The Purpose Profit Shift

EJC

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

  1. Oct 23

    Your Company Culture Is Costing You Money (Here's Why)

    What if your company culture is costing you more money than you realize? Poor workplace culture doesn't just affect morale. It can impact employee engagement, retention, productivity, innovation, and ultimately, your bottom line. In Episode 50 of The Purpose Profit Shift Podcast, host Rachel Bernier-Green sits down with Alice Ferguson, Founder and CEO of The Culture Impact Group, to explore why company culture isn't just an HR initiative. It's a business growth strategy. With more than 30 years of experience in employee engagement, customer success, and workplace culture transformation, Alice helped scale Workhuman from a startup into a billion-dollar company. Now, she's helping organizations understand the difference between the company values they promote and the workplace culture their employees actually experience. In this episode, you'll discover: Why poor company culture can quietly cost businesses moneyHow employee engagement and retention impact profitabilityWhy company values mean little without leadership accountabilityWhat scaling a billion-dollar company taught Alice about organizational cultureHow employee recognition programs can support business growthWhy effective leadership development starts with everyday behaviorsHow small changes can create lasting workplace culture transformation Whether you're a business owner, entrepreneur, executive, or team leader, this conversation challenges you to rethink how your organization approaches its people. Because investing in your people isn't separate from building a profitable business. It's part of the strategy. Chapters00:00 – Introduction: Why Company Culture Matters 05:21 – Company Values vs. Actual Workplace Behavior 07:57 – Why Culture Drives Business Success 10:15 – Leaving a Billion-Dollar Company to Become an Entrepreneur 16:01 – Mindful Leadership and Building Trust 20:13 – The Hidden Financial Cost of Poor Company Culture 25:53 – Lessons From Scaling a Billion-Dollar Company 31:52 – Turning Company Values Into Everyday Actions 36:14 – Why Employee Recognition Programs Often Miss the Mark 42:36 – The Shift: Small Changes, Big Business Impact 49:15 – Building Better Workplace Cultures About Our Guest: Alice FergusonAlice Ferguson is the Founder and CEO of The Culture Impact Group, where she helps organizations build people-first, purpose-driven workplaces. Through her Culture Impact Framework™, Alice works with business leaders to bridge the gap between their desired company culture and the experiences of their employees. Her career includes nearly two decades at Workhuman and experience working alongside global organizations including IBM, GE, PepsiCo, and Merck. Connect with Alice: Website: https://www.thecultureimpactgroup.com LinkedIn: https://www.linkedin.com/in/alice-ferguson-4358493/ Connect With Rachel & ThryvoWebsite: https://jointhryvo.com Instagram: https://www.instagram.com/jointhryvo/ LinkedIn: https://www.linkedin.com/company/jointhryvo/ Join the ConversationDoes your company's workplace culture reflect the values you promote? Or is there a disconnect between what leadership says and what employees actually experience? Share your thoughts in the comments below! Like, share, and subscribe to The Purpose Profit Shift Podcast for more conversations about entrepreneurship, business growth, leadership, and building profitable businesses with purpose. #ThePurposeProfitShift #CompanyCulture #WorkplaceCulture #EmployeeEngagement #LeadershipDevelopment

  2. Oct 16

    Why Was Her Six-Figure Business Holding Her Back?

    What happens when your six-figure business becomes the very thing holding you back? Executive leadership coach, speaker, and author Jen Coken built a multi-six-figure coaching business with lucrative contracts and a full roster of clients. But behind the financial success was burnout, an unsustainable business model, and a growing realization that something needed to change. Then came a major revenue decline in 2025. In Episode 49 of The Purpose Profit Shift Podcast, host Rachel Bernier-Green welcomes Jen back for an honest conversation about business growth, financial setbacks, value-based pricing, and what it really takes to rebuild a business without abandoning your purpose. In this episode, we discuss: Why six-figure revenue doesn't always equal business successRecognizing when your business model is holding you backBusiness growth strategies that support your life and missionWhy charging for value matters more than charging for timeHow money mindset influences pricing and profitabilityRebuilding revenue after unexpected financial setbacksUsing AI and strategic partnerships to create new opportunities If you're an entrepreneur, coach, consultant, or service-based business owner questioning your next move, this conversation is for you. Success shouldn't come at the expense of your well-being. Chapters00:00 – When Business Success Becomes a Burden 07:04 – Jen's Journey From Politics to Entrepreneurship 11:18 – From Multi-Six Figures to Starting Over 14:46 – Redefining Business Success 19:29 – Why Traditional Business Strategies Don't Work for Everyone 22:37 – Pricing Your Services for Profitability 27:59 – Stop Charging for Time. Start Charging for Value. 33:22 – Money Mindset, Wealth, and Purpose 36:16 – The Hidden Cost of Underpricing 40:40 – Losing Opportunities Without Losing Your Mission 43:09 – AI, New Revenue Models, and Business Transformation 48:28 – Separating Self-Worth From Your Bank Account 52:08 – Building Better Workplace Cultures 56:49 – Final Thoughts About Our Guest: Jen CokenJen Coken is an executive leadership coach, speaker, and author of Make Imposter Syndrome Your Superpower. Through Jen Coken Coaching, she helps leaders build confidence, strengthen executive presence, and navigate professional challenges. Connect with Jen: Website: https://jencoken.com LinkedIn: https://www.linkedin.com/in/jencoken/ YouTube: https://www.youtube.com/@therealjencoken Leadership Quiz: https://www.jencokenquiz2.com Power Ask Coach: https://poweraskcoach.com Connect with Rachel & ThryvoWebsite: https://jointhryvo.com Instagram: https://www.instagram.com/jointhryvo/ LinkedIn: https://www.linkedin.com/company/jointhryvo/ Have you ever achieved a financial milestone only to realize your business wasn't giving you the freedom you expected? Share your experience in the comments! Like, share, and subscribe to The Purpose Profit Shift Podcast for more conversations about building profitable, purpose-driven businesses. #ThePurposeProfitShift #BusinessGrowth #Entrepreneurship #BusinessStrategy #JenCoken

  3. Oct 12

    Is Doing What You Love Burning You Out? | Truth About Work Life Balance

    What happens when the work you love becomes the very thing that's exhausting you? We're told that if we find our passion, we'll never work a day in our lives. But for many entrepreneurs, nonprofit leaders, and purpose-driven professionals, doing meaningful work comes with an unspoken expectation: sacrifice yourself for the mission. And somewhere along the way, burnout becomes a badge of honor. But does it have to be that way? In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Libby Smith, Founder of Work With Libby LLC, coach, facilitator, Circle keeper, and Senior Advisor at Viable Insights. With nearly 30 years of experience in organizational development and evaluation, Libby has witnessed how even organizations committed to doing good can create environments that leave their people exhausted, disconnected, and burned out. After stepping away from institutional academia, Libby began exploring a different approach to work, success, and personal well-being through breathwork, somatic practices, coaching, and meaningful human connection. Together, Rachel and Libby challenge conventional ideas about work life balance, hustle culture, productivity, and the belief that our worth is determined by how much we accomplish. They explore why purpose-driven work can lead to burnout, how organizations can unintentionally recreate toxic workplace environments, and why redefining success requires more than simply working fewer hours. The conversation also goes deeper into our relationship with money, the importance of rest, recognizing our own needs, and creating organizations that actually live by the values they promote. Because doing work that matters shouldn't require sacrificing yourself in the process. IN THIS EPISODEWhy doing what you love can still lead to burnout and emotional exhaustionHow hustle culture affects entrepreneurs and purpose-driven organizationsWhy work life balance requires rethinking our relationship with successThe disconnect between organizational values and workplace practicesHow money, productivity, and self-worth become intertwinedWhy rest and sustainable work practices matter for long-term successHow breathwork and somatic practices help us reconnect with ourselvesThe importance of recognizing grief, including grief within organizationsWhy building a meaningful body of work may matter more than simply building a business EPISODE CHAPTERS00:00 – Introduction: Meet Libby Smith 02:37 – The Biggest Myth About Wellness and Coaching 05:29 – When Organizational Values Don't Match Reality 09:06 – The Hidden Cost of Purpose-Driven Work 12:05 – Should Organizations Stop Doing Work That Harms People? 15:02 – Redefining Success and Letting Go of the Corporate Ladder 18:13 – Money Trauma and Our Relationship With Finances 21:21 – Rethinking Retirement and Building a Lasting Legacy 23:42 – Why Purpose-Driven Entrepreneurs Still Burn Out 25:02 – Hustle Culture, Survival, and Work Life Balance 27:26 – Why We Connect Our Self-Worth to Money 30:40 – Can You Make Money While Prioritizing Rest? 34:07 – Understanding What You Actually Need to Thrive 37:41 – Making Financial Decisions With Intention 40:53 – Breathwork, Coaching, and Creating Meaningful Connection 46:23 – Our Relationship With the Environment and Climate Grief 49:37 – Why We Struggle to Process Grief 53:47 – Organizational Grief and the Losses We Don't Acknowledge 56:48 – Discovering Who You Are Beyond Your Job Title 58:36 – Building a Legacy Beyond Business Success 59:49 – Rapid Fire: Rest, Profit, and Personal Growth 1:02:01 – Final Reflections and Connecting With Libby CONNECT WITH LIBBY SMITHWork With Libby LLC Website: WorkwithlibbyLibby Smith Instagram: Instagraminstagram.com/work_with_libby LinkedIn: Linkedinlinkedin.com/in/workwithlibby Explore Libby's coaching, facilitation, and breathwork offerings through her website, including information about her monthly group breathwork circles. FOLLOW RACHEL BERNIER-GREEN & THRYVOWebsite: JointhryvoThryvo Financial Advisory Instagram: Instagraminstagram.com/jointhryvo LinkedIn: LinkedinThryvo Financial Advisory | LinkedIn Subscribe to The Purpose Profit Shift for conversations with entrepreneurs, business leaders, and changemakers who are challenging traditional business models and proving that purpose and profit can work together. If this conversation resonated with you, share it with someone who needs the reminder that their well-being matters just as much as the work they do. What does a healthy work life balance actually look like for you? Let us know in the comments. #WorkLifeBalance #Burnout #HustleCulture #WorkplaceBurnout #PurposeDrivenBusiness

  4. Oct 2

    Your Business Shouldn’t Be Your Boss | Build a Brand That Actually Sells

    What if the business you built for freedom has become the thing controlling you? Too many founders build their businesses around what they think customers want, what looks “professional,” or what everyone else says a successful brand should be. Somewhere along the way, they lose themselves in the process. In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Meg Joyce, Founder of inKind Design, a brand strategist and self-described “Brand Therapist” who helps purpose-driven founders build businesses and brands around who they actually are. Meg shares how she built a successful graphic design business that was slowly draining her because it reflected what everyone else wanted—not what she wanted. That experience completely changed how she thinks about branding. For Meg, your brand isn’t simply a logo, color palette, or polished website. It should communicate your value, attract the right clients, repel the wrong ones, and start selling for you before you ever get on a call. Rachel and Meg also unpack what happens when founders stop shrinking themselves to appear “professional,” why trying to appeal to everyone can weaken your brand, how kindness and collaboration can coexist with profitability, and why authenticity can become a genuine competitive advantage. Because the goal isn’t just to build a business that looks successful. It’s to build one that actually feels like yours. IN THIS EPISODE00:04 – Meet Meg Joyce & inKind Design 01:18 – Can Kindness Actually Make You More Successful? 02:54 – When Your Successful Business Is Making You Miserable 07:25 – Should You Blow Up the Business You Built? 08:23 – Why Your Business Shouldn’t Be Your Boss 10:34 – Building Your Business Around Who You Actually Are 14:27 – Why Meg Thought Love Was “Unprofessional” 17:40 – Stop Shrinking Yourself to Fit the Room 20:54 – Building a Brand That Wasn’t Really Her 24:12 – Why Authentic Brands Attract Better Clients 28:36 – Stop Trying to Fit Into the Competition 29:26 – Can You Be Kind AND Make Money? 34:34 – Your Brand Is More Than a Logo 37:56 – What Is Empathetic Brand Building? 40:55 – Why a Beautiful Brand Still Isn’t Enough 46:16 – Should Your Brand Repel Some Customers? 52:21 – How Better Positioning Changes Your Business 55:13 – Your Brand Should Be Selling for You 58:56 – The Three Words at the Heart of Your Brand 1:02:17 – How to Reconnect With the Business You Built CONNECT WITH MEG JOYCEWebsite: https://www.inkind-design.com LinkedIn: https://www.linkedin.com/in/meg-joyce/ Instagram: https://www.instagram.com/inkinddesign/ Facebook: https://www.facebook.com/inkinddesign Pinterest: https://www.pinterest.com/inkinddesign/ YouTube: https://www.youtube.com/channel/UC-OG8_4sqdZCSCRqXlIPnpw FOLLOW RACHEL BERNIER-GREEN & THRYVOWebsite: https://jointhryvo.com Instagram: https://instagram.com/jointhryvo LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #Branding #BrandStrategy #BrandIdentity #PersonalBranding #EmotionalBranding #BusinessBranding #Entrepreneurship #PurposeDrivenBusiness #ThePurposeProfitShift

  5. Sep 30

    Why Most Business Partnerships Don’t Make Money… And How to Fix Yours

    What if the problem isn’t that you need more customers — but that you’re not doing enough with the relationships you already have? For many business owners, partnerships look like networking events, introductions, collaborations, or the occasional referral. But without a real strategy behind those relationships, they often never turn into meaningful business growth. In Episode 46 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Erika Rodriguez, Founder & CEO of Nadi Marketing, a Certified B Corp and partnership marketing agency helping sustainable and purpose-driven businesses grow through strategic relationships. Bio, socials, website, company … Erika breaks down what partnership marketing actually looks like — from identifying opportunities within your existing network to turning customers, vendors, collaborators, and aligned organizations into genuine growth partners. She also shares why simply “networking” isn’t enough: you have to ask for opportunities, nurture the relationship, and have a system for tracking the partnerships you’re building. But Erika’s approach to business goes beyond revenue. She shares how surviving a Category 4 cyclone in Fiji changed the direction of her life, eventually inspiring the creation of Nadi Marketing and her commitment to building a company where sustainability and social impact are part of the business model — not just something you talk about on Earth Day. From losing her job and launching a business during the pandemic to becoming a B Corp founder and helping bring San Diego Climate Week to life, Erika’s story shows what can happen when relationships, purpose, and profit work together. IN THIS EPISODE00:00 – Meet Erika Rodriguez & Nadi Marketing 01:50 – What Is Partnership Marketing? 04:12 – Growing Up in a Family of Entrepreneurs 11:01 – Surviving a Category 4 Cyclone in Fiji 20:00 – How the Cyclone Changed Erika’s View of Climate Change 24:31 – Building a Career Around Purpose & Impact 42:07 – Getting Laid Off & Becoming an Entrepreneur 48:09 – Why Erika Niched Down Her Marketing Agency 50:05 – Building a Purpose-Driven Business 55:18 – Becoming a Certified B Corp 56:11 – The Difference Between Sustainability & Greenwashing 59:46 – How Partnerships Built San Diego Climate Week 1:06:43 – How to Find Business Partnerships in Your Existing Network 1:08:30 – Turning Business Relationships Into Opportunities 1:10:00 – Why You Need to Track Your Partnerships 1:11:21 – How to Connect With Erika Rodriguez CONNECT WITH ERIKA RODRIGUEZWebsite: https://www.nadimarketing.com LinkedIn: https://linkedin.com/in/erikanadimarketing Instagram: https://www.instagram.com/nadi_marketing/ YouTube: https://www.youtube.com/@nadi_marketing Partnership Pod: https://nadimarketing.com/partnership-pod FOLLOW RACHEL BERNIER-GREEN & THRYVOWebsite: https://jointhryvo.com Instagram: https://instagram.com/jointhryvo LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #BusinessPartnerships #PartnershipMarketing #RelationshipMarketing #BusinessGrowth #PurposeDrivenBusiness #SustainableBusiness #Entrepreneurship #ThePurposeProfitShift

  6. Sep 18

    Business Transformation: What to Do When You’ve Outgrown Your Business

    What happens when the business you worked so hard to build no longer fits the person you've become? The clients are still there. The business is still making money. From the outside, everything may even look successful. But something doesn't feel right anymore. In Episode 45 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Jess Sato, Principal and Strategic Advisor at Jessica Sato Consulting, for a conversation about business transformation, strategic pivots, purpose-driven entrepreneurship, and what to do when you've outgrown the business you built. Before becoming an entrepreneur, Jess spent nearly a decade at Boeing working in high-stakes strategic planning and leadership development. Today, she brings that experience to accomplished women entrepreneurs navigating what she calls a professional inflection point—when what they've built no longer matches who they are or where they want to go next. But that doesn't mean you have to burn everything down. Rachel and Jess explore how founders can transform what they've already built, why changing direction doesn't mean you've failed, and what happens when traditional measures of success no longer feel like enough. They also get into business alignment, asking for help, AI, building a business for impact, and Jess's Built to Last Egypt Retreat. Sometimes the friction you're feeling in your business isn't a sign that you need to work harder. It may be a sign that it's time to build what's next. IN THIS EPISODE00:00 – Meet Jess Sato 01:00 – From Boeing Strategy to Entrepreneurship 03:00 – Making Better Decisions When You Can't Do Everything 06:00 – How Living Around the World Shaped Jess's Perspective 10:00 – Leaving Corporate Without Having It All Figured Out 15:00 – How Jess Found Her Way Into Consulting 20:00 – Why Jess Shifted Her Business Toward Women Entrepreneurs 24:00 – Why Changing Your Business Doesn't Mean You Failed 28:00 – Building a Business That Does More Than Make Money 32:38 – What Is a Professional Inflection Point? 37:38 – When Success No Longer Feels Like Success 42:00 – Purpose, Profit & Building a Business for Good 45:38 – Why Successful Founders Struggle to Ask for Help 48:19 – What AI Can't Do During a Business Transformation 51:16 – The Story Behind the Built to Last Egypt Retreat 58:56 – When Business Friction Is Trying to Tell You Something 1:01:20 – Where to Connect With Jess Sato FOLLOW JESS SATO & JESSICA SATO CONSULTING🌐 Website: https://jessicasato.com 💼 Jess on LinkedIn: https://www.linkedin.com/in/jess-sato 📸 Instagram: https://www.instagram.com/jessicasatocoach 🌍 Built to Last Egypt Retreat: https://jessicasato.com/built-to-last-retreat FOLLOW RACHEL BERNIER-GREEN & THRYVO🌐 Website: https://jointhryvo.com 📸 Instagram: https://instagram.com/jointhryvo 💼 LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #PurposeProfitShift #BusinessTransformation #BusinessStrategy #BusinessPivot #BusinessAlignment #StrategicPlanning #WomenEntrepreneurs #PurposeDrivenBusiness #BusinessTransition #Entrepreneurship #Leadership

  7. Sep 11

    Employee Engagement: Your Team Doesn’t Need Another Meeting

    What if the problem with employee engagement isn't your team—but the way you're asking them to spend their time together? We spend a huge part of our work lives in meetings. Team meetings. Check-ins. Retreats. Workshops. Offsites. Strategy sessions. But how many of those gatherings actually change anything? In Episode 44 of The Purpose Profit Shift, Rachel Bernier-Green sits down with Tes Cohen, Founder and Chief Gathering Officer of Gather Better, for a conversation about employee engagement, team meetings, workplace culture, reflective leadership, productivity, and what it actually takes to bring people together with intention. Tes has spent more than 15 years gathering and facilitating across industries, organizations, and even continents—from facilitating women's empowerment trainings as a Peace Corps volunteer in rural Costa Rica to leading an 80-person CSR summit for Gap Inc. Her work today through Gather Better helps purpose-driven organizations rethink the meetings, retreats, workshops, and gatherings that have become such a routine part of how we work. In this episode, Tes challenges one of the most common assumptions in the workplace: just because we've always held a meeting a certain way doesn't mean we should keep doing it. When people dread the meeting on their calendar—or walk away wondering why it couldn't have been an email—that may be a sign that it's time to question the meeting itself. Rachel and Tes also explore why reflection may be one of the most overlooked leadership skills. From debriefing after meetings to giving employees room to evaluate what's working, Tes argues that slowing down long enough to reflect isn't wasted time. It can be the difference between a team that's simply functioning and one that's actually thriving. The conversation also gets into four-day workweeks, no-meeting days, productivity, rest, AI in the workplace, and the pressure to constantly do more. Rachel and Tes challenge the idea that more hours automatically mean better work—and discuss what can happen when leaders become more intentional about how their teams spend their time. And when it comes to retreats and offsites, Tes makes the case that the gathering itself isn't the finish line. The real question is what happens after everyone goes home—and whether anything actually changes as a result. IN THIS EPISODE01:04 – Meet Tes Cohen & Gather Better 02:23 – Why Gather Better Is Changing How It Works 03:22 – “Lightning Bolt” Work vs. Lasting Change 06:11 – How Tes Turned Gathering Into a Business 08:04 – The Problem With Back-to-Back Meetings 08:20 – The Meeting That Should Have Been an Email 09:26 – Why Every Meeting Needs a Clear “Why” 10:17 – Building Connection Before Your Team Needs It 11:59 – Could Your Company Use a Meeting Audit? 13:48 – Why Reflective Leadership Matters 16:25 – How Better Meetings Changed Rachel's Team 20:12 – The Difference Between Functioning and Thriving 27:11 – Can 15 Minutes of Reflection Improve Performance? 31:17 – No-Meeting Days & Designing Work Differently 33:15 – The Case for a Four-Day Workweek 36:40 – Rest, Leadership & Rethinking How We Work 51:32 – Why Reflective Practice Is a Core Leadership Skill 52:00 – What AI Can't Replace in the Workplace 1:00:12 – Tes's New Meeting Audit Concept 1:00:33 – How to Give Your Meetings a “Gathering Glow Up” 1:02:31 – Why the Real Work Happens After the Offsite FOLLOW TES COHEN & GATHER BETTER💼 Tes on LinkedIn: https://www.linkedin.com/in/tescohen/ FOLLOW RACHEL BERNIER-GREEN & THRYVO🌐 Website: https://jointhryvo.com 📸 Instagram: https://instagram.com/jointhryvo 💼 LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #PurposeProfitShift #EmployeeEngagement #TeamBuilding #WorkplaceCulture #Leadership #TeamMeetings #EmployeeEngagementStrategies #ReflectiveLeadership #WorkplaceProductivity #TeamCommunication #FourDayWorkWeek #FutureOfWork

  8. Sep 4

    Ethical Banking: What Does Your Bank Do With Your Money?

    Ethical Banking: What Does Your Bank Do With Your Money?What if the money sitting in your bank account is helping fund things you would never personally support? Most of us think about banking as a place to hold our money, pay bills, or access credit. But your money doesn't just sit there. In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Terra Neilson, Executive Vice President and Chief Impact Officer at Beneficial State Bank, for a conversation about ethical banking, sustainable finance, racial equity, responsible lending, and what actually happens to your money after you deposit it in a bank. Terra describes banking as “the original form of crowdfunding.” When you deposit money into a checking or savings account, those dollars can ultimately help finance everything from affordable housing and renewable energy to industries and projects that may be completely at odds with your personal or business values. That means choosing where you bank can have a much larger impact than many of us realize. In this episode, Terra explains how Beneficial State Bank approaches banking differently through a triple bottom line of people, planet, and profit. Rather than treating impact as a marketing initiative, the bank has built its mission into its governance, lending practices, accountability standards, and approach to sustainable financial performance. Rachel and Terra also dig into some of the deeper inequities built into our financial system—from redlining and traditional underwriting standards to the way historical bias can become embedded in modern lending decisions. Terra shares how Beneficial State Bank and its foundation are working alongside other financial institutions to rethink how creditworthiness is determined and prove that more equitable lending doesn't have to mean abandoning responsible banking. And as artificial intelligence becomes increasingly involved in financial decision-making, Terra explains why addressing those problems now is so important. If AI models are trained using historical data created by an inequitable system, technology could make existing biases even harder to identify and unwind. Ultimately, this conversation challenges founders and business owners to ask a question many of us rarely consider: Does where you bank actually reflect what you believe? IN THIS EPISODE00:00 – Welcome to The Purpose Profit Shift 01:18 – Terra's Journey From Social Work to Banking 03:45 – What Working With Youth Experiencing Homelessness Taught Terra About Money 05:30 – Creating Systems Change Through Banking 06:53 – Why Mission and Profit Don't Have to Compete 09:24 – What a Triple Bottom Line Actually Means 10:57 – What Does Your Bank Actually Do With Your Money? 11:26 – Banking Is the Original Form of Crowdfunding 13:45 – Is There a Trade-Off With Ethical Banking? 16:32 – Why Beneficial State Bank Answers to a Nonprofit 19:43 – Building Mission Into the Infrastructure of a Bank 20:29 – Rethinking Creditworthiness and Lending Standards 21:59 – How Historical Bias Gets Built Into Modern Lending 24:37 – Could AI Make Bias in Banking Even Worse? 27:32 – ESG, Impact Investing and the Current Political Climate 30:21 – Why the Community Reinvestment Act Still Matters 34:13 – “The Machine Is Working as Intended” 36:34 – B Corp, CDFI and Building Accountability Into Banking 40:42 – What Would a Regenerative Economy Look Like? 44:25 – How Founders and Business Owners Can Help Change the System 47:33 – What's Next for Beneficial State Bank EXPLORE YOUR BANKING IMPACTWant to see what your deposits could potentially help support? 💰 Deposit Impact Calculator: https://www.beneficialstatebank.com/impact/deposit-calculator 📊 Beneficial State Bank Impact Report: https://www.beneficialstatebank.com/impact/report FOLLOW TERRA NEILSON & BENEFICIAL STATE BANK🌐 Website: https://www.beneficialstatebank.com/ 💼 Terra on LinkedIn: https://www.linkedin.com/in/terraneilson/ FOLLOW RACHEL BERNIER-GREEN & THRYVO🌐 Website: https://jointhryvo.com 📸 Instagram: https://instagram.com/jointhryvo 💼 LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #PurposeProfitShift #EthicalBanking #SustainableBanking #SociallyResponsibleBanking #ImpactInvesting #SustainableFinance #CDFI #BCorp #RacialEquity #ResponsibleBanking #PurposeDrivenBusiness #Entrepreneurship

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.