The Legal Edge: Marketing Smarter for Law Firms

The Legal Edge
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

The Legal Edge is for law firm owners and legal marketers who are serious about building practices that grow. Hosted by Rob Rosasco, a legal marketing strategist with 20+ years in the field, the show delivers direct, practitioner-level conversations with attorneys, consultants, and operators doing the real work of client acquisition, intake, and firm-building. No theory. No fluff. Just the strategies and hard-won lessons that move cases and grow practices. Built for consumer-facing law firm owners who want peer-level intelligence they can actually act on.

  1. 1h ago

    Why the Best Plaintiff's Attorneys Start on the Defense Side

    Stolle Voigt was never supposed to be a lawyer. She grew up quiet, horse-obsessed, and far from any courtroom, until a cancer diagnosis at eighteen put her family in the middle of an insurance fight they didn't know how to win. The attorney who stepped in to help, a defense lawyer named Micah, became a mentor and close friend, and reshaped the entire direction of her life. Today Stolle is a partner at DLL Law, a Texas firm handling personal injury and commercial litigation out of Plano and Houston. She ran the trial advocacy program at Pepperdine Law School, finished second in the country in mock trial, and made partner faster than almost anyone Rob has interviewed on the show. What sets her apart is the path she took to get there: she worked plaintiff's side, then insurance defense, then came back to plaintiff's work, carrying the inside knowledge of how adjusters think with her the entire way. In this conversation, Stolle and Rob talk about why she believes plaintiff's attorneys with defense experience are simply better at the job, how a cancer diagnosis taught her patience she couldn't have learned any other way, and why she thinks the phrase "everybody hates us, so they need us" captures exactly what her profession gets wrong and right at the same time. She's honest about the reputation problem plaintiff's attorneys face, the difference between chasing a settlement and fighting for someone, and what it actually takes to market a firm without becoming the lawyer on the billboard. If you handle personal injury work, manage a firm, or want a clear-eyed look at what separates a good plaintiff's attorney from a bad one, this is a conversation worth your time.

    Why the Best Plaintiff's Attorneys Start on the Defense Side

  2. Aug 6

    From the Pool to the Courtroom: How Abby Chin Leads Cooper Elliott

    Most attorneys spend years waiting to be handed leadership. Abby Chin built it from scratch while still in her early career. As co-managing partner of Cooper Elliott, a 12-attorney plaintiff litigation firm in Columbus, Ohio, Abby became one of the youngest people to step into that role in the firm's 30-year history. She did it by drawing on something that had nothing to do with law school: a decade of training as an NCAA Division I swimmer who competed at the Olympic trials three times. In this conversation, Abby and Rob break down what it actually takes to run a successful litigation firm while still trying cases, how an athlete's discipline translates directly into courtroom preparation, and why the stereotype of the personal injury attorney misses the point entirely. Abby talks openly about the moment she knew trial work was where she belonged, what it is like to manage people older than you with grace and directness, and why she believes the true sign of leadership is knowing when to let go. Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Abby:  LinkedIn: https://www.linkedin.com/in/abbyfchin/ Website: https://www.cooperelliott.com/

    From the Pool to the Courtroom: How Abby Chin Leads Cooper Elliott

  3. Jul 23

    Why Your Microphone Beats Your Billboard: Bob Byrne’s Honest Take on Podcasting

    Most attorneys who say they want to start a podcast never do. Most who do start one quit before it matters. Bob Byrne is neither. Bob is the president and managing shareholder at Martin Wren in Charlottesville, Virginia, with more than 20 years handling catastrophic personal injury and wrongful death cases. He is the only attorney in Virginia and one of roughly 100 in the entire country to hold a board certification in truck accident law from the Academy of Truck Accident Attorneys, a credential that requires years of verified experience, a written examination, peer references from opposing counsel, and judicial endorsements. A few years ago, Bob and his wife Lauren, a trial attorney and his co-counsel at Martin Wren, launched Trials of a Lawyer, a podcast built around the actual craft of trying cases. Two attorneys who try cases together and raise a house full of kids together, talking shop without a sales pitch attached. This conversation is not about whether podcasting is a good idea. Rob and Bob get into what it actually costs in time and commitment, who is and is not well suited to do it, how to navigate bar rules without neutering your content, what equipment actually matters, and what Bob has seen come back to him professionally since starting the show. Including cases, speaking invitations, and attorneys from across the country who recognized him at conferences before he knew who they were. If you are a firm owner who keeps telling yourself you need to start creating content, this is the honest read you have been looking for. Follow Rob and Bob: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Bob:  LinkedIn: https://www.linkedin.com/in/robertebyrnejr Website: https://martinwrenlaw.com/about/attorneys/robert-byrne/

    Why Your Microphone Beats Your Billboard: Bob Byrne’s Honest Take on Podcasting

  4. Jul 9

    How Jeff Hampton Built a YouTube Empire That Signs Cases

    Most law firms shoot a few videos, get discouraged by low views, and quit. Jeff Hampton did the opposite. Starting in 2020 when he spotted a wide-open gap on YouTube, Jeff built a channel for Hampton Law Firm in Fort Worth, Texas that now pulls 18 to 20 million views a month and generates millions in annual revenue annually. He didn't stop there. When a cold-call attorney from Oklahoma offered him $50,000 to teach him the model, YouTube Rainmakers was born. In this episode, Jeff breaks down: Exactly how law firms can use YouTube as a true client acquisition engine, not a vanity platform Why practice area videos beat viral content every time How his three-step hook formula keeps viewers watching Why chasing views is the fastest way to kill your channel. Jeff also covers the intake side of video marketing, including how to attribute signed cases back to specific videos through disciplined CRM tracking, and why your sales attorney needs to be part of your YouTube strategy from day one. If your firm has dabbled in video and walked away thinking it doesn't work, this episode will show you exactly what went wrong and what to do instead.

    How Jeff Hampton Built a YouTube Empire That Signs Cases

  5. Jun 25

    Decoding Red Flags in Law Firms w. David Craig

    When venture capital flooded the personal injury market and national firms started spending half a billion dollars a year on advertising, most small firm owners decided they couldn't compete. David Craig decided to do something different. As managing partner of Craig, Kelley & Faultless, a 10-attorney firm with offices across Indiana and Missouri, David has spent 40 years doing exactly one thing: truck accident and commercial vehicle cases. He's one of fewer than 100 attorneys in the country board certified in truck accident law, he's written two books including It's Never Been Easier to Hire the Wrong Attorney, and he hosts After the Crash, a consumer-facing podcast ranked in the top five nationally among personal injury shows. In this conversation, Rob and David break down why the legal advertising market is unrecognizable from what it was 20 years ago, what the average consumer still doesn't know when hiring an attorney, and how a firm committed to depth over volume keeps winning cases, and clients, against gorillas with unlimited budgets. If you're a law firm owner trying to figure out how to compete without outspending the market, this episode is your blueprint. Timestamps:  00:00 Why Wrong Lawyers Win 00:18 Meet David Craig 01:54 Writing the Book 04:44 Empowering Clients 06:15 How PI Marketing Changed 09:45 Learning to Win at Marketing 11:51 Big Ads vs Real Quality 15:06 Unethical Solicitation Stories 18:02 Competing When Outspent 20:53 Authority Marketing in Action 25:13 Client Focused Firm Systems 27:13 Service Mindset and Empathy 29:02 Craft Before Care 30:10 Podcast With Purpose 32:02 Content That Converts 35:41 Building a Legacy Firm 37:06 Hiring From Law Clerks 40:04 Investing In People 41:54 Training To Stay Elite 44:54 Growing Without Breaking 46:36 Advice For Small Firms 48:41 Rapid Fire Marketing 52:10 Differentiate Or Lose 53:32 Where To Connect 54:13 Final Takeaway Follow Rob and David: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with David:  LinkedIn: https://www.linkedin.com/in/david-w-craig-78bb4a9/ Website: https://www.ckflaw.com/attorneys/david-craig/ Book: It’s Never Been Easier to Hire the Wrong Attorney (available on Amazon) Podcast: After the Crash (YouTube, Spotify, Apple Podcasts) Crash Map: semicrashmap.com

    Decoding Red Flags in Law Firms w. David Craig

  6. Mar 12

    Scaling a Law Firm Without Losing Your Soul w. Charles Hatley

    Most family law firms plateau at five attorneys—unable to scale without sacrificing quality, culture, or their sanity. Charles Hatley defied that ceiling. As CEO of Melone Hatley, he's grown a two-person operation into a 33-attorney, multi-state powerhouse that landed #3 on the Law Firm 500 and earned back-to-back Inc. 5000 recognition. In this conversation, Charles pulls back the curtain on what it actually takes to make the leap from legal practitioner to business leader—from the Ritz Carlton-inspired client concierge department to the "flat circle" philosophy that keeps attorneys and staff aligned. If you've ever wondered how to scale a law firm without the wheels coming off, this episode delivers the blueprint. Timestamps: 00:00 Introduction to Law Firm Growth 00:14 Meet Charles Hatley: From Litigator to CEO 01:38 Transitioning from Legal Practitioner to Business Leader 03:33 Big Law vs. Boutique Practice 06:44 Embracing Risk and Business Strategy 07:43 Stepping into the CEO Role 11:37 Scaling During COVID: Remote Work and Technology 13:11 Maintaining Client Experience Across Offices 16:35 Intentional Growth and Business Coaching 18:55 Balancing Growth and Profitability 20:40 Building a Strong Corporate Culture 22:50 Building a Culture-Focused Law Firm 24:03 Office Distribution and Autonomy 25:46 Preventing Burnout in Family Law 28:11 Hiring for Success 30:35 Leadership and Accountability 32:43 The CEO's Toolkit 34:36 Balancing Strategy and Operations 38:09 Cross-Industry Leadership Lessons 41:09 Rapid Fire Questions and Final Thoughts Connect with Rob: LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Charles: LinkedIn: https://www.linkedin.com/in/charlesdhatley/ Website: https://www.melonelawpc.com

    Scaling a Law Firm Without Losing Your Soul w. Charles Hatley

  7. Feb 12

    How Diana Khan Built a Legal Empire Through Systems and Speaking

    Most attorneys think scaling means hiring expensive associates and leasing bigger office space. Diana Khan, founder of DK Law Group in Maryland, proved that wrong by growing from 3 employees to 43 in just three and a half years—all while raising three kids under seven and building multiple businesses including a title company, real estate brokerage, and property management firms. After a breaking point involving 15 costume requests for summer camp, Diana discovered that systems, not working harder, was the key to sustainable growth. From AI-powered weekly client updates to speaking at 323 events in her first year, this conversation reveals how Diana built authority, streamlined operations, and created an ecosystem of businesses that feed each other. If you're drowning in your practice or think technology and marketing are beyond your reach, this episode shows you exactly how to build a modern, scalable law firm without losing your mind—or your family time. Timestamps: 00:00 Introduction and Guest Overview 00:26 Diana Kahn's Multifaceted Legal Practice 02:01 The Importance of Systems in Legal Practice 04:49 Hiring and Managing Staff 09:41 Building a Business Ecosystem 12:15 Leveraging Technology and AI 26:40 Evaluating and Implementing New Technology 28:10 Building Authority Through Community Engagement 30:45 Overcoming Public Speaking Anxiety 32:02 Finding Speaking Opportunities 35:06 Building Authority Through Speaking 36:54 Engaging the Hispanic Community 38:15 Converting Speaking Engagements into Clients 38:54 The Power of Personalized Follow-Up 44:49 Mentorship and Its Benefits 46:22 Advice for Attorneys on Public Speaking 49:35 Stepping Out of Your Comfort Zone 52:16 Rapid Fire Questions 54:57 Conclusion and Contact Information Follow Rob and Diana: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Diana:  LinkedIn: https://www.linkedin.com/in/dianakhanmd/ Phone: 443-739-6724 Website: www.dklawmd.com

    How Diana Khan Built a Legal Empire Through Systems and Speaking

  8. Jan 29

    Building a Family Law Practice That Lasts w. Maggie Nowell

    Family law is one of the most emotionally demanding and competitive practice areas in legal marketing. Maggie Nowell, family law attorney at the Nowell Law Firm in Spartanburg, South Carolina, has spent 14 years mastering it. After nearly a decade at the Kate Law Firm practicing exclusively in family law, Maggie joined her husband Mark at the Nowell Law Firm in December 2020—right in the middle of COVID uncertainty. Despite the timing, they've grown steadily every year since. Recognized as a Super Lawyers Rising Star every year since 2020 and a member of the inaugural class of the South Carolina Family Court Chapter of the American Inns of Court, Maggie shares the marketing strategies, client communication approaches, and reputation-building tactics that work in a market where word of mouth is everything. If you're a family law attorney looking to differentiate yourself in a crowded field or a solo practitioner trying to build something sustainable, this conversation delivers the blueprint. Timestamps: 00:00 Introduction to the Legal Edge 00:32 Meet Maggie: A Family Law Expert 01:25 Maggie's Career Journey 03:39 Transition to the Nowell Law Firm 04:53 Navigating Challenges and Risks 06:42 Recognition and Credibility 13:13 Marketing Strategies for Family Law 18:54 Community Involvement and Client Acquisition 23:55 Attracting High-Level Clients 26:10 The Importance of Specialization in Family Law 28:07 Community Impact on Legal Marketing 30:38 Effective Client Communication 33:22 Common Marketing Mistakes in Family Law 39:12 Managing and Growing a Legal Practice 44:55 Rapid Fire Questions 47:15 Conclusion and Contact Information Follow Rob and Maggie: Connect with Rob:  LinkedIn: https://www.linkedin.com/in/rob-rosasco-57672a3/ Website: https://www.toodarnloudmarketing.com/ Connect with Maggie:  LinkedIn: https://www.linkedin.com/in/margaret-nowell-280512102/ Website: https://www.nowelllawfirm.com/

    Building a Family Law Practice That Lasts w. Maggie Nowell
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5
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4 Ratings

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The Legal Edge is for law firm owners and legal marketers who are serious about building practices that grow. Hosted by Rob Rosasco, a legal marketing strategist with 20+ years in the field, the show delivers direct, practitioner-level conversations with attorneys, consultants, and operators doing the real work of client acquisition, intake, and firm-building. No theory. No fluff. Just the strategies and hard-won lessons that move cases and grow practices. Built for consumer-facing law firm owners who want peer-level intelligence they can actually act on.

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