Digital Pulse

Rafa Jimenez, VP Digital Innovation (ELCA Group)

Digital Pulse is a high-impact podcast for business leaders navigating the cutting edge of digital innovation. Hosted and fully produced by Rafa, a digital asset and enterprise innovation expert, each episode dives into the real-world application of emerging technologies, think distributed ledgers, mobile-first Web3 platforms, and applied AI in enterprise environments. But Digital Pulse isn’t just about the what it’s about the how. Every episode is created using a 100% AI-enabled production workflow, not to flood the world with content, but to prove that intentional, well-implemented AI can supercharge both efficiency and creativity. No AI slop. No hype. Just sharp, insightful conversations that bridge technology and strategy. Powered by ELCA.

Episodes

  1. How Do Established Organizations Innovate Without Breaking the Core?

    3D AGO

    How Do Established Organizations Innovate Without Breaking the Core?

    Your next growth engine isn’t a moonshot, it’s hidden in the assets you already own. In this episode of Digital Pulse, we explore how mature organizations can innovate without dismantling the trust and stability they’ve built over decades.  Discover the Innovation Pillars Framework and why Pillar 2—Strategic Adaptation is the sweet spot for incumbents. Learn how leaders can recombine proven technologies, retain IP, and strengthen product management to escape the commoditization trap. From Nintendo’s Game Boy strategy to Amazon’s AWS pivot, history shows that lateral thinking beats chasing bleeding-edge tech.  This is not a pivot. It’s an evolution built on assets you already have. Listen now to discover how pragmatic reinvention can turn operational excellence into scalable growth.  Episode Highlights: 00:25 – Why established organisations struggle to reinvent themselves? 01:03 – The Three Pillars Framework: Balancing your "Cash Engine" with radical R&D. 05:24 – Escaping the IP Trap: Moving from service-based labor to owning branded assets. 09:21 – Setting the right KPIs and budgets for Pillar 2 growth. 10:54 – Solving modern problems with mature tech and the Game Boy strategy. 15:20 – How AI and Blockchain automate and secure your intellectual property? 20:12 – Shifting from a "spec-delivery" to a "product-owner" mindset. 28:04 – How traditional firms use unique data to beat platform giants. Links: ELCA website ELCA on LinkedIn Digital Pulse newsletter on LinkedIn Rafa Jimenez on LinkedIn ELCA on YouTube

    29 min
  2. The AI Persona Mindset - How to Hire AI teammate?

    4D AGO

    The AI Persona Mindset - How to Hire AI teammate?

    From Tool To Teammate: The AI-Persona Mindset  Drowning in AI hype? Here’s the breakthrough: stop treating AI like a disposable tool and start managing it as a trusted colleague. This episode introduces the AI-Persona Mindset, a practical framework that transforms everyday AI tools into specialized teammates with defined roles, context, and continuity. We unpack why this shift matters now amid security concerns, organizational inertia, and the limitations of “think, prompt, edit” and show how leaders can unlock immediate ROI without waiting for futuristic agents. You’ll learn the seven-step persona lifecycle, discover real-world examples like AI executive assistants and chief editors, and explore secure workflows that scale safely. Listen now to discover how to build your first AI colleague and future-proof your team.  Episode highlights: 01:52 – Why you should stop treating AI as a disposable utility and start managing it as a specialized colleague. 03:43 – A guide to secure environments like own tenant chat and on-prem LLMs that keep your information private. 06:10 – How to avoid the mental traps like tool-first thinking or waiting for agent hype—that cause organizational paralysis. 08:14 – Moving past the old "Think-Prompt-Edit" cycle that leads to inconsistent and unreliable results. 11:08 – How giving your AI a specific, narrow role creates boundaries and sets clear expectations for better output. 14:49 – A step-by-step onboarding process to give your AI persona the business context and history it needs to succeed. 18:56 – Meet "Watson" and "Sally"— practical examples of AI personas that can save leaders hours of cognitive labor every week 24:55 – A clever two-step trick to use powerful AI models without ever risking a data leak. Links: ELCA website ELCA on LinkedIn Digital Pulse newsletter on LinkedIn Rafa Jimenez on LinkedIn ELCA on YouTube

    28 min

About

Digital Pulse is a high-impact podcast for business leaders navigating the cutting edge of digital innovation. Hosted and fully produced by Rafa, a digital asset and enterprise innovation expert, each episode dives into the real-world application of emerging technologies, think distributed ledgers, mobile-first Web3 platforms, and applied AI in enterprise environments. But Digital Pulse isn’t just about the what it’s about the how. Every episode is created using a 100% AI-enabled production workflow, not to flood the world with content, but to prove that intentional, well-implemented AI can supercharge both efficiency and creativity. No AI slop. No hype. Just sharp, insightful conversations that bridge technology and strategy. Powered by ELCA.