Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Heidy De La Cruz
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Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income. Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;)  If you’re a Latina ready to break generational cycles and create your own table, this show is for you. Let’s build your dream — juntas. Con Amor, Heidy :)

  1. 1d ago

    The demand for Latino Podcasts is Here! Lets look at the data - Ep. 35

    Send us Fan Mail I recorded this episode from my car while my daughter is in dance class. I have my microphone plugged into my phone and my laptop beside me. It is not a perfect studio setup, but it gets the job done. I mention this because it's easy to think you need the perfect environment or a massive budget to start a podcast. You don’t. All you really need is your story and the courage to share it. Lately, I have been thinking a lot about the power of representation. I know life feels fragile, especially with recent news, and that is exactly why I feel such a strong pull to encourage you to start now. We have a unique opportunity to build our own tables, invite the people we love to them, and say exactly what we need to say. You don’t need permission from anyone else to start, and that is the beauty of this medium.  💬 In This Episode, You'll Learn: Over half of the Latino podcast audience wants more Spanish-speaking podcasts.Less than 12% of all podcasts are in Spanish. Less than 7% of podcasts are hosted by WOC.  🔥 Key Takeaways: This isn’t just about statistics; it is about connection. The audience is there; they are waiting for you. Stop trying to make everything perfect and just start!  📌 Resources Mentioned: Join the Cohort: Email Heidy at heidy@heidydelacruz.comSign up for Behind The Mic Podcast NewsletterApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for Behind The Mic Podcast NewsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  2. Aug 20

    The Time to Start a Podcast is Now! Life Is So Short! - Ep. 34

    Send us Fan Mail Hayden’s death really shook me this week because we were so close in age; she was only 36, and I am 33, and it reminded me that life is so short and it doesn’t wait for us to be “ready.”  We spend so much time waiting for the perfect moment, to have more money, when the kids are older, but time and life keep moving forward!  The only guarantee in life is death! So start living now. Write the book, start the business, take the trip, start the podcast! Whatever's on your vision board, go for it! The time is now!  🔥 Key Takeaways: You make time for what you truly want!Money is not what is stopping you. Life is so short, and the only thing we don’t get back is time. 📌 Resources Mentioned: Join the Cohort: Email Heidy at heidy@heidydelacruz.comSign up for the podcast mentorship newsletterEpisode 5 - What does it cost to build an online business? My Investments So Far (Time & Money)Apply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  3. Aug 13

    Highest Paid Podcasters from Forbes List - Let’s Talk About It! - Ep. 33

    Send us Fan Mail This podcast is officially ONE! And to celebrate the one-year anniversary of “Podcasting for Latina CEOs,” I discuss the lack of representation for women of color on top industry lists like Forbes. Learn why launching your own podcast is a powerful way to share your story and claim your space in the digital landscape. 💬 In This Episode, You'll Learn: Identifying the systemic lack of representation for Latinas and women of color in top podcasting lists and the overall industry. The role of podcasting as a vital vessel for personal, professional, and spiritual development.Overcoming the fear of the unknown by joining a supportive, guided cohort starting September 2nd. 🔥 Key Takeaways: Launch your podcast to own your voice and share your unique story with the world.Recognize the power of podcasting as a low-barrier tool for representation, especially for Latinas.Shift your perspective on challenges, viewing them as preparation for your greater purpose.📌 Resources Mentioned: Join the Cohort: Email Heidy at heidy@heidydelacruz.comSign up for the podcast mentorship newsletterEpisode 1 - Who Is Heidy De La CruzApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  4. Jul 30

    8 Fears Holding Latinas Back From Starting Their Online Business and Podcasts - Ep. 32

    Send us Fan Mail Because you all loved episode 28 (Your Intention Changes Everything! Start The Podcast!) so much, I am bringing another mindset episode.  Today, I am sharing 8 fears and mental blocks that hold Latinas and first-generation immigrants back when it comes to launching a podcast or their online business.  The episode also provides actionable strategies and steps to help you overcome these fears and get your podcast going!  💬 In This Episode, You'll Learn: How to manage fear of visibility Navigate technical and legal barriersHow to handle family and community judgment 🔥 Key Takeaways: Take advantage of low-risk and free tools like Canva and Google Docs to start your podcast or online business. Prioritize your own vision over the expectation of family members who may not understand the entrepreneurial journey.Use your cultural identity and bilingual background as a superpower rather than a limitation. 📌 Resources Mentioned: Sign up for the podcast mentorship newsletterEpisode 28 - Your Intention Changes Everything! Start the Podcast!Latinas In Podcasting CommunityApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  5. Jul 16

    Get Your Blog Recommended by AI: SEO Updates Every Podcaster Needs to Know - Ep. 31

    Send us Fan Mail In episode 7, I teach all things SEO and how to format your blog posts to get ranked on Google. Since the publication of that episode, there have been updates on what is needed to get your blog posts and website recommended by AI.  Today, I'm sharing this update with you because people are using AI to search for information. I want your blog posts, website, and podcasts to be recommended by AI tools like ChatGPT, Claude, and Pilot.  💬 In This Episode, You'll Learn: Why AI is changing how people discover podcasts and blogs How citations, statistics, and external sources strengthen your contentWhy testimonials and client case studies help build authority with AI and Google 🔥 Key Takeaways: Integrate client testimonials and detailed case studies into your blog posts to provide proof of results.Simplify your homepage by establishing a single, clear call to action for visitors.Clear messaging makes it easier for people to decide if they're in the right place.📌 Resources Mentioned: Sign up for the podcast mentorship newsletterEpisode 7 - What is SEO? How to Start a Blog & Make Money Blogging Workbook $9.99Apply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  6. Jul 2

    Your Podcast Needs an Email List - Here’s Why - Ep. 30

    Send us Fan Mail Your podcast needs an email list, especially if you are podcasting for your online business. And if you already have an email list for your online business and then start a podcast, perfect, you can connect your podcast to the email list too.   An email list is a digital asset because you own the list. It is also an online real estate that you own, unlike social media. And you get direct access to your audience without having to fight the algorithm. Adding an email list to your podcast strengthens your online ecosystem and increases your digital assets.  💬 In This Episode, You'll Learn: What is a lead magnet? Email providers you can use to start your list. Why email list convert better than social media.  🔥 Key Takeaways: Prioritizing an email list for your podcast from the start helps build community and direct access to your audience without fighting the algorithm. Consistently promote your lead magnet all over your online presence to get people to sign up. Consistently communicate with your email list to nurture them or sell your offers.  📌 Resources Mentioned: Sign up for the podcast mentorship newsletterApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.comRead the blog post✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  7. Jun 18

    Simple Solo Podcast Workflow: Stop Winging Your Podcast Episodes - Ep. 29

    Send us Fan Mail The only way you’ll be able to podcast consistently for the long haul is by creating a workflow to organize and plan your podcast episodes. You cannot “just wing it” when it comes to podcasting because you’ll burn out and quit before you see any real results.  Today, I am sharing the workflow that I use to plan my solo episodes for this podcast. It’s what works for me, my schedule, and my brain.  💬 In This Episode, You'll Learn: You need to create a system that works for you. The system I use for both blogging and podcast episodes. Why content organization is crucial for podcasting success.   🔥 Key Takeaways: Create a workflow that makes sense for your brain. Don’t force it. Get podcast topic ideas from everyday experiences, client wins, or social media discussions. You can use project management apps like Trello, Asana, or Click-Up to stay organized.  📌 Resources Mentioned: Start The Podcast WebinarApply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

  8. Jun 4

    Your Intention Changes Everything! Start The Podcast! - Ep. 28

    Send us Fan Mail If you want real change in your life, whether that is starting an online business, becoming a content creator, or starting your podcast, it all starts with making a decision and setting the intention. Once the intention is set - your energy and mind shift to find opportunities and possibilities to make those goals happen. Today, I am sharing how your tension changes everything! It’s time to start the podcast!  💬 In This Episode, You'll Learn: Everything happens from one decision! How your intention opens you up for opportunities. Making a decision is the first step to changing your life.   🔥 Key Takeaways: Set your intention by writing down your goals.Decide what you want to achieve in your life or business. Starting your podcast can lead to opportunities for professional growth. Trust the process as possibilities present themselves after intentions are set. 📌 Resources Mentioned: What is Holding You Back From Starting QuizThe V.O.I.C.E. Method Podcast Launch Course $197The V.O.I.C.E. Method Workbook $19.99Apply for 1:1 - Online Business Coaching with Heidy De La Cruz📧 Email Heidy with questions: heidy@heidydelacruz.com✨ Connect with Heidy: Instagram: @coachingwithheidy Website: https://www.coachheidy.com/  Sign up for the podcast mentorship newsletterP.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out!  🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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About

Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income. Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;)  If you’re a Latina ready to break generational cycles and create your own table, this show is for you. Let’s build your dream — juntas. Con Amor, Heidy :)

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