GTM READY

Thomas Ryan Oakes

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MARKETING

Actionable, tactical advice on go-to-market strategies specifically designed for B2B service providers.

08/01/2025

How to build a high-converting outreach campaign

Struggling to Get Replies from Cold Outreach? Try This Instead. If you're tired of sending outreach messages that go nowhere — or you're stuck wondering what to say that isn't pushy or salesy — this video is for you. I’ll walk you through a smarter, value-first approach to cold outreach using a real example: a custom tool I built in under 10 minutes that helps IT prospects audit their Microsoft 365 spend. In this video, you'll see: ✅ Why traditional cold outreach fails — and how to flip the script ✅ How to use free AI tools like ChatGPT + Lovable to build mini tools or assessments for your prospects ✅ A step-by-step walkthrough of creating a Microsoft 365 Cost Efficiency Checker ✅ How this kind of tool turns your first message into a helpful offer — not a pitch This method is working right now for our clients. It starts the conversation from a place of value and earns trust from message one.

7 min

1 Episode

Actionable, tactical advice on go-to-market strategies specifically designed for B2B service providers.

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Thomas Ryan Oakes
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2K
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