The Ignite Podcast

Samantha Baker
  • 5.0 (1)
  • BUSINESS

Where executives discuss strategic marketing to spark growth and profitabilityThe boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy - not just sales - drives sustainable growth in firms that want to lead, not follow.We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.

Episodes

  1. 09/14/2025

    GLP-1s, Strategy, and the Future of Obesity Medicine: with Dr. Kristin Baier

    Dr. Kristin Baier is the Chief Medical Officer at Vineyard and a board-certified expert in both Obesity and Family Medicine. With over 20 years in healthcare, Kristin has built a reputation at the intersection of medicine, tech, and strategy—leading clinical teams and scaling solutions at some of the most recognized names in healthtech, including Calibrate, Teladoc, and now Vineyard. She’s pioneered the integration of GLP-1s and metabolic health programming, led clinical transitions from DTC to B2B, and trained hundreds of providers on evidence-based anti-obesity treatment. On top of that, she’s currently pursuing an MBA in Healthcare Administration, showing her continued commitment to leading from both the clinic and the boardroom. In this conversation, we dive into the evolution of obesity medicine, what it takes to scale clinical innovation, and the real story behind building sustainable models for patient outcomes at scale. Where executives discuss strategic marketing to spark growth and profitability

    35 min
  2. Establishing a People-First Culture: with Joey Havens

    08/01/2025

    Establishing a People-First Culture: with Joey Havens

    If you're a founder, managing partner, or executive leader asking how to elevate your team, amplify your values, and leave a lasting legacy—this episode will shift your perspective. Let’s dive in. In this episode, we’re joined by Joey Havens, a nationally recognized thought leader in workplace transformation and culture-driven leadership. As the former Managing Partner of one of the top 30 CPA firms in the country, Joey led through intentional change, embedding faith-inspired values and a people-first philosophy into every layer of the business. He’s the author of Leading with Significance: How to Create a Magnetic, People-First Culture, a powerful and practical guide that challenges leaders to build more than just profitable companies—but environments where people thrive, trust runs deep, and values aren’t just spoken, they’re lived. In this conversation, we explore why transparency is still so hard for many leaders, what it really means to bridge faith and leadership in the workplace, and why defining what your company won’t become is just as critical as defining what it will be. Joey also shares how culture isn’t just an HR initiative—it’s the foundation of any sustainable strategy. Where executives discuss strategic marketing to spark growth and profitability

    34 min
  3. Transforming Financial Accounting: with Meltrice Sharp, CPA

    07/31/2025

    Transforming Financial Accounting: with Meltrice Sharp, CPA

    If you're a founder, an operator, or someone leading through complexity, Meltrice’s insights will challenge the way you think about financial leadership and its role in creating long-term value. Today’s guest is the embodiment of financial leadership with purpose: Meltrice Sharp, Managing Partner at CLE Consulting Firm and a powerhouse in accounting, procurement strategy, and inclusive economic impact. From Big 4 beginnings to C-suite boardrooms, Meltrice has spent her career transforming financial operations—not just to drive performance, but to build businesses that scale sustainably and equity. Whether she’s implementing enterprise systems, advising Fortune 500s, or reshaping supplier diversity programs, she brings a sharp eye for process and a deep commitment to results. In this episode, we go deep on the role of finance in growth strategy, what people get wrong about the CFO function, and how marketing—and brand—play a vital role in trust, transformation, and traction. Where executives discuss strategic marketing to spark growth and profitability

    46 min
  4. Legacy, Entrepreneurship, and Elevating Communities: with LaRese Purnell, MBA

    07/31/2025

    Legacy, Entrepreneurship, and Elevating Communities: with LaRese Purnell, MBA

    If you’re a business owner, a finance leader, or someone who believes money should be used to build—not divide—this episode will challenge and charge you to think bigger. In today’s episode, we’re joined by LaRese Purnell — an award-winning finance leader, entrepreneur, and community builder who's redefining what it means to lead with both profit and purpose. As Co-Founder and Managing Partner of CLE Consulting Firm, LaRese isn’t just providing tax, accounting, and payroll services—he’s building a movement rooted in financial literacy, generational wealth, and economic equity. Recognized by Crain’s, Cleveland Magazine, and The President’s Council, LaRese’s leadership goes beyond numbers. He’s authored Financial Foundations, launched community initiatives, and continues to inspire others to use finance as a tool for transformation. In this conversation, we dive into what most people get wrong about accounting, how CLE Consulting is changing the narrative for underserved entrepreneurs, and why brand, trust, and mission matter more than ever in the professional services space. Where executives discuss strategic marketing to spark growth and profitability

    34 min
  5. Marketing Empowerment: with Ariella Shoham

    07/29/2025

    Marketing Empowerment: with Ariella Shoham

    If you're a founder, a CMO, or just someone who believes marketing should be a revenue engine—not a cost center—you won’t want to miss this conversation. Today, we’re turning up the heat with a guest whose name is recognized for strategic growth, international scale, and marketing that actually drives the business forward. Ariella Shohum is a global C-level marketing strategist with over 30 years of B2B experience across the spectrum—from VC-backed startups to public and P/E-owned powerhouses. She’s not just fluent in marketing; she’s fluent in growth—repeatedly scaling companies across highly regulated industries like healthcare, cyber, and AI. But Ariella’s impact isn’t just in her results—it's in how she gets them. Known for building powerhouse teams, igniting GTM strategies, and aligning revenue functions with surgical precision, she’s a rare blend of performance marketer, data strategist, and inspirational leader. She’s helped Israeli tech break into global markets, led marketing through Series A to D, and has perfected the art of international expansion in some of the world’s toughest verticals. Where executives discuss strategic marketing to spark growth and profitability

    53 min
  6. The Scalable CEO: with Scott Johnson

    07/26/2025

    The Scalable CEO: with Scott Johnson

    If you’re a CEO, founder, or growth-stage leader looking to scale without burning out—or build a business that thrives beyond you—this is the conversation you’ve been waiting for. Our guest is someone founders and CEOs call when growth starts to feel harder than it should. Scott Johnson is a seasoned CEO advisor, board director, investor, and former CEO himself—with over 30 years of experience helping companies break through plateaus, scale profitably, and build businesses that are not just successful—but sellable. He’s led and exited companies, advised VC and PE-backed ventures, and brings the kind of clear-eyed strategic guidance that cuts through complexity. Scott’s expertise spans healthcare, technology, real estate, and digital innovation—and he’s obsessed with turning vision into execution, and execution into value. What sets Scott apart isn’t just his track record—it’s the way he brings structure, accountability, and strategic clarity into the founder journey. Whether it’s aligning leadership, building operational discipline, or preparing for exit, he knows how to install the fundamentals that create lasting impact. Where executives discuss strategic marketing to spark growth and profitability

    44 min
  • 6 Episodes

About

Where executives discuss strategic marketing to spark growth and profitabilityThe boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy - not just sales - drives sustainable growth in firms that want to lead, not follow.We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.

Information

  • Creator
    Samantha Baker
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2025 The Ignite Podcast
  • Show Website
    The Ignite Podcast