The Agile Marketing Edge

Andrea Fryrear
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Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.

  1. Making Agile Work for Creative Teams

    1D AGO

    Making Agile Work for Creative Teams

    In this episode of The Agile Marketing Edge, we tackle the common fear that Agile structures stifle creativity in marketing teams. Join Andrea Fryrear, as she welcomes Nicole Crawley, a senior marketing operations leader at Navy Federal Credit Union, who shares her journey of integrating creative teams into Agile workflows. Discover how the right structure can actually protect and enhance creativity, allowing teams to thrive without chaos. Nicole reveals how agile practices like backlogs, WIP limits, and strategic partnerships empower creatives to focus and innovate. We also explore the success of Navy Federal's "studio team," dedicated to handling urgent tasks without disrupting core teams. Tune in to learn how Agile can transform creative processes and elevate marketing outcomes.

    34 min
  2. How to Build a Future-Proof Marketing Operating System

    FEB 11

    How to Build a Future-Proof Marketing Operating System

    In this episode of The Agile Marketing Edge, we dive into the critical importance of your marketing operating system with Ross Libby, Chief Value Officer at AgileSherpas. We explore insights from a Forbes article advocating for a fresh start in marketing operations and a McKinsey piece on aligning operating models with execution. Discover why the way you work can be more pivotal than your creative strategies or martech stack. Join us as we debate whether to burn it all down or incrementally improve, and learn how to identify if you're building an operating model or system. Tune in for actionable advice on transforming your marketing approach to thrive in a rapidly changing landscape.

    40 min
  3. Building Agile Organizations for Today's Complex World

    JAN 28

    Building Agile Organizations for Today's Complex World

    In this episode of The Agile Marketing Edge, Andrea explores how organizations can thrive in today's complex world by adopting the agility of an octopus rather than the rigidity of a Tin Man. Drawing parallels between these ocean creatures and modern businesses, she discusses the importance of having a stable core with autonomous arms that can quickly respond to changes. Delve into the pitfalls of traditional control methods and highlight the need for distributed intelligence, continuous learning, and rapid adaptation. Tune in to uncover anti-patterns that stifle agility and learn how to foster an environment of curiosity and ownership for true transformation.

    30 min
  4. Mastering the Art of Asking Questions

    JAN 14

    Mastering the Art of Asking Questions

    In this episode of The Agile Marketing Edge, we dive into the crucial yet often overlooked skill of asking the right questions. Join Andrea Fryrear to explore how strategic questioning can transform Agile marketing. We'll break down five essential question types from a Harvard Business Review framework, mapping them to the agile marketing operating system. Discover how investigative, speculative, productive, interpretive, and subjective questions can eliminate waste, foster innovation, and enhance decision-making. Learn why questions, not answers, are the true differentiators in today's fast-paced marketing landscape. Whether you're aiming to reduce dependencies, innovate, or simply move faster, mastering the art of asking questions is your key to success. Tune in to uncover how to build a question-driven Agile culture and elevate your marketing strategies.

    26 min
  5. The People Problem That’s Quietly Killing Agile Marketing

    12/10/2025

    The People Problem That’s Quietly Killing Agile Marketing

    In this episode of The Agile Marketing Edge, we tackle "The People Problem That’s Quietly Killing Agile Marketing." As we approach 2026, Andrea delves into three critical issues impacting marketing agility: job hugging, skills and capability gaps, and the ongoing hybrid versus remote work debate. Job hugging, where employees stay in roles out of fear, can both stabilize and stagnate Agile teams. Skills gaps, particularly in leading through volatility, pose a significant barrier to transformation. Meanwhile, the debate over work environments continues to challenge agility. Join Andrea Fryrear, as she explores how these people-centric issues shape the future of marketing, offering insights and strategies to navigate this complex landscape. Tune in to understand how to update the human "operating system" for true marketing agility.

    35 min
  6. How Agile Saves Marketers from AI Chaos

    12/03/2025

    How Agile Saves Marketers from AI Chaos

    In this episode of The Agile Marketing Edge, Andrea delves into how Agile methodologies can rescue marketers from the chaos of AI adoption. As we navigate 2025, it's clear that without an Agile framework, your AI efforts are likely to falter. Andrea discusses the critical need for rapid experimentation, prioritization, and adaptability in the face of AI's unpredictable evolution. Traditional marketing approaches simply can't keep up with the rapid changes AI brings, leaving teams overwhelmed and ineffective. By embracing Agile, marketers can prioritize high-value AI experiments, quickly adapt to changes, and avoid the pitfalls of outdated processes. Join Andrea Fryrear as she explores how Agile can transform your AI strategy into a success story, ensuring your marketing team thrives in this fast-paced digital landscape.

    28 min
  7. The Worst Time to Pause Agile Is During a Crisis

    11/19/2025

    The Worst Time to Pause Agile Is During a Crisis

    In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake. When chaos hits—be it a reorg, acquisition, or unexpected leadership change—many think it's time to halt Agile transformation. But this is precisely when Agile's adaptability is most needed. Andrea shares real stories from clients who faced crises and illustrate why embracing Agile is crucial. From dealing with uncertainty to leveraging unusual situations for innovation, she provides five compelling reasons to stay the course. Join Andrea Fryrear, as she delves into how Agile can turn chaos into clarity, ensuring your marketing efforts remain effective and resilient. Tune in and discover how to navigate change without losing momentum.

    30 min
  8. From Order Takers to Strategic Partners

    11/13/2025

    From Order Takers to Strategic Partners

    Join Andrea Fryrear as she explores the transformation from order takers to strategic partners in marketing. In this episode, she sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Financial Services, who shares his journey of leading a 15-member marketing team through an Agile transformation. Discover how John's experience with a cross-functional Agile team sparked a shift in his department, turning chaos into clarity. We delve into the challenges and triumphs of redefining roles, enhancing processes, and improving communication. Whether you're new to Agile or looking to refine your approach, John's insights offer valuable lessons on aligning marketing with broader business goals. Tune in to hear how you can transition your team into strategic partners and drive meaningful change.

    37 min
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About

Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.

Information

  • Creator
    Andrea Fryrear
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Clean