Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Justin Moore
  • 5.0 (8)
  • Business
  • Updated Weekly

Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.

  1. Sep 7 ·  Video

    Will Sponsors Jump Ship if you Sell Your Company?

    What happens when a creator who's built an 18-year business decides to sell it — sponsors, audience, and all? Pat Flynn just sold Smart Passive Income to Liz Wilcox, and in this episode, we get into the real anxieties, the sponsor conversations nobody talks about, and how Liz plans to reset the entire sponsorship strategy for SPI. Why Pat turned down multiple 8-figure offers before finally saying yes to Liz The exact way Pat and Liz introduced the transition to sponsors without spooking them Liz's plan to lean into email over YouTube subscriber counts when pitching brands How Pat's Vault X binder deal went from a random shoutout to a six-figure sponsorship Why "closed mouths don't get fed" applies to pitching brands on surfaces they don't know you have Follow our guests: Pat Flynn: https://patflynn.com/ Liz Wilcox: https://lizwilcox.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 0:00 Pat Flynn's Confession: Selling Smart Passive Income 0:19 Meet Liz Wilcox, the New Owner of SPI 1:35 The Anxiety Behind Handing Off an 18-Year-Old Business 4:54 Liz's Sponsorship Philosophy: Doubling Down on Email 8:42 Passing the Baton: Rebuilding Sponsor Trust 10:03 Involving Your Audience in Sponsorship Decisions 13:05 Merging Two Brands Into One 14:06 The Video Content Opportunity for SPI 18:19 Pat's Vault X Deal and the Power of Giving Wins First 21:30 Where to Follow the New SPI For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  2. Aug 31 ·  Video

    How a Keynote Speaker Landed a Brand Deal Seen by 1M+ People

    What happens when a B2B consultant who's never called himself a "creator" ends up with his face on a banner seen by over a million people? Jay Acunzo breaks down how he turned cold, cobbled-together sponsor arrangements into a systematic revenue engine — without ever sending a rate sheet. Why Jay refuses to call himself a YouTuber, podcaster, or newsletter writer — and how he still built a sponsorship engine anyway The "stacking" strategy that turned a Mailchimp partnership into content he wanted to make anyway How reigniting a cold relationship with Wistia turned into a 4-webinar series that outperformed their biggest marketing expense of the year The licensing lesson that got Jay thousands of extra dollars he never would've asked for Why goal-based proposals beat rate sheets every single time Follow our guest: Jay Acunzo — https://linkedin.com/in/jayacunzo Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 0:00 Meet Jay Acunzo: The B2B Consultant Who Isn't a "Creator" 0:31 Premise & IP: What Jay Actually Sells 1:36 Why Jay Refuses to Call Himself a YouTuber or Podcaster 2:30 How the Sponsorship Wheel Rewired Jay's Thinking 3:55 The Problem With Reactive, "Slap-a-Logo-On-It" Sponsorships 6:04 The Mailchimp Deal: Stacking Sponsorship on Top of What You Already Do 8:36 Reigniting a Cold Sponsor Relationship With Wistia 11:03 Pitching "Fix My Webinar": Turning an Idea Into a Sponsored Series 13:34 Being the Guinea Pig for a Brand's First Creator Partnership 15:54 The Licensing Lesson That Made Jay Thousands More 19:57 Why Goal-Based Proposals Beat Rate Sheets Every Time 23:08 Behind the Scenes: Shooting "Shenanigans" With Wistia 26:25 The Results: Doubling Wistia's Average Webinar Numbers 29:56 The Payoff: A Banner in Front of a Million Users 32:19 Sponsorship Done the Creator Wizard Way For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  3. Aug 24 ·  Video

    How To Sell “Creator AEO” to Sponsors

    There's a new reason brands are paying creators, and it has nothing to do with follower count. Kaleigh Moore, an AI search strategist who works with B2B brands, breaks down how AEO (Answer Engine Optimization) works, and how you can pitch it to land bigger sponsorship deals. Why AI tools like ChatGPT and Claude are now citing creators the same way they'd cite a magazine or news outlet The 3-4 word "named framework" trick that helps LLMs recognize you as an authority Why LinkedIn, YouTube, and Reddit are the three highest-signal platforms for AI citations How to price AEO work when there's no established market rate yet The AI usage rights clause you need in every contract before granting a brand training access to your content Follow our guest: Kaleigh Moore — Website: https://www.kaleighmoore.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 What Is Creator AEO? 00:34 The Elevator Pitch for Brands 01:26 Why Hire Creators Over In-House Content? 02:56 Real Example: A Niche Podcaster Landing Big Deals 03:47 Three Tactics to Start Earning AI Citations 05:30 The Highest-Signal Platforms for AI Search 06:44 How Brands Like HubSpot Are Recruiting Creators 08:10 Can You Guarantee AI Citations? The Honest Answer 09:16 Best Deliverables to Pitch to Brands 10:19 Negotiating ROI for AEO Campaigns 11:15 Advice for Creators Without a Track Record 12:36 What If You Don't Have a Defined Niche? 13:56 How to Price AEO Work 15:33 The AI Training Rights Clause You Need in Contracts 17:23 Helping Brand Decision-Makers Make the Internal Case 20:01 Kaleigh's Own Pivot to AI Search Strategy 21:50 Where to Follow Kaleigh For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  4. Aug 17 ·  Video

    Inside Our $125K Sponsorship Month (as Married Creators)

    Ever wondered what it's actually like to run a creator business with your spouse? I sat down with my wife (and OG YouTuber) April to break down every step of doing sponsorships together — the pros, the friction, and everything in between. Why April trusted me completely with the business side of sponsorships from day one The exact 8-step "Sponsorship Wheel" we use for every deal — pitching to publishing How we split creative vs. business roles (and the fights that taught us to stay in our lanes) What it was really like making over $100K/month on sponsorships — and why that wasn't actually the goal April's grief journey after losing both parents, and how it reshaped her relationship with success Why niching down beats chasing views, and the almost-viral video that made $0 Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Doing Sponsorships as a Couple 01:43 Step 1: Pitching Brands 06:20 Step 2: Negotiation 08:04 Step 3: Contracts 09:11 Step 4: Concept Development 13:24 Step 5: Production Growing Pains 21:57 Step 6: Handling Brand Feedback 24:34 Step 7: Publishing & Engagement 27:01 Dealing With Hate at Your Peak 32:20 Redefining Success Beyond Views For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  5. Aug 10 ·  Video

    99% of Creators Ignore This Brand Deal Angle

    Turn your book idea into reality with Lulu Publishing. Start publishing for free today: https://creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Every creator pitches brands the same three things: awareness, repurposing, conversion. In this episode, I break down a fourth angle almost nobody uses — churn — and show you exactly how to turn it into a pitch that gets read instead of deleted. The ARC framework and the overlooked difference between acquisition and retention What churn actually costs a brand every single month (and why it terrifies them) Why your audience might already be a brand's existing customer base The exact word-for-word pitch script for a retention-based sponsorship Three places to find out if retention is a budget priority for any brand you want to work with Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 The Pitch Almost Nobody Uses 00:44 The ARC Framework Breakdown 02:18 What Churn Actually Means 03:26 Your Audience Is Already Their Customers 04:08 Sponsor: Lulu Self-Publishing 05:29 The Exact Retention Pitch Script 06:55 How Kit's Haley Approves Sponsorship Budgets 07:30 Finding Retention Budget at Any Brand 08:18 Apply for Sponsorship Coaching For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  6. Aug 3 ·  Video

    Startup Founder Sold A Sponsorship With Zero Social Following

    "I don't get a lot of brand deals because I refuse to dance on TikTok." Justin hears this excuse constantly, so he's putting it to bed with Bill Flitter's story — a 20-year advertising vet who landed a massive sponsorship for his youth sports startup in just two emails and two weeks. Why a complete outsider to "selling" sponsorships closed a deal faster than most seasoned creators The moment a sponsor said "yes, go for it" with no limits — and why that stunned Bill The exact proposal structure (three tiered options) that made the pitch easy to say yes to How a personal, hyper-local PS line added instant credibility with zero track record The mindset shift — from "I need this deal" to "I have something of value" — that changes your pricing, follow-up, and confidence Follow our guest: Bill Flitter, founder of Sideline (fan engagement and loyalty platform for youth sports tournaments) here: https://www.linkedin.com/in/billflitter/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why "I Don't Dance on TikTok" Isn't the Real Problem 00:37 Meet Bill Flitter and His Youth Sports Startup, Sideline 04:02 The Cold Email That Started It All 05:07 "Now What?" Navigating the First Sponsor Call 09:01 Naming Rights, Surprise Coupons, and the Campaign That Worked 14:06 The Mindset Shift: From Needing the Deal to Having Value 16:00 Why Silence Isn't a No — The Follow-Up Strategy That Pays Off 17:13 Adding Credibility With Zero Track Record 19:28 What To Do When a Brand Goes Quiet For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  7. Jul 27 ·  Video

    How I Lost a $6K/mo Brand Deal With Perplexity

    What happens when a $6,000/month brand deal falls apart at the finish line? I'm walking you through the entire Perplexity partnership from the very first LinkedIn DM to the moment it collapsed — including the actual proposal, real pricing, and every package I put together. The exact video pitch I sent instead of just replying to their DM (and why it worked) How I structured a 4-tier proposal ranging from $4K to $16.5K/month Why I include a "measuring success" page in every proposal I send The moment they came back with a custom package request — and how I built "Package 1.5" on the fly What actually happened when the deal fell through, and why I'm not mad about it The mindset shift that turns you from a commodity into a true brand partner This one's different — it's a radically transparent look at a deal that didn't work out, not just the wins. If you've ever had a partnership die right before the finish line, this is for you. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 I Lost a $6K/Month Perplexity Deal 00:28 The Cold LinkedIn Message That Started It 02:14 Prepping for the Call the Right Way 05:04 Building the Proposal: What I Heard 06:56 Package 1: LinkedIn Essentials ($4K/mo) 07:31 Package 2: The Amplified Package ($7.5K/mo) 08:56 Package 3: Community Builder ($12K/mo) 12:03 Package 4: Full-Funnel Partnership ($16.5K/mo) 12:56 Why I Include a "Measuring Success" Page 16:02 Their Counter-Offer and Building Package 1.5 18:33 The Contract Stalls, Then Falls Apart 19:05 Lessons Learned From a Deal That Died For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

  8. Jul 20 ·  Video

    Your Follower Count Isn't What Sponsors Are Buying

    How Elizabeth turned 4,000 Instagram followers into $10,000 in sponsorships in under two months — without a big platform, a media kit, or any sponsorship experience before meeting Justin. Why year one and year two of her live event barely broke even (and what changed in year three) The "marketing consultant mindset" that separates creators who keep sponsors from creators who lose them Why 30-35 cold pitches converted to zero deals — and what finally worked instead How to pitch retention campaigns instead of conversion when your audience is small The 3-tier sponsorship package structure that made it easy for brands to say yes Elizabeth is a business coach based in Virginia who runs an annual in-person event in Virginia Beach. Three years in, and this was the first year her event turned a real profit — all because of the sponsorships she landed after meeting Justin at a mastermind. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 0:00 From 4K Followers to $10K in Sponsorships 1:01 Meeting Justin and Going to Sponsor Games 1:48 Year One: Beginner's Luck 2:16 Year Two: The Lessons in Failure 4:50 The Marketing Consultant Mindset 7:28 Breaking Down the Event's Profit and Loss 9:19 No Creator Is Too Small 10:23 Structuring Sponsorship Packages 13:20 Pitching Retention Over Conversion 16:01 The Marketing Push That Filled the Room For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

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Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.

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