The Superwall Podcast

Superwall
  • 5.0 (1)
  • Entrepreneurship

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

  1. Oct 15

    George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps

    George Lampropoulos isn’t technical. A year ago he thought AI app builders were BS. Now his three apps pull in almost $41K MRR and $84K in revenue over 28 days. In this episode of The Superwall Podcast, Joseph sits down with George to break down Wrestle AI, Brawler, and a fitness app. Landing a 50/50 partnership with wrestling creator Cayden HenschelWhy Wrestle AI passed 100K downloads on creators aloneWhy a raw screen recording hit a $10 CPA while polished ads floppedHow a $4,500 creator deal paid back 75%Stitch and ranking videos that print as paid adsThe content feed and Duolingo-style notifications driving retentionThe popup that lets users book a call with the foundersWhether you’re picking a niche or scaling ads, this episode shows you what worked, what didn’t, and why clarity beats polish. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  2. Oct 15

    Joseph Choi - If I Had to Start a $1M App From Scratch, I'd Do This

    Joseph Choi has talked to 1,000+ app builders, helped 700+ sharpen their positioning, and built organic growth systems that brought in over $6M in revenue. Now he shows exactly how he’d take a brand new app to $1M a year, starting from a blank laptop. In this episode of The Superwall Podcast, Joseph breaks down the order of decisions that matters most. The trick? Validate before you write a line of code. Mining App Store top charts and Sensor Tower for real demandReading user reviews to find what’s missingUsing TikTok comments to find the exact messaging your audience needsSaving 20 videos and testing hooks before building anythingWhy version one skips the social feed and AI coachThe $8 per download mistake with 70% drop-offTesting hooks and tone before bringing on more creatorsAdding paid ads only after paying users show upWhether you’re picking your first idea or fixing a stalled launch, this is the playbook for building an app people actually find and pay for. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  3. Oct 15

    Joseph Choi - What 500M App Downloads Taught Me About Human Psychology

    Joseph Choi has studied 700+ app builders on their way to $1M ARR. His big finding: the video with the most views rarely drives the most downloads. In this episode of The Superwall Podcast, Joseph breaks down the psychology behind why people download an app and why they pay. Why CocoPicks’ 30M-view pranks lost to before-and-after videosMaking your app the main character, like Pingo’s AI roast clips“Content market fit” and how to find it before spending on adsHow Cala AI’s cost per download dropped across 2,000+ influencersWhy Welltory’s paywall skips the feature listThe campaign that got millions of views and barely $500Whether you’re launching or scaling, this episode shows you where your funnel is actually breaking. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  4. Oct 7

    Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026

    Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands. In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert. Why 40M views and $1.2M still came with 45% churnThe 10K views, 3% engagement rule for repostingCredible vs. relatable creators, and when each winsThe flightcheatcode.com domain trick for clean attributionWhy green screen reactions beat long text formatsHow Instagram Stories giveaways close the funnelThe takeaway? The right 40M views beat 200M wrong ones. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  5. Sep 30

    Canyon Pergande - How To Grow Your App 23x Faster Than The Competition

    Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with. On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts. Why niches like ballet, knitting, and MMA convert betterTurning a $10K/month app into $1M/month through adjacent marketsThe first hire: a manager on a $2K to $4K pilot plus 5% of creator bonusesWhy storytelling beats past view counts when recruitingThe red flag: creators on more than five campaignsLATAM creators at $15 a video vs. $25 in the USThe paid-ad signal: 5 to 10x normal views and 8%+ engagementPaying creators and still guessing what to scale? Watch this before you spend more. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  6. Sep 25

    Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes

    Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards. In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days. Why paid ads run at 10-30% margins while organic UGC hits 50-80%The $1-3M/year organic ceiling, and how to double dip by running viral videos as adsVirality, conversion, repeatability: the three pillars of winning contentWhy hard-sell videos and overpriced influencers flopThe three layers of creative strategy, and how Pingo used one to hit $500K/monthThe three non-negotiable hires: head of social growth, creator manager, talent scoutWhether you're at $0 or $100K/month, this video gives you the organic playbook behind today's fastest-growing apps. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  7. Sep 17

    Matt Espinoza - The NEW App Content Strategy Dominating in 2026

    Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall. In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen. Why cloned content makes up 90% of every campaign they runThe 20% rule for clone views, and the 2x to 6x outliersHook and stitch: split a winner, swap the demo, relaunch elsewhereJake's Natural camera app hit 100K organic views in five daysDubbing and mouth sync for a 20% view lift per new countrySpain, Germany, and Australia as the easiest international winsHow 2,000 prompts and Reddit comment seeding win AI searchThe four leaves: search, video, ads, and outreachIf you want more views without making new content from scratch, this is the playbook. Follow Matt: https://www.linkedin.com/in/mattespoz/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  8. Sep 3

    Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

    Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads. On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly. Inside the episode: The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMOWhy "sedentary stress" stops the scroll better than any benefitHow showing users their own live data beats reviews and research as proofThe FOMO paywall that sells what you lose today, not how you'll feel laterWhy benefits-led paywalls converted worse than fear-led onesAsking for notifications early, against best practice, and why it still winsOne plan, $99 a year, and why 60% of conversions land after day oneFind Asya Paloni on LinkedIn. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

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About

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

Information

  • Creator
    Superwall
  • Years Active
    2025 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 2026 The Superwall Podcast
  • Show Website
    The Superwall Podcast

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