Open Rates and Retinol

Sheronimo Agency
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Open Rates & Retinol helps skincare founders master email marketing from welcome flows to launch emails and storytelling that sells. Learn skincare email marketing for beauty brands, skincare founder strategies, and customer retention emails. Hosted by Lorraine, founder of The Sheronimo Agency, this show blends smart e-commerce strategy with beauty industry expertise to help skincare brands increase sales, customer loyalty, and glow-worthy marketing results.

Episodes

  1. 09/01/2025

    Your Email Welcome Sequence Is Your Skincare Shelfie

    Your welcome sequence is more than just a “thanks for subscribing”—it’s your brand’s first impression, your curated skincare shelfie moment. In this episode of Open Rates & Retinol, I’ll walk you through why your welcome flow is so powerful, the most common mistakes brands make, and a simple 5-email framework you can use to instantly upgrade your sequence. Whether you’re still using a single “welcome to the list” email or you’ve got a flow that feels more like a junk drawer than a shelfie, this episode will give you the structure and strategy you need to glow. What You’ll Learn: Why your welcome sequence in skincare email marketing matters more than almost any other flow The 5-email framework every skincare founder should use How to make your sequence feel like an invitation, not a sales pitch Simple tweaks to turn browsers into loyalists through skincare marketing strategy Ready to turn your inbox into your highest-performing sales tool? Book your intro call with Sheronimo: https//www.sheronimo.com FOLLOW US Sheronimo on Instagram: https://www.instagram.com/ sheronimo_ @sheronimo_ Join The Skincare Edit by Sheronimo and learn more email marketing tips for skincare brands at: https//www.sheronimo.com

    8 min

  2. 08/04/2025

    Why Every Skincare Brand Needs A Direct To Consumer Strategy

    Your skincare’s on retail shelves but your growth still feels stuck? This episode breaks down why skincare email marketing is your most powerful sales shelf (and how to start using it strategically). If you’re ready to build real relationships, not just shelf presence, this one’s for you. You’ve got the brand, the formulas, and maybe even your dream stockist. But if you’re still relying solely on third-party retail to grow your skincare brand, you’re missing the most powerful shelf in your business: your customer’s inbox. In today’s solo episode, Lorraine breaks down why email isn’t just another channel, it’s your direct line to deeper relationships, repeat revenue, and a skincare brand that scales on your own terms. We’ll unpack: ​ The invisible gap most skincare founders feel (and why retail can’t fix it)​ What owning your customer relationship really looks like​ Why email delivers higher ROI than social (and how to use it without sounding spammy)​ A simple skincare email marketing strategy you can implement this month with no automation jungle required This episode is your invitation to shift from shelf space to inbox intimacy because your brand deserves more than visibility. It deserves relationship. Resources & Links: Ready to turn your inbox into your highest-performing sales tool? Book your intro call with Sheronimo: https//www.sheronimo.com FOLLOW US Sheronimo on Instagram: https://www.instagram.com/sheronimo_ @sheronimo_ Get free tips & tools in your inbox: Join The Skincare Edit by Sheronimo and learn more email marketing tips for skincare brands at: https//www.sheronimo.com

    7 min
  3. Open Rates and Retinol Podcast Trailer

    SEASON 1, EPISODE 1 TRAILER

    Open Rates and Retinol Podcast Trailer

    Open Rates and Retinol Podcast Trailer

    1 min

Trailer

About

Open Rates & Retinol helps skincare founders master email marketing from welcome flows to launch emails and storytelling that sells. Learn skincare email marketing for beauty brands, skincare founder strategies, and customer retention emails. Hosted by Lorraine, founder of The Sheronimo Agency, this show blends smart e-commerce strategy with beauty industry expertise to help skincare brands increase sales, customer loyalty, and glow-worthy marketing results.

Information

  • Creator
    Sheronimo Agency
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Sheronimo Agency
  • Show Website
    Open Rates and Retinol