Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Heidy De La Cruz
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Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income. Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;)  If you’re a Latina ready to break generational cycles and create your own table, this show is for you. Let’s build your dream — juntas. Con Amor, Heidy :)

  1. FEB 19

    Opportunities My Podcast Has Created for Me - Ep. 21

    Send a text Starting my first podcast, The American Dream in the Eyes of Immigrants, has led to opportunities I didn’t know were possible. Like speaking engagements, internships on bigger podcasts, media features like magazines and blogs, and more! I share all of my experiences in hopes to inspire you to launch your own! The possibilities are endless!  💬 In This Episode, You'll Learn: The opportunities podcasting can bring you!All you have to do is start! Podcasting is creating your own table!Leveraging podcasting for media exposure and speaking opportunities.  🔥 Key Takeaways: If podcasting is in your heart, it’s there for a reason! Taking the leap of faith always turns out better than you think it will. Sometimes you have to do free work to gain experience and knowledge. 📌 Resources Mentioned: The V.O.I.C.E Method Podcast Launch Course The V.O.I.C.E Method Podcast Launch Workbook1:1 Podcast Launch Strategy with Heidy De La CruzApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast NewsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

    16 min

  2. FEB 5

    Your Podcast is an Online Business! Start Treating It Like One. Ep. 20

    Send us a text Your podcast is an online business! Today, I share all the details of the parallels between podcasting and an online business. How to use your podcast as a lead generator, and what things podcasters get wrong, which hurts their chance to convert listeners into clients.  💬 In This Episode, You'll Learn: Systems to implementLeveraging evergreen contentHow to position yourself as an expert in your niche. 🔥 Key Takeaways: Strategizing your podcast to generate leads and become an asset.Focus on creating an engaged audience versus download numbers. Shifting your mindset from podcasting as a hobby to podcasting for business. 📌 Resources Mentioned: The V.O.I.C.E Method Podcast Launch Course The V.O.I.C.E Method Podcast Launch Workbook1:1 Podcast Launch Strategy with Heidy De La CruzApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast NewsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast. ***Needing a Tax Preparer for the 2026 Season? Send me a message at delacruz.dedicatedtaxpros@gmail.com

    22 min

  3. JAN 22

    Three Tips for Saving Time Editing Podcast Episodes for Beginners! Ep. 19

    Send us a text One of the things I underestimated at the beginning of my podcasting journey was how long it would take me to edit each episode. Today, I am talking to my newbies and giving you three editing tips to make the process go as smoothly as possible in the beginning. But remember, the more you edit it, the faster and better you’ll become. Just be patient with yourself at first!   💬 In This Episode, You'll Learn: Why Podcast Editing MattersStreamline with templates and AI. Effective time management with shownotes.  🔥 Key Takeaways: Customize intros and outros for efficiency. Utilize AI tools like ChatGPT and WhisperTranscribe Allocate ample time for editing, often double the recording length. 📌 Resources Mentioned: Podcast Starter Kit (Shownotes Template Inside)ChatGPTWhisperTranscribe (My affiliate link)Garage Band📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast. ***Needing a Tax Preparer for the 2026 Season? Send me a message at delacruz.dedicatedtaxpros@gmail.com

    9 min

  4. JAN 8

    Why Your Podcast Needs a Website. Ep. 18

    Send us a text Today, I am sharing why your podcast needs an online home beyond Apple and Spotify to truly connect with your audience and build trust! And this is where your website comes in!  💬 In This Episode, You'll Learn: Why a website is CRITICAL for your podcast.How to start a website for your podcast. Why a website is an asset for your podcast.  🔥 Key Takeaways: Establish a website to increase podcast discoverability through Google SEO. Transform podcast episodes into evergreen blog posts that drive traffic. Own your online real estate with a website! 📌 Resources Mentioned: Dedicated Tax Pro FirmBesties Boardroom event in Jacksonville, FloridaHeidy’s digital product for starting and monetizing a blogArticle on how to turn podcast episodes into blog postsBuzzsprout podcast hostinghttps://heidydelacruz.com/ 📧 Email Heidy with questions: heidy@heidydelacruz.comWeb designer: https://www.instagram.com/designmind.lex/ ✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast. ***Needing a Tax Preparer for the 2026 Season? Send me a message at delacruz.dedicatedtaxpros@gmail.com

    19 min

  5. 12/18/2025

    What I’d Change If I Started My Podcast Today - Ep. 17

    Send us a text If I were to start my podcast today, what would I do? Hindsight is always 20/20 because I know more now than I did then. So, I am rewinding and sharing three things I would do differently if I were starting my podcast today! Here are the things I want you to do once you start your podcast.  💬 In This Episode, You'll Learn: Celebrating Your Wins.The importance of creating an email list. Why I became a podcast launch coach for Latinas!  🔥 Key Takeaways: Overcome self-doubt with guided support and a cheerleader in your corner.Utilize podcasting as a global platform for storytelling, community building, and sharing diverse voices.Hire a podcast coach to guide your launch, refine your message, and avoid common mistakes.📌 Resources Mentioned: 💻 1:1 Podcast Launch Coaching💻 The V.O.I.C.E. Method Podcast Course📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter 🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast. ***Needing a Tax Preparer for the 2026 Season? Send me a message at delacruz.dedicatedtaxpros@gmail.com

    17 min

  6. 12/04/2025

    What Should Be Included In Your Podcast Shownotes? Ep. 16

    Send us a text Let’s talk shownotes! What are podcast shownotes? What should be included in the shownotes of your podcast? Why you shouldn’t skip writing them? And what tools are there to help you write your shownotes? Today’s episode answers all these questions!  💬 In This Episode, You'll Learn: Why shownotes are important What to include in your shownotes Tools that can help you write your shownotes.  🔥 Key Takeaways: Optimize show notes with keywords for better podcast SEO.Include episode numbers for easy referencing in future episodes.Utilize AI tools like ChatGPT and Whisper Transcribe for efficient note creation.📌 Resources Mentioned: 💻 Episode 14 (Podcast SEO)💻 How to Write Your Shownotes Blog Post💻 Whisper Transcribe Affiliate Link💻 Podcast Starter Kit💻 The V.O.I.C.E. Method Podcast Course📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast. ***Needing a Tax Preparer for the 2026 Season? Send me a message at delacruz.dedicatedtaxpros@gmail.com

    16 min

  7. 11/20/2025

    The Cost of Running a Podcast - Ep. 15

    Send us a text Let’s get real - what is the actual cost of running a podcast? Today, I am breaking down all the investments I’ve made for my podcasts so you can get an idea of what it truly costs! Additionally, I share free versions of software and equipment that you can use to start your podcast without incurring any costs. You actually already have the tools needed to start recording!!  💬 In This Episode, You'll Learn: Actual investments in starting a podcastFree software to edit your podcastEquipment needed to start recording your podcast🔥 Key Takeaways: Long-term podcasting should include strategic investments to align with business goals.Start your podcast with zero investment using your phone or laptop and free editing software.Budget for editing software or outsource editing if needed.📌 Resources Mentioned: 💻 Episode 6 (Start a blog & learn SEO)💻 Episode 9 (Email List)💻 Episode 12 (Podcast Hosting)💻 BuzzSprout Referal Link💻 1:1 Podcast Launch Coaching📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

    13 min

  8. 11/06/2025

    How to Grow Your Podcast with Podcast SEO - EP. 14

    Send us a text Learn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discoverable by your target listeners. This episode provides actionable strategies to improve your podcast’s ranking on major listening platforms. 💬 In This Episode, You'll Learn: What is podcast SEOHow Podcast SEO grows your podcastWhere to optimize your show for discoverability 🔥 Key Takeaways: Making sure keywords are in the right placeEnsure your podcast’s main title includes at least one strategic keyword.Repurpose podcast content into social media clips with keywords in captions and hashtags.📌 Resources Mentioned: 💻 Podcast SEO Audit💻 Podcast SEO Freebie💻 SEO Blog Post Workbook💻 Capitalize My Title📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast Newsletter🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

    12 min
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About

Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income. Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;)  If you’re a Latina ready to break generational cycles and create your own table, this show is for you. Let’s build your dream — juntas. Con Amor, Heidy :)

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