HVAC ADHD

Jeremy Begley
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Where duct design meets dopamine. Hosted by Jeremy Begley, founding shareholder of HVAC 2 Home Performance, this biweekly show dives deep into the intersection of HVAC, building performance, and green design. 

  1. May 20

    AI, SEO, AEO, GEO & The Future of HVAC Marketing

    Send us Fan Mail The HVAC industry isn’t just changing in the field anymore—it’s changing online. In this episode of HVAC ADHD™, Jeremy Begley sits down with entrepreneur, marketer, and Content Credits founder Adam Koehler to break down how AI is completely reshaping SEO, digital marketing, search visibility, and customer acquisition for contractors.  From AI-powered search engines and authority-building strategies to the future of online trust and content creation, this conversation dives deep into what contractors need to understand right now if they want to stay visible in a rapidly changing digital world. This episode goes beyond marketing buzzwords—and into how AI is fundamentally changing how customers find HVAC companies online. We cover:  • Why traditional SEO alone is no longer enough  • The rise of AEO (Answer Engine Optimization) & GEO optimization  • How AI search tools like ChatGPT and Perplexity are changing customer behavior  • Why contractors need structured, authoritative content now more than ever  • How Google, OpenAI, and AI agents are reshaping the internet  • The role of PR, backlinks, and authority in modern search rankings  • Why HVAC businesses must adapt to AI-driven marketing workflows  • How private equity is accelerating digital transformation in the trades  • The future of contractor branding, automation, and customer interaction Adam also explains how his platform, Content Credits, is working to democratize paid media online through micropayments—allowing readers to pay for individual articles instead of expensive subscriptions.  This episode also explores a major shift happening across HVAC and the trades: 👉 The contractors who understand AI, authority, and digital visibility will dominate attention.  👉 The companies relying on outdated marketing strategies will struggle to keep up. Whether you're an HVAC contractor, home performance professional, HVAC business owner, marketer, or trade educator, this episode offers practical insight into where digital business is headed next. 🚀 Season 2 continues—and HVAC ADHD™ is expanding.  Not everything will live where you expect it. 🔗 Adam’s Links Website: https://contentcredits.com/  Cincinnati Exchange: https://thecincinnatiexchange.com/ 🔗 HVAC ADHD™ – New YouTube Page Subscribe here: https://zurl.co/YTTcj 🔗 Follow HVAC ADHD™ Instagram: https://zurl.co/MvgYV Facebook: https://zurl.co/S8nLs LinkedIn: https://zurl.co/KdIXs #HVACADHDVodcast  #HVACADHD™  #Season2  #JeremyBegley  #AdamKoehler  #SEO  #AEO  #GEO  #AISEO  #ChatGPT  #PerplexityAI  #DigitalMarketing  #HVACMarketing  #HVACBusiness  #ContractorMarketing  #BuildingScience  #HomePerformance  #HVACIndustry  #PrivateEquity  #ContentMarketing  #AuthorityBuilding  #LocalSEO  #AIforBusiness  #HVACTech  #TradesBusiness  #MarketingAutomation

    49 min

  2. Apr 28

    From HVAC to Whole-Home Performance – The Contractor Evolution

    Send us Fan Mail In this episode of the HVAC ADHD™ Vodcast, we sit down with Hal Smith of Halco Home Solutions and John Whitehead of Honest Home Performance to explore the evolution of HVAC contracting into true whole-home performance. Hal brings more than four decades of experience building one of the most respected home performance companies in the country, while John represents a newer generation of contractors actively bridging traditional HVAC with diagnostics-driven building science. Together, they offer a powerful conversation about where the industry has been—and where it’s headed next. From airflow diagnostics and blower door testing to LIDAR load calculations, electrification, and heat pump readiness, this episode unpacks why modern HVAC can no longer be separated from the house itself. Contractors today are being pushed beyond equipment replacement and into performance problem-solving—and this conversation shows what that transition actually looks like. We dive deep into: • How Hal scaled HVAC into a full whole-home performance business  • Why more contractors are shifting from equipment replacement to problem solving  • How airflow, static pressure, and blower door testing eliminate guesswork  • Why LIDAR load calculations are changing HVAC design and sales workflows  • The impact duct design and permanent load reduction have on system performance  • How radon, moisture, ventilation, and IAQ connect to HVAC outcomes  • Why heat pumps are forcing better design thinking across the trades  • How contractors can create new revenue opportunities through performance services  • Why “never stop learning” may be the biggest competitive advantage in HVAC today Hal and John also discuss the growing overlap between HVAC, electrification, and home performance—and why contractors who adopt systems thinking will be positioned to lead the future of the industry. Guest Links Hal Smith: Halco Home Solutions Website: https://www.halcoenergy.com/  LinkedIn: https://www.linkedin.com/company/halco/   Facebook: https://www.facebook.com/HalcoHomeSolutions  Instagram: https://www.instagram.com/halcohomesolutions/ John Whitehead: Honest Home Performance (Honest Heating & Cooling) Website: https://www.honestheatingac.com/  Facebook: https://www.facebook.com/people/Honest-Heating-and-Cooling-Inc/100083128580674/   LinkedIn: https://www.linkedin.com/in/john-whitehead-17a341370  Follow HVAC ADHD™ Instagram: https://zurl.co/MvgYV Facebook: https://zurl.co/S8nLs LinkedIn: https://zurl.co/KdIXs #HVACADHDVodcast  #HVACADHD  #Season2  #HalSmith  #JohnWhitehead  #JeremyBegley  #BuildingScience  #HomePerformance  #WholeHomePerformance  #HVACIndustry  #HVACTraining  #HVACTech  #HVACBusiness  #LoadCalculations  #LIDAR  #Airflow  #StaticPressure  #BlowerDoor  #HeatPumpDesign  #Electrification  #IAQ  #RadonTesting  #EnergyEfficiency  #DuctDesign  #Commissioning  #ContractorTraining  #HighPerformanceHVAC  #HVAC2HomePerformance

    42 min

  3. Apr 14

    Season 2, Ep. 2: Blower Door Testing, Global Standards & Airtightness at Scale

    Send us Fan Mail The HVAC industry talks about performance. The UK enforces it. In this episode of HVAC ADHD™, Jeremy Begley sits down with Barry Cope—CEO of the Cleaner Safer Group and a leader behind the UK’s airtightness testing infrastructure—to break down what happens when building performance becomes mandatory. Barry oversees certification programs responsible for 90% of blower door testing in the UK, offering a rare look into what true large-scale performance tracking looks like. This episode goes beyond tools—and into systems, enforcement, and the future of HVAC thinking. We cover: • How the UK standardized blower door testing across the entire country • Why every new home is tested—and what that changes • What billions of data points reveal about real building performance • The relationship between airtightness, ventilation, and moisture • Why tightening homes without system changes creates problems • ADHD, leadership, and high-performance thinking in the trades We also explore how HVAC professionals can move beyond equipment—and start thinking in terms of systems, performance, and long-term outcomes. Barry's Links:  Website: https://www.cleanersafergroup.co.uk/ LinkedIn: https://www.linkedin.com/company/cleaner-safer-group/posts/?feedView=all   🔗 Follow HVAC ADHD Media Co.  Instagram: https://zurl.co/jMU9U Facebook: https://zurl.co/Ccn3I LinkedIn: https://zurl.co/T1Tj6 Youtube: https://zurl.co/YTTcj #HVACADHDVodcast #HVACADHD #Season2 #BarryCope #JeremyBegley #BlowerDoor #Airtightness #BuildingPerformance #BuildingScience #HVACIndustry #HomePerformance #EnergyEfficiency #Ventilation #Airflow #Commissioning #HVACTraining

    51 min

  4. Mar 31

    Season 2, Episode 1 – Thermal Stoicism, LIDAR Design & the Future of HVAC Thinking with Cameron Ferguson

    Send us Fan Mail Season 2, Episode 1 – Thermal Stoicism, LIDAR Design & the Future of HVAC Thinking with Cameron Ferguson The HVAC industry is changing—and the way you think about design, airflow, and performance has to change with it. Season 2 of the HVAC ADHD™ Vodcast starts with a deep dive into HVAC design, heat pump performance, building science, and the mindset required to stay ahead in the trade. Jeremy Begley sits down with Cameron Ferguson (Independent Power, Boulder, CO)—also known as the “Thermal Stoic”—to break down what’s really happening in modern HVAC. This isn’t about selling equipment.  This is about designing systems that actually work. 🔍 What You’ll Learn in This Episode If you're an HVAC contractor, technician, or building performance professional, this episode covers: • Why LIDAR-based load calculations are changing HVAC design  • The difference between default inputs vs real in-home measurements  • Why ductwork and airflow are limiting heat pump performance  • Common mistakes in HVAC system design and retrofit installs  • How static pressure and airflow testing impact system longevity  • Why “rule of thumb” sizing is becoming obsolete  • How to transition from HVAC installer to HVAC designer  • The philosophy behind Thermal Stoicism and continuous improvement ⚠️ Why This Matters Most HVAC systems don’t fail because of bad equipment.  They fail because of poor design, bad airflow, and lack of testing. With the rise of:  ✔ Heat pumps  ✔ Electrification  ✔ High-efficiency systems  ✔ Smarter homeowners …the margin for error is shrinking. If you’re not adapting your process, you’re falling behind. 🧠 The Bigger Shift in HVAC This episode highlights a major shift happening in the industry: ➡️ From box swapping → to performance-based design  ➡️ From guesswork → to measurement and verification  ➡️ From equipment focus → to whole-home systems The next generation of HVAC professionals will need to understand:  load calculations, airflow, duct design, and building science—not just equipment. 🚀 HVAC ADHD Update Season 2 marks the beginning of something new. HVAC ADHD is expanding—but not everything will be happening in the same place moving forward. Check out our brand new social media pages! They'll be linked in a post shortly! 🔗 Cameron’s Links Instagram: https://www.instagram.com/cameronferg  Spotify: https://creators.spotify.com/pod/profile/balancedpodcastxhvac/episodes/the-thermal-stoic--insulate-your-mind--pt-1-e3ek584   Apple Podcast: https://podcasts.apple.com/gb/podcast/the-thermal-stoic/id1818960534   LinkedIn: https://www.linkedin.com/in/cameronferguson #HVACADHDVodcast  #HVACADHD  #Season2  #JeremyBegley  #CameronFerguson  #ThermalStoic  #HVACDesign  #HeatPump  #LoadCalculations  #ManualJ  #Airflow  #StaticPressure  #Ductwork  #BuildingScience  #HomePerformance  #HVACIndustry  #HVAC2HomePerformance

    46 min

  5. Mar 19

    BPA Conference Explained: Why HVAC & Home Performance Are Finally Colliding

    Send us Fan Mail The HVAC industry is changing fast—and the Building Performance Association (BPA) is right in the middle of it. In this episode of HVAC ADHD™, Jeremy Begley sits down with Bethany Sowinski and Nate Natale from BPA to break down: The history of the National Home Performance Conference Why HVAC and home performance are finally overlapping What contractors are missing right now How electrification, IAQ, and load reduction are reshaping the industry Why this conference matters if you want to stay relevant If you're an HVAC contractor, home performance pro, or building science nerd trying to figure out where things are headed—this episode connects the dots.

    34 min

  6. Mar 12

    HVAC ADHD Vodcast Episode:15 || With Guest John Ellis || Mastering Indoor Air Quality

    Send us Fan Mail Episode 15 – Indoor Air Quality, HVAC Strategy & the Power of Testing with John Ellis In this episode of the HVAC ADHD Vodcast, we sit down with John Ellis to explore one of the most important—and often misunderstood—topics in the HVAC industry: Indoor Air Quality (IAQ). Jeremy and John dig into the intersection of HVAC, building science, and healthy indoor environments, highlighting why comfort, health, and safety must always take priority over simple efficiency metrics. John shares his approach to training contractors, emphasizing how a solutions-driven mindset and proper testing can transform the way HVAC professionals diagnose and solve indoor environmental problems. Drawing from years of field experience and consulting work, John explains why many HVAC conversations miss the mark by focusing on equipment instead of outcomes. From thermal comfort and humidity control to ventilation and air mapping, he outlines the foundational principles that every contractor should understand when addressing IAQ challenges. We dive deep into: • Why HVAC, IAQ, and building science cannot be treated as separate disciplines • The three pillars of indoor environmental quality: thermal comfort, humidity control, and ventilation • Why testing and measurement must guide every IAQ solution • How mapping indoor environments leads to smarter system design • Training contractors to think like problem solvers—not equipment installers • Pricing strategies that reflect the real value of HVAC expertise • The importance of understanding customer priorities during consultations John also discusses how the HVAC industry needs a broader shift toward data-driven diagnostics and solutions-based thinking, where testing replaces guesswork and system performance is verified rather than assumed. Whether you're an HVAC contractor, IAQ specialist, energy auditor, or building performance professional, this episode offers practical insights into how testing, education, and clear communication can elevate both customer outcomes and industry standards. John's Links: Website: https://rectorseal.com/dustfree-lp LinkedIn: https://www.linkedin.com/company/dust-free-lp-?trk=public_profile_topcard-current-company

    44 min

  7. Feb 24

    Building Science, Technology & The ADHD Advantage with Scott Suddreth

    Send us Fan Mail Episode 14 – Building Science, Technology & The ADHD Advantage with Scott Suddreth In this episode of the HVAC ADHD Vodcast, we sit down with Scott Suddreth—founder of Blue Sky Training—to explore how building science, evolving technology, and intentional education are shaping the future of HVAC and home performance. Scott shares his decades-long journey through the HVAC and building science world, from contracting and diagnostics to national training and consulting. His experience has given him a front-row seat to the industry’s biggest shifts—and biggest blind spots. From misunderstood airflow principles to the rapid integration of new technologies, Scott explains why contractors must embrace education and adaptation to stay relevant in today’s performance-driven market. At the core of the conversation is a powerful message: tools and technology only work when technicians understand the science behind them. Scott breaks down why building science principles—airflow, pressure dynamics, moisture management, and system design—are non-negotiables for modern HVAC professionals. We dive deep into:  • Why building science must be the foundation of every HVAC installation  • The industry’s resistance—and need—for continuous education  • How technology is changing diagnostics and contractor workflows  • The gap between equipment capability and field application  • Why adaptation is critical for long-term contractor success  • The importance of mentorship and structured training  • Balancing ambition, business growth, and personal well-being Scott also opens up about his personal experience with ADHD—how it’s influenced his career, the strengths it brings, and the challenges it creates. He speaks candidly about seeking help, building systems around your brain, and why prioritizing family and personal health matters just as much as business success. Whether you're a contractor, trainer, comfort advisor, or technician, this episode delivers hard truths, practical insights, and encouragement to keep learning, keep adapting, and keep building better systems—both professionally and personally. Scott’s Links: Website: https://blueskytraining.com/ LinkedIn: https://www.linkedin.com/in/scott-suddreth-5494b5178  #HVACADHD #BlueSkyTraining #BuildingScience #HomePerformance #HVACTraining #ContractorLife #HVACIndustry #Leadership #ADHDEntrepreneur

    52 min

  8. Feb 3

    MeasureQuick Mastery: Rob Larson's Blueprint for Training Techs Smarter

    Send us Fan Mail Episode 13 – MeasureQuick, Training Culture & Smarter Commissioning with Rob Larson In this episode of the HVAC ADHD Vodcast, we sit down with Rob Larson—technical support specialist and trainer at General Plumbing Supply—to explore how structured process, digital tools, and hands‑on education are reshaping HVAC training and commissioning practices. Rob brings more than four decades of field experience into his current role, where he supports contractors, builds training curriculum, and helps technicians translate measurements into meaningful performance outcomes. His journey from service technician to distributor‑level trainer provides a unique perspective on the most common breakdowns in the trade—skipped steps, poor documentation, and inconsistent startup procedures. From startup sheets to guided digital workflows, Rob explains why the future of HVAC education isn’t about memorizing numbers—it’s about building repeatable habits and using tools that reinforce sequence and accuracy. He also highlights how apps like MeasureQuick can act as a “second brain” for technicians in the field, providing structure, warnings, and performance benchmarks that reduce callbacks and improve confidence. We dive deep into: • Why sequence of operation is the foundation of effective diagnostics • How startup sheets evolved into digital commissioning workflows • The role of MeasureQuick as a training and support tool • Bridging the gap between install crews and service teams • Fast‑tracking new technicians through safe measurement and repetition • Why precision installation matters more than ever in modern HVAC systems • The growing need for structured training environments and lab‑style education Rob also discusses workforce challenges, apprenticeship realities, and how technology can help attract and retain the next generation of HVAC professionals. His insights reinforce a central theme: the combination of field experience, digital diagnostics, and intentional training culture creates more capable technicians and more reliable systems. Whether you're a contractor, distributor, trainer, or field technician, this episode offers practical strategies and mindset shifts to improve commissioning quality, accelerate learning curves, and build a stronger performance‑driven HVAC culture. Rob's Links:  Website: https://generalplumbingsupply.net/pages/gps-training?srsltid=AfmBOoqcx-VMyd47oN58zz4EfLa-aI-kfS8jEgLzKzNzQlHysI1iyTuR YouTube: https://www.youtube.com/@generalplumbingsupply6598 Facebook: https://www.facebook.com/GeneralPlumbingSupply  Instagram: https://www.instagram.com/homecomfortadvisors/ LinkedIn: https://www.linkedin.com/in/robert-larson-359360377

    47 min
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About

Where duct design meets dopamine. Hosted by Jeremy Begley, founding shareholder of HVAC 2 Home Performance, this biweekly show dives deep into the intersection of HVAC, building performance, and green design. 

Information

  • Creator
    Jeremy Begley
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2026 HVAC ADHD
  • Show Website
    HVAC ADHD

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