here’s the tea: I raised $30 millionBuilt 130+ endowment fundsand had the respect of my board, my team, and my community. I was killing it in my job at a community foundation.   Then one day? BOOM—fired. No warning. But here’s the thing: getting fired was the best damn thing that ever happened to me.   In this episode, I spill: Whether you’ve ever been blindsided by leadership drama, underestimated by your board, or just wondered how the hell to turn your nonprofit’s big messy mission into something funders can actually get behind—this one’s for you.   And because this podcast isn’t just about me and my dramatic origin story, I’m also handing over the practical advice your strategic plan forgot to include: 👉 Why you need to toot your own damn horn 👉 How to break down your impact so donors actually understand it 👉 What fundraising is really about (hint: not sales, not manipulation, just meaningful connections with the people who care most)  So, pour yourself a strong one, hit play, and let’s go! 🔥BONUS: When you’re ready to dig deeper, hit up ⁠⁠www.LockeStep.com⁠⁠ for tools, training, and totally doable strategies to help your nonprofit grow without the grind. Subscribe to my email newsletter. Share this with your nonprofit bestie who needs the pep talk! WORK WITH ME📅 Book a Free 30-Minute Discovery Call📱 LET’S GET SOCIAL🔗 LinkedIn📸 Instagram📘 Facebook▶️ YouTube📩 Email me to get it: Danielle@LockeStep.com

    10 min

About

Welcome to Fundraising Unfiltered—my love letter to nonprofit leaders who are done with sugar-coated advice and tired tactics that don’t work. I’m Danielle Locke, your Nonprofit Success Partner. I’ve raised tens of millions for organizations of all sizes, and now I help leaders like you fund your mission with confidence—without fear or burnout. We talk fundraising, staff drama, board issues, budget cuts—even bullet holes. Real stories. Smart solutions. Laugh-out-loud moments. Let’s go.