The Superwall Podcast

Superwall
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The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

  1. 1D AGO

    Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

    Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth. The first TikTok that drove tens of thousands of signups overnight with zero strategyWhy StudyFetch pays five figures a month for influencers to build brand-new zero-follower accountsHow comments, not views, predict whether a creator will actually convertWhy TikTok outconverts Instagram Reels, and when geography kills your resultsBuilding features designed to look impressive on camera before a single video is filmedThe $100 per 100K views bonus structure keeping hundreds of creators motivatedIf you want to build a creator program that compounds instead of churns, this one's worth your time. Follow Kiran on X: @kdxcreative | LinkedIn Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    51 min

  2. 1D AGO

    Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth

    Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator. In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here. Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per monthWhy reposters beat influencers: control, predictability, and $20 per account versus thousands per dealUsing SpyTok to find formats that outperform an account's median by 200xThe scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countriesWhy virality and conversion are two completely separate problemsHow to correlate App Store ranking movements directly to specific TikTok postsIf you want a repeatable organic system that actually drives installs, this one is required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    58 min

  3. MAY 13

    Nicole Cheung - she makes $400k/mo from ai apps (while in college)

    Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months. In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing.  The 10-minute brainstorm that turned into GlamUp, a million-user appOne repeatable TikTok format, same caption, same audio, scaled across 30-40 creators dailyHow a referral code template pushed the keyword "GlamUp" into TikTok comments at scaleHard paywall right after onboarding beat explore-first by 50% conversionRaising prices by 20% and watching conversion go up, not downBuilding a creator course where 50% of graduates go viral within two weeksWhy 90% of Nicole's insights came from downloading apps herself, not from XWhether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    56 min

  4. MAY 6

    Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

    Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal. In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook. Building an Instagram audience and charging for manual reviews before the app existedThe TikTok batch system that produced a month of content in two hours using Figma and ExcelHow a motivation-first onboarding sequence doubled revenue per user overnightThe eight-slide paywall carousel that made the subscription feel like a no-brainerPhoto pack upsells driving 11% of total revenue by targeting high-spending usersRetention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharingIf you want to see how product design and distribution combine to scale fast, this one delivers. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    52 min

  5. APR 28

    Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS

    Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures. In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube. The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit itHow Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creatorsMoving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rightsWhy every ad needs captions: 80% of Instagram users scroll without soundThe green screen + human hook combo that outperforms pure product demosHow 300 owned creator contracts became a key asset in the seven-figure acquisitionWhether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    46 min

  6. APR 20

    Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)

    Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads. In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here. The co-founder rule that shaped everything: never build a consumer app that can't go viralHow a roast format creators invented inside a custom scenario feature hit 52 million viewsRunning 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middleWhy 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategyPaywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2%If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    58 min

  7. APR 14

    Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy

    Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them. In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.  Why 40M views earned only $25K, and what actually convertsBuilding a "Navy SEALs, not the Navy" content team of 10-12 part-time creatorsHow hiring marketers (not influencers) powered 1B+ organic viewsThe onboarding change (5 to 13 screens) that boosted trial conversion 16%Moving login after the paywall, and why it matteredThe 7-day trial extension that stops 27% of cancellationsIf you're building a consumer app and need your content and conversion working together, this one's required listening. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    52 min

  8. APR 4

    Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)

    Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in. In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system. The single video format behind 1.2 billion views with zero deviationBreaking growth into one equation: views x conversion rate = revenue85 creators posting 300 videos a day across four platformsWhy 29 out of 30 creators chose the pay structure that paid them lessThe $20-per-video trial that screens creators in five daysA Discord-based AI agent trained on every million-view videoThe two-paywall onboarding flow that outperforms a single hard gateGoing from $100K in debt to ~50% marginsWhether you're experimenting with UGC for the first time or trying to turn creators into a scalable growth engine, this episode is the playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

    57 min
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About

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

Information

  • Creator
    Superwall
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © 2026 The Superwall Podcast
  • Show Website
    The Superwall Podcast

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