SportsBiz Unwrapped Podcast

SportsBiz Kenya Ltd.
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SportsBiz Unwrapped is your front-row seat to the business side of sports — where we break down how money, media, marketing, and management shape sports in Kenya, across Africa, and around the globe. We examine the forces shaping sports and uncover the strategies behind every major move, brand, and breakthrough. 

Episodes

  1. Achieving Return on Investment (ROI) in Sports Digital | Ep. 7

    12/29/2025

    Achieving Return on Investment (ROI) in Sports Digital | Ep. 7

    Welcome back to the SportsBiz Unwrapped Podcast! In Episode 7, we dive deep into the business side of sports media, specifically tackling Return on Investment (ROI) in Sports Digital. Joined by our returning guest, Richard Ekhalie, we break down exactly how sports organizations, journalists, and media brands can move beyond just "posting content" to actually generating measurable revenue and value. Whether you are running a sports blog, a YouTube channel, or managing a team's digital presence, this episode provides a practical, Kenyan-focused, and globally applicable guide to digital success. Thank you for tuning in. Stay locked in for more insightful episodes on the business behind sports in Kenya and Africa. Chapters 00:00 Introduction: Welcome to Episode 7 00:52 Defining the Strategy: What is ROI in Sports Digital? 02:55 Building a Strong Digital Ecosystem (Web, YouTube, Socials) 05:30 The King of Growth: High-Value & Consistent Content 07:45 The Power of "Behind the Scenes" & Exclusive Interviews 08:50 How to Monetize: Diversifying Revenue Streams 10:15 Affiliate Marketing & Digital Products (eBooks/Courses) 12:40 Hybrid Events: Watch Parties & Sports Summits 13:45 Conclusion & Outro 🎧 Don’t forget to subscribe to our YouTube channel and follow SportsBiz Unwrapped on Spotify and Apple Podcasts and leave us a 5-star rating for more insightful discussions on the business of sports and to help us rise further on the charts as Kenya’s leading sports business podcast. Shot by: Tim Munyao (https://www.instagram.com/timmuange/) Produced and edited by: Javan O. Ekhalie  @Javan.360   (https://www.instagram.com/javan_o_ekhalie/) Platforms YouTube: https://youtu.be/14wfBRkD-K4?si=sONumxwoZcX3N3ES Spotify: https://open.spotify.com/episode/0lWHMZ3uYGFX7CQGMX7I6X?si=fba33826d5f84238 Apple Podcasts: https://podcasts.apple.com/ke/podcast/partnership-participation-in-sports-marketing-and/id1828916550?i=1000737058887 All other Podcast Platforms: https://linktr.ee/sportsbizunwrappedpodcast Visit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/ Our Social Media and platforms: LinkTree (All links):  https://linktr.ee/sportsbizunwrappedpodcast Instagram: https://www.instagram.com/sportsbizunwrappedpodcast X/Twitter:  https://x.com/PodSportsBiz #SportsBizUnwrapped #SportsBusiness #SportsMarketing #SportsIndustry #Podcast #DigitalROI #ContentStrategy #SportsMedia #ROI #ReturnOnInvestment Subscribe to us on YouTube, Spotify, Apple Podcasts, SoundCloud and all other podcast platforms. YouTube: https://www.youtube.com/@SportsBizUnwrappedPodcast Spotify: https://open.spotify.com/show/5V7yFm6Hl4nOqnsCM2WBzi Apple Podcasts: https://podcasts.apple.com/ke/podcast/sportsbiz-unwrapped-podcast/id1828916550 SoundCloud: https://soundcloud.com/sportsbiz-unwrapped-podcast All other Podcast Platforms: https://linktr.ee/sportsbizunwrappedpodcast Visit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/ Our Social Media and platforms: LinkTree (All links): https://linktr.ee/sportsbizunwrappedpodcast https://linktr.ee/SportsBizKenya Instagram: https://www.instagram.com/sportsbizunwrappedpodcast https://www.instagram.com/sportsbizkenya X/Twitter: https://x.com/PodSportsBiz https://x.com/sportsbizkenya_ Facebook: https://www.facebook.com/sportsbizkenya/ https://www.facebook.com/sportsbizunwrappedpodcast TikTok: https://www.tiktok.com/@sportsbizkenya https://www.tiktok.com/@sportsbizunwrappedpod

    18 min
  • 1 Episode

About

SportsBiz Unwrapped is your front-row seat to the business side of sports — where we break down how money, media, marketing, and management shape sports in Kenya, across Africa, and around the globe. We examine the forces shaping sports and uncover the strategies behind every major move, brand, and breakthrough. 

Information

  • Creator
    SportsBiz Kenya Ltd.
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 SportsBiz Kenya Ltd.