Modern Marketing + Measurement

Advertising Week
  • 5.0 (2)
  • MARKETING
  • UPDATED BIWEEKLY

Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.

  1. 4D AGO

    Breaking the Silos: Building a Smarter, More Integrated Media Engine

    Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand's team. From smarter budget allocation to AI-powered insights and better collaboration, it’s a practical look at how integration leads to stronger results. Follow us on social! Linkedin Instagram X Facebook

    24 min

  2. FEB 9

    Speed to Spend: Smarter Curation for Modern Media Teams

    On this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes. Follow us on social! Linkedin Instagram X Facebook

    25 min

  3. FEB 2

    From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale

    On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovay from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator marketing — from brand suitability and safety to full-funnel performance, commerce, and long-term ROI. Follow us on social! Linkedin Instagram X Facebook

    32 min

  4. JAN 26

    CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV

    Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. We dig into Roku’s consumer-first approach, the shift toward precision and performance in CTV, how culture and commerce are converging on the big screen, and what marketers need to rethink now—from planning frameworks to measurement—as streaming becomes the new foundation of television. Follow us on social! Linkedin Instagram X Facebook

    21 min

  5. JAN 19

    Human Truth in the Age of AI: Inside GWI’s Approach to Modern Marketing

    On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data. Follow us on social! Linkedin Instagram X Facebook

    24 min

  6. JAN 12

    Why Live Works: Measuring Emotion, Experience, and Brand Impact

    Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships. We dig into AEG’s Live Effect research, how emotional engagement translates into brand performance, and what modern measurement looks like when experience, data, and activation all come together. Follow us on social! Linkedin Instagram X Facebook

    25 min

  7. 12/15/2025

    Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next

    In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach. We dig into how omnichannel activation is evolving across CTV, digital out-of-home, and emerging retail media networks, and what it really takes to deliver relevance without relying on legacy signals. It’s a grounded, forward-looking conversation on the practical innovations—and the mindset shifts—driving the next era of programmatic. Follow us on social! Linkedin Instagram X Facebook

    36 min

  8. 12/08/2025

    Inside the Composable Future: Snowflake’s Dennis Buchheim on Data, AI, and the New Marketing Stack

    In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech Dennis Buchheim breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media. From the shift away from monolithic marketing stacks to the rise of conversational data access and agent-driven workflows, Dennis shares a clear-eyed view of where the industry is heading—and what true data ownership, privacy, and agility look like in a world moving faster than ever. David makes it easy to have a practical, forward-looking conversation designed to help marketers navigate complexity and turn data into real business momentum. Follow us on social! Linkedin Instagram X Facebook

    24 min
See All (19)

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.

Information

  • Creator
    Advertising Week
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Modern Marketing + Measurement