The Superwall Podcast

Superwall
  • 5.0 (1)
  • Entrepreneurship

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

  1. Sep 3

    Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

    Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads. On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly. Inside the episode: The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMOWhy "sedentary stress" stops the scroll better than any benefitHow showing users their own live data beats reviews and research as proofThe FOMO paywall that sells what you lose today, not how you'll feel laterWhy benefits-led paywalls converted worse than fear-led onesAsking for notifications early, against best practice, and why it still winsOne plan, $99 a year, and why 60% of conversions land after day oneFind Asya Paloni on LinkedIn. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  2. Aug 26

    Alfie Dickens - Meet The Marketing Genius Behind Cal AI

    Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year. On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them. How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencersThe minimum view clause that de-risked every deal by setting the floor below what creators braggedWhy the best converting videos barely mention the appThe 15-second rule behind every winning postWhy Cal AI got more profitable as it scaled, not lessThe one creator type he'd tell you to stop paying forHow day-in-the-life vlogs quietly outconverted everythingWhether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale. Follow Alfie on LinkedIn and X: @A1fiedickens15 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  3. Aug 6

    Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps

    Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable. In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine. Why AI UGC racks up vanity views but rarely convertsThe 20/80 budget split top spenders use across creative and performanceThe 5% engagement rate that signals a video is ready for paid spendHow to define content market fit instead of chasing raw viewsRemixing proven formats 10-20% to ride the algorithm without copyingThe $600 retainer plus CPM structure that keeps creators bought inThe 90/10 split: scale your winner, keep testing new formatsStarting paid ads at $100 a day and scaling on ROASWhether you're testing your first format or scaling to enterprise budgets, this is the UGC roadmap. Follow Nick on X: @nicholasnlawton  Connect on LinkedIn: linkedin.com/in/nicklawton100 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  4. Jul 30

    Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps

    Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise. In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph. Buying post-viral apps cheap, then scaling them into their biggest winnersWhy removing the onboarding paywall on Celebs made more money, not lessRunning 4,000 fully AI video ads a month for over two yearsWhy AI ads made them grow the human team, not cut itThe "infinite search space" behind how they test creativeTagging every AB test's reasoning to hand decisions to AI agentsDoubling ARPU across the portfolio in 12 monthsSteal their playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  5. Jul 22

    Steve Young - Beginners Guide to Buying & Selling Apps 2026

    Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his. In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010. The loan structure that lets him buy a $10K/month app for almost none of his own cashHow one hard paywall doubled the trial start rate from 6% to 13%Why the title and subtitle are 80% of ASOThe migraine keyword that turned a $1K app into $8-10K/monthHow a keyword doing just 30 searches nets 100-150 downloads a dayWhy distribution, not features, is the real moatWhether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  6. Jul 10

    Josh Peleg - $172M of App Building Advice in 50 Minutes

    A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset. In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook. Why ChatGPT reset the pricing anchor to $20/monthThe math: $30M ARR takes 500K payers at $4.99, just 125K at $20The category rule Flo used to become the first women's health unicornWhy 50% year-one resubscription signals a nine-figure assetOrganic benchmarks: 50%+ is great, under 20% means you're on a UA treadmillHow Runna became the front of Strava's funnelThe exit timing mistake that cost MyFitnessPal $100MThe four buyer types and the narrative each one pays forSell before you need to. Let the buyer pay for the peak. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  7. Jul 1

    Cedric Roberge - I speedran an ai app to $100k in 70 days.

    Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts. Why slideshows outperform talking head UGC across 100 creatorsThe trial month deal structure: 4 videos, 4 stories, link in bio20% one-time commissions that make creators post extra1,000+ DMs a week, opening with "paid promo affiliate deal?"$2.50 cost per download from reposting organic winners on MetaAge-based onboarding that stopped killing signupsFollow Cedric on X: https://x.com/Cedric_Roberge  LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  8. Jun 24

    Marcus Burke - How to Build a $2M/Month App (Copy Me)

    Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own. In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget. Why D2C "talking head" ads fail for apps, and what works insteadThe one thing every app ad must do: prep users for the App Store before they clickThe Reddit plus Claude research pipeline that makes copy feel like mind-readingHow to use emotional language from niche subcultures to let the algorithm do your targetingWhy 400-500 iterations on a single ad format is normal, not overkillThe age-based cost analysis that reveals which audiences actually convert to paidHow Meta's Value Rules let you bid more on high-LTV users without killing reachCampaign architecture: why separating ad sets by format and message unlocks scaleIf you're running a subscription app and treating Meta like a checkbox, this episode will change how you think about paid growth. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

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About

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

Information

  • Creator
    Superwall
  • Years Active
    2025 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © 2026 The Superwall Podcast
  • Show Website
    The Superwall Podcast

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