The Legal Edge: Marketing Smarter for Law Firms

The Legal Edge
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  • UPDATED BIWEEKLY

The Legal Edge is the go-to podcast for law firm leaders and marketing professionals looking to scale their practices. Hosted by Rob Rosasco, a seasoned legal marketing expert with 20+ years of experience, this show explores strategies and innovations driving success in the legal industry. Each episode features conversations with law firm owners, marketing leaders, and business innovators, offering practical takeaways and inspiration. From digital marketing to referral networks to legal tech, The Legal Edge helps your firm stay ahead and connect with clients. Tune in for actionable insights to

Episodes

  1. How Diana Khan Built a Legal Empire Through Systems and Speaking

    FEB 12

    How Diana Khan Built a Legal Empire Through Systems and Speaking

    Most attorneys think scaling means hiring expensive associates and leasing bigger office space. Diana Khan, founder of DK Law Group in Maryland, proved that wrong by growing from 3 employees to 43 in just three and a half years—all while raising three kids under seven and building multiple businesses including a title company, real estate brokerage, and property management firms. After a breaking point involving 15 costume requests for summer camp, Diana discovered that systems, not working harder, was the key to sustainable growth. From AI-powered weekly client updates to speaking at 323 events in her first year, this conversation reveals how Diana built authority, streamlined operations, and created an ecosystem of businesses that feed each other. If you're drowning in your practice or think technology and marketing are beyond your reach, this episode shows you exactly how to build a modern, scalable law firm without losing your mind—or your family time. Timestamps: 00:00 Introduction and Guest Overview 00:26 Diana Kahn's Multifaceted Legal Practice 02:01 The Importance of Systems in Legal Practice 04:49 Hiring and Managing Staff 09:41 Building a Business Ecosystem 12:15 Leveraging Technology and AI 26:40 Evaluating and Implementing New Technology 28:10 Building Authority Through Community Engagement 30:45 Overcoming Public Speaking Anxiety 32:02 Finding Speaking Opportunities 35:06 Building Authority Through Speaking 36:54 Engaging the Hispanic Community 38:15 Converting Speaking Engagements into Clients 38:54 The Power of Personalized Follow-Up 44:49 Mentorship and Its Benefits 46:22 Advice for Attorneys on Public Speaking 49:35 Stepping Out of Your Comfort Zone 52:16 Rapid Fire Questions 54:57 Conclusion and Contact Information Follow Rob and Diana: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Diana:  LinkedIn: https://www.linkedin.com/in/dianakhanmd/ Phone: 443-739-6724 Website: www.dklawmd.com

    56 min
  2. Building a Family Law Practice That Lasts w. Maggie Nowell

    JAN 29

    Building a Family Law Practice That Lasts w. Maggie Nowell

    Family law is one of the most emotionally demanding and competitive practice areas in legal marketing. Maggie Nowell, family law attorney at the Nowell Law Firm in Spartanburg, South Carolina, has spent 14 years mastering it. After nearly a decade at the Kate Law Firm practicing exclusively in family law, Maggie joined her husband Mark at the Nowell Law Firm in December 2020—right in the middle of COVID uncertainty. Despite the timing, they've grown steadily every year since. Recognized as a Super Lawyers Rising Star every year since 2020 and a member of the inaugural class of the South Carolina Family Court Chapter of the American Inns of Court, Maggie shares the marketing strategies, client communication approaches, and reputation-building tactics that work in a market where word of mouth is everything. If you're a family law attorney looking to differentiate yourself in a crowded field or a solo practitioner trying to build something sustainable, this conversation delivers the blueprint. Timestamps: 00:00 Introduction to the Legal Edge 00:32 Meet Maggie: A Family Law Expert 01:25 Maggie's Career Journey 03:39 Transition to the Nowell Law Firm 04:53 Navigating Challenges and Risks 06:42 Recognition and Credibility 13:13 Marketing Strategies for Family Law 18:54 Community Involvement and Client Acquisition 23:55 Attracting High-Level Clients 26:10 The Importance of Specialization in Family Law 28:07 Community Impact on Legal Marketing 30:38 Effective Client Communication 33:22 Common Marketing Mistakes in Family Law 39:12 Managing and Growing a Legal Practice 44:55 Rapid Fire Questions 47:15 Conclusion and Contact Information Follow Rob and Maggie: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Maggie:  LinkedIn: https://www.linkedin.com/in/margaret-nowell-280512102/ Website: https://www.nowelllawfirm.com/

    49 min
  3. The Real Talk on Running a Solo Practice w. Artie Vaughn

    12/18/2025

    The Real Talk on Running a Solo Practice w. Artie Vaughn

    Most attorneys launch solo practices with a brick-and-mortar mindset that bleeds cash before they sign their first client. Artie Vaughn, founder of Vaughn Defense, flipped that script entirely. After 12 years as a JAG officer in the US Air Force, Artie hung his own shingle in November 2023 and built a profitable criminal defense and Title IX practice from day one—all while keeping overhead under $2,500 a month. From AI-powered intake systems to why he refuses to mail anything to clients, this conversation reveals the operational secrets most solo attorneys never discuss. If you're thinking about going solo or struggling to scale without burning out, this episode shows you exactly how to build a lean, profitable practice that actually works. Timestamps: 00:23 Meet Artie Vaughn: From JAG Officer to Solo Practitioner 01:14 The Decision to Go Solo 04:03 Early Challenges and Lessons Learned 04:17 Advantages of Military Experience in Law Practice 06:30 Navigating the First 90 Days 07:55 Choosing Practice Areas: Criminal Defense, Student Conduct, and Title IX 12:06 Managing a Solo Practice Without Burnout 18:37 Client Acquisition and Marketing Strategies 22:12 Organic Content vs. Paid Advertising 23:49 Operational Excellence in a Solo Practice 24:25 Client Intake and Communication Systems 27:43 Navigating Title IX and Student Conduct Cases 30:56 Effective Client Communication Strategies 37:24 Ethical and Risk Management in Solo Practice 40:38 Rapid Fire Questions and Final Thoughts Follow Rob and Artie: Connect with Rob: LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/   Website: https://www.toodarnloudmarketing.com/ Connect with Artie:  Website: https://vaughndefense.com Email: artie@vaughndefense.com

    45 min
  4. Why Most Law Firms Fail at Lead Generation w. Devin Downey

    10/23/2025

    Why Most Law Firms Fail at Lead Generation w. Devin Downey

    Most personal injury firms burn through marketing budgets without understanding why their lead generation keeps failing. Devin Downey, founder of Blue Sky Legal, pulls back the curtain on what actually works, and what's putting firms at serious compliance risk. From the "vampire clients" you'll never reach to why your intake team's follow-up strategy is probably costing you cases, this conversation challenges everything you thought you knew about paid lead acquisition. If you're spending money on leads but not seeing ROI, this episode will show you exactly where the breakdown is happening. Timestamps: 00:00 Introduction to Legal Edge and Guest Devin Downey 00:44 Devin Downey's Background and Blue Sky Legal's Origin 02:40 Challenges and Strategies in Legal Marketing 04:30 Compliance and Ethical Advertising in Legal Marketing 08:22 Mass Tort Marketing and Client Relationships 15:15 The Role of AI in Legal Marketing and Intake 20:03 Effective Lead Generation and Intake Processes 27:02 Performance Review Challenges 27:18 Importance of Screening and Questioning 27:42 Lead Generation and Attrition 28:52 Evolution of Intake Processes 29:27 Online Journey and Attrition Study 31:25 Branded Advertising vs. Referral Partners 32:20 Intake Follow-Up and Speed 33:44 Challenges in Lead Attribution 37:44 Media Buying and Lead Sourcing 41:58 Compliance and Risk Management 43:57 Rapid Fire Questions 48:31 Conclusion and Contact Information Follow Rob and Devin: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/   Website: https://www.toodarnloudmarketing.com/ Connect with Devin LinkedIn: https://www.linkedin.com/in/devindowney/  Website: https://blueskyLegal.com

    49 min
  5. Data-Driven Lead Generation w. Transport Digital Media

    10/09/2025

    Data-Driven Lead Generation w. Transport Digital Media

    Most mass tort marketing follows the same tired playbook, spray and pray on social media, burn through budgets on expensive search ads, and hope something sticks. But what if the most effective channels are the ones everyone else has written off? In this episode, Zack Smith and Holden Berlin of Transport Digital Media share how they've built a lead generation machine that starts with data, not platforms. From their "cradle to grave" approach that controls every touchpoint to their surprising success with print media, they reveal strategies that challenge conventional wisdom in legal marketing. You'll discover why Camp Lejeune campaigns require different tactics than Roundup, how a sensitive doctor abuse case settled in record time through Spanish-language marketing, and why the intake process, not the ads, is where most campaigns fail. Timestamps: 00:00 Introduction to High Performance Digital Marketing for Law Firms 00:48 The Origin Story of Transport Digital Media 02:39 Building a Unique Marketing Approach 07:50 Data-Driven Strategies for Legal Marketing 18:21 Challenges and Successes in Campaign Implementation 28:33 Facing Pricing Challenges in New Ventures 29:02 The Underrated Power of Print Media 32:06 Building Successful Client Partnerships 36:29 Understanding Marketing and Lead Generation 44:47 Future Trends in Legal Marketing 50:15 Advice for Law Firms on Marketing Strategies 54:45 Conclusion and Contact Information Follow Rob Rosasco and Zack Smith & Holden Berlin: Connect with Holden & Zack:  LinkedIn: LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/  Website: Website: https://www.toodarnloudmarketing.com/ Connect with Zack Smith & Holden Berlin:  LinkedIn: https://www.linkedin.com/in/zacksmithprofile/ | https://www.linkedin.com/in/holdenberlin/  Website: https://transportdigitalmedia.com/

    56 min
  6. Rethinking Law Firm Operations w. Tim Corcoran

    09/25/2025

    Rethinking Law Firm Operations w. Tim Corcoran

    In this episode of The Legal Edge, Rob Rosasco sits down with Tim Corcoran, one of the most respected voices in the business of law. As a consultant, speaker, and former law firm executive, Tim helps firms rethink their models, align their operations, and unlock their profitability. This conversation dives deep into what's broken in traditional law firm operations, why the billable hour model hurts firms more than clients, and how partner incentives often work against firm success. Tim shares insights from his decades of experience working with hundreds of law firms, revealing recurring patterns that hold firms back and the strategic shifts that can transform them. From compensation structures that actually align with firm values to the metrics that matter most, this episode provides a blueprint for law firm leaders ready to think like CEOs rather than just practitioners. Timestamps: 00:00 Introduction to The Legal Edge 01:00 What's Broken in Current Law Firm Models 02:00 The Billable Hour Problem: Why It Hurts Firms More Than Clients 04:00 Risk Aversion vs. Innovation in Legal Practice 06:00 Learning from Other Industries: Disruption Roadmaps 09:00 Case Study: Transforming Partner Incentives 15:00 Measuring What Matters: Beyond Billable Hours 19:00 Matter Profitability vs. Firm Profitability 22:00 Client Retention and Cross-Selling Metrics 25:00 Aligning Compensation with Firm Values 28:00 Marketing as Strategic Driver vs. Separate Function 32:00 Marketing vs. Business Development: Key Distinctions 38:00 The Future of Legal Services and Innovation 43:00 Corporate Ownership and Private Equity in Law 46:00 The Mindset Shift: Partnership Success Over Individual Gain 48:00 Leadership Gaps in Managing Partners 51:00 Book Recommendations for Law Firm Leaders Connect with Tim: Website: https://bringintim.com Email: tim@bringintim.com LinkedIn: https://www.linkedin.com/in/tcorcoran/ Connect with Rob: LinkedIn: https://www.linkedin.com/in/rob-Rosasco/ Website: https://www.toodarnloudmarketing.com/

    53 min
  7. Strategies for Law Firm Growth w. Andy Donaldson

    09/11/2025

    Strategies for Law Firm Growth w. Andy Donaldson

    In this episode of The Legal Edge, Rob Rosasco sits down with Andy Donaldson, partner at Holtsford Gilliland in Montgomery, Alabama, to discuss the unique challenges of marketing an insurance defense firm. Unlike consumer-facing law practices, insurance defense firms operate in a niche where reputation, relationships, and strategic visibility are key. Andy shares his journey into insurance defense, the evolution of marketing in the industry, and how firms can effectively position themselves in an increasingly digital landscape. Whether you're looking to refine your law firm’s marketing approach or gain insights into the world of insurance defense, this episode is packed with actionable strategies. Timestamps: 00:00 Introduction to Legal Edge Marketing 00:42 Meet Andy Donaldson: Insurance Defense Specialist 01:13 Journey into Insurance Defense 03:44 About Holtsford Gilland: Firm Overview 07:32 Evolving Business Development Strategies 11:33 Marketing Challenges for Insurance Defense Firms 18:52 The Importance of Reputation and Relationships 22:54 Client Acquisition Strategies 24:04 Understanding Our Core Focus 24:29 Challenges in Cold Outreach 25:32 Building Personal Connections 26:42 Common Mistakes in Law Firm Marketing 28:07 Leveraging LinkedIn for Marketing 35:26 The Importance of a Professional Website 37:38 Future Trends in Legal Marketing 46:11 Advice for Modernizing Law Firm Marketing 48:09 Conclusion and Contact Information Follow Rob and Andy: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Andy:  LinkedIn: https://www.linkedin.com/in/m-andrew-donaldson-75226530/ Website: https://www.hglawpc.com/andrew-donaldson/

    49 min
  8. Convert Clicks to Clients w. Jon Cumberworth

    08/28/2025

    Convert Clicks to Clients w. Jon Cumberworth

    In this episode of The Legal Edge, host Rob Rosasco sits down with Jon Cumberworth, CEO of Intake Engine, a company revolutionizing how mass tort firms convert leads into signed clients. Jon pulls back the curtain on what's really working in legal intake today, sharing insights from his journey from oil and gas to becoming a legal tech pioneer. From building Client Chat Live in 2008 to now leading automated intake systems that handle everything from initial contact to e-signature, Jon reveals the systems and strategies that separate successful mass tort firms from those leaving money on the table. This conversation dives deep into the intersection of law and technology, exploring how AI, automation, and smart workflows are transforming client acquisition in an increasingly competitive landscape. Timestamps: [00:00:00] Introduction - The Legal Marketing Revolution [00:01:25] Meet Jon Cumberworth - The Systems Guy Behind the Tech [00:03:00] Origin Story - From Oil Fields to Legal Tech Pioneer [00:05:00] The Vision Behind Intake Engine - Blue Sky Legal's Tech Arm [00:06:00] Constant Evolution - Keeping Pace with Rapid Tech Changes [00:08:00] Full Spectrum View - From Lead Generation to Client Conversion [00:10:00] The Dinner Party Problem - Great Marketing, Broken Intake [00:12:00] Mass Tort Lead Lifecycle - From Facebook Ad to Signed Client [00:14:00] Automation That Works - Personalizing the Client Journey [00:16:00] Response Time Reality - When Minutes Matter Most [00:18:00] AI's Massive Impact - From Chat Qualification to Call Scoring [00:21:00] Converting Better - What Separates High-Performing Firms [00:23:00] The Netflix Expectation - Legal Marketing's Evolution [00:25:00] Are Firms Keeping Up? - The AI Adoption Reality Check [00:27:00] Quality Over Quantity - The New Lead Generation Philosophy [00:29:00] From Leads to Signed Clients - Intake Engine's Hybrid Approach [00:31:00] Qualifying at Volume - Logic, Criteria, and Edge Cases [00:33:00] Low-Hanging Fruit - Simple Changes for Better Conversion [00:34:00] The Future of Intake - From Basic Info to Medical Records [00:37:00] What's Next - AI Feedback Loops and Regulation Concerns [00:39:00] One Piece of Advice - Mapping All Client Journeys [00:40:00] Rapid Fire Round - Myths, Stories, and Hard-Earned Wisdom Connect with Jon & Rob: Jon Cumberworth CEO, Intake Engine LinkedIn: https://www.linkedin.com/in/joncumberworth/ Website: https://intakeengine.com Rob Rosasco Founder/CEO, Too Darn Loud Digital Marketing | Host, The Legal Edge Website: https://www.toodarnloudmarketing.com/ LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/

    44 min
  9. Building a Law Firm That Serves w. Matt Evans

    08/14/2025

    Building a Law Firm That Serves w. Matt Evans

    In this episode of The Legal Edge, host Rob Rosasco sits down with Matt Evans, partner at Evans Law Firm in Annapolis, Maryland. Matt opens up about carrying forward a three-generation family commitment to serving his community through law, and how that foundation shaped his approach to real estate, land use, and construction practice. From learning the business at his father's title company to navigating the challenges that nearly derailed his firm during COVID, Matt shares honest insights about building a practice that truly serves the people who need it most. Timestamps: [00:00:00] Introduction and Welcome [00:01:25] Three Generations of Service - A Family's Commitment to Justice [00:03:00] Finding Home at Auburn - Southern Roots, Maryland Practice [00:04:30] From the Ground Up - Learning Real Estate from the Inside [00:06:52] Building Something That Matters - The Evans Law Firm Vision [00:09:03] Growing Through Uncertainty - Lessons in Resilience [00:11:25] When Legal Meets Life - The Snake House Story [00:13:36] The Mistakes That Keep Him Up at Night [00:15:30] The Six-Figure Oversight That Changed Everything [00:17:30] Protecting People Before Problems Arise [00:19:20] What's Coming for Maryland Real Estate [00:22:02] Finding Light in Dark Times - COVID's Unexpected Lessons [00:25:00] Building the Foundation Before the House [00:26:20] Hard Truths for New Lawyers [00:27:40] The Relationships That Matter Most Connect with Matt & Rob: Matt Evans Partner, Evans Law Firm Website: https://www.msevanslaw.com/attorneys/matthew-s-evans/ LinkedIn: https://www.linkedin.com/in/matthewsevansiii/ Rob Rosasco Founder/CEO, Too Darn Loud Digital Marketing | Host, The Legal Edge Website: https://www.toodarnloudmarketing.com/ LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/

    29 min
  10. Building a Law Firm That Lasts w. Tim Bailey

    07/31/2025

    Building a Law Firm That Lasts w. Tim Bailey

    In this episode of The Legal Edge, host Rob Rosasco sits down with Tim Bailey, partner at Bailey, Javins & Carter, a nationally recognized firm focused on personal injury and catastrophic workplace injury law. Tim shares his journey from growing up in the coalfields of West Virginia to becoming a managing partner of a powerhouse litigation firm. With insights into firm growth, marketing strategy, risk-taking, and team culture, this episode is a roadmap for law firm leaders aiming to scale sustainably and with purpose. Timestamps: [00:01:00] Tim’s Origin Story [00:02:30] Entering the Legal Profession [00:04:45] Going Solo and Taking the Leap [00:06:30] Merging into a Leading Firm [00:08:00] Building a Relationship-Based Referral Model [00:12:00] Key Business Model Insights [00:17:00] Managing Growth and Avoiding Overexpansion [00:20:00] Creating a Culture of Loyalty and Longevity [00:25:00] Marketing the Firm Without Gimmicks [00:30:00] Lessons in Law Firm Sustainability [00:35:00] The Future of Law: AI and Efficiency [00:47:00] Leadership Philosophy and Team-Building [00:51:00] Final Thoughts and Advice for Young Lawyers Tim Bailey Partner, Bailey, Javins & Carter Website: baileyjavinscarter.com LinkedIn: https://www.linkedin.com/in/timothy-bailey-2b8abb168/ Rob Rosasco Founder/CEO, Too Darn Loud Digital Marketing | Host, The Legal Edge Website: https://www.toodarnloudmarketing.com/ LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/

    58 min

  11. SEASON 1 TRAILER

    The Legal Edge - Trailer

    Welcome to The Legal Edge, the podcast that gives you a competitive advantage. I’m your host, Rob Rosasco. Each week, we dive into conversations with industry leaders and marketing experts to bring you actionable insights and inspiring stories that will help your law firm grow and connect with your ideal clients. Let’s get started!

    1 min

Trailer

About

The Legal Edge is the go-to podcast for law firm leaders and marketing professionals looking to scale their practices. Hosted by Rob Rosasco, a seasoned legal marketing expert with 20+ years of experience, this show explores strategies and innovations driving success in the legal industry. Each episode features conversations with law firm owners, marketing leaders, and business innovators, offering practical takeaways and inspiration. From digital marketing to referral networks to legal tech, The Legal Edge helps your firm stay ahead and connect with clients. Tune in for actionable insights to

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