Selling Your Canadian Business: A Step-by-Step Guide to Maximizing Value and Securing Your Legacy

The Shaughnessy Group

Selling Your Canadian Business: A Step-by-Step Guide to Maximizing Value and Securing Your Legacy  is the roadmap you need to achieve a successful sale. Tailored for owners of businesses generating $5M to $50M in annual revenue, this podcast provides actionable steps to navigate the complex M&A process in Canada. From personal and family preparation to leveraging tax benefits like the Lifetime Capital Gains Exemption (LCGE), expert insights will help you maximize value and secure your legacy.

  1. 1D AGO

    Key Considerations for Business Owners Thinking of Selling

    This podcast explores the key considerations Canadian business owners need to understand before selling a lower-middle-market company. It breaks down how buyers think about value, risk, and opportunity, helping owners see their business through the lens of private equity firms, strategic acquirers, and management teams. By focusing on preparation, transparency, and timing, the episode helps owners position their companies for a stronger, more confident exit. Listeners will learn what truly drives valuation in the Canadian market, including EBITDA multiples, quality of earnings, deal structure, and tax planning considerations. The discussion covers how to prepare financials, reduce operational risk, address legal and regulatory issues, and respond effectively to buyer due diligence questions. It also explains how different buyer types evaluate opportunities and what they look for in growth, management continuity, and scalability. Beyond the numbers, this podcast addresses the emotional and legacy aspects of selling a business. It offers insight into choosing the right buyer, protecting employees and customers, and planning for life after the sale. Whether you are planning an exit in the near term or several years away, this episode provides practical guidance to help you navigate the process with clarity and confidence. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    10 min
  2. 12/13/2025

    Be Prepared for Due Diligence When Selling Your Business

    This episode breaks down exactly how Canadian business owners can get ahead of the due diligence process when preparing to sell a company generating one to three million in annual EBITDA. You will learn why thorough preparation is essential for speeding up the deal timeline, increasing buyer confidence, and strengthening your negotiating position. Through clear guidance and real world Canadian context, the discussion highlights how organized financials, transparent documentation, and early planning set the foundation for a smoother sale. We explore each area buyers scrutinize most closely, including financial statements, operational processes, legal compliance, and market positioning. You will hear how tools like a Quality of Earnings report, a secure data room, and well structured operational and legal records can reduce friction and eliminate surprises. The episode also shares the buyer’s perspective so you understand what investors, private equity groups, strategic acquirers, and search fund entrepreneurs are looking for and how to proactively address their concerns. Finally, the episode outlines the role of specialized advisors, the importance of maintaining performance during due diligence, and practical timelines Canadian sellers should follow to prepare effectively. With the right preparation, you can streamline negotiations, strengthen credibility, and increase the likelihood of achieving a premium valuation. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    15 min
  3. 12/12/2025

    Going to Market

    This episode walks you through the pivotal moment when you decide to take your Canadian business to market and how the right M&A intermediary can make all the difference. Aimed at owners of companies generating 5M to 50M in annual revenue, the conversation explains how to attract serious, qualified buyers while protecting confidentiality, minimizing disruption, and positioning your business for a premium valuation. You will hear exactly how a strategic go to market plan can boost competition and sharpen your negotiating leverage. We dig into the practical role of your intermediary in the real world: identifying and targeting strategic buyers, private equity firms, and family offices, leveraging networks and databases, distributing an anonymous teaser, screening out weak or risky buyers, and managing NDAs and information flow. You will also get concrete action steps and examples from across Canada that show how disciplined outreach and smart positioning translate into more offers and better terms. Finally, the episode explores Canadian specific considerations, including domestic versus international buyers, regional dynamics, and tax and regulatory factors such as the Lifetime Capital Gains Exemption. You will learn how to work with your intermediary through regular check ins, accurate data, and continued strong business performance so you can create real competitive tension and move toward a successful sale on your terms. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    13 min
  4. 12/06/2025

    Quality of Earnings (Q of E) Report – Building Trust

    This episode breaks down how a Quality of Earnings report strengthens trust, enhances transparency, and sets the financial foundation for a successful business sale in the Canadian mid-market. You’ll learn why validating the sustainability of your earnings is essential and how a well-prepared Q of E can reduce surprises, ease buyer concerns, and support a higher valuation. The discussion highlights how this analysis goes beyond traditional accounting to reveal the proper drivers of performance that matter most to serious buyers. Listeners will gain clarity on how to select the right accounting firm, what information you’ll need to provide, and the key components analyzed in a Q of E, from revenue verification to EBITDA normalization and working capital expectations. The episode also explores the importance of timing the report and how addressing Canadian-specific considerations, such as ASPE or IFRS standards, provincial tax nuances, GST or HST obligations, and LCGE eligibility, can significantly influence buyer confidence and negotiation outcomes. By understanding the purpose, scope, and strategic value of a Q of E report, business owners will be better prepared to present accurate financials, streamline due diligence, and position their companies for stronger offers. This episode helps you approach the sale process with clarity and credibility, reducing friction while boosting investor trust. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    14 min
  5. 12/06/2025

    Setting Up the Virtual Data Room (VDR)

    This episode explores how a well-structured Virtual Data Room supports a smooth and competitive sell-side M&A process for Canadian mid-market business owners. Listeners will learn why early data readiness, clear organization, and controlled buyer access form the backbone of an efficient due diligence phase. The conversation highlights how these steps build credibility, protect confidentiality, and strengthen the Initial Opinion of Value that guides the deal. You will hear practical guidance on selecting a secure VDR platform, gathering the right financial, legal, and operational information through an Information Request List, and organizing documents so buyers can easily navigate what matters most. The episode also explains how compliance with Canadian privacy laws and maintaining an audit trail reinforce transparency and trust throughout the process. By walking through real world examples and strategic reasoning, this podcast helps business owners understand how each step in setting up the VDR supports stronger negotiations, more competitive LOIs, and a higher value outcome. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    11 min
  6. 11/29/2025

    Choosing the Right Sell-Side Strategy for Your Canadian Business

    This podcast breaks down how Canadian lower middle market business owners can choose the right sell side strategy when preparing for an exit. By exploring the differences between broad auctions, limited auctions, and negotiated sales, listeners gain a clear understanding of how each approach supports goals such as maximizing valuation, protecting confidentiality, or accelerating timelines. The episode explains how independent M&A advisors tailor these processes and why strategic preparation is essential for businesses generating one to three million dollars in EBITDA. Listeners will also learn about the diverse buyer groups active in the Canadian market including private equity firms, strategic acquirers, family offices, management teams, and search fund entrepreneurs. The podcast highlights what each buyer values most, the questions they ask, and how sellers can position their operations, financials, and transition plans to attract stronger offers. This practical guidance helps owners understand where their business fits and how to align with buyers who match their vision and objectives. To wrap up, the episode outlines key considerations that influence which process works best such as valuation expectations, confidentiality needs, operational readiness, and legacy priorities. Business owners will walk away with a clearer roadmap for selecting the right approach, preparing their company for due diligence, and building a competitive sale process that supports a successful transition. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    16 min
  7. 11/28/2025

    Second Bite: A Lucrative Exit for Canadian Owners

    This episode explores how Canadian business owners can unlock significant value through a second bite exit strategy by selling a majority stake while staying actively involved in the business. Listeners will learn how this approach provides upfront liquidity, shared risk, and access to capital that supports expansion, acquisitions, and long term growth. The podcast breaks down why this model often outperforms scaling a company independently, especially in Canada’s competitive and capital constrained environment. You’ll hear how private equity partners bring strategic expertise, operational support, and financial resources to accelerate growth while allowing founders to retain meaningful ownership. Real world examples illustrate how owners can benefit from a larger payout during a second sale as the business grows in value, showing why this strategy has become an appealing path for entrepreneurs across industries. This episode also highlights key considerations such as choosing the right PE partner, understanding tax implications, preserving company culture, and aligning on timelines and roles. If you’re a Canadian founder exploring liquidity, growth, or long term planning, this discussion offers a clear, practical roadmap to determine whether the second bite strategy is the right fit for your goals. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    15 min
  8. 11/21/2025

    Retired Entrepreneur Shares Lessons Selling A Family Business

    This episode explores the real-world journey of selling a long-standing family business through the experience of retired entrepreneur Chantal Hampson. Listeners will learn how a combination of preparation, clarity, and the right buyer mindset can transform an uncertain transition into a rewarding exit. The story offers practical takeaways for anyone considering a sale, whether the goal is retirement, a new direction, or simply creating space for the next generation to lead. Through Chantal’s reflections, this podcast highlights the value of understanding your numbers, anticipating buyer expectations, and building a succession plan that aligns with the long-term health of the company. Her experience showcases how early planning, strong operational teams, and proactive financial due diligence can significantly increase valuation and buyer interest. It also shows that knowing which buyer type best fits your culture can make the selling process smoother and more successful. Listeners will gain insight into navigating competitive auctions, preparing quality earnings reviews, and managing the emotional and strategic decisions that come with stepping away from a business built on family legacy. Whether you are exploring a future exit or actively preparing for one, this conversation offers grounded advice from someone who has successfully walked the path. Explore more insights, guides, and resources at www.Shaughnessy.Group You're listening to The Shaughnessy Group Podcast—insights on buying, selling, and growing Canadian businesses in the lower-middle market.Let's begin. This podcast is for informational purposes only and is not professional advice. Consult qualified advisors for your specific situation. Important Notice: These podcast notes are unofficial summaries created for personal reference and educational purposes only. They are not intended as a verbatim transcript, official record, or endorsement by the podcast hosts, guests, or producers of Shaughnessy Group. While every effort has been made to capture key insights, quotes, and discussions accurately, errors, omissions, or interpretations may occur due to the subjective nature of summarization. Listeners are strongly encouraged to refer to the original episode for full context, nuances, and original audio. No Advice Provided: The content discussed in Shaughnessy Group episodes, including these notes, does not constitute professional, financial, legal, medical, or investment advice. Any ideas, strategies, or opinions shared by guests are their own and should not be relied upon without independent verification and consultation with qualified professionals. Copyright & Usage: All rights reserved. These notes are derived from publicly available podcast episodes and are shared under fair use principles for non-commercial, transformative purposes. Reproduction, distribution, or commercial use without permission from the podcast creators is prohibited. For questions or permissions, contact the Shaughnessy team directly. Enjoy the learning, but always do your due diligence!

    11 min

About

Selling Your Canadian Business: A Step-by-Step Guide to Maximizing Value and Securing Your Legacy  is the roadmap you need to achieve a successful sale. Tailored for owners of businesses generating $5M to $50M in annual revenue, this podcast provides actionable steps to navigate the complex M&A process in Canada. From personal and family preparation to leveraging tax benefits like the Lifetime Capital Gains Exemption (LCGE), expert insights will help you maximize value and secure your legacy.