Mundhe Banni Podcast

Mundhe Banni Podcast

Mundhe Banni is a Kannada-language podcast that delves into the world of startups, entrepreneurship, and business insights, specifically aimed at young adults and early-career professionals . The name Mundhe Banni (ಮುಂದೆ ಬನ್ನಿ) translates to "Come Forward" or "Step Ahead" in Kannada, which reflects the podcast’s goal to inspire, motivate, and empower listeners to take bold actions in their professional and entrepreneurial journeys. Hosted by Vasant Shetty and Kiran Kodlady, the podcast offers valuable insights into fostering a more entrepreneurial mindset in the region.

  1. 2D AGO

    How a Self-Taught Marketer Created a ₹1500 Cr Empire (No MBA!) | Ft.Jyothirmayee J T | Episode 14

    Jyothirmayee JT (HiveMinds Founder) - Building a ₹1500+Cr Digital Marketing EmpireIn this Mundhe Banni episode, HiveMinds founder Jyothirmayee JT shares her startup journey from a small Karnataka village to running one of India’s top digital agencies. She bootstrapped HiveMinds after her first tech startup failed and left her nearly bankrupt. Working from a Bengaluru apartment (her roots are in rural Ammasandra, Tumkur District), she grew the agency to manage well over ₹1000 crore in digital media budgets per year. HiveMinds has powered campaigns for major brands – from BigBasket and Cleartrip to driving 63,000 in-store visits for Tanishq. In 2017 Jyothi struck a partnership with Madison Media (India’s largest independent media agency, now ranked 4th largest globally), giving her reach to clients worldwide. This episode is packed with hard-hitting marketing and startup insights you won’t learn in school.Key Highlights.Startup to Success: Jyothirmayee’s first startup failed, pushing her to the brink of bankruptcy; she then did marketing side-gigs just to pay her team’s salaries – a decision that ultimately led to founding HiveMinds.Big Brand Campaigns: HiveMinds grew fast by delivering results for brands like BigBasket and Cleartrip. Notably, Jyothi’s team generated 63,000 store walk-ins for jewelry brand Tanishq (with a 667X RoAS).Massive Scale: Today the agency manages huge digital budgets (crossing ₹1,000 Cr in a single year) and has scaled to 400+ employees, all while staying true to its lean, startup roots.Madison Media Partnership: In 2017 Madison Media took a controlling stake in HiveMinds, creating a joint venture. Madison Media (part of Madison World) is India’s top homegrown media agency and was recently ranked the world’s 4th largest independent media network.No-BS Marketing Wisdom: Jyothirmayee emphasizes that “marketing is no longer about the stuff you make, but the stories you tell” – success comes from deep customer understanding, not formal degrees. (In her view, an MBA in Marketing is largely obsolete today.)Masterclass for Founders: If you’re a startup founder or marketer, expect brutal truth bombs on growth hacking, media planning, and building a business from zero – insights you won’t get in any business school.--------------Support Mundhe Banni: https://mundhebanni.com/en/patronFollow Mundhe Banni on Social Media:Instagram: https://www.instagram.com/mundhebanni?igsh=MWMwOXQyenNjaWIwaA==Mundhe Banni Website: www.mundhebanni.comFor Monthly Update on Startups & Entreprenuership in Kannada Subscribe to Mundhe Banni Newsletter:https://mundhebanni.com/newsletterJoin Mundhe Banni WhatsApp Community: https://chat.whatsapp.com/DOcdDdTum1t5X5qsdzUZxO--------------Get in touch with the guest:https://www.linkedin.com/in/jyothirmayee/--------------Chapters:00:00:00 – Introduction & Episode Overview00:04:16 – How HiveMinds Works & Why Water Heater Markets Differ in Bengaluru vs. Mumbai00:16:06 – Growing Up in Ammasandra: Small-Town Roots of a Marketing Mindset00:20:19 – Common Mistakes in Kannada Copywriting & the Importance of Regional Languages00:29:29 – First Entrepreneurial Venture: Lessons Learned from Bankruptcy00:41:14 – The Challenges of Being a Solo Founder & Why Teamwork Matters00:48:04 – Key Advice for Aspiring Women Entrepreneurs00:54:39 – How HiveMinds Was Acquired: The Buyout Story01:04:07 – Busting Common Myths in Digital Marketing01:13:20 – Market Segmentation & Why Daily Observations Are Crucial for Marketers01:16:18 – Can AI Handle Marketing on Its Own?01:24:48 – Do’s and Don’ts for Aspiring Angel Investors: Pre-Funding Tips from Jyothirmayee01:29:57 – Future Opportunities in Digital Marketing01:34:54 – Is an MBA in Marketing Really Necessary?01:37:44 – Personal Favorites & Recommendations01:39:22 – About “Mundhe Banni” & Conclusion

    1h 41m
  2. FEB 7

    | Episode 13 - “Why Startups Fail in India, Jobs Are an Anomaly & AI Is Forcing a Reset | Varun Mayya”

    Why do so many startups fail in India even with good ideas? Is freelancing safer than joining a startup? And what happens to software engineers when AI becomes faster than humans?🎧 Listen till the end — this one doesn’t offer comfort, only clarity.Support Mundhe Banni: https://mundhebanni.com/en/patronMundhe Banni Website: www.mundhebanni.comFor Monthly Update on Startups & Entreprenuership in Kannada Subscribe to Mundhe Banni Newsletter:https://mundhebanni.com/newsletterJoin Mundhe Banni WhatsApp Community: https://chat.whatsapp.com/DOcdDdTum1t5X5qsdzUZxOGet in touch with the guest:https://www.instagram.com/thevarunmayya?igsh=cTF0eDF5cGVsYjhjHosts: Vasant ShettyKiran KodladyProduction:Shishir S UPost Production:The Big Little Teamhttps://www.instagram.com/the_biglittle?igsh=MWR2MWMwdXgzcGh4dw==Special Thanks to:  @VarunMayya  & Aeos GroupChapters:00:00:00-00:01:29-Trailer00:01:30-00:02:08-Mundhe Banni Intro00:02:09-00:02:13-Disclaimer00:02:14-00:03:36-Guest Introduction00:03:37-00:08:29-The Kind of Childhood That Quietly Shapes Your Risk00:08:30-00:16:56-I Made Money Early. I Didn’t Understand Life Yet.00:16:57-00:20:55-A Startup I Truly Believed In… And Why It Still Failed00:20:56-00:26:10-That Uncomfortable Realisation Every Founder Eventually Has00:26:11-00:27:54-When 100,000 Followers Suddenly Felt Meaningless00:27:55-00:29:24-Community Feels Powerful — Until You Try to Sustain It00:29:25-00:32:10-The Small Pivot That Changed the Trajectory Completely00:32:11-00:36:48-The Exit Story Nobody Describes Honestly00:36:49-00:40:54-Why “Best Product” Is a Comforting Myth00:40:55-00:44:57-An Industry Everyone Ignored… Until It Started Printing Money00:44:58-00:48:35-Building Growth by Solving Pain, Not Chasing Vision00:48:36-00:52:44-The AI Bet I Was Actively Told Not to Take00:52:45-00:57:11-What AI Can Replicate — And What It Never Will00:57:12-00:58:24-Why Upendra Keeps Entering This Conversation00:58:25-01:09:36-A Childhood Obsession That Refused to Let Go01:09:37-01:12:22-The Attention Shift Most Creators Never Notice01:12:23-01:14:15-Tools Are Overrated. Leverage Isn’t.01:14:16-01:15:24-Seeing the Game From the Inside Changes Everything01:15:25-01:35:49-Why the Future of Jobs Is About to Get Uncomfortable01:35:50-02:01:49-The Opportunity India Is Quietly Sleeping Through02:01:50-02:04:20-What Actually Matters When Everything Is UnstableCredits:This video is made for entertainment and educational purposes only.All the images, video clips, and background music used in this video belong to their respective owners. We do not claim any ownership over the content used in this video.The list of copyrighted content used in this video, along with the original owner names and respective YouTube channel credits, is mentioned below in the description.Farzi : Amazon primeKatthegalu saar katthegalu : SGV Dhurandhar : Netflix Paisa : Pokhrel khushalKingdome : adithya musicSapta sagaradaache ello : Paramvah Music Bahubali the Epic : Lahari music A the Movie : SGV DigitalUppigintha ruchi bere illa : Aakash AudioThis video is made under Fair Use as described in Section 52 of the Indian Copyright Act, 1957, which allows limited use of copyrighted material for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research.Copyright Disclaimer under Section 52 of the Indian Copyright Act, 1957: Fair use is a use permitted by copyright statute that might otherwise be infringing.If you are the copyright owner of any content used in this video and believe that it has been used improperly, please contact us before taking any legal action. We will immediately remove or edit the content as requested.📧 Contact for removal / credit:Contact@mundhebanni.com

    2h 4m
  3. JAN 3

    The VC Who Saw India Before India Did | Episode 11 | Ft.Sanjay Anandaram

    Support Mundhe Banni: https://mundhebanni.com/en/patron Visit NICE Org: www.niceorg.in Follow Mundhe Banni on Social Media:https://linktr.ee/mundhebanni Mundhe Banni Website: www.mundhebanni.com For Monthly Update on Startups & Entreprenuership in Kannada Subscribe to Mundhe Banni Newsletter:https://mundhebanni.com/newsletter Join Mundhe Banni WhatsApp Community: https://chat.whatsapp.com/DOcdDdTum1t5X5qsdzUZxO Get in touch with the guest:https://www.linkedin.com/in/sanjayanandaram/?originalSubdomain=in Hosts: Vasant Shetty https://www.linkedin.com/in/shettyvasant/?originalSubdomain=in Kiran Kodlady https://www.linkedin.com/in/kiran-kodlady/?originalSubdomain=in Production:Shishir S U Post Production:The Big Little Team Chapters 00:00:00-00:01:28-Trailer 00:01:29-00:01:45-Mundhe Banni Intro 00:01:46-00:01:54-Disclaimer 00:01:55-00:04:09-Guest Intro 00:04:10-00:09:48-Why are there such less Kannadigas in Entreprenuership? 00:09:49-00:15:38-Childhood in Kolkata, Initial Journey & Setbacks 00:15:39-00:24:18-Employment at Wipro, IIM & Headings Operations in Africa 00:24:19-00:36:18-"Neta"-The First Entreprenuerial Stint & Acquisition Journey 00:36:19-40:33-Why we started the 'Jump Startup' Magazine 00:40:34-00:48:40-The Story of Starting one of the very first VC Funds from India 00:48:41-00:58:38-When you should become an entreprenuer 00:58:39-01:06:03-Which startups you backed failed, and which succeeded? 01:06:04-01:13:00-What is Cultural Entreprenuership & the story of NICE Org 01:13:01-01:21:25-How a Channapattana Toy Can enter New York Market & how NICE helps Cultural Entrepreneurs 01:21:26-01:28:49-Which Karnataka Product is capable to go global & Branding lessons 01:28:50-01:37:28-Personal Philosophies & Favourites 01:37:29-01:39:16-Conclusion #mundhebanni #mundhebannipodcast #kannadapodcast #podcast #entrepreneurship #entrepreneur #podcast #kannadayoutube #youtubekannada #motivation #culture #kannadaentrepreneurs #entrepreneurship #entrepreneur #entrepreneurlife #business #businessgrowth #kannada #kannadiga #karnataka #startup #businessnews #kannadacontentcreator #kannadacontent #kannada

    1h 39m
  4. 12/13/2025

    India loves gold. He gave a new way to own it | How Nishchay A J took JAR to 2500 crore revenue

    Get an exclusive 20% off on Wellbi products only for Mundhe Banni podcast viewers.Use this link to avail: https://wellbi.in/?discount=MUNDHEBANNISupport Mundhe Banni: https://mundhebanni.com/en/patronToday, JAR reaches 12,000+ pin codes, serves 40+ million users, and powers nearly 4 million transactions daily. Strikingly, almost 90% of these users are saving money for the first time.In this episode of Mundhe Banni, we speak with Nishchay AG (@agNishchay), Founder of JAR, a company that redefined saving in India by enabling digital gold purchases starting at just ₹10.From his childhood in Hassan to the Bounce years and a pivotal realization during Covid, Nishchay shares how seeing financially stable people struggle day-to-day challenged the belief that saving requires large lump sums.We explore how JAR was built from scratch a hustle-driven early go-to-market with 1,000+ student interns, a product designed for real India, and availability across 12 Indian languages. This episode offers powerful lessons for anyone building beyond metros.A calm, thoughtful conversation rooted in grit, clarity, and long-term impact.Follow Mundhe Banni on Social Media:https://linktr.ee/mundhebanniMundhe Banni Website: www.mundhebanni.comFor Monthly Update on Startups & Entreprenuership in Kannada Subscribe to Mundhe Banni Newsletter:https://mundhebanni.com/newsletterJoin Mundhe Banni WhatsApp Community: https://chat.whatsapp.com/DOcdDdTum1t5X5qsdzUZxOListen to the podcast on Spotify:Get in touch with the guest:https://www.linkedin.com/in/nishchay-ag-904b325/?originalSubdomain=inVisit:https://www.myjar.app/Hosts: Vasant Shettyhttps://www.linkedin.com/in/shettyvasant/?originalSubdomain=inKiran Kodladyhttps://www.linkedin.com/in/kiran-kodlady/?originalSubdomain=inProduction:Shishir S UPost Production:Shashwath T G Chapters:00:00-01:27-Trailer01:28-01:42-Mundhe Banni Intro01:43-01:49-Disclaimer01:50-03:46 Guest Intro03:47-13:00-Inception of Jar & what it's trying to solve13:00-19:34-Is Digital Gold Safe? The Process of saving using Jar App19:35-30:12-What was your Go to Market Strategy?30:13-32:13-First Principles for Consumer Product32:13-35:33-Bounce Journey & Vivekananda Hallekere (CEO of Bounce)35:34-38:08-My Co-Founder is 10 years younger to me & yet we are highly compatible38:09-40:45-Co-Founder Requisites40:46-47:02-How did you manage to get a funding of 60 million47:03-49:50-When should one go for funding49:51-53:04-What're your future plans?53:05-56:36-Top 3 Lessons for aspiring entrepreneurs56:37-57:55-Favourite Kannada Movie Stars57:56-59:53-Thoughts on Mundhe Banni & Conclusion#mundhebanni #mundhebannipodcast #kannadapodcast #podcast #jar #savings #womenentrepreneurs #entrepreneurship #entrepreneur #podcast #kannadayoutube #youtubekannada #motivation #contentcreation #contentcreator #content #kannadaentrepreneurs #entrepreneurship #entrepreneur #entrepreneurlife #business #businessgrowth #kannada #kannadiga #karnataka #startup #businessnews #kannadacontentcreator #kannadacontent #mysore #pr #mysuru #journalist #publicity #kannada

    1 hr
  5. 11/15/2025

    Episode 8 - Job at Oberoi to Job Creator for 1000s | Story of how Vineet Patil built Laundro Kart and VoizWorks

    From learning that “no job is too small” at The Oberoi Group to building companies from scratch, Vineet Patil’s journey is a lesson in smart, resourceful entrepreneurship.In this episode, discover how he:Built and exited a UK gaming startupScaled Laundro Kart to 140 outlets using idle hotel laundry unitsFounded VoizWorks, empowering Tier 2 & 3 Indians with remote telecalling jobsA sharp story of spotting opportunities, bouncing back after setbacks, and creating real impact in India’s gig economy.Visit: https://www.voizworks.com/ಕನ್ನಡದಲ್ಲಿ:ಮುಂದೆ ಬನ್ನಿ‌ ಎಂಟನೆಯ ಸಂಚಿಕೆಯಲ್ಲಿ ವಿನೀತ್ ಪಾಟೀಲ್.ಒಬೆರಾಯ್ ಹೋಟೆಲ್‌ ಅಲ್ಲಿ ಕೆಲಸಕ್ಕೆ ಸೇರಿದ ಹುಡುಗ ಅಲ್ಲಿ ಕಲಿತಿದ್ದು ಉದ್ಯಮದ ಪಾಠ. ಮುಂದೆ ಬೆಂಗಳೂರಿನಲ್ಲೇ‌ ಅತ್ಯಂತ ದೊಡ್ಡ ಲಾಂಡ್ರಿ ಚೇನ್ ಸ್ಥಾಪಿಸಿ, ಈಗ ಭಾರತಾದ್ಯಂತ ಹೆಣ್ಣುಮಕ್ಕಳಿಗೆ ಮನೆಯಲ್ಲೇ ಕೂತು ಆನ್ ಲೈನ್ ಕಾಲ್‌ಸೆಂಟರ್ ಕೆಲಸ ಕೊಡಿಸುವ ಸ್ಟಾರ್ಟ್ ಅಪ್‌ ಮಾಡುವವರೆಗೆ ಅವರ ಉದ್ಯಮದ ಪ್ರಯಾಣ ಸಾಕಷ್ಟು ಕುತೂಹಲ‌ ಮತ್ತು ಕಲಿಕೆಯಿಂದ ಕೂಡಿದೆ.Support Mundhe Banni: https://mundhebanni.com/kn/patronFollow Mundhe Banni on Social Media:https://linktr.ee/mundhebanniMundhe Banni Website: www.mundhebanni.comFor Monthly Update on Startups & Entreprenuership in Kannada Subscribe to Mundhe Banni Newsletter:https://mundhebanni.com/newsletterJoin Mundhe Banni WhatsApp Community: https://chat.whatsapp.com/DOcdDdTum1t5X5qsdzUZxO?mode=wwtListen to the podcast on Spotify:Listen to the podcast on Apple Podcasts:Listen to the podcast on Amazon Music:RSS Feed:Get in touch with the guest:https://www.linkedin.com/in/vineetpatil/

    1h 26m
  6. 11/03/2025

    ಗದಗಿನ ಹುಡುಗ ಚೀನಾದ ಬ್ರಾಂಡ್_ಗಳನ್ನು ಸೋಲಿಸಿದ ಕತೆ! | How Sachin Naik Beat Chinese Brands in India | Ep 7

    🎉 Exclusive Offer for Mundhe Banni Community!Use coupon code "MBPOD" and enjoy a special discount on your purchase of Cuzor Lab Products.Not just 10% — it’s a full 20% off for all Mundhe Banni users!Use coupon code MBPOD on https://gancharger.cuzorlabs.com/Episode 7: Ft. Sachin Naik, Founder & CEO Cuzor Labsಗದಗ ಜಿಲ್ಲೆ ರೋಣ ತಾಲೂಕಿನ ಹೊಳೆಆಲೂರಿನ, ಕನ್ನಡ ಮಾಧ್ಯಮದಲ್ಲಿ ಓದಿದ ಹುಡುಗನೊಬ್ಬ ಚೀನಾದ ಚೀಪ್ ಚಾರ್ಜರ್, ಮಿನಿ ಯುಪಿಎಸ್ ಗಳಿಗೆ ಸೆಡ್ಡು ಹೊಡೆದು, ಭಾರತದಿಂದ ಜಗತ್ತಿಗೆ ಮಾರುವಂತಹ ಅದ್ಭುತವಾದ ಉತ್ಪನ್ನ ಮತ್ತು ಕಂಪನಿ ಕಟ್ಟಿ ತೋರಿಸಿದ ಸಾಹಸದ ಕತೆ ಇದು. ಅಮೇಜಾನ್ ಇಂಡಿಯಾದಲ್ಲಿ ಎಲ್ಲ ಅಗ್ಗದ ಚೈನೀಸ್ ಚಾರ್ಜರ್ ಮತ್ತು ಮಿನಿ ಯುಪಿಎಸ್ ಬ್ರಾಂಡ್‍ಗಳನ್ನು ಹಿಂದಿಕ್ಕಿ, ಅತೀ ಹೆಚ್ಚು ರೇಟಿಂಗ್ ಮತ್ತು ರೀವಿವ್ಸ್ ಪಡೆದು ಗೆದ್ದಿರುವ ಕುಝರ್ ಲ್ಯಾಬ್ಸ್ ಸಂಸ್ಥೆಯ ಸ್ಥಾಪಕರಾದ ಸಚಿನ್ ನಾಯಕ್ ಅವರು ಮುಂದೆ ಬನ್ನಿ ಪಾಡ್ಕಾಸ್ಟಿನಲ್ಲಿ...In an era where everyone is talking about AI, one man from Dharwad chose a different path — hardware.Meet Sachin D N, founder of Cuzor Labs, who decided to take on the challenge of building world-class Made in India products when the market was flooded with cheap Chinese imports. Starting with something as simple yet essential as a mini UPS for Wi-Fi routers, he went on to create one of the most reviewed and highest-rated tech brands on Amazon India.In this episode, we dive deep into his journey — from near-failures to incredible success — and explore his philosophy of relentless focus on quality, innovation, and customer trust.🎧 Watch the full episode now and get inspired by one of India’s boldest hardware entrepreneurs.

    1h 33m

About

Mundhe Banni is a Kannada-language podcast that delves into the world of startups, entrepreneurship, and business insights, specifically aimed at young adults and early-career professionals . The name Mundhe Banni (ಮುಂದೆ ಬನ್ನಿ) translates to "Come Forward" or "Step Ahead" in Kannada, which reflects the podcast’s goal to inspire, motivate, and empower listeners to take bold actions in their professional and entrepreneurial journeys. Hosted by Vasant Shetty and Kiran Kodlady, the podcast offers valuable insights into fostering a more entrepreneurial mindset in the region.