The Boarderline

Julie
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From growing pains to team drama,  marketing pros Julie Matzen and Marcy Massura spill the agency reality and drop real-world advice on marketing, leadership, and keeping your business (and your sanity) on track.

Episodes

  1. JAN 5

    Episode 2: AI-Teaching AI your brand voice

    Tired of terrible AI spam on LinkedIn? AI expert Ken Upchurch breaks down why most automated outreach is ineffective and how to effectively utilize AI tools like Claude to elevate your job search. We cover combination resumes that beat applicant tracking systems, AI mock interviews with Eleven Labs, and spotting fake AI videos.

    18 min

  2. 12/12/2025

    Episode 7: Agency Therapy - Timesheet Trauma & The Billable Hour Nightmare

    Welcome to Agency Therapy (brought to you by Boarderline), where marketing veterans Marcy and Julie get real about the industry's biggest frustrations. This week: the timesheet debate that never ends. They dive into why billable hours make everyone lie, how tracking time kills trust with clients, and why PR firms are still stuck in activity report hell. Plus, Julie goes off about clients who ignore expert advice, and they both share war stories about who gets credit for ideas in meetings. Spoiler: it all comes out in the wash... or does it?

    34 min

  3. 12/01/2025

    Episode 6: Agency Therapy- AI Tools, Industry Shakeups, and Getting Fired with Grace

    Welcome to Agency Therapy (brought to you by The Boarderline), where marketing veterans Julie and Marcy dish on the wild world of agency life. This week: the massive Omnicom-IPG merger that's shaking up the industry, why AI anxiety is real (but maybe overblown), and war stories from the trenches. Plus, they tackle a listener question about being stuck in tactical execution hell while everyone else gets the strategy credit. Expect brutal honesty, a healthy dose of "just quit," and zero corporate BS. If you've ever worked at an agency, you'll feel seen. If you haven't, consider this your warning.

    42 min

  4. 11/18/2025

    Episode 5: Agency Therapy- The Truth About Pitches, Firings, and Going Viral

    Welcome to Agency Therapy (brought to you by The Boarderline) –  Julie and Marcy swap war stories from the trenches of agency life—from pitch meetings interrupted by furniture deliveries to the most mortifying Zoom moments of the pandemic era. Plus: what happens when clients steal your ideas, the truth about making things "go viral," and why getting fired might actually be the universe doing you a favor. Real talk for anyone who's survived (or is currently surviving) agency chaos.

    29 min

  5. 11/08/2025

    Episode 4: Agency Therapy - The Client Anthropologist

    Welcome to Agency Therapy (brought to you by The Boarderline) – where we cut through the BS with decades of agency experience. This week, Julie Matzen and Marcy Massura get real about being a "client anthropologist" in marketing. Spoiler: Understanding actual human behavior matters more than your fancy AI tools. We break down why AI can't read emotions (yet), why empathy still wins in strategy, and what happens when an entire generation grows up with algorithms making their decisions. Bottom line: data is great, but human judgment? Irreplaceable.

    16 min

  6. 11/07/2025

    Episode 3: Agency Therapy - Just Launch Already

    Welcome to Agency Therapy (brought to you by The Boarderline) – where marketing battle scars meet brutally honest advice. This week, Julie Matzen and Marcy Massura tackle the eternal startup question: build custom or buy off-the-shelf? Spoiler: Shopify isn't always the answer. Plus, we put a fictional functional beverage brand on the couch and debate lifestyle branding vs. science-led messaging. Stop overthinking and start launching

    31 min

  7. 11/07/2025

    Episode 1: AI- Fear Mongering

    Meet Kenneth Upchurch – an AI expert who's been in the game since before "AI" was even a buzzword. He's spoken at 30+ conferences worldwide, advised at six universities, and built businesses in both energy and AI consulting. Translation? He actually knows what he's talking about. In this episode, Kenneth helps us cut through the AI fear-mongering with real talk about what business owners actually need to know. We break down ChatGPT vs Claude, discuss which AI tools are worth learning and which are just noise, and tackle the big questions: should you panic about your career? What about privacy? Is AI really replacing jobs? Perfect for entrepreneurs and professionals navigating AI without losing their mind.

    41 min

  8. 11/06/2025

    Episode 2: Agency Therapy - Navigating AI's Impact and Career Growth

    Welcome to Agency Therapy (brought to you by The Boarderline). Marcy Massura and Julie Matzen discuss the impact of AI on the creative industry, the benefits of a four-day workweek, and the challenges of navigating career growth within a company. They also examine the significance of brand evolution and the impact of AI on business transformation.

    29 min

  9. 07/28/2025

    Episode 1: Agency Therapy - The Industry Needs Therapy Too

    Welcome to Agency Therapy (brought to you by The Boarderline). In this engaging conversation, Marcy Massura and Julie Matzen explore their experiences in the agency world, discussing the competitive culture, the challenges of billable hours, and the evolution of PR and advertising. They delve into gender dynamics, ageism, and the importance of reading the room in professional settings. The duo also brainstorms ideas for audience engagement, including a segment for listeners to submit questions for advice.

    25 min
  • 9 Episodes

About

From growing pains to team drama,  marketing pros Julie Matzen and Marcy Massura spill the agency reality and drop real-world advice on marketing, leadership, and keeping your business (and your sanity) on track.

Information

  • Creator
    Julie
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2026 The Boarderline
  • Show Website
    The Boarderline