Easy Does It with Lise Cartwright

Lise Cartwright
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Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

  1. S6 E1: The Quiet Power of Being Remembered Instead of Seen

    1D AGO

    S6 E1: The Quiet Power of Being Remembered Instead of Seen

    Easy Does It Podcast Episode Title: S6 E1 - The Quiet Power of Being Remembered Instead of Seen --- Show Notes: Welcome to Season 6 of the Easy Does It Podcast! In this episode, Lise explores the transformative power of being remembered, not just seen—especially in an era where visibility often feels synonymous with constant social media posting. We dive deep into why resonance matters more than reach, and how stepping away from the pressure of always being “out there” can lead to stronger, more meaningful connections with your audience. Lise discusses the importance of building assets you actually own (think: your email list!), and shares actionable steps for communicating in a way that leaves a lasting impact. Topics covered include: - Ditching the “always online” mindset for authentic resonance - Why small, engaged communities will thrive as AI evolves - Unscalable business: focusing on relationships over numbers - Allowing silence and space for your audience to absorb your message - Facing the discomfort of sharing what feels true—even if it’s polarizing - The trade-offs between scaling big and staying connected - How to keep things easy, fun, and authentic in your business Ready for a mindset shift? Lise encourages listeners to share their real, resonant messages—even if it feels scary—and reminds us that it’s okay to tweak advice to suit your style. Want to dive deeper? Check out the 1K Lab at hustleandgroove.com/the1klab. Resources Mentioned: - The 1K Lab (https://hustleandgroove.com/the1klab) --- Takeaway: Let your message breathe. Lean into resonance. Pursue what feels authentic and sustainable for you. Your people will remember you—not just see you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    7 min
  2. S5 E8: Why Borrowed Audiences Beat Building Your Own From Scratch

    FEB 5

    S5 E8: Why Borrowed Audiences Beat Building Your Own From Scratch

    Welcome to the Easy Does It Podcast! In this finale of season five, Lise dives into why leveraging borrowed audiences can fast-track your email list growth—no need to start from scratch or spend endless hours on social media. This episode explores the power of collaborations, especially participating in summits, as a proven way to attract new subscribers without burning yourself out. You’ll get actionable tips on mapping out your summit strategy, from creating relevant freebies and tripwires to building an engaging funnel that showcases your expertise. Tune in for practical advice to simplify your list building and set yourself up for success! Resources: - The $1K Lab membership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
  3. S5 E7: The Simplest Email You Can Send to Make Money Today

    FEB 3

    S5 E7: The Simplest Email You Can Send to Make Money Today

    Welcome to episode 7 of season 5 of the Easy Does It Podcast! In this episode, Lise pulls back the curtain on the simplest emails you can send today to make money—yes, really. Whether you’re nurturing your audience or looking for a quick sales boost, Lise breaks down two powerful email strategies: the classic nine-word email and her very own “Nurture and Sell” format. Get ready to take notes and implement these straightforward tactics to see real results in your business. If you’re keen to convert subscribers into happy customers, this episode is a must-listen! Resources: - The GNS Membership - https://hustleandgroove.com/gnsmembership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    11 min
  4. S5 E6: What to Do When You’re ‘Invisible’ Online but Still Need to Sell

    JAN 29

    S5 E6: What to Do When You’re ‘Invisible’ Online but Still Need to Sell

    Learn how to generate sales even when you feel invisible online, without relying on social media or massive ad budgets. Key Points:• Why many creators feel like they're "speaking into the void"• The power of storytelling as your secret weapon• How to use strategic collaborations effectively• Why newsletter swaps can be more effective than social media Resources Mentioned: • Tangible Offer Framework (free tool) • Nurture Natalie AI Tool • The 1K Lab Membership: https://hustleandgroove.com/the1klab • Nurture and Sell Framework course This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
  5. S5 E5: The Myth of Consistency (and What Actually Creates Sales)

    JAN 27

    S5 E5: The Myth of Consistency (and What Actually Creates Sales)

    In this episode, we dive into what true consistency means in business and debunk the myth that you need to be everywhere, all the time. Key Points:• Only 2% of your audience is ready to buy at any given time• Why showing up less can actually lead to more sales• The truth about consistency vs. constant presence• How to build a sustainable content strategy Resource Mentioned:• The 1K Lab Membership: https://hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
  6. How One Collaboration Can Replace 30 Days of Content

    JAN 22

    How One Collaboration Can Replace 30 Days of Content

    In this episode, Lise explains how entrepreneurs can use collaborations as a powerful alternative to social media for visibility, sharing insights from her experience with 45 collaborations in the past year. She breaks down the difference between visibility and discoverability, while providing a strategic framework for leveraging collaborative opportunities. Key topics covered: • The distinction between visibility (intentional outreach) and discoverability (search-based) • How one collaboration can replace 30 days of social media content • Essential steps for choosing the right collaboration opportunities • Creating an effective funnel strategy for collaboration-based leads Resource mentioned: The $1K Lab membership program at hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    8 min
  7. The Daily Cashflow Question You Should Be Asking Every Morning

    JAN 20

    The Daily Cashflow Question You Should Be Asking Every Morning

    In this episode, Lise breaks down the essential daily question every entrepreneur needs to ask themselves to achieve consistent cash flow in their business. She shares her data-driven approach as a manifesting generator and explains why implementing systems is crucial for sustainable income. Key topics covered: The three-part daily question: growing, nurturing, and selling to your audienceSimple strategies for audience growth through Facebook ads and collaborationsHow to combine nurturing and selling through consistent email marketingThe importance of having an aligned monthly promotion plan Resource mentioned: The $1K Lab membership program at hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
  8. Why Social Media Isn't a Business Model

    JAN 15

    Why Social Media Isn't a Business Model

    Social media is a nurturing platform, best treated as a side dish to your main business model. Focus on long-form content platforms like YouTube, podcasts, or blogs for sustainable growth and cash flow, rather than relying solely on social media which can be shut down at any time. ✨ Want help and support in growing your email list and making daily sales? Come join us inside The $1K Lab. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    8 min
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About

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

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